PROFILE:
MIC CEO/President
Christy LaCurelle
INDUSTRY RESEARCH:
Tier 2 OEM Update
EICMA
ESPOSIZIONE INTERNAZIONALE DELLE DUE RUOTE
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News
Noting that MotoAmerica’s King Of The Baggers seems to be popular with everyone, Drag Specialties is supporting the sport to the tune of $75,000 in contingency this season… an increase of $8,500 more than the 2024 record pay-out.
“I am pleased to invite you to a legislative update in Las Vegas in February, courtesy of the Independent Motorcycle Aftermarket (IMA),” says activist/founder Bob Kay.
According to reports in the New Zealand Herald, among others, Kiwi EV innovator UBCO has gone into receivership as of January 17.
Shifting Gears
An industry veteran joins iconic brand with the appointment of Chris Peterman as VP of Sales & Dealer Development for Moto Morini USA.
Promoting from within: Harley-Davidson has named Jonathan Root as President, Commercial; Root will also continue to serve as Chief Financial Officer at The Motor Company.
Moto Morini USA will be unveiling multiple new models and making plenty of personnel announcements at AIMExpo, including the news that former Dealernews cover dealer Don Baker has been appointed Southern Region Sales Manager for the iconic Italian brand.
A pair of Parts Unlimited people are ready to ring in the new year at the NVP in Louisville and Las Vegas.
#Dealer News Manchester Harley-Davidson is thrilled to announce the upcoming move to our brand-new, state-of-the-art dealership located in Hooksett, NH. Set to open in Spring 2025, this permanent home for Manchester Harley-Davidson spans 50,000 square feet and features 10 double technician bays, over $1 million in parts & accessories, and an extensive collection of genuine Harley-Davidson apparel and collectibles. https://dealernews.com/Home/post/dealer-news-new-digs-for-manchester-harley-davidson/
With a massive 40'x80' footprint set to showcase every model in its lineup, including the newly released UT6 as well as the much-anticipated Super Villain, Segway Powersports is set to go all-in for AIMExpo in Las Vegas on February 5. Demonstrating to dealers that just because a machine is designed for work doesn’t mean it has to be dull, Segway Powersports US commissioned Supercomp to create tricked out UT6 to highlight its innovative utility products… but that is just the beginning. https://dealernews.com/Home/post/segway-set-for-for-show/
Ready to go racing? Team Triumph is hiring! According to Motorcycle Industry Jobs Triumph Motorcycles is ramping up!
OEM UPDATE: HONDA CONTRIBUTES $500,000 TO SOCAL FIRE VICTIMS American Honda Motor Company, Inc. AIMExpo Booth #7104 has been part of the Southern California community since opening its doors in 1959 and they are stepping up to support the devastated region. On behalf of the Honda family of companies in the U.S., Honda is donating $500,000 in needed disaster relief funds to the American Red Cross to support the tens of thousands of residents impacted by the California wildfires. This is just part of the outreach. https://dealernews.com/Home/post/oem-update-honda-contributes-500000-to-socal-fire-victims/
#FlashbackFriday Buon Compleanno! On Sunday venerated Italian brand MV Agusta Motor will commemorate 80 years of creating "Motorcycle Art." On January 19th, 1945, the MV myth was born in Cascina Costa. What started as a bold venture by Count Domenico Agusta evolved into a legacy of speed, precision and unparalleled craftsmanship. For 80 years, MV Agusta has been creating motorcycles that transcend time — masterpieces that are not just machines but symbols of innovation, beauty and Italian pride. Not to mention winning 75 world titles (riders and manufactures) in the past eight decades! https://dealernews.com/Home/post/flashbackfriday-4/
In Case You Missed It
Noting that “Ready To Race” is more than a slogan for KTM, the embattled OEM issued a video statement/racing recap on 12/20/24.
Behind the scenes of the splashy Here To Stay video, KTM Co-CEOs Stefan Pierer and Gottfried Neumeister confessed a sense of relief.
AIMExpo and VAHNA magazine are partnering to bring a unique cinematic experience to the Las Vegas Convention Center, February 5-7, for the powersports industry’s premier trade show.