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Promoting from within: industry veteran Zegin Braun steps up as Vice President of Sales for HISUN Motors USA.
“Late last year, SEMA announced our acquisition of the Off-Road Business Association (ORBA), and since then we’ve quietly worked behind the scenes to add muscle to our ability to be a voice for the off-road community and the businesses who drive it forward through innovation and passion,” says SEMA CEO Mike Spagnola.
With Q4 grants of $250,000 Yamaha Outdoor Access Initiative brought OAI’s total 2025 funding to more than $1 million, advancing the program toward its goal of $10 million in grants funded by 2028 in celebration of the program’s 20th anniversary.
Following the opening of pre-orders for the Segway’s Super Villain the first week of March, the brand’s entire initial inventory allocation had been fully claimed in just two weeks!
Just in time for March Madness, Sedona Tire & Wheel has rolled out a new starting 5 ATV/UTV wheels.
Shifting Gears
Promoting from within: industry veteran Zegin Braun steps up as Vice President of Sales for HISUN Motors USA.
KYMCO is putting a team of pros into the game just in time for March Madness. “I’m encouraged on many levels by the number of high caliber candidates that want to join in the rebuilding of KYMCO in the USA,” says returning powersports leader Joe Wofford who has re-signed with the team as Senior Vice President.
Promoting from within: “I’m happy to share that I’ve been promoted to Senior Marketing Manager at Indian Motorcycle Company,” shares Nick Sudheimer on LinkedIn.
Crescit Eundo — which is Latin for “It Grows as It Goes” — is the state motto for New Mexico. It is also the perfect description for Austin Ginn and his new role with Parts Unlimited.
Time to get social: Central Powersports Distribution welcomes Erik Hoagenson to the party.
YAMAHA GRANTS $1 MILLION, SETS $10 MILLION FUNDING GOAL With Q4 grants of $250,000 Yamaha Motor USA Outdoor Access Initiative brought OAI's total 2025 funding to more than $1 million, advancing the program toward its goal of $10 million in grants funded by 2028 in celebration of the program’s 20th anniversary. The funding supports critical trail infrastructure improvements, bridge construction projects designed to protect fish habitats, youth riding education, and community-led trail stewardship. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/yamaha-grant-1-million-sets-10-million-funding-goal/
#ShiftingGears At HISUN Promoting from within: industry veteran Zegin Braun steps up as Vice President of Sales for HISUN Motors Corp., USA. Braun will lead the company’s dealer and retail sales channels across North America. Already an integral part of HISUN’s sales organization, he has contributed to the company’s growth across both independent dealer networks and national retail partners. In his new role, he will be responsible for aligning sales strategy and execution across channels, supporting continued expansion, and strengthening relationships with key partners. “Zegin has been a strong contributor to our growth and understands how to support both our dealer network and retail partners,” said King Dai, HISUN Motors USA CEO. “As we continue to grow, his leadership will be important in helping us build a more aligned and effective sales organization.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-hisun/
ORBA BACK IN BUSINESS “Late last year, SEMA Association announced our acquisition of the Off-Road Business Association (ORBA), and since then we’ve quietly worked behind the scenes to add muscle to our ability to be a voice for the off-road community and the businesses who drive it forward through innovation and passion,” says SEMA CEO Mike Spagnola. “Today, I’m excited to announce ORBA’s relaunch, with a new leadership team, a sophisticated set of tools to work with, and a refined mission. We’re confident that our efforts will immediately benefit businesses and stakeholders from the OHV and powersports worlds.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/orba-back-in-business/
In Case You Missed It
SEMA is reinforcing its commitment to the powersports industry with the appointment of industry veteran Mike Ausec — Dealers may remember Mike from his Dealer Expo days while exhibitors will know him from the old IMS consumer shows.
The Supreme Court weighed in on tariffs today, ruling 6-3 against President Trump’s use of IEEPA tariffs.
Boswell’s Harley-Davidson, a cornerstone of the Tennessee motorcycle community for 75 years, is transferring its three Nashville-area dealerships — Ring of Fire Harley-Davidson, Honky-Tonk Harley-Davidson and Music City Harley-Davidson — to M.C.H.D. Partners, L.L.C., an affiliate of the Moonshine Horsepower Group.
Just in time for the spring thaw, HJC has the new C50 off-road lid. According to the design brief, “this helmet is designed to deliver confidence, comfort and performance for adventurous riders
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