If you are not attending the SMX finale in Las Vegas, or the National Powersports Dealer Association’s DealerConnect networking event in Columbus, you might want to discover what is going on in the dunes. More specifically, The Sand Sports Super Show (S4).
S4 features the latest Sand Rails, ATVs, UTVs, accessories and apparel into the world’s largest sand sports expo! Dealers — including title sponsors Bert’s and Malcolm Smith Motorsports — are joined by BRP/Can-Am, CFMoto, Denago Powersports, Honda, Kawasaki, Polaris, Segway, Speed UTV and Yamaha to show off their wares to thousands of attendees at the Orange County Fair & Event Center in Costa Mesa, California, September 19-21.
In addition to more than 400 exhibitors, the popular S4 Proving Grounds show off the machines in action. Super Powers Mobility (SPM) is bringing their high-voltage electric UTV conversions to the sand. STACYC demo rides for the groms and adult beverages for the big kids, plus fair food for the whole family make for a party of epic proportions.
See the exhibitor list and floor plan for a better idea of just how massive S4 has become:
