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07/09/2025

Headlined by event activations at the local dealers, the Harley-Davidson Homecoming Festival roars into Milwaukee July 10-13, 2025.

One of the key stops for the Harley Homecoming Tour is the venerated West Bend Harley-Davidson dealership.

Scott Fischer Buys Two Landmark Harley Dealerships In Milwaukee

National Technician Contest Returns

The color of money? “I’m excited to share that I’ve joined Kawasaki Motors Retail Finance as Sales Manager of Retail Finance,” says longtime sales pro Jason Walling.

07/09/2025
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Shifting Gears

07/09/2025

The color of money? “I’m excited to share that I’ve joined Kawasaki Motors Retail Finance as Sales Manager of Retail Finance,” says longtime sales pro Jason Walling.

Shifting gears sees OG Industry Icon Primo Marotto joins the OGs Moto team to take the MX market to new heights.

ICE industry icon Martino Bianchi has shifted to EV as Stark Future’s new Racing Partnership Manager.

Segway continues to surge! “I’m excited to share that I’ve been promoted to National Sales Director at Segway Powersports,” says industry veteran JJ Pecsok.

06/25/2025

“Social media isn’t about selling — it’s about being social,” says Shelby Stites.

06/20/2025
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#DEALER NEWS: SFE IN MKE When the Harley-Davidson Homecoming Festival rumbles into Milwaukee this weekend, there will be a new management team in place at both Milwaukee Harley-Davidson and West Bend Harley-Davidson . “We know that Harley-Davidson is beloved in the region and globally, and as a custodian of the brand, it’s our honor to lead the next chapter at both the Milwaukee and West Bend Harley-Davidson locations in the hometown of our parent company,” said Scott Fischer, founder, owner and CEO, Scott Fischer Enterprises. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-sfe-in-mke/

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#DEALER NEWS: NEW OWNERSHIP FOR OLD DEALERSHIP One of the key stops for the Harley-Davidson Homecoming Festival Tour is the venerated West Bend Harley-Davidson dealership. A local landmark since 1946, the historic brick dealership gets new ownership and a fresh GM — Adam Gelzinis — just in time for the Homecoming celebration. The West Bend store’s four-day rally is open to enthusiasts of all ages and features live music, stunt shows, shopping, food and beverages, and the opportunity to demo the 2025 Harley-Davidson demo fleet. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-new-ownership-for-old-dealership/

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HARLEY HOMECOMING IS HERE Headlined by event activations at the local dealers, the Harley-Davidson Homecoming Festival roars into Milwaukee July 10-13, 2025. The festivities kick off with a free opening concert headlined by Buckcherry at the Harley-Davidson Museum on Thursday, July 10. Festival concert headliners Chris Stapleton (July 12) and Hank Williams Jr. (July 11) will take over the Harley-Davidson Stage at Veterans Park on the Milwaukee lakefront. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/harley-homecoming-is-here/

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Heads up! HJC Helmets is headed to Circuit of The Americas with an updated limited edition lid: the RPHA 12 Red Bull Austin GP ll Helmet.

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Ted's Motorcycle World making bank! HDFS Chairman's Award winner:

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Ducati going American Flat Track racing?

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In Case You Missed It

06/10/2025

The Chairs of the Congressional Motorcycle Caucus, Reps. Tim Walberg (R-MI), Donald Norcross (D-NJ), Troy Balderson (R-OH), and Derrick Van Orden (R-WI) hosted the second annual Ride to Work Day at the U.S. Capitol to promote motorcycle awareness.

#FlashbackFriday TrailBlazers M/C has been meeting annually since 1940 (back when it was known as the “Old Timers”), however this year’s event was even more special than usual… at least to those of us at Dealernews and the Class of 2025 inductees that is.

Although we believe every day is a good day to ride, Ride To Work Day is officially next Tuesday, June 10th.

06/06/2025

Sergey Tokman hosted Robin Hartfiel to chat about the history of the world, part 1 on the Cycles Worldwide #OneGang podcast.

Figuratively speaking, BikeMaster is looking to put the screws to dealers. “BikeMaster has been a go-to brand for riders and technicians for decades,” notes Matt Sturdevant, Director of Brand Management for Turn 14 Powersports.

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