On the eve of AIMExpo, SSR Motorsports added an AMA Hall Of Famer to the roster. Industry icon Scot Harden officially steps up to the plate as Vice President of Sales & Marketing, effective immediately. With more than four decades of powersports industry leadership, Harden brings an exceptional blend of strategic vision, brand-building expertise and deep industry relationships to his new role. Harden has worked closely with SSR for the past several years, contributing significantly to product planning, brand development and long-term growth strategy.
“Over the past two years Scot has played a pivotal role in the management of SSR Motorsports and has been an invaluable part of our recent progress,” notes William Li, CEO of SSR Motorsports. “His name, reputation and decades of experience in the powersports industry bring instant credibility and strategic vision to our organization. He has become a trusted and highly respected teammate whose leadership will elevate our brand and help drive SSR to the next level.”
In this expanded leadership position, he will oversee all sales operations, marketing initiatives and dealer development as SSR continues its rapid ascent in the U.S. market. Harden will also contribute to SSR’s product development efforts. Harden — along with the entire SSR sales and marketing team — will be present at the SSR Pavilion at AIMExpo Booth #1787 where they will showcase SSR’s latest models and initiatives.
