Capital Powersports, located in Wake Forest, NC, just 20 minutes north of the Capital Raleigh, is currently a top dealer in each franchised brand it represents, which include Honda, Yamaha, Kawasaki, Suzuki, CFMOTO, Polaris… and growing! To accommodate the current brands and consider adding more, General Manager/Operator of Capital Powersports Kevin Dunn says this is just the beginning.
“This expansion could not happen soon enough,” notes Dunn. “It is just that our growth has been so fast, we have rapidly outgrown our facility. Our service department, which was only just built 4 years ago, is now going to be converted into the new Polaris showroom. With the growth of UTVs happening, and our brand growth adding over 4 major brands in the last 4 years, and another one coming, space has become a major issue. We are currently pushing out over 100 vehicles daily just to open!”
Phase one includes the expansion of the north part of the existing showroom to create temporary interior and housing for Polaris products. A large outdoor landscaped area is going to be cleared to locate the larger Polaris products temporarily, as well. Dunn explains, “This will allow Polaris to come in earlier than originally planned, so we can hit the ground running for the 2024 off-road season, and help grow their market share here in the Raleigh/Durham area… fast!”
Phase two will be the creation of a new 10,000+ sq./ft. storage facility at the back of our lot for crate storage and duplicate vehicle storage. Phase three (the largest phase) will be the construction of the new two-story building behind the main showroom, at 24,000 sq./ft. with a mezzanine upper level looking down on service in this area. This will have quite the visual impact, according to Dunn, who says he pictures customers waiting alongside the railing overlooking service as they wait for their vehicles, with a view of the newly enlarged P&A department. The new service department will be a 12,000+ sq ft space allowing more technician stations and UTV post lifts to service that growing business. The balance of the new space will be for expanded indoor showroom, office, and storage rooms.
Phase Four will be the moving of the Service and P&A departments into their new digs, and then the remodeling of the ex-service department into the new state-of-the-art 4,200 sq./ft. Polaris Level Two showroom. The final stage — Phase five — will be the moving in of Polaris Off-Road Products into their new showroom and moving Suzuki back into their newly enlarged area. Then, of course, a very big grand opening of the new facility. Estimation of completion is Fall 2025.
“This is an exciting time here at Capital Powersports,” concludes David Okumura, Parts & Accessory Manager. “I cannot wait to see what the future will hold for all of us here at Capital Powersports.”
