SEMA WELCOMES POWERSPORTS
On The Rode 2 SEMA
WHEELS UP!
Denago RanchHawk Lifts Off
UTV UPRISING
Market Expansion
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David Savlowitz of Competitive Analytics claims, “The motorcycle market is telling a story — but its most consequential signals are often buried beneath millions of individual transactions.”
Lancaster Honda officially joins the Jones Powersports family of dealerships on October 23 & 24, 2026.
Trick or treat! Just in time for dune season! Synonymous with paddle tires, Skat -Trak Performance Products is officially taking orders as of October 16.
As part of its outside the box efforts, the S4 Honcho has joined the demo fleet at the upcoming MSF RiderCoach Tour, giving coaches the opportunity to experience the motorcycle firsthand and explore how electric motorcycles can fit into rider training programs.
Here comes the judge? Gayle Littleton is now Chief Legal officer for Harley-Davidson.
Shifting Gears
Here comes the judge? Gayle Littleton is now Chief Legal officer for Harley-Davidson.
Indian Motorcycle has a new chief! Angela Stewart has been promoted to Director, North American Sales & Market Development.
Turn 14 Powersports is grabbing another gear. “Please join me in welcoming Braylan Mayorga, our new Social Media Specialist – Powersports, based in Keller, Texas,” says Eric Mauer, Powersports Marketing Lead for Turn 14 Powersports.
Checkered flag for Rayce Guthrie! Everyone who ever exhibited at Dealer Expo knew him as the local dealership who supplied display bikes for the tradeshow, but long after he and wife Julee sold Bloomington Powersports, he continued to serve the local community and ABATE.
Heads up! Industry icon Teri Lynn shifts from Troy Lee Designs to the protective specialty experts at D30.
HONCHO CERTIFIED BY MSF As part of its outside the box efforts, the LiveWire S4 Honcho has joined the demo fleet at the upcoming Motorcycle Safety Foundation RiderCoach Tour, giving coaches the opportunity to experience the motorcycle firsthand and explore how electric motorcycles can fit into rider training programs. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/honcho-certified-by-msf/
MIC PULLS BACK THE CURTAIN David Savlowitz of Competitive Analytics claims, “The motorcycle market is telling a story — but its most consequential signals are often buried beneath millions of individual transactions.” Motorcycle Industry Council’s go-to guy for deeper data-driven dives, Savlowitz is a professor at the University of California Irvine teaching Predictive Analytics for the Master of Science in Business Analytics program and a guest lecturer for Swiss Education Group in Leysin, Switzerland. He will pull back the curtain during Deciphering the Ride —the next MIC Symposium set for October 29, at 10 a.m. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/mic-pulls-back-the-curtain/
#ShiftingGears Here comes the judge? Gayle Littleton is now Chief Legal officer for Harley-Davidson. Most recently Executive Vice President, Chief Legal Officer & Corporate Secretary for a Chicago-based utility firm Exelon Corp., she was a partner at Jenner & Block for five years after serving as an assistant U.S. attorney for more than a decade. After graduating from Stetson University and Cornell Law School, she clerked for two federal judges, Senior Judge Gerald W. Heaney of the U.S. Court of Appeals for the Eighth Circuit and U.S. District Judge Joseph Tauro in Boston. Littleton takes over for Paul Krause who stepped down as Harley’s Chief Legal Officer at the end of June 2026. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-the-motor-co-2/
KYMCO ON THE ROAD TO SEMA From doing work at Amerivespa’s national rally on Labor Day to taking The SEMA Show by storm, KYMCO USA is back! “Amerivespa is a testament to the past, SEMA is about what’s next… and so are we,” says Senior Vice President Joe Wofford. After rocking the Windy City for the scooter set, KYMCO is rolling into Las Vegas with a stacked deck of ATVs and UXVs. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/kymco-on-the-road-to-sema/
THUNDER FROM DOWNUNDER Dealers looking to stay afloat in slow summer months? Give your customers another reason to choose your dealership and buoy your new unit margin up to 41.43%. Torque electric jetboards bring a new dimension to powersports and they are floating the concept to potential dealers at The SEMA Show, Booth #61248. Designed by Australians who live to surf, Torque jetboards represent a new category and potential profit center for many powersports dealers, explains Dean Jarrett. “Meet us at SEMA to explore the lineup, discuss dealer opportunities and see how Torque could fit your local market.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/thunder-from-downunder/
In Case You Missed It
National Powersport Auctions (NPA) CEO Jim Woodruff and Vice President of Dealer Services Mike Murray will join dealers and industry professionals at the National Powersports Dealer Association (NPDA) DealerConnect networking event taking place September 20–21, 2026, at the Hilton Columbus Downtown in Columbus, Ohio.
Bolts out of the blue are forecast for this weekend. After a stormy opening round of the SMX playoffs, the folks at FLY Racing decided it was time for a little lightning of their own.
In addition to getting in on the ground floor of the Powersports Pavilion, the new South Hall upper level will highlight the tools of the trades.
Speaking of tool time, Tim Taylor needed one of these! BILDTRAK is a modular cube 12⅛” W × 12⅛” D × 13⅛” H built around a rugged, impact-resistant polypropylene shell featuring reusable, wipe-clean self-healing foam panels.
Industry stalwart Anders Pigorsch is Herohub’s newest Performance Coach. He adds more than 20 years of Harley-Davidson and metric dealership experience, as well as action sports and outdoor retail leadership roles.
