THE MOD SQUAD TAKES OVER
Expansion Through Consolidation
TOP 100 DEALERSHIP SOLD
Veracka Buys Bayside
WHERE POWERSPORTS MEETS THE AFTERMARKET
SEMA Invites Dealers To The Show
News By Category
News
The customer is always right? In direct response to requests from membership, the Specialty Equipment Market Association (SEMA) is inviting dealers to the world’s biggest aftermarket event.
On May 18-19, the powersports industry will convene in Washington, D.C., to meet directly with members of Congress to share how policies are impacting local businesses and their constituents.
The bicycle industry has survived a threat of tariffs of up to 50% on steel and aluminum products, according to PeopleForBikes.
KTM has been quietly refining its Freeride E moto for the past decade, but now they are sounding off about more power, greater range and improved charging times for the eMoto.
Seasoned pro Erik Lothian is now calling on dealers in the Midwest for Keeway America — the exclusive U.S. distributor for Benda, Benelli and Keeway motorcycles and scooters.
Shifting Gears
Seasoned pro Erik Lothian is now calling on dealers in the Midwest for Keeway America — the exclusive U.S. distributor for Benda, Benelli and Keeway motorcycles and scooters.
Promoting from within, National Powersport Auctions is proud to announce the promotion of Brandon Perry to Vice President of Sales Operations.
Charles in charge — this is no TV sitcom but serious business as HISUN Motors USA has announced that Charles Kim has assumed the additional role of Chief Marketing Officer, effective March 10, 2026.
Promoting from within: industry veteran Zegin Braun steps up as Vice President of Sales for HISUN Motors USA.
KYMCO is putting a team of pros into the game just in time for March Madness. “I’m encouraged on many levels by the number of high caliber candidates that want to join in the rebuilding of KYMCO in the USA,” says returning powersports leader Joe Wofford who has re-signed with the team as Senior Vice President.
SAVE THE DATE! Win some, lose some… but our industry can’t afford to lose too many more MX facilities. To that end Motocross Track Owner Roundtable Founder Mike Bambrick announces that the next roundtable will take place on April 21st. “Since our last roundtable, we’ve witnessed notable changes in state legislation, rapid technological progress and persistent challenges in the insurance sector that have led to track closures,” he notes. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/save-the-date-5/
Triumph shares a longstanding connection with the quintessential English icon James Bond 007. Most recently Triumph Motorcycles was showcased in the 25th Bond film, No Time To Die, where 007 rides a Triumph Scrambler 1200 XE in the dramatic opening sequence set in Matera, Italy. “Today, we’re excited to announce that Triumph Motorcycles is the Official Motorcycle Partner for the new James Bond video game 007 First Light,” says Triumph PR Manager Eric Van De Steeg. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/speaking-of-triumph-2/
It is almost time to bust out the tweeds, tickle the old Amals and fire up that classic motorcycle for the annual The Distinguished Gentleman's Ride. The 2026 DGR, taking place worldwide on Sunday May 17th, brings riders together to raise funds for men’s mental health and prostate cancer research. In 2025, more than 127,000 riders took part across 1,038 rides in 108 countries, raising an incredible $7.6 million for Movember. As the event’s official motorcycle partner, Triumph Motorcycles continues its long-standing support of the global charity ride. To mark 15 years of riding dapper, Triumph has crafted this unique Speed Twin 1200 Cafe Racer as the Gentlefolk Prize. A bespoke Harris Tweed seat, made from authenticated, handwoven fabric from the Outer Hebrides — a material closely associated with the style of DGR riders around the world. The motorcycle also features a dedicated 15 Years of Dapper anniversary graphic and number board, along with a certificate of authentication. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/distinguished-gentlemen-ride-again/
RIDE TO SURVIVE By Bob Althoff As I'm writing these words, I'm watching the MotoGP Grand Prix at the Circuit of The Americas (COTA)… And I am genuinely excited to tell you this story. It started in 2017 when American billionaire businessman John Malone's Liberty Media pulled together $300Million or so; did some very creative financing and paid Bernie Ecclestone — British business magnate, and former racing driver — to buy F1. Now this is where the story gets interesting. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/ride-to-survive/
In Case You Missed It
With the 84th running of the Daytona 200 coinciding with Ducati’s 100th Anniversary, the brand from Borgo Panigale is stacking the deck in its favor.
New math? By integrating D3O’s industry-leading, CE-certified armor into critical impact zones including shoulders, elbows, knees and hips, RST delivers enhanced shock absorption while maintaining the comfort and flexibility that riders demand in the latest riding apparel.
Speaking of Daytona, D3O will be the title sponsor of Tyler Scott’s D3O M4 ECSTAR Suzuki GSX-R750 at this year’s Daytona 200 for Team Hammer.
Skidmark Garage — Cleveland’s cool community-based motorcycle workshop — is set to close permanently:
Promoting from within, National Powersport Auctions names Mark Piccolo as General Operations Manager of its Philadelphia facility
