Fresh from racing a trophy truck in Baja, industry veteran Steve Lawler is the latest to discover the “Denago Difference.” He joins the team with decades of powersports experience as a competitor, OEM exec and marketer. He has always been passionately involved with all aspects of the industry and currently participates in many forms of competition, including racing his motocross bikes in annual events like Mammoth MX and the Vet World Championships.
Dealers may remember Lawler has worked in sales, marketing and racing for Yamaha, BRP/Can-Am and Husqvarna. He is excited to utilize this experience and his relationships to take Denago to the next level. “I’m impressed with Denago so far, they are so full of energy and really are a fun and exciting company to partner up with,” says Lawler.
“Denago’s value proposition is extraordinary… this company has serious potential to bring a lot of new people and families into our sport,” states Lawler. “Denago represents quality affordable off-road options that deliver for the whole family!”
