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There are two sides to every story, but with the immediacy of the Internet, it is the side that draws first blood that usually wins the news cycle. The good news is the Motos America family of dealerships will be running business as usual according to CEO Vance Harrison.
The industry leader in powersports remarketing, National Powersport Auctions, is all aboard for Anaheim.
Malcolm Stewart In For AIMExpo
Got your bags packed and your tickets booked for SoCal? There is one last check list item for AIMExpo 2026 — Download the official show app before you travel!
Shifting Gears
Beta Motorcycles — Booth # 1975 at AIMExpo has been staffing up for the 2026 season.
Parts Unlimited Booth #1115 at AIMExpo has been making global moves. Going into EICMA they announced the addition of Rikard Coro who joined the team as Head of Sales & Marketing Europe on 08.12.2025.
Changing of the guard at BRP. “We are unveiling who will lead BRP into a new chapter: Denis Le Vot will become President and Chief Executive Officer, effective February 1st, 2026, at which time José Boisjoli will retire.
After a 6-year stint with BRP (most recently as Dealer Development Manager for the OEM), industry veteran Rob Oliva is back with LeMans Corp. becoming the new National Sales Manager, effective December 15, 2025.
Just in time for the impending AIMExpo trade show, Keeway America is staffing up.
Afterfinishing an impressive P4 on the Prologue, Dakar Rally rookie Preston Cambell was able to take a positive step forward on his first full Dakar Stage. Enjoying the variety of terrain, the American delivered a solid ride to claim P11. Although he is 10 minutes off the overall lead, Campbell will be aiming to steadily reduce that gap as the rally progresses. "The stage was good it, was a good mix of fast and rocky areas," claims Campbell. "It was a good first stage to finish at my first Dakar. It’s a long two weeks and I’m looking forward to the rest of the race."
Tough break for Skyler Howes 10 sees #10 finishing 9th on Stage 1 of the Dakar Rally. "Stage 1 was a bit of a frustrating day for me, I started in the wrong place and got stuck in the dust in the first part. I couldn’t see, hit a big rock and had a big crash...I bent the bars pretty bad which made it really hard to push. "But, everything’s all good, it was a bit frustrating as it was hard to push my maximum, but I’m glad to be at the finish line of stage 1 and looking forward to the rest of the first week."
It was a tough day for Ricky Brabec's HRC - Honda Racing Corporation wingman! Stage 1 of the Dakar Rally took a turn for teh worse for teammate Skyler Howes 10. Struggling with limited visibility in the dust early on, the American clipped a rock and suffered a crash. Despite riding on with bent handlebars, Howes showed grit and determination to reach the finish in ninth position.
P3 on Stage 1 of the Dakar Rally is right where Top American and 2X Winner Ricky Brabec wants to be. "It’s the first official Dakar stage and I’m exactly where I want to be. I don’t want to open this early, but I also don’t want to start at the very back. I’m happy where I’m at, looking forward to Stage 2 and the rest of the rally. Overall, the team is looking good and the mechanics are doing a good job. Tomorrow, I’ll be happy to leave the bivouac and start heading North getting into some cooler weather. I don’t think there was any strategy for me today, it was just to make it to the end of the Stage with no mistakes and be consistent throughout the day, which I think I managed that fairly well. I’m going into Stage 2 happy, exactly where I want to be....
Brabec Battles, Podiums Daka Day 1 Despite battling heavy dust throughout Stage 1 of the Dakar Rally, Top American Ricky Brabec led the HRC - Honda Racing Corporation squadron. Benefiting from his choice of 14th starting position after P3 in the Prologue, he rode a measured and consistent stage to finish third, just 1’32” behind Stage 1 (and Prologue) winner Edgar Canet. An early morning departure saw the field tackle a 100 km liaison from the Yanbu bivouac before launching into a challenging 305 km special stage that held plenty of surprises. Recent rainfall had a major impact on the terrain, forcing riders to balance caution with speed as fast, sandy canyons transitioned into winding, rocky tracks, before a final test through the dunes brought the timed section to a close. Tommorow's 503 km Stage 2 won't be any easier!
Who is that kid on the KTM? First Edgar Canet became the youngest winner of the Dakar Rally Prologue. Today the 20 year-old became the youngest winner of Stage 1 of the worlds toughest rally! "Winning the prologue gave me a great feeling straight away and my rhythm was good, I felt confident on the bike and I was able to follow the roadbook with 100% confidence, braking before the dangers and avoiding unnecessary risks while still being fast," said the Kid. "Today’s stage was very demanding with a lot of different terrain, from fast sections to slow, rocky areas, but my navigation was strong and the bike felt great again. Apart from a small mistake that cost a few seconds, everything came together nicely, so to take another win and start the rally like this is incredible.”
In Case You Missed It
The clock is ticking on “The Final Countdown” — but we are talking about something more timely than one-hit-wonder 80s Hair Band Europe.
The Evolution Of Electrification
In advance of AIMExpo, BRP (Booth # 1859) busted out its “Electric Rebellion” marketing blitz for the Can-Am Pulse and Origin electric motorcycles.
Citing factors like “improved collaboration with key partners worldwide,” Zero is shifting its headquarters from Scotts Valley, CA to Amsterdam.
Zero Motorcycles has announced a major leadership transition.
