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News

07/11/2025

Three-Time 500cc World Champion Wayne Rainey Will Lead Legends On A Lap Of Laguna Seca!

8 AMA TITLES UP FOR GRABS

After some tribulation, trials bike OEM Sherco is back in the U.S. Sherco US will be actively building a dedicated dealer network across the country and is eager to support both existing and new Sherco riders with unmatched service and enthusiasm.

“We’re excited to officially welcome Keith Obermeyer as the National Sales Manager for Sherco United States.” says James Jordan, Owner & President of Sherco US.

“We are better together,” says National Powersports Dealer Association founding board member Kim Harrison. To that end, NPDA is bringing back the industry’s ultimate networking event: DealerConnect 2025 is set for September 21-23, 2025 at the Hilton Columbus Downtown.

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Shifting Gears

07/11/2025

“We’re excited to officially welcome Keith Obermeyer as the National Sales Manager for Sherco United States.” says James Jordan, Owner & President of Sherco US.

National Powersport Auctions has struck it rich in the Golden State!

The color of money? “I’m excited to share that I’ve joined Kawasaki Motors Retail Finance as Sales Manager of Retail Finance,” says longtime sales pro Jason Walling.

07/09/2025

Shifting gears sees OG Industry Icon Primo Marotto joins the OGs Moto team to take the MX market to new heights.

ICE industry icon Martino Bianchi has shifted to EV as Stark Future’s new Racing Partnership Manager.

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Videos

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#SHIFTINGGEARS: EUREKA! NPA STRIKES GOLD National Powersport Auctions has struck it rich in the Golden State! The nation’s leading provider of powersports remarketing services discovered James Teel and has brought him onboard as the new General Operations Manager at NPA Sacramento. With a background in the automotive, tractor and powersports industries, Teel brings a wealth of experience and a lifelong passion for powersports to the role. "I'm excited to join the NPA Sacramento team and look forward to growing with such a dynamic and dedicated group of professionals," states Teel. "Powersports has always been a personal passion of mine, and I’m thrilled to bring that enthusiasm to this role and help drive continued success at this location." Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-eureka-npa-strikes-gold/

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Team work makes the dream work atToledo Harley-Davidson

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Thanks Yamaha Motor USA!

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Our resident Dakar Rally expert and land use advocate demonstrating why it is important to protect our rights to recreate on public land... and just a reminder, Harden Offroad has a couple open spots for the upcoming Rendezvous. Check this out:

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Wayne Rainey lapping WeatherTech Raceway Laguna Seca

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Three-Time 500cc World Champion Wayne Rainey Will Lead Legends On A Lap Of WeatherTech Raceway Laguna Seca! Rainey will be joined by nine Legends when he takes to the track on Saturday, July 12, prior to the opening ceremonies and the first of three MotoAmerica Superbike races. Joining Rainey on this victory lap of Laguna Seca will be: • Three-time World Champion, two-time AMA Grand National Champion Kenny Roberts • Four-time World Champion and two-time AMA Superbike Champion Eddie Lawson • Three-time AMA Grand National Champion and 1988 AMA Superbike Champion Bubba Shobert • Three-time World Champion Freddie Spencer • 2000 World Champion Kenny Roberts Jr. • Seven-time AMA Supercross and Motocross National Champion Rick Johnson • Three-time AMA Superbike Champion Doug Chandler • Three-time AMA Superbike Champion and 2009 World Superbike Champion Ben Spies • 1969 250cc World Champion Kel Carruthers Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/nine-legends-to-ride-laguna-seca-with-wayne-rainey/

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In Case You Missed It

06/12/2025

According to SGB Media, specializing in the sporting goods industry, the trade war is over.

AIMExpo Headed To SoCal For 2026

Things are heating up this summer! Just in time for the kids to escape school and start riding until it gets too dark to see, Kayo USA announces the arrival of its all-new TD110 EFI.

#wearebettertogether
Noting that they will get together at the upcoming DealerConnect networking event, two like-minded advocacy groups are getting together.

LeMans loads up, picks a pair of Parts Unlimited road warriors!

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