Eric Dew is now calling on dealers as the new Southwest Regional Sales Manager, serving as the sales champion for the company’s operations in Arizona, California, Nevada, New Mexico, Utah and surrounding areas.
A highly accomplished professional, Dew has earned multiple factory certifications and completed specialized training programs that reflect his expertise in dealer development and product knowledge. He has a history of driving sales growth, building strong dealer relationships, and implementing effective strategies to maximize regional performance. Dew brings more than a decade of leadership and sales experience in the powersports industry, with a proven track record across Yamaha, Suzuki, Ducati, KTM and Honda brands.
As Southwest Regional Sales Manager, Dew will work closely with dealerships to drive sales initiatives, expand brand presence, and ensure dealers have the tools, training, and resources necessary to achieve outstanding results. He will play a key role in Keeway America’s ongoing commitment to providing industry-leading sales support and strengthening dealer partnerships across the Southwest region.
Keeway America also welcomes Jon Mullinaux as its new Service Manager, based at the company’s headquarters in Frisco, Texas. Mullinaux brings over eighteen years of technical and managerial experience in the motorcycle industry, with expertise spanning Harley-Davidson, Honda, Suzuki, Yamaha, and Kawasaki, along with extensive experience across numerous other leading manufacturers.
A graduate of the Motorcycle Mechanics Institute, Mullinaux has completed extensive factory training and earned multiple technical certifications that reflect his ability to work across a broad spectrum of motorcycle platforms. Throughout his career, he has steadily advanced in responsibility, consistently building the technical and managerial foundation. As Service Manager, Mullinaux will oversee Keeway America’s service operations from Frisco, providing technical expertise, supporting dealer service departments and ensuring a high standard of aftersales care across the company’s growing U.S. network.
Meet Mullinaux, Dew and the entire Benelli/Keeway team at AIMExpo in Booth #2011
