DENAGO GOES BIG!
UTV Unveiled At AIMExpo
HARLEY-DAVIDSON
Under New Management
SHOWTIME
AIMExpo 2026
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They say everything is bigger in Texas, especially the new facilities for KAYO USA!
Embattled Dainese S.p.A. announced it had received antitrust approval from the European Commission, and the HPS Investment Partners (“HPS”) and Arcmont Asset Management (“Arcmont”) bail-out can proceed.
Mason Simmons has signed on as Social Media Content Creator for Turn 14 Powersports, bringing real-world riding experience to the growing digital marketing team.
The word from the 35th year running of the Mecum Las Vegas motorcycle auction has been JACKPOT!
Shifting Gears
Mason Simmons has signed on as Social Media Content Creator for Turn 14 Powersports, bringing real-world riding experience to the growing digital marketing team.
All Balls Racing Group races into the new year with a new GM!
Latest LeMans Corp New Hire Goes Into Louisville For NVP
Going into the holidays, Parts Unlimited announced that David Hosford is the newest sales rep for the South Central Region based in Houston.
Yamaha Motor Finance Corporation, USA (YMFUS) rang in the new year with a new president.
DAINESE FINDS FUNDING, READY TO GO FULL SPEED Embattled Dainese S.p.A. announced it had received antitrust approval from the European Commission, and the HPS Investment Partners (“HPS”) and Arcmont Asset Management (“Arcmont”) bail-out can proceed. HPS and Arcmont have closed the transaction to acquire 100% of the shares and voting rights in Dainese through managed investment funds, as previously announced back in October 2025. As part of the transaction, HPS and Arcmont have also provided a combined €30,000,000 in new equity funding to the Dainese Group. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dainese-finds-funding-ready-to-go-full-speed/
KAYO GOES BIG! They say everything is bigger in Texas, especially the new facilities for KAYO USA! To better service its burgeoning dealer network, KAYO is excited to announce the purchase of a new warehouse facility located in Garland, Texas. “We are currently in the process of transitioning operations from our existing Carrollton, Texas, location to this new facility,” notes Kayo’s tech support guru Anthony Fay. “We are expanding from 50,000 sq./ft. to more than 100,000 sq./ft. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/kayo-goes-big/
HONDA TECHS HONORED That’s a wrap from the second Honda National Technician Contest. Honda Motorcycles & ATVs has honored the country's top Honda Powersports dealership technicians in a rigorous two-day competition. When the smoke cleared, the new national champs are Jacob Stifter representing Minnesota dealership Davis Motorsports of Delano in the Two-Wheel Division; and Trent Mattern of Mandan, North Dakota's Open Road Honda topped the Four-Wheel category. Held at the Honda Training Center in Alpharetta, Georgia, the annual event is organized to promote Honda's Powersports technical training programs, and ultimately to enhance customer satisfaction. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/honda-techs-honored/
POLARIS PULLS PLUG ON OSCEOLA OPS At the same time Polaris Inc. was posting its Q4 financials, news broke that it was closing the powertrain plant in Osceola, Wisconsin. A combination of cost-cutting measures — and the sale of Indian Motorcycle — will see a phased end of operations in Osceola beginning this summer and scheduled to be completed by the end of 2026. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/polaris-pulls-plug-on-osceola-ops/
In Case You Missed It
From his days as a journeyman pro motocrosser to serial entrepreneur, Eddie Cole has created some of the most memorable brands in the business!
Time to crank up the #WaybackWednesday machine! In a preview of what HRC Honda has planned for Dakar and the 2026 World Rally Championship, Monster Energy Honda HRC has released a Behind The Scenes video on YouTube, recapping the Rallye du Maroc 2025.
The Monster Energy Honda HRC Team is ready to ring in the new year at the 2026 Dakar Rally with two Top Americans.
Backed by Monster Energy, HRC is going into Dakar with a two rider Rally2 team representing the next generation of rally-raid talent: Preston Campbell (son of Baja legend Johnny Campbell) and promising up-and-comer from Portugal Martim Ventura.
As we head into the final weeks of 2025 and look ahead to a new year and a new AIMExpo, a longtime, legacy exhibitor reached out to wish me happy holidays and comment on how much he was looking forward to the show.
