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Bob Althoff Addresses The Industry
DEALER NEWS
RideNow Reports, Sonic Accelerates, PBS Dials In Bourbon Barrel Harley
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Godspeed Ray Blank
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National Powersport Auctions (NPA) CEO Jim Woodruff and Vice President of Dealer Services Mike Murray will join dealers and industry professionals at the National Powersports Dealer Association (NPDA) DealerConnect networking event taking place September 20–21, 2026, at the Hilton Columbus Downtown in Columbus, Ohio.
Bolts out of the blue are forecast for this weekend. After a stormy opening round of the SMX playoffs, the folks at FLY Racing decided it was time for a little lightning of their own.
In addition to getting in on the ground floor of the Powersports Pavilion, the new South Hall upper level will highlight the tools of the trades.
Speaking of tool time, Tim Taylor needed one of these! BILDTRAK is a modular cube 12⅛” W × 12⅛” D × 13⅛” H built around a rugged, impact-resistant polypropylene shell featuring reusable, wipe-clean self-healing foam panels.
Industry stalwart Anders Pigorsch is Herohub’s newest Performance Coach. He adds more than 20 years of Harley-Davidson and metric dealership experience, as well as action sports and outdoor retail leadership roles.
Shifting Gears
Industry stalwart Anders Pigorsch is Herohub’s newest Performance Coach. He adds more than 20 years of Harley-Davidson and metric dealership experience, as well as action sports and outdoor retail leadership roles.
Industry stalwart Primo Marotto is back in the saddle again with Wild Ass Seat Cushions. Marotto joins the company to assist with sales, dealer development, product training and industry relations.
With 2 Old Guys Racing/Dealernews columnist Bill Little going down, Beta USA has officially signed Shane McElrath to a two-year contract to campaign the Factory Beta RX 450F in the highly competitive 450SX division.
Extra! Extra! Read all about it. Veteran moto journalist joins the Motorcycle Industry Council. With the hiring of Greg Drevenstedt as Media Relations and Communications Specialist, MIC has added nearly two decades of motorcycle industry media experience to its Communications team.
Slingshotting from Polaris to Red Wing boots? “I’m happy to share that I’m starting a new position as Vice President Wholesale & Direct to Consumer at Red Wing Shoe Co.” says Joel Harmon.
NPA CONNECTS WITH NPDA National Powersport Auctions CEO Jim Woodruff and Vice President of Dealer Services Mike Murray will join dealers at National Powersports Dealer Association's #DealerConnect networking event taking place September 20–21, 2026. NPA will bring industry expertise and market insights to the event, with a focus on helping dealers better understand the pre-owned market, navigate changing economic conditions and make informed inventory management decisions. “DealerConnect is a great opportunity to connect with dealers, share what we’re seeing in the market, and have conversations about what lies ahead,” says Woodruff. “The wholesale market continues to provide dealers with opportunities to strengthen their pre-owned inventory. We look forward to sharing our perspective with dealers.” On Sunday afternoon Murray is set to present “Used Inventory Management: Half The Price Of New.” The presentation will focus on the opportunities and challenges of managing used inventory, including strategies dealers can use to source, price, and manage pre-owned units to support profitability. On Monday afternoon Woodruff will provide an Industry Update, looking at how broader economic trends are translating into real-world conditions for powersports dealers and what they may mean for the industry moving forward. In addition to the presentations, dealers can visit the NPA booth throughout the event to learn more about NPA’s wholesale auction marketplace, inventory sourcing solutions, and tools designed to help dealers acquire quality pre-owned inventory. As an exclusive DealerConnect offer, dealers who visit the NPA booth will receive a $250 NPA buy fee credit. The credit provides dealers with an opportunity to put their DealerConnect visit to work when purchasing inventory through NPA. NPA also encourages dealers who are not currently members to learn more about tNPDA and the benefits of membership. the association. NPDA provides dealers with resources, education, advocacy and opportunities to connect with other professionals across the powersports industry. For more information about NPDA DealerConnect and NPDA membership, click: www.npda.org/dealerconnect
S&S BRINGING SOME HORSEPOWER TO AIMExpo Since 1958, S&S Cycle, Inc. has been closely connected to the builders, racers, tuners and innovators who have pushed motorcycle performance forward. The brand is bringing this heritage for high performance to the Builders Cup fueled by Drag Specialties at AIMExpo 2027. The Builders Cup will showcase motorcycles from selected builders inside The Builders Club, a dedicated show-floor destination connecting custom motorcycle culture with the manufacturers, distributors, dealers, media and powersports leaders attending AIMExpo, March 3–5 in Orlando, Florida. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/ss-bringing-some-horsepower-to-aimexpo/
RABACONDA ROLLS OUT UTV APPLICATION AT SAND SPORTS SUPER SHOW Already the worldwide leader in portable tire-changing tools, Rabaconda is rolling out its 4-Wheel Adapter Kit at the Sand Sports Super Show September 18-20 at the OC Fair & Event Center in Costa Mesa, California. In addition to the debut of the 4-Wheel Kit, the full lineup of Dirt Bike, Street Bike and Mini Tire Changers are headlining the SSSS display (Booth #9408). Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/rabaconda-rolls-out-utv-application-at-sand-sports-super-show/
As part of its ongoing mission to Unite • Inform • Mobilize the dune community while protecting your right to ride, the American Sand Association (ASA) fundraising raffle returns to the Sand Sports Super Show this weekend. Through the generosity of supporters like SSSS title sponsor DRT Motorsports, JD Designs, Rugged Radios and Whip Tech, ASA is giving away a $64K+ Polaris RZR Pro R prize package, loaded with products from some of the best names in the sand sports industry. The runner-up will receive a SoulFast eBike… Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/speaking-of-sand-sports-super-show/
LAST CALL! This is it! Registration closes for the National Powersports Dealer Association’s DealerConnect annual networking event tonight, September 16. Join NPDA for two days of dealer-to-dealer conversations, practical education and ideas covering AI, staffing, sales, service, used inventory, cybersecurity, insurance, succession planning and more. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/last-call-dealerconnect-registration-closes-tonight/
In Case You Missed It
From a Senna Edition Sea-Doo, 5th Anniversary updates to the Switch pontoon platform and an all-new Spark X, Club BRP in Orlando this week saw Can-Am cast a wider net in its marine, off-road, motorcycle and 3-Wheel vehicle markets.
Club BRP saw the launch of a partnership between Sea-Doo and Senna Brand with the debut of the RXP-X Senna 350 flagship model.
With 50+ active storefronts spread across the nation, RideNow is a good litmus for the state of dealership health.
Axtion Factory is ready to get young rippers racing back to school in style with the launch of its youth apparel brand to powersports retailers nationwide.
Heads up! Chris Martinez has been promoted to managing director for ScorpionEXO.
