GETTING THE HOLESHOT AT A1
AIMExpo Sets The Tone For 2026
DEEP IN THE HEART OF TEXAS
TMDA Convention Brings Dealers Together
HEADS UP!
Top Helmets From AIMExpo
News By Category
News
Racing into the 2026 season, Western Power Sports announces a strategic partnership with RFX.
Bridgestone rolled out its APEX Dealer program at AIMExpo.
Throttle Society, born from the heritage of Schiets Motorsports and Fox Cycle Works, is the Midwest’s premier powersports destination.
Big wins are hard to come by these days, but Ekho recently partnered with EuroCycle in a real game-changer!
Dealers in the Pacific Northwest may recognize National Powersport Auctions’ new Territory Sales Manager Randy Mullinix.
Shifting Gears
Dealers in the Pacific Northwest may recognize National Powersport Auctions’ new Territory Sales Manager Randy Mullinix.
Ryan Farage goes from two-wheels to four. Most recently LiveWire’s North American Managing Director, he was Harley-Davidson’s U.S. Network Development & Dealer Operations lead for more than a decade.
Mason Simmons has signed on as Social Media Content Creator for Turn 14 Powersports, bringing real-world riding experience to the growing digital marketing team.
All Balls Racing Group races into the new year with a new GM!
Latest LeMans Corp New Hire Goes Into Louisville For NVP
#ShiftingGears Ryan Farage goes from two-wheels to four. Most recently LiveWire’s North American Managing Director, he was Harley-Davidson’s U.S. Network Development & Dealer Operations lead for more than a decade. “I’m thrilled to announce that I'm joining TOMCAR as Chief Operating Officer, where I'll help drive the next phase of growth for these ultra-capable off-road vehicles,” he announced on LinkedIn. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-from-livewire-to-tomcar/
Now is the time to build our industry and our community, claims the Motorcycle Industry Council in announcing the latest webinar. Set for February 19th, MIC Symposium // Ride With Us: Building our Industry, Building our Community, Together will feature a trio of thought leaders exploring how to get more riders to Ride With Us. Steve Bontempo President of RevZilla and J&P Cycles will join Corey Eastman, Director of Rider Education Expansion for the Motorcycle Safety Foundation and Andre Albert, MIC Director of Market Expansion & Events (including the recently concluded AIMExpo). Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/must-see-tv/
#DEALER NEWS: PARADISE HARLEY CHANGES HANDS Two tickets to paradise? In a dealer brokered by MD Johnson and Rockmoor Consulting, Erik Paulson and Dave Thomas have acquired Paradise Harley-Davidson from long-time owner-operator Mike Durbin. The new dealership will be renamed Steelhead Harley-Davidson and remain at the current Tigard, Oregon, location. Paulson is a Portland native and the former Operating Partner of Micheal’s Toyota in Bellevue, Washington, while Thomas is former operating partner of High Desert Harley-Davidson in Boise. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-paradise-harley-changes-hands/
In Case You Missed It
The doors are open, sessions are rolling, and the powersports industry is live in Anaheim in full force.
“As we gather in Anaheim this week for AIMExpo 2026, I want to extend a warm and heartfelt welcome to every member of the powersports community — dealers, OEMs, distributors, our aftermarket companies, media, and the many industry partners who make this industry thrive.”
BikeMaster, a trusted name in motorcycle maintenance and customization for over four decades, is proud to announce the launch of its innovative BikeMaster Stair Ramp.
Maxxis is rolling into AIMExpo with a couple of legends… and legendary discounts for Maxxis Accelerate Program members.
Industry Gather At AIMExpo
