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06/17/2026

The road to Orlando starts now! Early bird registration for the 2027 AIMExpo dropped yesterday.

FXR Racing, a global leader in performance MX and snowmobile segments, has signed a strategic long-term distribution partnership with Helmet House.

Volara Motorsports Group, an Austin-based holding company, has picked up electric mobility pioneer Monday Motorbikes.

06/17/2026

Better Together: To assist the National Powersports Dealer Association’s efforts to “connect” with more constituents, powersports pro Steve Gotoski joins the team as Membership & Marketing Director in the run up to the association’s industry networking event, DealerConnect.

06/17/2026

Need a blast from the past on this Flash Back Friday? H-D’s Super Glide launch video is live on h-d.com and YouTube.

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Shifting Gears

06/17/2026

Better Together: To assist the National Powersports Dealer Association’s efforts to “connect” with more constituents, powersports pro Steve Gotoski joins the team as Membership & Marketing Director in the run up to the association’s industry networking event, DealerConnect.

Sales pro Reid Douglas says “after 12+ years at VerticalScope, a very meaningful chapter of my career has come to a close.

There is a new sheriff in town! HISUN Motors USA has promoted Allen Talley to VP of Operations.

Drag racer Matthew Maldonado trips the lights and races into Drag Specialties’ South East Region. He is now calling on V-Twin dealers in the North Carolina area.

Heads up! Shifting gears at Helmet House as industry pro James Mullen takes on a new role.

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Videos

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CUE THE MIAMI VICE THEME: The road to AIMExpo 2027 starts now! Registration is officially open for the powersports industry's trade show. Dealers, distributors, manufacturers, industry professionals and trade media types like Dealernews will be in Orlando! Get updates along the road to AIMExpo via the official channels: Instagram: www.instagram.com/aimexpo/ LinkedIn: www.linkedin.com/company/aimexpo/ Facebook: www.facebook.com/AIMExpo YouTube: www.youtube.com/@Aimexpousa #AIMExpo2027 #BOOTH1601

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Headed to The SEMA Show for the first time? Register now and save yourself some bucks:

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#HappyBirthday to Hall of Famer, Harden Offroad founder (and Dealernews columnist) Scot Harden!

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#ShiftingGears Sales pro Reid Douglas says “after 12+ years at VerticalScope, a very meaningful chapter of my career has come to a close. I never would’ve guessed I’d spend over a decade helping grow the powersports side of the business, working with amazing brands, agencies, OEMs and a lot of great people along the way. Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-for-media-sales-pro/

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#SundayFunnies Stark Future style!

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Coffman Outdoors boss man and 1/2 of 2OG Racing Mark Coffman qualified for Loretta Lynn's!

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PRODUCT NEWS: TURN 14 EXPANDS UTV OFFERINGS Attention Dealers: Turn 14 Distribution has added Elektric Offroad Designs to its line card. The partnership expands Turn 14 Distribution’s UTV product portfolio with protection, storage, suspension and accessory-mounting products for authorized dealers. “Elektric Offroad Designs brings strong coverage across modern UTV platforms and a focused approach to product development,” explains Mike Malloy, head of business development & industry relations at Turn 14 Distribution. “This partnership expands product availability for our authorized dealers across multiple OEM applications.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/product-news-turn-14-expands-utv-offerings/

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In Case You Missed It

05/14/2026

In a script too improbable for Hollywood, Ken Roczen entered Rice-Eccles Stadium in Salt Lake City holding the championship points lead, with the red plate mounted to his Suzuki RM-Z450 heading into the final race of the 17-round series.

Kudos to the Blu Cru for recognizing Ken Roczen’s amazing achievement with a creative win ad in Cycle News.

05/14/2026

Salt Lake City’s Supercross finale marked the end of Husqvarna/Rockstar’s SX team.

Spanning more than 40 training sites across 23 states, dealers have already committed to hosting Motorcycle Safety Foundation RIDE Day events, with additional participation expected in the coming weeks.

Can you hear me now? Former Cardo exec Jamie Cheek continues to climb the ladder at HISUN Motors USA.

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