Not only is Beta on board with AIMExpo, they are co-locating their national dealer meeting to Columbus to coincide with the event. “Offering OEMs and dealers a more efficient way to connect was one of the cornerstones of AIMExpo when it launched in 2013. It’s great see a new OEM exhibitor taking full advantage of this platform,” said Cinnamon Kernes, Vice President & General Manager, MIC Events.
Beta will display a number of new models at the show, including RR off-road motorcycles and RR-S street-legal off-road bikes. Attendees will also be able to see Factory Team bikes and Evo Trials bikes as well as the Beta Factory Tour Truck, which will be parked at AIMExpo to provide an eye-catching backdrop to many of its models.
As an extra bonus, Beta will display a bike that was built using its BYOB Program – Build Your Own Beta. Available to all customers, it allows anybody to create a custom build program to ensure the motorcycle is tailor-made to the way the owner rides.
“We’re very excited to be attending the 2019 AIMExpo and are looking forward to showcasing the new line of 2020 models and accessories,” said Beta USA National Marketing Manager, Kris Kalar. “We’re looking forward to a very productive AIMExpo in Columbus and visitors can find the Beta model that’s right for them at Booth #1813.”
