WHAT’S IN IT FOR YOU?
It is Up To You To Save Our Industry
THE BIG ASK:
Is It Time To Rethink Powersports World
A BLUEPRINT FOR SUCCESS
By Bob Althoff
News By Category
News
With the 85th Anniversary on hand, the annual Sturgis Rally was one for the record books.
The Sturgis Motorcycle Museum & Hall of Fame reports that the 2025 Rally was its most successful to date, with record-breaking attendance, sales, and community support.
Windy City Motorcycle Company, one of the largest Harley-Davidson dealership groups in the Midwest, has been bought by “legendary” leaders Marc Ingwersen and Jerry Carillo, owners of Legendary Harley-Davidson Dealer Group.
MotoE Championship Paused, But Ducati To Persist With EV Development
Shifting Gears
“After four incredible years, it’s time for me to say goodbye to LiveWire,” says Lead Industrial Designer John McInnis.
When we ran the OEM Update on the “new” Sherco in the August issue, we missed the fastest guy on the team: Warehouse Manager Lane Hyatt!
Gryphon is thrilled to announce that Scott Lockhart has joined our sales team as the Eastern Canada Sales Manager.
Most recently Vice President of SW-MOTECH USA (and still Management Team Member for Women Riders Now), Sarah Schilke announces her latest industry gig.
Former Race Winning Brands V-Twin Technical Sales Manager David Zemla has packed his bags to join global motorcycle luggage leader SW-MOTECH.
#FlashBackFriday The Sturgis Motorcycle Museum & Hall of Fame reports that the 2025 Sturgis Motorcycle Rally was its most successful to date, with record-breaking attendance, sales, and community support. "The increased attendance we saw this year reflects the connection the museum has with this passionate community of riders," said Executive Director Heidi Haro. "We are thrilled by the enthusiasm and generosity shown by everyone who visited." Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/sturgis-motorcycle-museum-hall-of-fame-gets-a-bump/
#FlashbackFriday STURGIS RECAP With the 85th Anniversary on hand, the annual Sturgis Motorcycle Rally was one for the record books. Across its five Harley-Davidson dealerships in the Black Hills, including the flagship Sturgis Harley-Davidson and Black Hills Harley-Davidson, Sonic Powersports delivered historic results in motorcycle sales, parts, service and rider engagement. The record breaking retail numbers included more than 1,100 motorcycles sold during the Rally! Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/sturgis-recap/
DEALER NEWS: WINDY CITY GROUP SOLD Windy City Motorcycle Company, one of the largest Harley-Davidson dealership groups in the Midwest, has been bought by “legendary” leaders Marc Ingwersen and Jerry Carillo, owners of Legendary Harley-Davidson Dealer Group. While the ownership is changing, the mission remains the same. This sale marks a new era for the midwest motorcycle market, notes Windy City founder Ozzie Giglio. “It will build on Windy City’s legacy of excellence in motorcycle sales, service and community engagement.” Terms of the sale were not announced. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-windy-city-group-sold/
THERE ARE 400 GOOD REASONS TO ATTEND S4 If you are not attending the SuperMotocross finale in Las Vegas, or the National Powersports Dealer Association’s DealerConnect networking event in Columbus, you might want to discover what is going on in the dunes. More specifically, The Sand Sports Super Show (S4). S4 features the latest Sand Rails, ATVs, UTVs, accessories and apparel into the world's largest sand sports expo! Dealers — including title sponsors Bert's Mega Mall and Malcolm Smith Motorsports — are joined by BRP/Can-Am Off-Road, CFMOTO USA, Denago PowerSports, Honda Motorcycles & ATVs, Kawasaki USA, Polaris Inc., Segway Powersports, Speed UTV and Yamaha Motor USA to show off their wares to thousands of attendees at the Orange County Fair & Event Center in Costa Mesa, California, September 19-21. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/there-are-400-good-reasons-to-attend-s4/
In Case You Missed It
On August 11, 2025, RumbleOn, Inc. (NASDAQ: RMBL) announced results for the second quarter ended June 30, 2025… pretty standard operating procedure. But by Wednesday, RMBL’s stock ticker was gone, HQ was relocated and RideNow had transformed its operations from the “Omnichannel” back to its roots of being a retailer.
RumbleOn Rides Off Into The Sunset, RideNow Back In The Saddle
Why DealerConnect Matters
The National Powersports Dealer Association (NPDA) is seeking an experienced, visionary and entrepreneurial leader to serve as our next Executive Director.
Serving Mid-Maryland Motorcyclists for 50 years Not just making History… Celebrating it!
