Aligning its house brands with its distribution efficiency, ProTaper raced into Q1 with a pair of big events. The industry leader in handlebars and grips made a good first impression at A1, partnering with Turn 14 Distribution to exhibit at Fanfest, to connect with consumers at the first Supercross of the year. Then ProTaper rolled out tires to dealers at AIMExpo.
“These events provided an incredible platform to showcase ProTaper’s latest innovations and product line additions to the industry’s top dealers, riders, and teams,” states Paul O’Brien, Brand Manager at ProTaper. “It was especially rewarding to highlight our partnerships with elite teams while collaborating with Turn 14 Distribution to share these advancements with the moto community.”
ProTaper partners with top teams including Rockstar Energy Husqvarna Factory Racing, Rockstar Energy GasGas Factory Racing and Monster Energy Yamaha Star Racing. “By supporting these premier teams, ProTaper demonstrates its dedication to pushing the boundaries of performance and innovation in motocross and off-road racing,” O’Brien elaborates. “ProTaper helps elite athletes chase their best and inspire the next generation of motocross riders.”
The momentum continued at North America’s largest powersports trade show, AIMExpo. Notable highlights from the trade show included ProTaper’s new off-road tires and Pro Series Clamp-On Grips. “These 2025 additions to ProTaper’s product line up reflect its dedication to providing riders with unmatched quality and performance advantages,” concludes O’Brien.
