Promoting from within: Harley-Davidson has named Jonathan Root as President, Commercial; Root will also continue to serve as Chief Financial Officer at The Motor Company. Root’s new title is officially “Chief Financial Officer and President, Commercial.” He assumes his new responsibilities effective January 27, 2025, reporting to CEO Jochen Zeitz. In this expanded role, Root will assume oversight of global commercial operations while retaining his existing leadership of the finance organization.
“This promotion reflects Jonathan’s strong leadership across a variety of roles at Harley-Davidson, and is underpinned by his knowledge and expertise of our business,” notes Zeitz, Chairman, President & CEO, Harley-Davidson Inc.
Root joined HDFS in 2011. He was appointed CFO in June 2023, having previously held the role of Senior VP at Harley-Davidson Financial Services (HDFS), where he oversaw the global HDFS business. Root was also President of Eaglemark Savings Bank, President of Harley-Davidson Insurance and President of all other HDFS subsidiaries.
Root holds an MBA from the University of Detroit Mercy and a Bachelor of Science in Corporate Finance from Wayne State University.
