After four generations of family ownership, Historic Harley-Davidson in Topeka, Kansas, has been sold. Helping make history, the team from Performance Brokerage Services facilitated the transfer of the landmark dealership from Mike Patterson to Steven and Nicole Towers.
“I was focusing on relocating and opening a new Evel Knievel Museum in Las Vegas when I started thinking about selling,” notes Patterson. “I reached out to George Chaconas and his team of Courtney Bernhard and Juan Pardo. I want to thank them for helping facilitate the sale of our family business of 75 years.” Historic Harley-Davidson was established in 1949 by Patterson’s grandfather. “Although it was difficult, moving on to the next chapter of my life and our family’s journey was the right decision.”
George Chaconas commented, “After being a family-owned Harley-Davidson dealership for 75 years, with Mike having been part of it for almost 45 years, this was an emotional milestone. However, he is excited for his next chapter, opening the relocated Evel Knievel Museum in Las Vegas. Working with Mike has been an incredible experience, built on a strong, trusting relationship developed through acquisition opportunities, closures, and consolidations in and around his store in Topeka, Kansas. Along with my partners, Courtney Bernhard and Juan Pardo, we helped facilitate the sale to one of our great buyer clients, Steven Towers, who has now purchased his third Harley-Davidson dealership from us.”
“There are always challenges in a buy-sell, but the buyer Steven Towers was very patient in working through them,” adds Courtney Bernhard. “I wish much success to Mike Patterson in his future endeavors and the best of luck to Steven and his entire team as they continue to grow their Harley-Davidson footprint.”
Steven Towers has more than a decade of experience in the automotive industry. He previously owned a network of more than 20 Midas muffler locations, and has since acquired 10 Big O Tires locations across the Midwest. He is also a long-time Harley-Davidson rider with a deep passion for the brand. In 2023, Towers acquired his first Harley-Davidson dealership, Boneyard Harley-Davidson in North Carolina, followed by Frontier Harley-Davidson in Nebraska in 2024, both of which were facilitated by Performance Brokerage Services.
“Having recently acquired my second Harley-Davidson dealership in Lincoln, Nebraska, with the help of Juan Pardo of Performance Brokerage Services,” says Towers. “Juan approached me about the possibility of acquiring Historic Harley-Davidson — Geographically, it made sense for me as I continue to grow my Harley-Davidson portfolio, and the numbers ultimately worked out.”
“Having known Steven Towers for three years, it was a true pleasure working with him on his third Harley-Davidson acquisition,” says Pardo. “Steven has proven to be not only passionate about the Harley-Davidson brand, but a tremendous entrepreneur and dealer. I look forward to continuing our friendship and helping him continue to grow his Harley-Davidson portfolio.”
Over the past 5 years, Performance Brokerage Services has advised on the sale of over 300 dealerships, making it the highest volume dealership brokerage firm in North America. George C. Chaconas, Senior Partner, Courtney A. Bernhard, Partner, and Juan C. Pardo, Partner of the Harley-Davidson & Powersports Division for Performance Brokerage Services were the exclusive sell-side advisors for this transaction.
See more here: www.performancebrokerageservices.com
