HARLEY HAPPENINGS
Is The Clock Ticking On The Motor Company?
POINT
H Partners Vacates The Board
COUNTERPOINT
Harley Refutes Disingenuous Claims
CONTEXT
Harley’s Quarterly Numbers Reveal The Truth
GODSPEED!
Vale Rich Teerlink
News By Category
News
BRP published its financial results for the first quarter of 2026, and to no surprise, the numbers were flat.
After 22 years as President and CEO, José Boisjoli will be retiring and stepping down from his role as Chair of BRP’s Board by the end of the fiscal year.
Honda Hits 500 Million Milestone
The cat is out of the bag!
But Brake Free is the everyday solution to making motorcyclists more visible.
Shifting Gears
Extra, extra, read all about it! Lifelong motorcyclist, MSF-certified RiderCoach and former reporter, Andria Yu is the new Vice President of Communications for the Motorcycle Industry Council, Motorcycle Safety Foundation, Recreational Off-Highway Vehicle Association and Specialty Vehicle Institute of America.
Dealer News: As Lucky Peach Harley-Davidson continues to shift gears from its Thunder Tower West roots, the new management team is making its mark.
After running his own repair and performance shop, industry veteran Justin Bramstedt is back at his alma mater S&S Cycle as Senior Manager of Warranty & Benchmarking.
Industry icon Jean Turner joins the Dirt Bike crew. Life sure has a funny way of bringing things full circle when you least expect it.
Transax believes in the concept of Connected Commerce — “Your systems (CRM and DMS), team and customers are all connected,” notes Jared Dowdy, the new VP of Sales & Strategic Partnerships at Transax.
BRIDGESTONE ROLLS OUT SPIFFY NEW PROGRAM Bridgestone Motorcycle USA has rolled out a new dealer SPIFF (sales performance incentive funds) program through its recently enhanced training platform. The formula is simple: 1) Complete training 2) Sell tires 3) Earn rewards! Dealership sales personnel can level-up with online product training and earn cash rewards for qualifying tire sales—all in one streamlined system. https://dealernews.com/Home/post/bridgestone-rolls-out-spiffy-new-program/
#ShiftingGears Dealer News: As Lucky Peach Harley-Davidson continues to shift gears from its Thunder Tower West Harley-Davidson roots, the new management team is making its mark. New ownership and a new cast of characters are ready to take the venerated dealership to the next level. "We are proud to introduce Steve Mascorro—the General Manager of Lucky Peach Harley-Davidson! Originally from the desert heat of Arizona, Steve made his way to Cincinnati and climbed the ranks at CinCity H-D with grit, hustle and heart. Now he’s bringing that same energy (and maybe a little Midwest charm) down to Georgia!" https://dealernews.com/Home/post/shifting-gears-42/
#MemorialDay What’s the difference? Some gave all while all gave some: Memorial Day is a day to remember and honor those who have died while serving in the military, particularly in battle. Veterans Day, on the other hand, is a day to thank and honor all individuals who have served in the military, both living and deceased.
#SHIFTINGGEARS AT S&S CYCLE: BRAMSTEDT IS BACK! After running his own repair and performance shop, industry veteran Justin Bramstedt is back at his alma mater S&S Cycle, Inc. as Senior Manager of Warranty & Benchmarking. Bramstedt brings a wealth of industry knowledge to many departments within S&S and with that, considerable excitement for new Proven Performance products. https://dealernews.com/Home/post/shifting-gears-at-ss-cycle-bramstedt-is-back/
BE SAFE THIS MEMORIAL DAY “Memorial Day is a time to honor and remember the true American heroes that made the ultimate sacrifice to defend our freedoms, including the ability to enjoy life on two wheels,” says American Motorcyclist Association President and CEO Rob Dingman. “Motorcyclists throughout the country appreciate the sacrifice of our fallen service members and their loved ones for our nation.” In addition to Memorial Day, May also is Motorcycle Awareness Month, which is the nationwide effort to increase the awareness of motorcycles on the open road and advocate for measures that improve the safety of riders on our nation’s roads and highways. While the country remembers our fallen veterans throughout the weekend, the AMA urges all motorists to remain vigilant as Americans travel to memorial services, cookouts, parks and many beautiful destinations our country has to offer. https://dealernews.com/Home/post/be-safe-this-memorial-day/
In Case You Missed It
Former Arctic Cat executive, Brad Darling, and an Investment Group acquire the Thief River Falls-based manufacturer of snowmobiles, ATVs and Side-by-Sides.
“We are thrilled to partner with AMA for the Hall of Fame Bike Show at the 2025 AMA Vintage Motorcycle Days,” claims Motorcycle Classics Editor Mark Mederski.
THE COMPREHENSIVE MOTORCYCLE PRICE GUIDE
NEW WEBSITE FOR PRESTON PETTY PRODUCTS
The tariffs have placed the powersports industry in turmoil… but is the sky really falling?
