In a case of irreconcilable differences, MOM’s and Polaris have parted ways. “Over the years, we’ve helped grow the Polaris brand in our region, becoming one of its leading dealerships and the largest Victory dealer in the country,” says MOM’s President & CEO Joel Wheeler of the divorce. “Like any long-standing partnership, the journey has been both rewarding and challenging.”
What’s ahead for the New England powersports powerhouse? “While this transition is significant, we’re proud of what we’ve accomplished and excited for what’s ahead. We’re thrilled to announce that CFMoto is now available at our Topsham location, with more updates to follow. MOMS continues to forge strong partnerships with Yamaha, CFMoto, Kawasaki, Triumph, Can-Am, Honda, Suzuki, KTM, Sea-Doo, Ski-Doo, Ducati, Royal Enfield and more.
“As we build toward the next 50 years, our focus remains the same: delivering top-tier customer service, trusted expertise, and an unmatched new and pre-owned inventory selection to riders across the Northeast and beyond…”
The official statement released July 15 says in part:
To Our Valued Customers,
For over 50 years, MOMS has proudly served the New England powersports community, nearly half of that time as a dedicated partner of Polaris. Through this partnership, we’ve had the opportunity to connect with thousands of riders and enthusiasts who feel like family. That connection extends beyond individual riders to the broader community, including more than 100 organizations, among them first responders, municipalities, state and federal agencies, family-owned farms, and other local companies.
Effective May 23, 2025, our Dealer Agreement with Polaris ended at our locations in Foxboro, Gorham, Tyngsboro, and Topsham. As a result, we are not able to sell new Polaris vehicles, including Indian Motorcycle, Polaris Off-Road, Polaris Snowmobiles, and Polaris Slingshot. The exception is MOMS Manchester, which will continue to sell new Indian Motorcycles. We will also continue to sell pre-owned Indian and Polaris vehicles at all locations.
To clarify a previous communication from Polaris, the official end date of our partnership was May 23, 2025, not March 23, 2025 as previously indicated in its July 8, 2025 correspondence.
We provided Polaris alternative avenues to continue our partnership, but unfortunately, we could not come to an agreement at this time. We understand this may be disappointing, and we want you to know that our commitment to you remains unchanged.
Please Note: We are no longer authorized to perform Polaris Factory Warranty or Polaris Protection Plan repairs on Polaris, Indian, or Victory vehicles. For warranty-related work, please contact our Service Department for assistance and referrals.
Thank you for riding with us.
Joel Wheeler
President & CEO
