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Shades of the Boston Tea Party and the “no taxation without representation” rallying cry at the start of the Revolutionary War.
July 4th marked the launch of a pair of retro variants: The GSX-8T and GSX-8TT offer “spirited sport riding with a relaxed posture and rider-focused features,” states the July 4th bombshell bike drop.
Just in time to declare independence from overpriced kit, KYT Americas introduces the all-new Leopard Americas graphic for its best-selling TT REVO helmet.
Named after the stars and stripes Kabuto is celebrating its return to the USA with it F1776 Flag Day tribute colorway.
As featured in the July issue, TMI’s Off-Road Suspension Seat is now available for Can-Am Maverick models.
Shifting Gears
Shifting gears sees OG Industry Icon Primo Marotto joins the OGs Moto team to take the MX market to new heights.
ICE industry icon Martino Bianchi has shifted to EV as Stark Future’s new Racing Partnership Manager.
Segway continues to surge! “I’m excited to share that I’ve been promoted to National Sales Director at Segway Powersports,” says industry veteran JJ Pecsok.
“Social media isn’t about selling — it’s about being social,” says Shelby Stites.
Long-time GM of Powder Keg Harley-Davidson, Angela Murray is the new Managing Partner at Mann’s Harley-Davidson in Edinburgh, Indiana—a P4 Automotive dealership.
NO TAXATION WITHOUT REPRESENTATION Shades of the Boston Tea Party and the “no taxation without representation” rallying cry at the start of the Revolutionary War. Suzuki issued a sales bulletin to its dealers noting that prices for 2025 ATV models will remain unaffected by current tariff actions. Dated July 3, Bulletin No. 25-061 also states, “For Motorcycle, Suzuki will absorb tariff impact and keep pricing intact on 2025 models. Additionally, we do not expect to add a line-item surcharge on these models.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/no-taxation-without-representation/
SUZUKI GOES BACK TO THE FUTURE WITH A PAIR OF RETRO RIDES July 4th marked the launch of a pair of retro variants: The GSX-8T and GSX-8TT offer “spirited sport riding with a relaxed posture and rider-focused features,” states the July 4th bombshell bike drop. “From the mono-round LED headlight and Suzuki-first bar-end mirrors to the 4.3-gal fuel tank and distinctive tuck-and-roll seat (GSX-8T), every element has been purposefully crafted to embody the concept.” Suzuki’s theme is “Retro Spirit, Next Generation Performance,” so these motorcycles blend the soul of classic machines with next gen performance. According to the announcement, “the GSX-8T features a classic naked sport silhouette, while the GSX-8TT adds a bespoke headlight cowl and under cowl inspired by Suzuki’s race machines such as the GS1000 AMA race motorcycle. With authentic appeal and universal versatility, these bikes are poised to capture the hearts of both new riders and seasoned enthusiasts alike.” Both the GSX-8T and 8TT are expected to arrive this summer with more information to follow regarding pricing.
LOOKING TO PUT YOUR BUSINESS ON THE MAP? AIMExpo — North America’s powersports tradeshow — showcases the latest motorcycle, ATV, UTV and E-Power vehicles, parts, accessories and related business services… but you already knew that! Did you know that the show is moving from Las Vegas to the epicenter of moto mayhem for 2026? Timed to coincide with the craziness of the A1 Supercross kick-off the industry can get together for some serious business before cutting loose at SX. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/looking-to-put-your-business-on-the-map/
ALL BALLS GOES ALL IN Headed by a new dealer locator feature, All Balls Racing Group has gone all-in for its comprehensive website revamp. Redesigned from the ground up to match ABRG's bold new look, the site should make it easier than ever to find parts for both dealers and customers as part of the recently announced addition of a public facing portal for the historically B2B operation. “Our new branding is more than a visual update; it reflects our focus on continuous innovation and the desire to drive trends," explains ABRG social media maven Shelby Stites. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/all-balls-goes-all-in/
In Case You Missed It
Although Denago PowerSports has been in the U.S. market since July 2023, the brand was largely under the radar…. Until AIMExpo 2025.
“As we become a formidable powersports manufacturer, it’s essential to ensure our products benefit from the newest technology,” explains David Garibyan, Denago’s General Manager.
After years of dealers questioning why KTM was entering the super car wars, KTM AG is officially exiting the X-Bow effort.
As expected the original V-Twin go-fast guys from Viola, Wisconsin, are accelerating when others are grabbing the brakes.
There are early adopters and then there is Greg Mackey, Denago Dealer #1
