DEALER NEWS:
Sonic Boom Set For Sturgis Dealerships
DEADWOOD DROPS…
Harley Stock Rises
VALE
Godspeed Roger Marshall
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News
According to the Motorcycle Industry Council, new motorcycle sales among leading brands increased 1.9% through the second quarter of 2026, compared with the same period last year.
Attention to the 1009 Road Warrior’s out there… If you are a courteous business professional that advocates for the Dealers needs and would like to be on the list to be called when emerging brands look to enter the North American market, please fill out the following form:
“Thank you Segway Powersports US, for the opportunity to join the team,” said an elated Kellen Kerbs.
Power to the people! At the same time Yamaha was announcing the shift from side-by-sides the wraps were taken off the 2027 RZR Pro R Boost at the Polaris dealer meeting.
Shifting Gears
“Thank you Segway Powersports US, for the opportunity to join the team,” said an elated Kellen Kerbs.
U.S. Secretary of Transportation Sean Duffy has appointed Andria Yu, VP of Communications for the Motorcycle Industry Council and Motorcycle Safety Foundation, to the U.S. Department of Transportation’s Motorcyclist Advisory Council (MAC).
A seasoned pro Todd Hinrichs has made the rounds from Kuryakyn, Tucker Powersports, Baker Drivetrain — he even worked at a big Bobcat Dealership — but the last time Dealernews spoke to Todd was at AIMExpo about All Balls Racing Group.
Ducati UK, Ireland, Sweden and Norway boss Fabrizio Cazzoli has been promoted to Global Sales & After Sales Director and concurrently appointed to the company’s Board.
Shooting Starr! “I am very happy and excited to announce that I have officially joined Yamaha Motor Finance Corporation (YMFC), as Director of Global Communications,” announces industry icon Bob Starr.
#ShiftingGears U.S. Secretary of Transportation Sean Duffy has appointed Andria Yu, VP of Communications for the Motorcycle Industry Council and Motorcycle Safety Foundation, to the U.S. Department of Transportation's Motorcyclist Advisory Council (MAC). A longtime on- and off-road motorcyclist and certified MSF RiderCoach, Yu has led rider training events and media rides that have helped introduce new riders to motorcycling. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-mic-vp-makes-mac/
UPLIFTING REFINEMENTS FOR THE RIDGE Concurrent with the 2P H2 launch, Kawasaki USA refined its ultimate utility platform as the Ridge gets a Platinum package and “Lifted Edition” — complete with arched A-Arms for greater ground clearance and 30-inch ITP mud tire mounted on 14-inch aluminum wheels. The end goal is to bridge the gap between a premium pick-up truck/SUV and a full cab HVAC UTV experience. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/uplifting-refinements-for-the-ridge/
KAWASAKI ROLLS OUT NEW H2 The balance of power continues to shift, literally as well as figuratively as Kawasaki USA is set to let the good times roll with the 2027 250-horsepower supercharged Teryx two-seat H2 and the revamped Ridge — on the same day as the Polaris RZR dealer meeting and Yamaha Motor USA’s news from Newnan. The long-awaited 2-seat Teryx and the refinements to the 2027 Ridge should give Kawasaki dealers a competitive advantage on both ends of the premium UTV spectrum. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/kawasaki-rolls-out-new-h2/
POLARIS PRESENTS PRO R TURBO Power to the people! At the same time Yamaha was announcing the shift from side-by-sides the wraps were taken off the 2027 RZR Pro R Boost at the Polaris RZR dealer meeting. Motivation comes from the ProStar Fury 2.0L Turbo engine with 275 horsepower on tap. Dealers also saw the reengineered Polaris XPEDITION, and the new Sportsman 500 – a value ATV starting at $6,999 MSRP. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/polaris-presents-pro-r-turbo/
In Case You Missed It
When they are not too busy innovating suspension seats and other high end UTV solutions, our friends from TMI are focused on their old school roots of custom seats and interiors for everything from Baja Bugs to Hot Rods.
Nothing says July 4th in the moto world quite like RedBud! Saturday’s 53rd running of the 5.11 RedBud National will take place on America’s 250th Anniversary, July 4th for Round 22 of the 2026 Monster Energy SMX World Championship.
As our nation celebrates 250 years of freedom, all of us at Quiet Warrior Racing (QWR) are reminded just how fortunate we are to live in a country blessed with extraordinary public lands and the freedom to explore them.
Sammy Hagar had a problem driving 55, but BRP’s drive to 35 was a snap. Originally launched to celebrate Tread Lightly!’s 35th anniversary, the “Drive 35” campaign encourages riders and outdoor recreation enthusiasts to complete free online Responsible Rider Masterclass courses designed to educate users on how to minimize their impact and help protect trails, waterways and snow recreation areas for future generations.
Following a distinguished career spanning nearly 30 years with the company, Mike Ballweber, president of Doosan Bobcat North America, Inc., is stepping down effective July 31.
