DENAGO GOES BIG!
UTV Unveiled At AIMExpo
HARLEY-DAVIDSON
Under New Management
SHOWTIME
AIMExpo 2026
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News
The doors are open, sessions are rolling, and the powersports industry is live in Anaheim in full force.
“As we gather in Anaheim this week for AIMExpo 2026, I want to extend a warm and heartfelt welcome to every member of the powersports community — dealers, OEMs, distributors, our aftermarket companies, media, and the many industry partners who make this industry thrive.”
BikeMaster, a trusted name in motorcycle maintenance and customization for over four decades, is proud to announce the launch of its innovative BikeMaster Stair Ramp.
Maxxis is rolling into AIMExpo with a couple of legends… and legendary discounts for Maxxis Accelerate Program members.
Industry Gather At AIMExpo
Shifting Gears
Beta Motorcycles — Booth # 1975 at AIMExpo has been staffing up for the 2026 season.
Parts Unlimited Booth #1115 at AIMExpo has been making global moves. Going into EICMA they announced the addition of Rikard Coro who joined the team as Head of Sales & Marketing Europe on 08.12.2025.
Changing of the guard at BRP. “We are unveiling who will lead BRP into a new chapter: Denis Le Vot will become President and Chief Executive Officer, effective February 1st, 2026, at which time José Boisjoli will retire.
After a 6-year stint with BRP (most recently as Dealer Development Manager for the OEM), industry veteran Rob Oliva is back with LeMans Corp. becoming the new National Sales Manager, effective December 15, 2025.
Just in time for the impending AIMExpo trade show, Keeway America is staffing up.
AFTERMARKET ALERT! A series of "essential updates" for motorcycle shops and custom bike builders is being hosted at AIMExpo on Thursday. "The Independent Motorcycle Aftermarket, formed from a need for legislative unity and direction within the aftermarket business community, is dedicated to adding value to our experience on two wheels, and works to promote, protect and preserve motorcycling," states founder Bob Kay. "It is about those of us in the motorcycle aftermarket having the backs of our long-time and new customers while working with the Motorcycle Riders Foundation to ensure the future of motorcycling." Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/aftermarket-alert/
MAXXIS ROLLS OUT STAR POWER AT AIMExpo Maxxis Tires is rolling into AIMExpo with a couple of legends... and legendary discounts for Maxxis Accelerate Program members. Dealers will get the chance to hang out with Axel Hodges today at the Maxxis Booth, #1624, and the Maxxis product showcase Booth, #1625 on opening day and SX legend Jeremy McGrath will help press hats for the Maxxis hat bar from 10:00-11:00 and 2:00-3:00. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/maxxis-rolls-out-star-power-at-aimexpo/
AIMEXPO 2026 OPENS ITS DOORS... AND Dealernews LIVESTREAMS IT! The doors are open, sessions are rolling, and the powersports industry is live in Anaheim in full force. With more brands, more product debuts, and a sharpened focus on what's next, AIMExpo 2026 already has the throttle wide open. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/aimexpo-2026-opens-its-doors/
In Case You Missed It
The clock is ticking on “The Final Countdown” — but we are talking about something more timely than one-hit-wonder 80s Hair Band Europe.
The Evolution Of Electrification
In advance of AIMExpo, BRP (Booth # 1859) busted out its “Electric Rebellion” marketing blitz for the Can-Am Pulse and Origin electric motorcycles.
Citing factors like “improved collaboration with key partners worldwide,” Zero is shifting its headquarters from Scotts Valley, CA to Amsterdam.
Zero Motorcycles has announced a major leadership transition.
