GETTING THE HOLESHOT AT A1
AIMExpo Sets The Tone For 2026
DEEP IN THE HEART OF TEXAS
TMDA Convention Brings Dealers Together
HEADS UP!
Top Helmets From AIMExpo
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News
Bridgestone rolled out its APEX Dealer program at AIMExpo.
Two tickets to paradise? In a dealer brokered by MD Johnson and Rockmoor Consulting, Erik Paulson and Dave Thomas have acquired Paradise Harley-Davidson from long-time owner-operator Mike Durbin.
Indian Officially Changes Hands
Stop the presses: Western Power Sports (WPS) is bringing Brembo braking components for powersports applications to a broader range of dealers and riders across North America.
Set for February 19th, MIC Symposium // Ride With Us: Building our Industry, Building our Community, Together will feature a trio of thought leaders exploring how to get more riders to Ride With Us.
Shifting Gears
Ryan Farage goes from two-wheels to four. Most recently LiveWire’s North American Managing Director, he was Harley-Davidson’s U.S. Network Development & Dealer Operations lead for more than a decade.
Mason Simmons has signed on as Social Media Content Creator for Turn 14 Powersports, bringing real-world riding experience to the growing digital marketing team.
All Balls Racing Group races into the new year with a new GM!
Latest LeMans Corp New Hire Goes Into Louisville For NVP
Going into the holidays, Parts Unlimited announced that David Hosford is the newest sales rep for the South Central Region based in Houston.
#ShiftingGears Ryan Farage goes from two-wheels to four. Most recently LiveWire’s North American Managing Director, he was Harley-Davidson’s U.S. Network Development & Dealer Operations lead for more than a decade. “I’m thrilled to announce that I'm joining TOMCAR as Chief Operating Officer, where I'll help drive the next phase of growth for these ultra-capable off-road vehicles,” he announced on LinkedIn. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-from-livewire-to-tomcar/
Now is the time to build our industry and our community, claims the Motorcycle Industry Council in announcing the latest webinar. Set for February 19th, MIC Symposium // Ride With Us: Building our Industry, Building our Community, Together will feature a trio of thought leaders exploring how to get more riders to Ride With Us. Steve Bontempo President of RevZilla and J&P Cycles will join Corey Eastman, Director of Rider Education Expansion for the Motorcycle Safety Foundation and Andre Albert, MIC Director of Market Expansion & Events (including the recently concluded AIMExpo). Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/must-see-tv/
#DEALER NEWS: PARADISE HARLEY CHANGES HANDS Two tickets to paradise? In a dealer brokered by MD Johnson and Rockmoor Consulting, Erik Paulson and Dave Thomas have acquired Paradise Harley-Davidson from long-time owner-operator Mike Durbin. The new dealership will be renamed Steelhead Harley-Davidson and remain at the current Tigard, Oregon, location. Paulson is a Portland native and the former Operating Partner of Micheal’s Toyota in Bellevue, Washington, while Thomas is former operating partner of High Desert Harley-Davidson in Boise. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-paradise-harley-changes-hands/
BRAKING NEWS: WPS BAGS BREMBO! Stop the presses: Western Power Sports (WPS) is bringing Brembo braking components for powersports applications to a broader range of dealers and riders across North America. Brembo’s advanced engineering and global motorsports pedigree aligns seamlessly with WPS’s commitment to providing best-in-class products and service to its dealer network, states Trey Turner, VP of Sales for WPS. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/braking-news-wps-bags-brembo/
In Case You Missed It
There are two sides to every story, but with the immediacy of the Internet, it is the side that draws first blood that usually wins the news cycle. The good news is the Motos America family of dealerships will be running business as usual according to CEO Vance Harrison.
The industry leader in powersports remarketing, National Powersport Auctions, is all aboard for Anaheim.
Malcolm Stewart In For AIMExpo
Got your bags packed and your tickets booked for SoCal? There is one last check list item for AIMExpo 2026 — Download the official show app before you travel!
