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News

07/04/2025

Shades of the Boston Tea Party and the “no taxation without representation” rallying cry at the start of the Revolutionary War.

July 4th marked the launch of a pair of retro variants: The GSX-8T and GSX-8TT offer “spirited sport riding with a relaxed posture and rider-focused features,” states the July 4th bombshell bike drop.

Just in time to declare independence from overpriced kit, KYT Americas introduces the all-new Leopard Americas graphic for its best-selling TT REVO helmet.

Named after the stars and stripes Kabuto is celebrating its return to the USA with it F1776 Flag Day tribute colorway.

07/03/2025

As featured in the July issue, TMI’s Off-Road Suspension Seat is now available for Can-Am Maverick models.

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Shifting Gears

07/01/2025

Shifting gears sees OG Industry Icon Primo Marotto joins the OGs Moto team to take the MX market to new heights.

ICE industry icon Martino Bianchi has shifted to EV as Stark Future’s new Racing Partnership Manager.

Segway continues to surge! “I’m excited to share that I’ve been promoted to National Sales Director at Segway Powersports,” says industry veteran JJ Pecsok.

06/25/2025

“Social media isn’t about selling — it’s about being social,” says Shelby Stites.

06/20/2025

Long-time GM of Powder Keg Harley-Davidson, Angela Murray is the new Managing Partner at Mann’s Harley-Davidson in Edinburgh, Indiana—a P4 Automotive dealership.

06/18/2025
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Recent Issues

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Videos

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#DEALER NEWS: LOWS FROM THE HIGH COUNTRY High Country Harley to close two dealerships. “After 25 unforgettable years, High Country Harley-Davidson will be permanently closing our doors at the end of July,” says Reed in a heartfelt video message to the dealership’s riding community. High Country Harley-Davidson in Frederick, CO and Cheyenne, WY will be closing their doors permanently at the end of July. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-lows-from-the-high-country/

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LAST CALL! CBIZ is teaming uo with National Powersports Dealer Association to present a deep dive in the "Big BEAUTIFUL BILL" to see what if cou

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I SPY WITH MY LITTLE EYE… #ShiftingGears sees OG Industry Icon Primo Marotto join the OGs Moto team to take the MX market to new heights. Primo brings more than 30 years of experience with brands like Scott USA and Dunlop to his new role as National Sales Manager, Rider Support and Trackside Support Guru for OGs Moto USA Motocross Division! Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/i-spy-with-my-little-eye/

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As part of its ongoing Outdoor Access Initiative program, Yamaha Motor USA has joined Jay Leno to present a UMAX Rally to Burbank PD’s motorcycle training unit. “As a friend and supporter of the Burbank Police Department, I heard they needed a reliable support vehicle for their training grounds, and I knew Yamaha would be the perfect partner,” said Leno. He hosted the presentation at his world-famous Jay Leno's Garage, home of his YouTube series. “The Yamaha Outdoors Access Initiative is an incredible program that helps keep off-road recreation sustainable and safe for future generations.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/black-blu-cru/

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TIME FOR TMI FIREWORKS! As featured in the July issue, TMI Products Off-Road Suspension Seat is now available for Can-Am Off-Road Maverick models. "No more trying to jury-rig a half-assed seat that wasn’t made for the Maverick — TMI's top gun seat is modeled after military aviation applications," says TMI Marketing Director Ross Berlanga. "This seat was designed with proper fitment, all-day comfort and rugged performance in mind." Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/time-for-tmi-fireworks/

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Help wanted! Icon is looking for an industry in the making to step up as manager, according to Motorcycle Industry Jobs

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#sundayfunnies

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In Case You Missed It

06/06/2025

#FlashbackFriday TrailBlazers M/C has been meeting annually since 1940 (back when it was known as the “Old Timers”), however this year’s event was even more special than usual… at least to those of us at Dealernews and the Class of 2025 inductees that is.

Although we believe every day is a good day to ride, Ride To Work Day is officially next Tuesday, June 10th.

06/06/2025

Sergey Tokman hosted Robin Hartfiel to chat about the history of the world, part 1 on the Cycles Worldwide #OneGang podcast.

Figuratively speaking, BikeMaster is looking to put the screws to dealers. “BikeMaster has been a go-to brand for riders and technicians for decades,” notes Matt Sturdevant, Director of Brand Management for Turn 14 Powersports.

Putting some real horsepower into powersports, Horsepower Financial Services has promoted Leanne Richards to Vice President of Client Development.

06/06/2025
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