DENAGO GOES BIG!
UTV Unveiled At AIMExpo
HARLEY-DAVIDSON
Under New Management
SHOWTIME
AIMExpo 2026
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The doors are open, sessions are rolling, and the powersports industry is live in Anaheim in full force.
“As we gather in Anaheim this week for AIMExpo 2026, I want to extend a warm and heartfelt welcome to every member of the powersports community — dealers, OEMs, distributors, our aftermarket companies, media, and the many industry partners who make this industry thrive.”
BikeMaster, a trusted name in motorcycle maintenance and customization for over four decades, is proud to announce the launch of its innovative BikeMaster Stair Ramp.
Maxxis is rolling into AIMExpo with a couple of legends… and legendary discounts for Maxxis Accelerate Program members.
Industry Gather At AIMExpo
Shifting Gears
Beta Motorcycles — Booth # 1975 at AIMExpo has been staffing up for the 2026 season.
Parts Unlimited Booth #1115 at AIMExpo has been making global moves. Going into EICMA they announced the addition of Rikard Coro who joined the team as Head of Sales & Marketing Europe on 08.12.2025.
Changing of the guard at BRP. “We are unveiling who will lead BRP into a new chapter: Denis Le Vot will become President and Chief Executive Officer, effective February 1st, 2026, at which time José Boisjoli will retire.
After a 6-year stint with BRP (most recently as Dealer Development Manager for the OEM), industry veteran Rob Oliva is back with LeMans Corp. becoming the new National Sales Manager, effective December 15, 2025.
Just in time for the impending AIMExpo trade show, Keeway America is staffing up.
BIKEMASTER RAMPS UP BikeMaster, a trusted name in motorcycle maintenance and customization for over four decades, is proud to announce the launch of its innovative BikeMaster USA Stair Ramp. Designed to make the process of loading and unloading motorcycles safer and more efficient, this new shop essential is set to be a standout addition for riders who demand reliability and ease of use in their equipment. Subscribe To #Dealernews To See The Full Story:
In Case You Missed It
The clock is ticking on “The Final Countdown” — but we are talking about something more timely than one-hit-wonder 80s Hair Band Europe.
The Evolution Of Electrification
In advance of AIMExpo, BRP (Booth # 1859) busted out its “Electric Rebellion” marketing blitz for the Can-Am Pulse and Origin electric motorcycles.
Citing factors like “improved collaboration with key partners worldwide,” Zero is shifting its headquarters from Scotts Valley, CA to Amsterdam.
Zero Motorcycles has announced a major leadership transition.
