The customer is always right? In direct response to requests from membership, the Specialty Equipment Market Association (SEMA) is inviting dealers to the world’s biggest aftermarket event. A dedicated Powersports / SxS / Lifestyle section is set for November 3-6 in Las Vegas.” And did someone say demo rides?
Powersports will be anchored in the West Hall, utilizing a layout designed for long-term growth,” says SEMA Trade Show Director Andy Tompkins. “The location does offer unique access to adjacent parking lots for dynamic outdoor ‘activations’ and vehicle demonstrations.” Inside the West Hall, the showfloor will undergo an evolution to group Trucks, Off-Road and Powersports together, reflecting the “total package” approach enthusiasts take toward their adventure builds. The section will highlight a diverse range of categories, including:
Motorcycles
Side-by-Sides
Related Adventure Lifestyle Gear and accessories
“Dealers can expect an immersive and highly interactive experience that mirrors how they actually live and work,” Tompkins adds. “By grouping powersports and lifestyle gear alongside our world-class truck and off-road sections, we are providing an unmatched opportunity to see the latest in the adventure market.” The initiative is a direct response to clear market demand and the evolving habits of the modern enthusiast. According to SEMA Research, 60% of specialty-equipment manufacturers already produce products for at least one type of powersports vehicle, while 47% of retailers and installers sell to these segments.
The new section allows the entire ecosystem to gather, learn about the latest products, take part in cutting-edge education and unite to solve opportunities and challenges facing the powersports marketplace. Interested exhibitors can learn more and reserve a booth by contacting Mike Ausec, Industry Sales Director, Powersports / Lifestyle at mikea@sema.org, call 714-213-1584 or click:
