“We’re thrilled to be back at AIMExpo, especially with the show this year in Southern California,” notes David Zemla, USA Country Manager for SW-MOTECH. “This region has such a deep-rooted motorcycle culture, and it’s the perfect backdrop to connect directly with riders and industry partners. We’re bringing our latest gear, spirit of adventure, and a few surprises that showcase how SW-MOTECH continues to grow and innovate in the U.S. market.”
The company will showcase its latest product innovations, connecting with dealers and media from across the U.S. in Booth #991 during the trade show in Anaheim. Its latest offerings, including tank bags, side carriers (panniers), hard cases, and a range of waterproof soft luggage designed for adventure, touring, and urban riders alike will be featured. In addition to highlighting the latest products, the SW-MOTECH USA team will be on hand to discuss dealer opportunities, upcoming events and plans for 2026.
“AIMExpo gives us the chance to celebrate motorcycling culture right here at home,” adds Derrick Lau, Marketing Manager for SW-MOTECH USA. “From riders exploring the backroads to those commuting daily, Southern California embodies the spirit of two wheels. We can’t wait to meet our customers face-to-face and share what’s next from SW-MOTECH.”
Can’t make it to Anaheim to pre-run 2026? Visit www.sw-motech.us or follow @swmotech_usa on Instagram for updates, product news and live coverage from AIMExpo 2026.
