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News
Just in time to declare independence from overpriced kit, KYT Americas introduces the all-new Leopard Americas graphic for its best-selling TT REVO helmet.
Named after the stars and stripes Kabuto is celebrating its return to the USA with it F1776 Flag Day tribute colorway.
As featured in the July issue, TMI’s Off-Road Suspension Seat is now available for Can-Am Maverick models.
As part of its ongoing Outdoor Access Initiative program, Yamahas joined Jay Leno to present a UMAX Rally to Burbank PD’s motorcycle training unit.
High Country Harley to close two dealerships.
Shifting Gears
Shifting gears sees OG Industry Icon Primo Marotto joins the OGs Moto team to take the MX market to new heights.
ICE industry icon Martino Bianchi has shifted to EV as Stark Future’s new Racing Partnership Manager.
Segway continues to surge! “I’m excited to share that I’ve been promoted to National Sales Director at Segway Powersports,” says industry veteran JJ Pecsok.
“Social media isn’t about selling — it’s about being social,” says Shelby Stites.
Long-time GM of Powder Keg Harley-Davidson, Angela Murray is the new Managing Partner at Mann’s Harley-Davidson in Edinburgh, Indiana—a P4 Automotive dealership.
LOOKING TO PUT YOUR BUSINESS ON THE MAP? AIMExpo — North America’s powersports tradeshow — showcases the latest motorcycle, ATV, UTV and E-Power vehicles, parts, accessories and related business services… but you already knew that! Did you know that the show is moving from Las Vegas to the epicenter of moto mayhem for 2026? Timed to coincide with the craziness of the A1 Supercross kick-off the industry can get together for some serious business before cutting loose at SX. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/looking-to-put-your-business-on-the-map/
ALL BALLS GOES ALL IN Headed by a new dealer locator feature, All Balls Racing Group has gone all-in for its comprehensive website revamp. Redesigned from the ground up to match ABRG's bold new look, the site should make it easier than ever to find parts for both dealers and customers as part of the recently announced addition of a public facing portal for the historically B2B operation. “Our new branding is more than a visual update; it reflects our focus on continuous innovation and the desire to drive trends," explains ABRG social media maven Shelby Stites. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/all-balls-goes-all-in/
In Case You Missed It
There are early adopters and then there is Greg Mackey, Denago Dealer #1
Hard to believe that a courageous band of dealers have been able to change the course of history, but May marks 4-years of The National Powersports Dealer Association (NPDA) unwavering commitment to empowering powersports dealers and advancing the industry.
As a leader in the distribution of performance parts, gear and accessories, Turn 14 seeks to help dealers apex the turns and keep them on track.
The V-Twin industry leaders at S&S Cycle continue to make major moves on the personnel front as they rumble right past the tariff issues facing many powersports companies.
BRP published its financial results for the first quarter of 2026, and to no surprise, the numbers were flat.
