GETTING THE HOLESHOT AT A1
AIMExpo Sets The Tone For 2026
DEEP IN THE HEART OF TEXAS
TMDA Convention Brings Dealers Together
HEADS UP!
Top Helmets From AIMExpo
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News
The Supreme Court weighed in on tariffs today, ruling 6-3 against President Trump’s use of IEEPA tariffs.
Boswell’s Harley-Davidson, a cornerstone of the Tennessee motorcycle community for 75 years, is transferring its three Nashville-area dealerships — Ring of Fire Harley-Davidson, Honky-Tonk Harley-Davidson and Music City Harley-Davidson — to M.C.H.D. Partners, L.L.C., an affiliate of the Moonshine Horsepower Group.
Just in time for the spring thaw, HJC has the new C50 off-road lid. According to the design brief, “this helmet is designed to deliver confidence, comfort and performance for adventurous riders
ZERO BOASTS RECORD YEAR
After a career that spanned 16 years at Arctic Cat (and 2 subsequent years with Textron), industry veteran Michael Morris is back in the saddle.
Shifting Gears
After a career that spanned 16 years at Arctic Cat (and 2 subsequent years with Textron), industry veteran Michael Morris is back in the saddle.
After her most recent stint with Segway, Caitlyn Williams has made the segue to the aftermarket side, signing on as Central Regional Sales Manager – Owned Brands for Turn 14 Powersports.
Straight from meeting with Artie Starrs at Motor Bike Europe and covering the Olympics in Milan, digital community builder @thatgirl_gogo is back in the saddle and ready to roar into Daytona for Bike Week.
Maxwell Materne, Co-Founder & CEO of Ownex dropped a bomb at AIMExpo: “I am no longer with Garage Composites.
Dealers in the Pacific Northwest may recognize National Powersport Auctions’ new Territory Sales Manager Randy Mullinix.
#DEALER NEWS: “We’ve had an incredible 75-year ride, but it’s time to shift gears and pass the torch on Nashville’s Harley-Davidson legacy to the next keeper of the keys,” says legendary dealer Bubba Boswell. “I’m confident that Jamie Lima and his team will honor and build upon our family’s traditions of excellence. I’ll remain actively involved at Country Roads Harley-Davidson in Cookeville, Tennessee, and the Boswell family will continue to be a vibrant part of the Nashville community.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-changing-of-the-guard-as-boswells-h-d-transfers-operations-to-moonshine-horsepower-group/
BREAKING NEWS! TARIFFS TURNED OVER The Supreme Court weighed in on tariffs today, ruling 6-3 against President Trump’s use of IEEPA tariffs. What does that mean to the powersports industry? “That is the $130 billion question, and it will take time to figure out,” admits Scott Schloegel, Senior Vice President Government Relations for the Motorcycle Industry Council. Reuters reports that more than $175 billion in U.S. tariff collections may have to be refunded if the U.S. Supreme Court ruled against the Trump tariffs, according to Penn-Wharton Budget Model (PWBM) economists. The estimate, commissioned by Reuters. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/breaking-news-tariffs-turned-over/
OEM UPDATE: KYMCO GOES DOWNTOWN Spring thaw means it is almost time to scoot! KYMCO USA has the holeshot on the 2026 riding season with the launch of the Downtown GT 125i. Billed as a “premium sport-commuter scooter” the Downtown has been engineered to redefine what riders expect from the 125cc commuter class. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/oem-update-kymco-goes-downtown/
GROUNDBREAKING NEWS FROM DEEP IN THE HEART OF TEXAS! Everything really is bigger in Texas… including the need for a larger facility to better service dealers in the Lone Star State. National Powersport Auctions (NPA) will celebrate the groundbreaking of its newest location in Denton, Texas, on Thursday, February 19, at 9:00 AM CST. According to NPA, this ceremony marks an important milestone in NPA’s continued growth and commitment to expanding its services across key powersports markets nationwide. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/groundbreaking-news-from-deep-in-the-heart-of-texas/
In Case You Missed It
At a time when the EV industry is in a state of flux, Stark Future posted 77% year-over-year sales growth to €115 million in revenue in the full year of 2025!
Following the expansion into the Personal Transportation Vehicle (PTV) category, Kawasaki rings in the new year by becoming a member and platinum sponsor of LSVDA as well.
Dealers headed to NVP will be among the first to see the new CNC-milled 6082 T6 aluminum mirrors from Gilles.
Going into the holidays, Parts Unlimited announced that David Hosford is the newest sales rep for the South Central Region based in Houston.
