DEALERNEWS
Serving Dealers. Strengthening The Industry. Securing The Future.
SEMA EXHIBITOR SUMMIT
#SEMAPower Welcomes Powersports
INDIAN VS. HARLEY
Dealers Weigh In For Heavyweight Bout
News By Category
News
When they are not too busy innovating suspension seats and other high end UTV solutions, our friends from TMI are focused on their old school roots of custom seats and interiors for everything from Baja Bugs to Hot Rods.
Nothing says July 4th in the moto world quite like RedBud! Saturday’s 53rd running of the 5.11 RedBud National will take place on America’s 250th Anniversary, July 4th for Round 22 of the 2026 Monster Energy SMX World Championship.
As our nation celebrates 250 years of freedom, all of us at Quiet Warrior Racing (QWR) are reminded just how fortunate we are to live in a country blessed with extraordinary public lands and the freedom to explore them.
Sammy Hagar had a problem driving 55, but BRP’s drive to 35 was a snap. Originally launched to celebrate Tread Lightly!’s 35th anniversary, the “Drive 35” campaign encourages riders and outdoor recreation enthusiasts to complete free online Responsible Rider Masterclass courses designed to educate users on how to minimize their impact and help protect trails, waterways and snow recreation areas for future generations.
Following a distinguished career spanning nearly 30 years with the company, Mike Ballweber, president of Doosan Bobcat North America, Inc., is stepping down effective July 31.
Shifting Gears
Following a distinguished career spanning nearly 30 years with the company, Mike Ballweber, president of Doosan Bobcat North America, Inc., is stepping down effective July 31.
Let the good times roll! Kawasaki Motors Corp., U.S.A. welcomes Eiko Kirino as President effective immediately.
The whole package? Effective June 19th, Polaris Inc. has given Dustin J. Semach a seat on the company’s Board of Directors.
“After six years at Zero Motorcycles Inc., it’s time to close this chapter. Started on social. Ended up owning global marketing automation. In between, a bit of everything.” says hard charging EV exec Patrick Flynn.
ADVOCACY: THE QUIET WARRIOR SOUNDS OFF Happy 250th Birthday, America! As our nation celebrates 250 years of freedom, all of us at Quiet Warrior Racing (QWR) are reminded just how fortunate we are to live in a country blessed with extraordinary public lands and the freedom to explore them. From the rugged mountain trails of our National Forests to the wide-open deserts managed by the Bureau of Land Management, and from world-class State Vehicular Recreation Areas to countless state parks across America, we enjoy some of the finest off-highway vehicle recreation opportunities anywhere in the world. These places don't exist by accident. They are the result of generations of dedicated public servants, land managers, volunteers, recreation advocates, and responsible riders working together to conserve access while protecting the natural resources we all cherish. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/advocacy-the-quiet-warrior-sounds-off/
#savethedate for 2OG Racing/ Coffman Outdoors / Beta USA Demo Daze with William Douglas Little and Mark Coffman
Help Wanted: Suzuki is seeking a dealer development type (along with several other positions) according to Motorcycle Industry Jobs:
REDBUD!!! Nothing says July 4th in the moto world quite like RedBud! Saturday’s 53rd running of the 5.11 RedBud Motocross National will take place on America’s 250th Anniversary, July 4th for Round 22 of the 2026 Monster Energy SuperMotocross World Championship. And no MX racer epitomizes summertime moto than 6X MX champ (and AMA Hall of Famer) Jeff Stanton. The "Michigan Mafia" legend returns to his home race as the Grand Marshal of the RedBud National. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/redbud/
In Case You Missed It
Just in time for the moto world to focus on the outdoors with the start of the National Motocross kick-off at Pala Raceway, Kawasaki finally dropped its teased 2-strokes this week.
What’s “Livium” and why does it matter to dealers? According to the crew at Garage Composites, Livium is the technology tool to put your dealership on the TrueTrack to real-time insights and actionable intelligence.
Proving that good things really do come in small packages, HJC’s Y10 youth helmet provides protection for pint sized riders without compromising on safety.





























