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06/27/2025

The American Motorcyclist Association’s charter spells out the association’s Rights. Riding. Racing. mission in order to promote the motorcycle lifestyle and protect the future of motorcycling.

Speaking of the AMA, it is almost time for the association’s annual vintage event: The Permco AMA Vintage Motorcycle Days presented by Turn 14 Distribution races into Mid Ohio Sports Car Course in Lexington, Ohio, on July 25-27.

As the title sponsor of AMA Motorcycle Hall of Fame Bike Show at VMD, Motorcycle Classics will be adding some real incentive to enter those classic motorcycles.

AIMExpo — North America’s powersports tradeshow — showcases the latest motorcycle, ATV, UTV and E-Power vehicles, parts, accessories and related business services… but you already knew that!

ICE industry icon Martino Bianchi has shifted to EV as Stark Future’s new Racing Partnership Manager.

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Shifting Gears

06/27/2025

ICE industry icon Martino Bianchi has shifted to EV as Stark Future’s new Racing Partnership Manager.

Segway continues to surge! “I’m excited to share that I’ve been promoted to National Sales Director at Segway Powersports,” says industry veteran JJ Pecsok.

06/25/2025

“Social media isn’t about selling — it’s about being social,” says Shelby Stites.

06/20/2025

Long-time GM of Powder Keg Harley-Davidson, Angela Murray is the new Managing Partner at Mann’s Harley-Davidson in Edinburgh, Indiana—a P4 Automotive dealership.

06/18/2025

Appropriately enough for #NationalGolfCartDay, the pros at Club Car have announced the appointment of powersports veteran Craig Scanlon as President & CEO.

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#SundayFunnies

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#happybirthday Mark Rodgers!

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#SHIFTINGGEARS: STARK FUTURE BRINGS ON BIANCHI ICE industry icon Martino Bianchi has shifted to EV as Stark Future’s new Racing Partnership Manager. “We’re proud to welcome Martino to Stark Future as our new Racing Partnership Manager, a role that perfectly reflects his extraordinary legacy in motorsport,” says Anton Wass. "With more than 45 years of experience across PR, racing and talent development, Martino has worked with some of the most iconic manufacturers in the industry, including Yamaha, Husqvarna, Honda HRC and Ducati, and has been involved in over 60 world titles across motocross, enduro and rally racing. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-stark-future-brings-on-bianchi/

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A TRULY GRAND PRIZE FOR VMD BIKES SHOW WINNER As the title sponsor of AMA Motorcycle Hall of Fame Bike Show at VMD, Motorcycle Classics will be adding some real incentive to enter those classic motorcycles: Best In Show winner will get both a plaque and a 24 x 18 framed canvas print, “Bugsy” by Dealernews’ own illustrator Hector Cademartori showing Dick Mann at speed in the 1971 Daytona 200! The bikes show is set for Saturday, July 26, during Permco AMA Vintage Motorcycle Days presented by Turn 14 Distribution. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/a-truly-grand-prize-for-vmd-bikes-show-winner/

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#FLASHBACKFRIDAY: AMA VMD GOES BACK TO THE FUTURE It is almost time for the association’s annual vintage event: The Permco AMA Vintage Motorcycle Days presented by Turn 14 Distribution races into Mid-Ohio Sports Car Course in Lexington, Ohio, on July 25-27. In order to promote the motorcycling lifestyle and protect the future of motorcycling, MotoAmerica’s Talent Cup series will be racing at Mid Ohio in conjunction with the traditional vintage classes. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/flashback-friday-ama-vmd-goes-back-to-the-future/

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#ShiftingGears Segway Powersports US continues to surge! “I’m excited to share that I’ve been promoted to National Sales Director at Segway Powersports,” says industry veteran JJ Pecsok. “It’s been an awesome journey so far, and I’m grateful for the opportunity to take on this new role. I look forward to working even more closely with our talented team and dealer network as we continue driving growth and pushing the powersports industry forward.” Subscribe To #Dealernews To See The Full Story https://dealernews.com/Home/post/shifting-gears-46/

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#DEALER NEWS: SONIC BOOM HITS STURGIS Despite being the mecca for the V-Twin world and having a couple of ARO's, downtown Sturgis has never had a franchised dealership in town during the Rally? Can this really be true? Sonic Automotive, Inc. — a Fortune 300 Company and one of the nation’s largest automotive and powersports retailers — changed history with the first motorcycle sale at its all-new Sturgis Harley-Davidson dealership located in the heart of downtown Sturgis, South Dakota. Sonic had acquired the landmark Black Hills Harley-Davidson and its four sister dealerships in the Rapid City area back in February 2023. After a strong 2024, Harley-Davidson awarded Sonic an additional retail franchise point: "Harley-Davidson can now sell motorcycles in downtown Sturgis for the first time in its 85-year history," says Tim Sutherland, Sales Manager at Sturgis Harley-Davidson. #ThrowbackThursday Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-sonic-boom-hits-sturgis/

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In Case You Missed It

05/30/2025

Hard to believe that a courageous band of dealers have been able to change the course of history, but May marks 4-years of The National Powersports Dealer Association (NPDA) unwavering commitment to empowering powersports dealers and advancing the industry.

As a leader in the distribution of performance parts, gear and accessories, Turn 14 seeks to help dealers apex the turns and keep them on track.

The V-Twin industry leaders at S&S Cycle continue to make major moves on the personnel front as they rumble right past the tariff issues facing many powersports companies.

BRP published its financial results for the first quarter of 2026, and to no surprise, the numbers were flat.

05/29/2025

After 22 years as President and CEO, José Boisjoli will be retiring and stepping down from his role as Chair of BRP’s Board by the end of the fiscal year.

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