“Electrification is transforming how we all do business,” notes David Baker, BRP’s Vice President & General Manager, North America. “We’re committed to sharing what we’ve learned and collaborating to make sure our industry stays ahead of the curve.” AIMExpo in 2026 will feature a panel on the future of electric vehicles in powersports — a key topic for OEMs, dealers and riders alike. Baker will join the conversation as a panelist and share insights and expertise, helping the industry prepare for what’s next.
“It will be great to be at AIMExpo this year, which is a terrific hub for connecting with current and future partners,” adds Baker. “As a leader in the powersports industry, we see the show as an ideal opportunity to engage directly with dealers and discuss the future of powersports together.”
“There’s a unique energy at AIMExpo that drives progress in our industry,” claims Cinnamon Kernes, VP of Market Expansion at the Motorcycle Industry Council. “We’re pleased to welcome BRP back, and we’re excited to see their impact at this year’s event.”
It’s clear from the number of key OEMs and businesses choosing not to miss the Anaheim show that momentum for AIMExpo 2026 is in full swing. “In the face of a rapidly changing business landscape, the industry has mobilized to build better business practices together and share ideas that will help future-proof the powersports sector and keep it thriving,” she states.
Register for AIMExpo here:
