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AIMExpo 2026
SHOWTIME MILAN!
EICMA 82nd Edition
SAND SPORTS SUPER SHOW
De Facto UTV Trade Show
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News
Did you catch the launch of Western Power Sports “FlyFam” initiative?
Fair dinkum! Australian-made Barkbusters have earned a reputation for being tough enough for the outback.
Just in time for the impending AIMExpo trade show, Keeway America is staffing up.
Noting a renewed commitment to its Dealer Network, Harley-Davidson has announced a sweeping series of leadership and organizational changes.
Iconic Bay Area dealership Scuderia West is playing host to the global debut of Lost Coast BDR-X, a film documenting a new 550-mile coastal loop through one of Northern California’s most remote and stunning regions.
Shifting Gears
Just in time for the impending AIMExpo trade show, Keeway America is staffing up.
Zero Motorcycles has announced a major leadership transition.
While the bombshell dropped that Sullivans had sold to LeMans Corp. and the rockets’ red glare announced Joe Rocket was reuniting with its Canadian roots, Parts Unlimited continued its hiring spree.
Prior to picking up Sullivans, Parts Unlimited added to its rep force. Tim Queen is now calling on dealers in the Central East Region covering southern Pennsylvania and West Virginia.
On the eve of AIMExpo, SSR Motorsports added an AMA Hall Of Famer to the roster.
UPPING THE GAME AT AIMExpo Like Bridgestone Motorcycle USA (Booth #1011), Dunlop Motorcycle Tires (Booth #1403), Kawasaki USA (Booth #1659) and a host of leading powersports companies, AIMExpo is teaming up with Brandecation to up the industry’s game with an integrated training and incentive platform. A leading SaaS platform for brand training, dealer engagement and incentive management, Brandecation will showcase its proven learning and rewards solutions at North America’s premier powersports trade show. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/upping-the-game-at-aimexpo/
HIPLOK LOOKING TO LOCK UP DEALERS AT AIMEXPO Looking to lock up more US dealers, UK-based Hiplok is heading into AIMExpo (Booth #568) with two new disc locks in its Moto range: the MD1000 featuring anti-angle grinder technology, and the hardened steel MDX. “The MD1000 offers our highest level of motorcycle security in a compact, portable format,” said Ben Smith, Co-Founder of Hiplok. “It’s built to resist angle grinder attacks, but practical for daily use. The MDX is the same size and design, with steel construction giving riders a solid, affordable option for everyday motorcycle security.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/hiplock-looking-to-lock-up-dealers-at-aimexpo/
#DEALER NEWS: SCUDERIA TO HOST LOST COAST BDR-X PREMIERE Iconic Bay Area dealership Scuderia is playing host to the global debut of Lost Coast BDR-X, a film documenting a new 550-mile coastal loop through one of Northern California’s most remote and stunning regions. Backcountry Discovery Routes (BDR) — the non-profit organization dedicated to creating and preserving off-pavement riding opportunities for the adventure motorcycling community — partnered with Aprilia and ADV aftermarket leaders like SW-MOTECH USA and Alpinestars to chronicle the ride. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-scuderia-to-host-lost-coast-bdr-x-premiere/
In Case You Missed It
Getting a jump on its 80th anniversary Vespa celebrated on the world’s biggest stage, the 111th edition of EICMA.
While not exactly Cary Grant and Audrey Hepburn, a Roman Holiday is set for Vespa’s 80th anniversary.
National Powersport Auctions (NPA) kicked off its European expansion at EICMA.
Moto Morini returned to its roots at EICMA, unveiling its updated take on one of its more iconic models of the past: The Kanguro.
KLIM continues in its quest to redefine rider protection with the global debut of its “Rogue” integrated armor system at EICMA.
