

Just in time for AIMExpo, racing veteran and industry expert Brock Harden has joined the Kayo USA team as Marketing Director. ‘I’m excited to be part of Kayo, a brand quickly gaining momentum in powersports,” Harden shares. With both his father, Scot Harden, and his uncle, Jack Johnson, in the AMA Hall of Fame, Brocks’s deep-rooted racing pedigree makes him a natural fit in the high-performance powersports world.
Harden’s experience encompasses strategic roles in OEM electric vehicle innovation, media relations and digital development. He also has high-impact event activation and management skills honed when he introduced countless new riders to the industry through his work with STACYC. Most recently, he contributed as a graphic designer with Zingg Inc., adding creative insight to his extensive industry expertise. ‘Brock’s well-rounded experience and deep-rooted passion for the sport make him a perfect fit for our goals,’ says Kayo’s North American President Harry Chang.
Come see Kayo’s wide range of products at AIMExpo in Las Vegas, Booth #2029, or reach out to Brock Harden directly at marketing@ridekayo.com to get the Holeshot on 2025!
EXPERIENCE KAYO FIRSTHAND AT AIMEXPO!