DEALERNEWS
Serving Dealers. Strengthening The Industry. Securing The Future.
SEMA EXHIBITOR SUMMIT
#SEMAPower Welcomes Powersports
INDIAN VS. HARLEY
Dealers Weigh In For Heavyweight Bout
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News
Too late for 2-Stroke Tuesday, but just in time for the ongoing 2-Stroke Revolution taking place in the U.S. marketplace this summer, the 2027 Fantic XE300 smokers are here in the U.S. commencing with Dealer deliveries this month.
HardDrive/WPS now has Sawicki Speed’s Intimidator Series performance pipes for Milwaukee-Eight (M8) powerplants in stock and available for stocking dealers nationwide.
“A few years ago, we had the opportunity to purchase Muskogee Powersports,” recollects Ron Shumard. “What started as an exciting new chapter has grown into something truly special, thanks to our incredible customers, dedicated employees and the support of our communities.”
Arctic Cat adds long-time BRP regional sales director Avi Laub to head sales.
Shifting Gears
Arctic Cat adds long-time BRP regional sales director Avi Laub to head sales.
Following a distinguished career spanning nearly 30 years with the company, Mike Ballweber, president of Doosan Bobcat North America, Inc., is stepping down effective July 31.
Let the good times roll! Kawasaki Motors Corp., U.S.A. welcomes Eiko Kirino as President effective immediately.
The whole package? Effective June 19th, Polaris Inc. has given Dustin J. Semach a seat on the company’s Board of Directors.
The draft is over and Dealers in Miami have a new play caller joining the LeMans team.
#ShiftingGears Following a distinguished career spanning nearly 30 years with the company, Mike Ballweber, president of Doosan Bobcat North America, Inc., is stepping down effective July 31. “I’m sincerely grateful to have led this organization and worked alongside such talented colleagues, dealers and customers,” Ballweber said. “This is a bittersweet moment, as Bobcat Company has been such an important part of my life. My retirement comes with great pride in what we’ve accomplished together and with confidence in the strength of our team, our strategy and the future ahead.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-bobcat/
BRP CAN DRIVE 35 Sammy Hagar had a problem driving 55, but BRP’s drive to 35 was a snap. Originally launched to celebrate Tread Lightly!'s 35th anniversary, the “Drive 35” campaign encourages riders and outdoor recreation enthusiasts to complete free online Responsible Rider Masterclass courses designed to educate users on how to minimize their impact and help protect trails, waterways and snow recreation areas for future generations. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/brp-can-drive-35/
ADVOCACY: THE QUIET WARRIOR SOUNDS OFF Happy 250th Birthday, America! As our nation celebrates 250 years of freedom, all of us at Quiet Warrior Racing (QWR) are reminded just how fortunate we are to live in a country blessed with extraordinary public lands and the freedom to explore them. From the rugged mountain trails of our National Forests to the wide-open deserts managed by the Bureau of Land Management, and from world-class State Vehicular Recreation Areas to countless state parks across America, we enjoy some of the finest off-highway vehicle recreation opportunities anywhere in the world. These places don't exist by accident. They are the result of generations of dedicated public servants, land managers, volunteers, recreation advocates, and responsible riders working together to conserve access while protecting the natural resources we all cherish. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/advocacy-the-quiet-warrior-sounds-off/
In Case You Missed It
Remind customers that Tuesday is Ride To Work Day — and every day should be Ride To Work Day for staff!
The American Motorcyclist Association will once again bring riders, industry leaders and lawmakers together in Washington, D.C., for Ride to Work Day on Capitol Hill on Monday, June 8, 2026.
Before Ride To Work Day, bikers were already rolling to Capitol Hill.
Busy guy! In addition to joining MRF and IMA on their sessions on Capitol Hill, AMA Washington D.C. Representative Zach Farmer was also appointed as a representative to the Motorcyclist Advisory Council (MAC) by United States Secretary of Transportation Sean Duffy.
Drag racer Matthew Maldonado trips the lights and races into Drag Specialties’ South East Region. He is now calling on V-Twin dealers in the North Carolina area.
