SHOWTIME!
AIMExpo 2026
SHOWTIME MILAN!
EICMA 82nd Edition
SAND SPORTS SUPER SHOW
De Facto UTV Trade Show
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News
Motorcycle Industry Council members have elected Teri Lynn of Troy Lee Designs to join the MIC Board of Directors and re-elected Robin Hartfiel, Editor of Dealernews, for another term.
When is TMI not enough? When it is referencing too much information for TMI’s RZR Roll-Out at the 2025 Sand Sports Super Show!
BRL Build-Off Coming To AIMExpo
“The countdown to 2026 starts now,” announced BRL impresario Rob Buydos.
Shifting Gears
After a 6-year stint with BRP (most recently as Dealer Development Manager for the OEM), industry veteran Rob Oliva is back with LeMans Corp. becoming the new National Sales Manager, effective December 15, 2025.
Just in time for the impending AIMExpo trade show, Keeway America is staffing up.
Zero Motorcycles has announced a major leadership transition.
While the bombshell dropped that Sullivans had sold to LeMans Corp. and the rockets’ red glare announced Joe Rocket was reuniting with its Canadian roots, Parts Unlimited continued its hiring spree.
Prior to picking up Sullivans, Parts Unlimited added to its rep force. Tim Queen is now calling on dealers in the Central East Region covering southern Pennsylvania and West Virginia.
DATA BREACH WEBINAR FOR DEALERS: Webinar Coming December 18th, 4 p.m. EST You can pay attention now… or pay a lot more later! Data security incidents create uncertainty, especially when they impact systems dealers rely on every day. In this timely National Powersports Dealer Association webinar, industry experts break down what the recent 700Credit data breach means for powersports dealers and what actions you should be taking now. Ken Hill, Managing Director, 700Credit and Matthew Vatter, MSS, MSST, Chief Compliance Officer, Accelerate2Compliancewill provide clear, factual insight into the situation, including what is known, what is still being evaluated, and how dealers can protect their businesses moving forward. Moderated by Howard Latham, Chief Operations Officer, Acelerate2Compliance, this session is designed to cut through speculation and focus on practical next steps. You will learn: • What happened in the 700Credit data breach and the current status • What information may be impacted and how dealers could be affected • Immediate steps dealers should take to reduce risk and ensure compliance • How to communicate internally and with partners following a security event • What to watch for next as the situation continues to evolve This session is essential for dealer principals, general managers, and anyone responsible for operations, compliance, or customer data. REGISTER HERE: https://us02web.zoom.us/webinar/register/WN_1RZk7GUhQimI2tDddd-19Q#/registration
KNOWLEDGE IS POWER! As Faber College founder Emil Faber so astutely noted, “Knowledge is good.” However the powersports industry education being presented at AIMExpo 2026 is even “gooder” um, more goodly. For this reason, AIMExpo is supercharging its 2026 education program with a Dealer Evolution track built to help businesses navigate rapid changes in technology, market demand, electrification, workforce expectations, and the policy landscape. The sessions deliver forward-looking strategy paired with practical, actionable tools that every department in the dealership can put to use immediately. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/knowledge-is-power-2/
THE RETURN OF RABACONDA! Although it sounds like a sequel to Raiders of the Lost Ark, the Return of Rabaconda is more relevant to your dealership. Instead of an action movie Rabaconda — the global leader in portable motorcycle tire tools — announces its return to AIMExpo. From January 7- 9, #Rabaconda will once again join dealerships, distributors, media and industry professionals for three action-packed days of innovation, demos, education and community. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/the-return-of-rabaconda/
In Case You Missed It
The SLR Honda team celebrated company founder Soichiro Honda’s 119th birthday in style bey totally dominating the Baja 1000.
What Is Not To Love About EICMA?
While National Powersport Auctions was accelerating in Europe — announcing “International Powersport Auctions” at EICMA — the nation’s leading remarketing services provider was slowing down closer to home.
While the motorcycle world was headed to Italy to see the latest new models crowded into the Rho Fiera fairgrounds, hometown hero Vespa was celebrating 80 years of two wheeled history in downtown Milan in a very different way.
“Our team is thrilled to expand further into the Idaho community, and strengthen our ties to the Harley-Davidson brand,” said Jeramie Young, director of Young Powersports after reaching an agreement to acquire Grand Teton Harley-Davidson in Idaho Falls, Idaho.
