Promoting from within: industry veteran Zegin Braun steps up as Vice President of Sales for HISUN Motors USA. Braun will lead the company’s dealer and retail sales channels across North America. Already an integral part of HISUN’s sales organization, he has contributed to the company’s growth across both independent dealer networks and national retail partners. In his new role, he will be responsible for aligning sales strategy and execution across channels, supporting continued expansion, and strengthening relationships with key partners. “Zegin has been a strong contributor to our growth and understands how to support both our dealer network and retail partners,” said King Dai, HISUN Motors USA CEO. “As we continue to grow, his leadership will be important in helping us build a more aligned and effective sales organization.”
Braun’s career spans more than 25 years in the powersports industry. He began in professional motocross and supercross before transitioning into broadcasting, where he covered Arenacross, Supercross and Monster Truck competitions. He later spent over 15 years in sales leadership roles with Parts Unlimited and Tucker Powersports. Braun joined HISUN Motors USA as a District Sales Manager, working closely with dealer partners and playing a key role in strengthening dealer engagement and expanding market presence. He was later promoted to National Sales Manager. In his new role, Braun will assume leadership of both dealer and retail sales channels, creating a more unified structure designed to improve alignment, execution and national growth. This organizational evolution follows the planned retirement of Ryan Daugherty, VP of Retail Sales, and reflects HISUN’s continued focus on strengthening leadership alignment across the business.
“As I transition toward retirement, I am proud of the partnerships we have built and the progress HISUN has made expanding its retail presence,” states Ryan Daugherty. “Zegin brings strong leadership and a deep understanding of our partners, and I am confident he will continue strengthening the foundation we have built and supporting the company’s continued growth.”
“Zegin has earned this role through consistent leadership, strong dealer relationships and a clear understanding of how to build and scale a high-performing sales organization,” adds Charles Kim, Chief Product and Marketing Officer (CPO & CMO) of HISUN Motors USA. “This position brings our dealer and retail sales leadership into a more unified structure, strengthening alignment across channels and improving how we bring HISUN products to market. Zegin’s leadership will be critical as we continue expanding our product platforms and building a more connected approach across product, sales and marketing.”
“I’m excited to take on this role and continue building on the momentum we’ve created,” concludes Braun. “We have a strong foundation across both dealer and retail channels, and I’m looking forward to continuing to support our partners and customers as we grow.”
