DEALER NEWS:
Sonic Boom Set For Sturgis Dealerships
DEADWOOD DROPS…
Harley Stock Rises
VALE
Godspeed Roger Marshall
News By Category
News
AIMExpo is bringing custom motorcycle culture to the forefront at AIMExpo 2027 with the debut of The Builders Cup Fueled by Drag Specialties.
Dealer news from New Haven Powersports: “After 54 incredible years of business, the time has come for our family to hang up our helmets and retire our dealership,” says GM Chris Green.
The online qualification test for the Honda National Technician Contest is now live.
The Milwaukee Business Journal and other media sources reported LiveWire was in danger of being de-listed by the New York Stock Exchange after the EV bike builder received a warning from the NYSE on July 23, 2026.
“After nearly 9 incredible years with Fox Racing, today marks the end of an unforgettable chapter in my career,” says veteran road warrior Ryan Osborne.
Shifting Gears
“After nearly 9 incredible years with Fox Racing, today marks the end of an unforgettable chapter in my career,” says veteran road warrior Ryan Osborne.
“Thank you Segway Powersports US, for the opportunity to join the team,” said an elated Kellen Kerbs.
U.S. Secretary of Transportation Sean Duffy has appointed Andria Yu, VP of Communications for the Motorcycle Industry Council and Motorcycle Safety Foundation, to the U.S. Department of Transportation’s Motorcyclist Advisory Council (MAC).
A seasoned pro Todd Hinrichs has made the rounds from Kuryakyn, Tucker Powersports, Baker Drivetrain — he even worked at a big Bobcat Dealership — but the last time Dealernews spoke to Todd was at AIMExpo about All Balls Racing Group.
Ducati UK, Ireland, Sweden and Norway boss Fabrizio Cazzoli has been promoted to Global Sales & After Sales Director and concurrently appointed to the company’s Board.
#DEALER NEWS: THE LIGHTS GO OUT AT NEW HAVEN POWERSPORTS Dealer news from New Haven Powersports: “After 54 incredible years of business, the time has come for our family to hang up our helmets and retire our dealership,” says GM Chris Green. “Our final day open will be August 29th.” Led by the legendary “Chief” the crew from Connecticut took Dealernews Top 100 honors 9 times from 1993-2014. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-the-lights-go-out-at-new-haven-powersports/ #
The online qualification test for the Honda National Technician Contest is now live. As with the first two editions, a 75-question, multiple-choice test will determine the eight finalists (four in the Two-Wheel Division, four in the Four-Wheel Division), who will earn an all-expenses-paid trip to Honda Motorcycles & ATVs Alpharetta, Georgia, Training Center for a weeklong, in-person competition. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/honda-tech-challenge-returns/
AIMExpo is bringing custom motorcycle culture to the forefront at AIMExpo 2027 with the debut of The Builders Cup Fueled by Drag Specialties. With S&S Cycle, Inc.'s support, The Builders Cup Fueled by Drag Specialties will invite selected custom builders to AIMExpo 2027, taking place March 3–5 in Orlando, Florida. “Custom builders have long served as an early indicator of motorcycling trends,” says Cinnamon Kernes, VP of Market Expansion, Motorcycle Industry Council. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/culture-clash-biker-build-off-battle-set-for-aimexpo/
#Dealer News Led by industry veterans Shane Talbert, Andre Lecompte and Gerald Lindenmuth, Republic Powersports has acquired Kent Powersports from former Major League Baseball All-Star and Hall of Fame player Jeff Kent and Operating Partner Matt Goulais. The transaction marks the beginning of an exciting new era for one of Texas' premier powersports dealership groups. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/play-ball/
REPPING THE REPS Attention to the 1009 Road Warrior's out there… If you are a courteous business professional that advocates for the Dealers’ needs and would like to be on the list to be called when emerging brands look to enter the North American market, please fill out the form. “We are proud to announce that we are working with various exciting and profitable brands for the reps AND dealers,” explains Powersports Representative Association co-founder Sid Humphreys. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/repping-the-reps/
MOTORCYCLE SALES UP THROUGH Q2 According to the Motorcycle Industry Council, new motorcycle sales among leading brands increased 1.9% through the second quarter of 2026, compared with the same period last year. "This marks the second consecutive quarter of year-over-year growth, which is encouraging to see," claims Buckner Nesheim, MIC Director of Research & Statistics. "One of the trends we'll continue watching is the strength of smaller-displacement motorcycles, particularly in cruiser and adventure categories, as the market evolves through the rest of the year." Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/motorcycle-sales-up-through-q2/
In Case You Missed It
Commemorating MX racing’s return to The Wick 338 this weekend, Legends and Heroes of Motocross is paying tribute to local legends to coincide with 50 years of Pro Motocross Championship racing at Western Massachusetts’ famed sand track.
MotoAmerica is bringing more than just racing to Laguna Seca this weekend. In addition to some of the best Superbike racing on the planet, fan activities will take over the Corkscrew and surrounding area.
They say life imitates art, but what about the life of one of powersports leading artists?
Just in time for SEMA’s Powersport Pavilion roll out, Turn 14 Distribution is expanding its powersports outreach with the addition of Garrett Comer, Outside Territory Manager for the key Arizona and California territories.
