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In a script too improbable for Hollywood, Ken Roczen entered Rice-Eccles Stadium in Salt Lake City holding the championship points lead, with the red plate mounted to his Suzuki RM-Z450 heading into the final race of the 17-round series.
Kudos to the Blu Cru for recognizing Ken Roczen’s amazing achievement with a creative win ad in Cycle News.
Salt Lake City’s Supercross finale marked the end of Husqvarna/Rockstar’s SX team.
Spanning more than 40 training sites across 23 states, dealers have already committed to hosting Motorcycle Safety Foundation RIDE Day events, with additional participation expected in the coming weeks.
Can you hear me now? Former Cardo exec Jamie Cheek continues to climb the ladder at HISUN Motors USA.
Shifting Gears
Can you hear me now? Former Cardo exec Jamie Cheek continues to climb the ladder at HISUN Motors USA.
Continuing its proven policy of promoting from within, National Powersport Auctions (NPA) elevates Tristen Poston to General Operations Manager of its Sacramento facility.
Head hunter hired: Specializing in talent searches for Powersports, Marine and RV companies, V20 Recruiting + Consulting has helped themselves to recruiting pro Louis Dodaro
Promoting from within, National Powersport Auctions (NPA) has elevated long-time team player Brad Maxon to Regional Operations Manager.
LaCheryl E. Jones, a leader in motorcycle safety policy and rider education, has joined the Motorcycle Safety Foundation as Director of Curriculum & Training Strategy.
TEAM HUSKY FINISHED? HUSQVARNA “REALIGNS” ROCKSTAR RACE EFFORT Salt Lake City’s Supercross finale marked the end of Husqvarna Motorcycles USA/Rockstar Energy Drink’s SX team. From 2027 onward, the brand will transition away from operating an in-house factory racing team and instead, support independent teams and riders with factory level materials and technical expertise for the SMX series. According to the official announcement: “This evolution ensures the brand’s presence in racing at the highest level, while repositioning its focus on the brand’s heritage and wider riding community.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/team-husky-finished-husqvarna-realigns-rockstar-race-effort/
CLASS ACT! Kudos to the Blu Cru for recognizing Ken Roczen’s amazing achievement with a creative win ad in Cycle News. However Yamaha’s creative team was getting some recognition of their own. Yamaha Motor USA took three Hermes Creative Awards for its consumer website and new interactive web features. The Hermes Creative Awards were part of the 2026 international competition honoring creative professionals involved in the concept, writing and design of both traditional and emerging media. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/class-act/
TRANSCENDENT MOMENT In a script too improbable for Hollywood, Ken Roczen entered Rice-Eccles Stadium in Salt Lake City holding the championship points lead, with the red plate mounted to his Suzuki RM-Z450 heading into the final race of the 17-round series. The oldest rider in history to win the title had battled back from two near career-ending injuries on a machine that still has a kickstarter! Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/transcendent-moment/
#ShiftingGears Continuing its proven policy of promoting from within, National Powersport Auctions (NPA) elevates Tristen Poston to General Operations Manager of its Sacramento facility. Poston brings seven years of dedicated experience with NPA to his new role. Since joining the company, he has steadily advanced through the operations department, earning recognition for his leadership, work ethic and commitment to excellence. His deep understanding of day-to-day operations and team development has made him an asset to the organization. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-npa-promotes-poston/
#DEALER NEWS As part of its continuing Dealer Spotlight series, Yamaha Motor USA Finance Corporation is highlighting the achievements of Rocky Mountain Cycle Plaza (RMCP) in Colorado Springs, Colorado. This spotlight recognizes RMCP’s business turnaround and the strength of their long‑standing partnership. “A couple years ago, we were using other lenders aside from Yamaha Motor Finance,” said Courtney Hupe, RCMP’s Sales & Finance Director. “It wasn’t until I started to build my relationship with Yamaha Finance, when we started to realize all the support that Yamaha Finance was able to give us as a dealership and for our customers.” Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-yamaha-spotlight-shines-on-rocky-mountain-cycle-plaza/
In Case You Missed It
Marine Retailers Association of the Americas (MRAA) president Matt Gruhn joins #OneGang at Cycles Worldwide to share his vision of the dealership of the future.
Motorcycle racers in Kansas were the big winners when Kansas Gov. Laura Kelly (D) signed HB 2416, granting Right-to-Race protections to racetracks throughout the state.
Despite fast-tracking through the Wisconsin State Assembly and Senate AB 880, “Right to Race” legislation was black flagged by Gov. Tony Evers (D) who vetoed the bipartisan-supported legislation.
The last day to register for the Motorcycle Industry Council’s 2026 Capitol Hill Fly-In is April 21, 2026.
Heads up: Rob Wesson has joined the Mip’s team.
