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Like Bridgestone (Booth #1011), Dunlop Motorcycle Tires (Booth #1403), Kawasaki (Booth #1659) and a host of leading powersports companies, AIMExpo is teaming up with Brandecation to up the industry’s game with an integrated training and incentive platform.
According to the experts at WalletHub, 85% of American consumers planning to spend the same amount or less during the 2025 holiday season relative to 2024.
More than a month before the gate drops for A1 SX, AIMExpo is already sold out!
Despite the tariff turmoil and economic headwinds, Ducati dealerships across North America persevered.
Nothing like getting into the holiday spirit at a dealership, so Triumph Motorcycles is inviting riders to come to their dealers and join the fun on a nationwide day of good cheer with great motorcycles!
Shifting Gears
Prior to picking up Sullivans, Parts Unlimited added to its rep force. Tim Queen is now calling on dealers in the Central East Region covering southern Pennsylvania and West Virginia.
On the eve of AIMExpo, SSR Motorsports added an AMA Hall Of Famer to the roster.
Citing a need to restore confidence in the company, KYMCO USA, Inc. has brought in a couple familiar faces. Frank Yang stepped up as Interim CEO effective October 30, 2025, marking a renewed commitment to the brand’s future in the United States. Yang’s order of business was to bring back former KYMCO USA Vice President Joe Wofford — AKA “KYMCO Joe” — as the new Senior Vice President.
While Triumph was busy showing off more than 30 new models and updates to its motorcycle line-up at EICMA, they were busy bolstering the U.S. team.
Discovering the Denago difference! Industry veteran John Lawson joins Denago Powersports as its new Parts & Services Manager.
#ShiftingGears Prior to picking up Sullivans, Parts Unlimited added to its rep force. Tim Queen is now calling on dealers in the Central East Region covering southern Pennsylvania and West Virginia. Queen comes to Parts Unlimited with several years of experience both on the dealer level as well as the aftermarket distribution sales level. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-parts-unlimited/
SAVE THE DATE! NVP RETURNS TO LOUISVILLE Heads up to all Drag Specialties and Parts Unlimited dealers! NVP rings in the new year by returning to Louisville January 24-26, 2026. Once again the Kentucky International Convention Center will be packed with more than 300 exhibitors, show specials and cool giveaways like a trip for two to the Motocross des Nations in Ernee, France. Note the show hours change, running from 9:30-5 on Saturday and 9-1:30 on Sunday. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/save-the-date-nvp-returns-to-louisville/
Honda Motorcycles & ATVs is investing $9.658 million to modernize its North Carolina Manufacturing (NCM) plant. The plan calls associates at the facility to build critical components for ATVs in-house, including fenders, side covers, toolbox covers and smaller items. Honda’s investment will add new equipment, create 18 new jobs, and provide learning and upskilling opportunities for associates over the next five years. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/honda-invests-in-u-s-manufacturing-facility/
Indian Motorcycle may have new ownership, but the old fire to win remains. The new Chief Executive Officer has committed to winning even before he is officially on the job! “Indian Motorcycle is entering a new era in its historic journey in 2026, and the first place we plan to prove it is on the racetrack," proclaims incoming Indian CEO Mike Kennedy. "This partnership is a reminder of what American performance looks like when you refuse to back down.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/indian-uprising-2/
#DEALER NEWS: DUCATI NEWPORT BEACH DOES IT AGAIN Despite the tariff turmoil and economic headwinds, Ducati dealerships across North America persevered. In addition to being the Top Sales Volume Dealer in the Southwest Region, Ducati Newport Beach was the Top Sales Volume dealer for the Americas! However, retail excellence is nothing new for this former Ducati Dealer Of The Americas and Top 100 winner. We checked in with Mike Guerin, president of Ducati Newport Beach, and crew in the February 21 issue to find out how team work makes the Ducati Newport Beach dream work: https://issuu.com/dealernews/docs/issue__2_february/23 Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-ducati-newport-beach-does-it-again/
In Case You Missed It
Becoming a Bobcat dealer is not that tricky and it can be a real treat.
The 2026 TMDA Annual Conference is officially open for registration as of October 31!
Just in time for SEMA, CruzTOOLS accessory tool kits have been added to Turn 14 Distribution’s expanding powersports line card.
Dealers heading to AIMExpo will be among the first to experience Bridgestone’s premium sports motorcycle tire — the BATTLAX RACING STREET RS12 rolls out in January 2026 for North American markets.
Anchors aweigh! With BRP shifting its model mix in 2025 and divesting the Manitou and Alumacraft lines, former Marine Division president Jeff Proctor has a new berth.
