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News

05/20/2026

RideNow believes they are the largest powersports retail group in the United States… and with nearly 50 multiline dealerships and 12-15 Harley stores (hard to keep track of the consolidated number) in the RideNow family, who are we to argue?

Following on the heels of positive Q1 financials, RideNow announced a significant expansion of its borrowing capacity with Wells Fargo on May 18.

“Dust is on a mission to get people out riding more,” noted Dust Moto founder Colin Godby when he launched the eMoto line.

In a script too improbable for Hollywood, Ken Roczen entered Rice-Eccles Stadium in Salt Lake City holding the championship points lead, with the red plate mounted to his Suzuki RM-Z450 heading into the final race of the 17-round series.

05/14/2026

Kudos to the Blu Cru for recognizing Ken Roczen’s amazing achievement with a creative win ad in Cycle News.

05/14/2026
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Shifting Gears

05/14/2026

Can you hear me now? Former Cardo exec Jamie Cheek continues to climb the ladder at HISUN Motors USA.

Continuing its proven policy of promoting from within, National Powersport Auctions (NPA) elevates Tristen Poston to General Operations Manager of its Sacramento facility.

Head hunter hired: Specializing in talent searches for Powersports, Marine and RV companies, V20 Recruiting + Consulting has helped themselves to recruiting pro Louis Dodaro

05/08/2026

Promoting from within, National Powersport Auctions (NPA) has elevated long-time team player Brad Maxon to Regional Operations Manager.

LaCheryl E. Jones, a leader in motorcycle safety policy and rider education, has joined the Motorcycle Safety Foundation as Director of Curriculum & Training Strategy.

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Recent Issues

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Videos

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Say what? CinCity Harley-Davidson on the line:

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Denago PowerSports climbs Capitol Hill! All-in at the Motorcycle Industry Council DC Fly-In:

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#2stroketuesday balloting from Two Stroke Tuesday... apparently write-in ballots are welcome:

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#DEALER NEWS: WHITE’S UNDER NEW OWNERSHIP One of the most storied Harley-Davidson dealerships in history has changed hands and teamed up with another area icon as White’s Harley-Davidson and White's Iron Valley Harley-Davidson announced new ownership on May Day. The 1993 Top 100 Dealer of the Year, White's has been family owned and operated since 1953 when J. Herman White and his wife, Marion, started the business in a Lebanon garage. Marion joined Joe and Donna White for their Dealernews cover. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-whites-under-new-ownership/

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Western Power Sports has re-opened the track for FLY Racing Global R&D

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#ShiftingGears Can you hear me now? Former Cardo Systems exec Jamie Cheek continues to climb the ladder at HISUN Motors Corp., USA. The OEM has elevated Cheek to Senior Vice President. Since joining the team in Texas, Cheek has worked across multiple areas of the organization, supporting major sales channels, partner relationships and ongoing business initiatives during a period of continued growth and expansion in the U.S. market. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-cheek-sounding-off-at-hisun/

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#GuessWhere Dealernews is now?

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In Case You Missed It

04/17/2026

MotoAmerica commemorates “50 Years Of Superbike Racing” as the 2026 season kicks off at Michelin Raceway Road Atlanta this weekend.

American Honda has announced the launch of its “HRC Performance Shop” pilot program with three well known dealerships picked to provide proof of concept.

More than 1 million hands-on demos delivered since 2021.

04/17/2026

“We set a plan, we exceeded it, and we did it profitably,” exclaims Stark Future founder Anton Wass.

04/17/2026

Shocking news from Zero Motorcycles: As the company celebrates its 20th anniversary, the European-based team welcomes Jarno Middelbosch as the new Senior Director of Global Marketing.

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