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01/03/2026

Brabec Top American At Dakar Prologue!

There are two sides to every story, but with the immediacy of the Internet, it is the side that draws first blood that usually wins the news cycle. The good news is the Motos America family of dealerships will be running business as usual according to CEO Vance Harrison.

The industry leader in powersports remarketing, National Powersport Auctions, is all aboard for Anaheim.

Malcolm Stewart In For AIMExpo

Got your bags packed and your tickets booked for SoCal? There is one last check list item for AIMExpo 2026 — Download the official show app before you travel!

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Shifting Gears

01/02/2026

Beta Motorcycles — Booth # 1975 at AIMExpo has been staffing up for the 2026 season.

Parts Unlimited Booth #1115 at AIMExpo has been making global moves. Going into EICMA they announced the addition of Rikard Coro who joined the team as Head of Sales & Marketing Europe on 08.12.2025.

Changing of the guard at BRP. “We are unveiling who will lead BRP into a new chapter: Denis Le Vot will become President and Chief Executive Officer, effective February 1st, 2026, at which time José Boisjoli will retire.

After a 6-year stint with BRP (most recently as Dealer Development Manager for the OEM), industry veteran Rob Oliva is back with LeMans Corp. becoming the new National Sales Manager, effective December 15, 2025.

Just in time for the impending AIMExpo trade show, Keeway America is staffing up.

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Chip off the old block! Preston Campbell started his first ever Dakar Rally in P4 ahead of nearly 100 other Rally2 class racers. "The prologue was super fun, a quick, short stage, but it was nice to get the race underway and get the two weeks going. It was fast through the valleys, a little bit rocky, the navigation wasn’t too difficult and it was a quick 22 km sprint."

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Rally2 Class rookie Preston Campbell shook off the jitters and finished the Dakar Rally Prologue P4 ahead of nearly 100 racers. Campbell delivered a composed and consistent ride, finishing just half a minute shy of prologue winner Michael Docherty. It marked a strong opening for the young American, who quickly found his rhythm on the fast, flowing stage as it threaded through rocky canyons some 40 km from the Yanbu start camp.

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Can't see the infamous 'stache in his full-faced helmet... nor the grin from Skyler Howes 10 who was just 32 seconds off the top in the Dakar Rally Prologue. "This is the biggest race in the world, so to have nice open desert on a fast Prologue is really cool and a longer one as well. It felt good out there, the bike is feeling good, we’ve been working hard as a team and I have a decent result so it will put me in a good position for the start of the rally which is stage one, that’s when the real racing begins. I’m happy to be here at the start of my eighth Dakar now, which is crazy to say and it’s a dream come true to be here with Monster Energy HRC - Honda Racing Corporation and I’m happy. I’m looking forward to these next two weeks of chaos!"

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Ricky Brabec's American wingman Skyler Howes 10 rounded out HRC - Honda Racing Corporation's efforts with an encouraging eighth place, clearly at home on the longer Dakar Rally Prologue and finishing only 32 seconds from the top of the timesheets.

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AND SO IT BEGINS… Brabec Top American At Prologue! For 2X Dakar Rally winner Ricky Brabec, a solid opening day was critical. A strong performance would allow him to choose a favorable starting position for Stage 1. The Top American was also leading the massive HRC - Honda Racing Corporation effort, completing the prologue in just over eleven and a half minutes and finishing right on defending champ Daniel Sanders rear knobby. “The prologue was great,” said Brabec after blasting through the short 22 km timed prologue and 41 klick liaison. “I made it to the finish in a good position so we’re looking good for tomorrow. I’m happy to get some speed under our belt and shake the monkey off our back. Overall it’s a good start, but tomorrow starts the real Dakar Rally.” Stage 1 will depart Yanbu on a demanding loop back to the bivouac. A total distance of 518 km awaits, including 305 km of competitive timed action across punishing rocky terrain. With punctures a constant threat, precision and patience will be vital, while a hint of dunes and sandy sections will offer a brief taste of what lies ahead in the vast Saudi desert.

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There are two sides to every story, but with the immediacy of the Internet, it is side that draws first blood usually wins the news cycle. The good news is that the Motos America family of dealerships will be running business as usual according to CEO Vance Harrison. We will session in with him at AIMExpo to get the deeper dive, but here is the other side of the story: Motos America Inc. ("Motos America" or the "Company"), a Nevada corporation, announced that it filed a voluntary petition for relief under Chapter 11 of the U.S. Bankruptcy Code in the United States Bankruptcy Court for the District of Utah on December 31, 2025. (Case No. 25-21834). Importantly, the Company's subsidiary dealership entities have not filed bankruptcy and will continue operating in the ordinary course of business without interruption. The Company's dealerships remain viable businesses and will continue to serve customers, operate with existing employees, and maintain relationships with trade creditors and key vendors as usual. The Company has secured debtor-in-possession financing to ensure adequate liquidity and support operations throughout the Chapter 11 process. "Motos America's dealership operations are strong and fully open for business," said Vance Harrison, President and Chief Executive Officer of Motos America Inc. "This Chapter 11 filing is limited to the parent company and is intended to address corporate-level debt and related matters following a difficult period in 2025, while positioning the Company for improved stability going forward. In the coming weeks, we expect to present a plan of reorganization to the bankruptcy court, which we believe will allow Motos America to move beyond this challenging period and emerge with a stronger and more sustainable corporate structure, subject to court approval." Motos America will provide additional updates as appropriate.

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In Case You Missed It

12/03/2025

Sullivans Sells Joe Rocket Back To JRC

Garage Composites To Lead Evolution Education at AIMExpo

12/03/2025

Third time’s a charm! After making a big splash at AIMExpo with youth product three years ago, Denago Powersports is set to debut something bigger in Anaheim.

Like Bridgestone (Booth #1011), Dunlop Motorcycle Tires (Booth #1403), Kawasaki (Booth #1659) and a host of leading powersports companies, AIMExpo is teaming up with Brandecation to up the industry’s game with an integrated training and incentive platform.

Motul has been a proud partner of the world’s most prestigious motorcycle championship, MotoGP for more than 15 years, so it makes sense they would renew the support of the series…

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