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AIMExpo 2026
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EICMA 82nd Edition
SAND SPORTS SUPER SHOW
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“The countdown to 2026 starts now,” announced BRL impresario Rob Buydos.
After a 6-year stint with BRP (most recently as Dealer Development Manager for the OEM), industry veteran Rob Oliva is back with LeMans Corp. becoming the new National Sales Manager, effective December 15, 2025.
Did you catch the launch of Western Power Sports “FlyFam” initiative?
As Faber College founder Emil Faber so astutely noted, “Knowledge is good.” However the powersports industry education being presented at AIMExpo 2026 is even “gooder” um, more goodly.
Dennis and the kids at Martin Moto have been very good this year! And they are celebrating this weekend with a great marketing idea courtesy of the dealership’s marketing maven Arielle Boyer.
Shifting Gears
After a 6-year stint with BRP (most recently as Dealer Development Manager for the OEM), industry veteran Rob Oliva is back with LeMans Corp. becoming the new National Sales Manager, effective December 15, 2025.
Just in time for the impending AIMExpo trade show, Keeway America is staffing up.
Zero Motorcycles has announced a major leadership transition.
While the bombshell dropped that Sullivans had sold to LeMans Corp. and the rockets’ red glare announced Joe Rocket was reuniting with its Canadian roots, Parts Unlimited continued its hiring spree.
Prior to picking up Sullivans, Parts Unlimited added to its rep force. Tim Queen is now calling on dealers in the Central East Region covering southern Pennsylvania and West Virginia.
KNOWLEDGE IS POWER! As Faber College founder Emil Faber so astutely noted, “Knowledge is good.” However the powersports industry education being presented at AIMExpo 2026 is even “gooder” um, more goodly. For this reason, AIMExpo is supercharging its 2026 education program with a Dealer Evolution track built to help businesses navigate rapid changes in technology, market demand, electrification, workforce expectations, and the policy landscape. The sessions deliver forward-looking strategy paired with practical, actionable tools that every department in the dealership can put to use immediately. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/knowledge-is-power-2/
THE RETURN OF RABACONDA! Although it sounds like a sequel to Raiders of the Lost Ark, the Return of Rabaconda is more relevant to your dealership. Instead of an action movie Rabaconda — the global leader in portable motorcycle tire tools — announces its return to AIMExpo. From January 7- 9, #Rabaconda will once again join dealerships, distributors, media and industry professionals for three action-packed days of innovation, demos, education and community. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/the-return-of-rabaconda/
FLY LOYALTY INITIATIVE LAUNCHES Did you catch the launch of Western Power Sports “FlyFam” initiative? “At Western Power Sports, our strategy has always centered on delivering unmatched support and service to our dealer network,” says Jason Thomas, Sr. Media & Communications Manager. “As the powersports market evolves, our commitment to keeping our brands strong and driving customer loyalty remains our top priority. Our exclusive house brand, FLY Racing , is leading the charge with a groundbreaking initiative.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/fly-loyalty-initiative-launches/
In Case You Missed It
While National Powersport Auctions was accelerating in Europe — announcing “International Powersport Auctions” at EICMA — the nation’s leading remarketing services provider was slowing down closer to home.
While the motorcycle world was headed to Italy to see the latest new models crowded into the Rho Fiera fairgrounds, hometown hero Vespa was celebrating 80 years of two wheeled history in downtown Milan in a very different way.
“Our team is thrilled to expand further into the Idaho community, and strengthen our ties to the Harley-Davidson brand,” said Jeramie Young, director of Young Powersports after reaching an agreement to acquire Grand Teton Harley-Davidson in Idaho Falls, Idaho.
While Triumph was busy showing off more than 30 new models and updates to its motorcycle line-up at EICMA, they were busy bolstering the U.S. team.
