Parts Unlimited Booth #1115 at AIMExpo has been making global moves. Going into EICMA they announced the addition of Rikard Coro who joined the team as Head of Sales & Marketing Europe on 08.12.2025. “Rikard brings extensive experience from the motorcycle, powersports, outdoor products and automotive industries,” notes CEO Paul Langley. “He has a strong track record in driving growth, strengthening servicing dealer networks, and building high-performing commercial teams; in leading roles for companies such as BRP, Honda, Husqvarna, Atlas Copco, Kawasaki, and Volvo Group.” Most recently, he served as General Manager at Triumph Motorcycles in the Nordics.
Koro says he is very excited to join Parts Europe and contribute with his experience to drive future success.
Throughout his professional career, Coro has lived and worked in various countries, including Sweden, Brazil, the UK, Switzerland, Spain and even Ecuador; which shaped his strong cross-cultural expertise. Fluent in four languages (Swedish, Portuguese, Spanish and English), he combines strategic insight with a truly global mindset. “In his new role, he will lead our European sales and marketing organization, advancing our commercial strategy and supporting our partners across the region,” concludes Langley.
