“This isn’t goodbye; it’s about bringing more to our customers,” stated J&L Harley-Davidson in an announcement to its Glacial Lakes Family. “This move lets us focus our energy to deliver the best Harley experience possible.” Starting March 11, the Watertown, South Dakota shop began to “consolidate its operations with its flagship store, J&L Harley-Davidson in Sioux Falls.”
All team members from the Glacial Lakes location are being offered positions at J&L Harley-Davidson or other sister stores, ensuring that customers continue to receive the same expert service from the faces they know and trust. “By centering operations at the Sioux Falls flagship location, J&L will offer riders access to a significantly larger inventory of new and pre-owned motorcycles, as well as an expanded selection of parts, accessories and riding gear,” according to the surprise announcement.
“It’s hard to put into words what this place has meant to so many of us,” says former employee Justin Ziegler. “The Entenman family gave Watertown and the surrounding communities something truly special—the Harley-Davidson experience. So many towns would beg to have that opportunity. It was more than just a dealership; it was a place where riders, friends, and a community came together around the love of the open road.”
Ziegler notes, “I was fortunate to be there from the very beginning and spent 16 years as part of that experience. During that time I met so many great people—customers who became friends and coworkers who became family. The experiences and memories made there are ones I’ll carry with me forever… Thank you to Jimmy, Joe, Jim and Lonnie for giving me the opportunity to be part of the Glacial Lakes family. It truly was an honor,” he adds.
“The doors may be closing, but the friendships, stories, and memories will always ride on…”
