THE MOD SQUAD TAKES OVER
Expansion Through Consolidation
TOP 100 DEALERSHIP SOLD
Veracka Buys Bayside
WHERE POWERSPORTS MEETS THE AFTERMARKET
SEMA Invites Dealers To The Show
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News
MotoAmerica commemorates “50 Years Of Superbike Racing” as the 2026 season kicks off at Michelin Raceway Road Atlanta this weekend.
American Honda has announced the launch of its “HRC Performance Shop” pilot program with three well known dealerships picked to provide proof of concept.
More than 1 million hands-on demos delivered since 2021.
“We set a plan, we exceeded it, and we did it profitably,” exclaims Stark Future founder Anton Wass.
Shocking news from Zero Motorcycles: As the company celebrates its 20th anniversary, the European-based team welcomes Jarno Middelbosch as the new Senior Director of Global Marketing.
Shifting Gears
Shocking news from Zero Motorcycles: As the company celebrates its 20th anniversary, the European-based team welcomes Jarno Middelbosch as the new Senior Director of Global Marketing.
Heads up: Rob Wesson has joined the Mip’s team.
Heads up! Schuberth GmbH, the German-based premium motorcycle helmet manufacturer founded in 1922, has a new U.S. head.
Seasoned pro Erik Lothian is now calling on dealers in the Midwest for Keeway America — the exclusive U.S. distributor for Benda, Benelli and Keeway motorcycles and scooters.
Promoting from within, National Powersport Auctions is proud to announce the promotion of Brandon Perry to Vice President of Sales Operations.
TOP DEALERS TABBED FOR HRC PILOT PROGRAM American Honda Motorcycles & ATVs has announced the launch of its “HRC Performance Shop” pilot program with three well known dealerships picked to provide proof of concept. The performance shop program will enable U.S. roadracers to benefit from parts and expertise from HRC - Honda Racing Corporation in Japan. U.S. customers can access genuine HRC racing components via a factory-backed channel for HRC parts and knowhow. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/top-dealers-tabbed-for-hrc-pilot-program/
HAIL TO THE CHIEF! SUPERBIKES CELEBRATED AT ROAD ATLANTA MotoAmerica commemorates “50 Years Of Superbike Racing” as the 2026 season kicks off at Michelin Raceway Road Atlanta this weekend. With six classes on the schedule, highlighted by the Superbikes of course, the weekend promises nonstop action across the board. “We are incredibly excited to kick off the 2026 season at Michelin Raceway Road Atlanta,” says MotoAmerica President Wayne Rainey. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/hail-to-the-chief-superbikes-celebrated-at-road-atlanta/
LAST CALL FOR DC FLY-IN The last day to register for the Motorcycle Industry Council’s 2026 Capitol Hill Fly-In is April 21, 2026. Speak to your elected officials and protect your rights… or shut up and let the government tell you how it is going to be. Just ask racers in Wisconsin about AB 880 getting black-flagged! Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/last-call-for-dc-fly-in/
WIN SOME… Motorcycle racers in Kansas were the big winners when Kansas Gov. Laura Kelly (D) signed HB 2416, granting Right-to-Race protections to racetracks throughout the state. The American Motorcyclist Association has championed Right-to-Race efforts, working with the Specialty Equipment Market Association (SEMA Association) and Performance Racing Industry (PRI) in various states across the country to grant protections for pre-existing racetracks from nuisance claims. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/win-some/
LOSE SOME Despite fast-tracking through the Wisconsin State Assembly and Senate AB 880, “Right to Race” legislation was black flagged by Gov. Tony Evers (D) who vetoed the bipartisan-supported legislation. AB 880, which aimed to protect existing motorsports racetracks from nuisance claims. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/lose-some/
In Case You Missed It
Jet City Harley-Davidson — a 2025 Gold Service Award and Gold Bar & Shield Award winning dealership — is being rolled up along with Destination Harley-Davidson in Tacoma and operating under a new as yet undetermined name.
Shades of Willie Wonka! The Specialty Equipment Market Association (SEMA) is giving the powersports industry a golden ticket to join in the world’s biggest aftermarket event.
It is all about butts in seats, right? To support its dealer network, American Honda is ramping up its Ride Red Demo Days program for 2026
Following Stage 1’s waterlogged conditions, Stage 2 of Rally-Raid Portugal took the riders across the border into Spain.
Promoting from within: “I’m happy to share that I’ve been promoted to Senior Marketing Manager at Indian Motorcycle Company,” shares Nick Sudheimer on LinkedIn.
