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AIMExpo 2026
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EICMA 82nd Edition
SAND SPORTS SUPER SHOW
De Facto UTV Trade Show
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News
Parts Unlimited Booth #1115 at AIMExpo has been making global moves. Going into EICMA they announced the addition of Rikard Coro who joined the team as Head of Sales & Marketing Europe on 08.12.2025.
“We’re thrilled to be back at AIMExpo, especially with the show this year in Southern California,” notes David Zemla, USA Country Manager for SW-MOTECH.
It is with truly heavy hearts and profound sadness that we share some very difficult news. After 19 incredible years of serving the riding community, Hoosier Harley-Davidson of Elkhart, IN will be closing their doors permanently.
National Powersport Auctions, Booth #2005 at AIMExpo continues its matchmaking efforts to marry dealers with pre-owned inventory.
Once and future Top 100 Dealer Bill Little is back in the saddle, both as a dealer and a racer.
Shifting Gears
Parts Unlimited Booth #1115 at AIMExpo has been making global moves. Going into EICMA they announced the addition of Rikard Coro who joined the team as Head of Sales & Marketing Europe on 08.12.2025.
Changing of the guard at BRP. “We are unveiling who will lead BRP into a new chapter: Denis Le Vot will become President and Chief Executive Officer, effective February 1st, 2026, at which time José Boisjoli will retire.
After a 6-year stint with BRP (most recently as Dealer Development Manager for the OEM), industry veteran Rob Oliva is back with LeMans Corp. becoming the new National Sales Manager, effective December 15, 2025.
Just in time for the impending AIMExpo trade show, Keeway America is staffing up.
Zero Motorcycles has announced a major leadership transition.
#ShiftingGears At Parts Unlimited Parts Unlimited — Booth #1115 at AIMExpo — has been making global moves. Going into Eicma they announced the addition of Rikard Coro who joined the team as Head of Sales & Marketing Europe on 08.12.2025. "Rikard brings extensive experience from the motorcycle, powersports, outdoor products and automotive industries," notes CEO Paul Langley. "He has a strong track record in driving growth, strengthening servicing dealer networks, and building high-performing commercial teams; in leading roles for companies such as BRP Honda, Husqvarna Motorcycles, Atlas Copco, Kawasaki and Volvo Group." Most recently, he served as General Manager at Triumph Motorcycles in the Nordics. Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-parts-unlimited-4/
In Case You Missed It
According to the experts at WalletHub, 85% of American consumers planning to spend the same amount or less during the 2025 holiday season relative to 2024.
More than a month before the gate drops for A1 SX, AIMExpo is already sold out!
Despite the tariff turmoil and economic headwinds, Ducati dealerships across North America persevered.
Nothing like getting into the holiday spirit at a dealership, so Triumph Motorcycles is inviting riders to come to their dealers and join the fun on a nationwide day of good cheer with great motorcycles!
Heads up to all Drag Specialties and Parts Unlimited dealers! NVP rings in the new year by returning to Louisville January 24-26, 2026.
