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Commemorating MX racing’s return to The Wick 338 this weekend, Legends and Heroes of Motocross is paying tribute to local legends to coincide with 50 years of Pro Motocross Championship racing at Western Massachusetts’ famed sand track.
MotoAmerica is bringing more than just racing to Laguna Seca this weekend. In addition to some of the best Superbike racing on the planet, fan activities will take over the Corkscrew and surrounding area.
They say life imitates art, but what about the life of one of powersports leading artists?
Just in time for SEMA’s Powersport Pavilion roll out, Turn 14 Distribution is expanding its powersports outreach with the addition of Garrett Comer, Outside Territory Manager for the key Arizona and California territories.
Shifting Gears
Just in time for SEMA’s Powersport Pavilion roll out, Turn 14 Distribution is expanding its powersports outreach with the addition of Garrett Comer, Outside Territory Manager for the key Arizona and California territories.
Arctic Cat adds long-time BRP regional sales director Avi Laub to head sales.
Following a distinguished career spanning nearly 30 years with the company, Mike Ballweber, president of Doosan Bobcat North America, Inc., is stepping down effective July 31.
Let the good times roll! Kawasaki Motors Corp., U.S.A. welcomes Eiko Kirino as President effective immediately.
The whole package? Effective June 19th, Polaris Inc. has given Dustin J. Semach a seat on the company’s Board of Directors.
IT IS NOT A PARTY UNLESS EVERYONE IS INVITED MotoAmerica is bringing more than just racing to Laguna Seca this weekend. In addition to some of the best Superbike racing on the planet, fan activities will take over the Corkscrew and surrounding area. This interactive fan experience perfectly pairs with the racing events, making the 2026 MotoAmerica round at Laguna Seca a true celebration of motorcycle culture. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/it-is-not-a-party-unless-everyone-is-invited/
#FlashbackFriday FROM THE WICK! Commemorating MX racing's return to The Wick 338 this weekend, The Legends & Heroes of Motocross Tour is paying tribute to local legends to coincide with 50 years of Pro Motocross Championship racing at Western Massachusetts' famed sand track. This gathering also serves as an informal reunion for the New England racing community. The special occasion will take place during the 45th running of the Southwick National, Saturday, July 11th. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/flashback-friday-from-the-wick/
#ShiftingGears Arctic Cat Off Road / Arctic Cat - Snowmobiles adds long-time BRP regional sales director Avi Laub to head sales. “We are very fortunate and excited to add somebody with Avi’s experience, knowledge, passion and talent to our team,” said Erik Nelson, VP of sales. “His understanding of the dealer and sales rep experiences, combined with his ability to build positive relationships, make him an ideal fit. Working together, our team will continue to build momentum for Arctic Cat and our dealers, knowing that our best days lie ahead.” Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/arctic-cat-shifting-gears/
#DEALER NEWS: OAKIES FROM MUSKOGEE EXPAND “A few years ago, we had the opportunity to purchase Muskogee Powersports,” recollects Ron Shumard. “What started as an exciting new chapter has grown into something truly special, thanks to our incredible customers, dedicated employees and the support of our communities. I'm excited to share another major milestone. We have officially purchased Tulsa Powersports / Honda of Tulsa — a dealership that has proudly served Oklahoma riders and outdoor enthusiasts for 47 years at the legendary corner of 21st and Yale.” See more of the "NEW" Oklahoma Powersports by subscribing to Dealernews: https://dealernews.com/Home/post/dealer-news-oakies-from-muskogee-expand/
In Case You Missed It
Remind customers that Tuesday is Ride To Work Day — and every day should be Ride To Work Day for staff!
The American Motorcyclist Association will once again bring riders, industry leaders and lawmakers together in Washington, D.C., for Ride to Work Day on Capitol Hill on Monday, June 8, 2026.
Before Ride To Work Day, bikers were already rolling to Capitol Hill.
Busy guy! In addition to joining MRF and IMA on their sessions on Capitol Hill, AMA Washington D.C. Representative Zach Farmer was also appointed as a representative to the Motorcyclist Advisory Council (MAC) by United States Secretary of Transportation Sean Duffy.
Drag racer Matthew Maldonado trips the lights and races into Drag Specialties’ South East Region. He is now calling on V-Twin dealers in the North Carolina area.
