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DENAGO GOES BIG!

UTV Unveiled At AIMExpo

HARLEY-DAVIDSON

Under New Management

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AIMExpo 2026

News

01/23/2026

AIMExpo 2026 marked another defining moment for the powersports industry.

On January 16, 2026, at 9:00 AM Central Time, a jury in the U.S. District Court for the Western District of Texas, Austin Division, delivered a unanimous verdict in favor of Surron in its patent infringement case against Talaria Technology (Chongqing) Co., Ltd. and Talaria Technology (Hong Kong) Co., Ltd.

In the wake of kicking off its year-long 125th anniversary celebration, Indian Motorcycle announced the 2026 Indian Chief Vintage – honoring its heritage by reimagining a timeless classic into a new icon for today’s riders.

The American Motorcyclist Association offers its condolences to the friends and family of longtime senator and AMA Motorcycle Hall of Famer Ben Nighthorse Campbell, who passed away on Dec. 30, 2025, at 92 years old.

Latest LeMans Corp New Hire Goes Into Louisville For NVP

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Shifting Gears

01/23/2026

Latest LeMans Corp New Hire Goes Into Louisville For NVP

Going into the holidays, Parts Unlimited announced that David Hosford is the newest sales rep for the South Central Region based in Houston.

Yamaha Motor Finance Corporation, USA (YMFUS) rang in the new year with a new president.

Rock & Roll in Anaheim… the week before the NAMM show! National Powersport Auctions rocked AIMExpo with another successful charity auction and then rolled out news of a big promotion of Ryan Keefe to Chief Revenue Officer.

Beta Motorcycles — Booth # 1975 at AIMExpo has been staffing up for the 2026 season.

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#SHIFTINGGEARS AT PARTS UNLIMITED Everything is bigger in Texas, including the territory road reps have to cover. Going into the holidays, Parts Unlimited announced that David Hosford is the newest sales rep for the South Central Region based in Houston. Now he hits the road for LeMans Corporation NVP in Louisville this week. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-parts-unlimited-5/

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PRODUCT NEWS: SOMETHING TO SEE AT NVP Dealers headed to NVP will be among the first to see the new CNC-milled 6082 T6 aluminum mirrors from Gilles. Designed to fit all late model Harleys with hole-through mounting, Drag Specialties says they add looks and improved vision. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/product-news-something-to-see-at-nvp/

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#GuessWhere Dealernews is now? Triumph Motorcycles knows!

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Hey we know those dudes! 2OG Racing at AIMExpo:

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Dealer News

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Hammer Time!

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In Case You Missed It

12/19/2025

“We’re thrilled to be back at AIMExpo, especially with the show this year in Southern California,” notes David Zemla, USA Country Manager for SW-MOTECH.

It is with truly heavy hearts and profound sadness that we share some very difficult news. After 19 incredible years of serving the riding community, Hoosier Harley-Davidson of Elkhart, IN will be closing their doors permanently.

National Powersport Auctions, Booth #2005 at AIMExpo continues its matchmaking efforts to marry dealers with pre-owned inventory.

12/19/2025

Once and future Top 100 Dealer Bill Little is back in the saddle, both as a dealer and a racer.

12/19/2025

In a EUR 40 million deal, Swedish helmet safety specialist Mips AB has signed a binding, conditional agreement to acquire 100% of the shares in Koroyd.

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