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AIMExpo 2026
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EICMA 82nd Edition
SAND SPORTS SUPER SHOW
De Facto UTV Trade Show
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News
“We’re thrilled to be back at AIMExpo, especially with the show this year in Southern California,” notes David Zemla, USA Country Manager for SW-MOTECH.
It is with truly heavy hearts and profound sadness that we share some very difficult news. After 19 incredible years of serving the riding community, Hoosier Harley-Davidson of Elkhart, IN will be closing their doors permanently.
National Powersport Auctions, Booth #2005 at AIMExpo continues its matchmaking efforts to marry dealers with pre-owned inventory.
Once and future Top 100 Dealer Bill Little is back in the saddle, both as a dealer and a racer.
In a EUR 40 million deal, Swedish helmet safety specialist Mips AB has signed a binding, conditional agreement to acquire 100% of the shares in Koroyd.
Shifting Gears
Changing of the guard at BRP. “We are unveiling who will lead BRP into a new chapter: Denis Le Vot will become President and Chief Executive Officer, effective February 1st, 2026, at which time José Boisjoli will retire.
After a 6-year stint with BRP (most recently as Dealer Development Manager for the OEM), industry veteran Rob Oliva is back with LeMans Corp. becoming the new National Sales Manager, effective December 15, 2025.
Just in time for the impending AIMExpo trade show, Keeway America is staffing up.
Zero Motorcycles has announced a major leadership transition.
While the bombshell dropped that Sullivans had sold to LeMans Corp. and the rockets’ red glare announced Joe Rocket was reuniting with its Canadian roots, Parts Unlimited continued its hiring spree.
SW-MOTECH ON TARGET FOR AIME “We’re thrilled to be back at AIMExpo, especially with the show this year in Southern California,” notes David Zemla, USA Country Manager for SW-MOTECH USA. “This region has such a deep-rooted motorcycle culture, and it’s the perfect backdrop to connect directly with riders and industry partners. We’re bringing our latest gear, spirit of adventure, and a few surprises that showcase how SW-MOTECH continues to grow and innovate in the U.S. market.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/sw-motech-on-target-for-aime/
#DEALER NEWS: HOOSIER HARLEY-DAVIDSON CLOSED It is with truly heavy hearts and profound sadness that we share some very difficult news. After 19 incredible years of serving the riding community, Hoosier Harley-Davidson of Elkhart, IN will be closing their doors permanently. This decision was not made lightly, and we understand the impact it will have on our loyal customers, friends, and the passionate Harley-Davidson family we have built together. We plan to wind down our association with Harley-Davidson. Please continue to visit our website for updates, and until then please come in to take advantage of our final days. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-hoosier-harley-davidson-closed/
IT’S A DATE! National Powersport Auctions, Booth #2005 at AIMExpo continues its matchmaking efforts to marry dealers with pre-owned inventory. The leading provider of powersports, RV and marine remarketing services, has officially released its 2026 Auction Calendar, helping dealers plan for another strong year of buying and selling across all NPA locations. The 2026 schedule maintains the same structure dealers have come to rely on, with auction start times continuing at 9:00 a.m. local time for all locations. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/its-a-date/
In Case You Missed It
The world’s largest powersports aftermarket distributor is getting bigger! LeMans Corporation, parent company of Drag Specialties and Parts Unlimited, has agreed to acquire Sullivans Inc.
On the eve of EICMA, Ducati assembled an enclave to recognize the achievements of dealers around the globe. Capo tutti capo for the Americas was Ducati New York, recognized as “The 2025 Dealer Of The Year For North And South America.”
The thought of being trapped indoors watching a meaningless game like the 0-11 Lions take on the Titans with estranged — and just plain strange — extended family members got you down this Turkey Day break? How about a full week of moto as the Mini O’s go off.
MotoAmerica Speeds Past 500M YouTube Views
Conspicuous in its absence from EICMA, the KTM/Bajaj mashup has made headway.
