The H-D Council of the NPDA recently communicated with management of HDMC to express our concerns on initiatives and programs imposed on the dealer network that have contributed to the decline in the financial stability and profitability of our dealerships. We have been respectful in reaching out to discuss and collaborate with HDMC management to find solutions to our common challenges. We expressed our desire to work together and support this legacy brand for the future.
Since that time the Wall Street Journal picked up on our concerns and reported on August 13, 2024 the dealer’s concerns with HDMC. In the article it was stated our H-D Council only represents a small portion of the US dealer network through the NPDA. In full disclosure: we currently represent approximately one-third of the dealer network through the NPDA. We feel a third of H-D dealerships as members is significant. However, more members will provide a firmer foundation of support in the future.
If you have not joined the NPDA, we respectfully ask you to seriously consider the benefits of working together to discuss shared issues that will strengthen our operations and future. Our goal is to have respectful and professional dialogue with all stakeholders in the Powersports Industry. The investment in the NPDA is small in comparison to the risk of having no input in the future of our industry.
