THE MOD SQUAD TAKES OVER
Expansion Through Consolidation
TOP 100 DEALERSHIP SOLD
Veracka Buys Bayside
WHERE POWERSPORTS MEETS THE AFTERMARKET
SEMA Invites Dealers To The Show
News By Category
News
New analysis calls for integrated MSRP and reimbursement for dealer setup to align with FTC transparency requirements.
A mother in California, Tommi Jo Mejer, faces felony charges after her 14-year old son allegedly struck an 81-year-old veteran with an electric motorcycle.
“We are excited to announce a new addition to the Segway Powersports team,” says Marketing Director Gabriel Cruz.
Shifting Gears
“We are excited to announce a new addition to the Segway Powersports team,” says Marketing Director Gabriel Cruz.
#ShiftingGears as Courtney Bernhard leaves Performance Brokerage Services for a new role with Garage Composites.
Shocking news from Zero Motorcycles: As the company celebrates its 20th anniversary, the European-based team welcomes Jarno Middelbosch as the new Senior Director of Global Marketing.
Heads up: Rob Wesson has joined the Mip’s team.
Heads up! Schuberth GmbH, the German-based premium motorcycle helmet manufacturer founded in 1922, has a new U.S. head.
CELEBRATING 80 YEARS ON 2 WHEELS On April 23, 1946, Vespa registered its patent for the quintessential scooter and in the intervening 80 years nearly 20 million vehicles have joined the party! Today, Vespa is a global brand, manufactured at three sites: Pontedera, the plant where Vespa production has continued uninterrupted since 1946, for the European and Western markets, including the Americas; Vinh Phuc, in Vietnam, which serves the local market and the Far East; and India, at the ultra-modern Baramati factory, opened in April 2012 to produce Vespas for the Indian market. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/celebrating-80-years-on-2-wheels/
BACK TO THE FUTURE! AIMExpo Is On For Orlando Paging Doc Brown, time for a #FlashbackFriday moment. AIMExpo returns to where it all began in 2013. The 2027 return to Orlando will harness new energy but continue the commitment to the same mission to Connect, Engage, Unite the powersports industry. AIMExpo is North America’s powersports tradeshow showcasing the latest Motorcycle, ATV, Side by Side and E-Power vehicles, parts, accessories and related business services is returning to its roots with an expanded floor plan, even more networking, and education opportunities… Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/back-to-the-future-2/
NPDA CALLS FOR OEMS TO PROTECT POWERSPORTS DEALERS New analysis calls for integrated MSRP and reimbursement for dealer setup to align with FTC transparency requirements. In order to protect franchised dealers, the National Powersports Dealer Association (NPDA) has released a white paper examining the growing conflict between Federal Trade Commission (FTC) “all-in” pricing requirements and the current pricing structures used by powersports manufacturers. The white paper outlines how dealers are being placed in an untenable position. While the FTC now mandates that the most prominent advertised price include all mandatory fees — such as freight and setup — OEMs continue to publish MSRPs that exclude these costs, leaving dealers exposed to legal, competitive and reputational risk. “Dealers did not create this problem, but they are the ones being held accountable,” explains NPDA director Michael Maledon. “The current system rewards opacity and punishes transparency. It’s time for manufacturers to modernize their pricing structures and align with today’s consumer protection standards.” The white paper compares the powersports industry to the automotive sector, where destination charges are already included in the MSRP on the Monroney Label — providing clarity and consistency for consumers and dealers alike. NPDA Calls for Two Immediate Actions: 1. Integrated MSRP OEMs should include freight or destination charges in the MSRP so consumers see the same price online and on the dealer lot. 2. Dealer Reimbursement for Setup OEMs should adopt a formal reimbursement model for required setup, assembly, inspection, and delivery preparation. “It is time for manufacturers to be part of the solution,” concludes Maledon. “Dealers want to compete on a level playing field and build trust with consumers. That starts with a pricing system that is transparent, fair, and compliant.” Read the full white paper at: https://www.npda.org/media/pricing-white-paper
THAT’S THE BRAKES… Citing “Front Brake Failure” in some units, the National Highway Traffic Safety Administration has directed BRP to recall certain 2025 Can-Am Motorcycles Origin electric motorcycles. A fatigue failure of the front brake caliper support may occur and result in inoperative front brakes. “Front brake failure increases the risk of crash or injury,” according to the NHTSA directive. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/thats-the-brakes/
GET THE BALANCE RIGHT… Not a New Wave earworm from Depeche Mode, but a tire balancing solution — Counteract dynamic balancing products are now available from Turn 14 Distribution’s powersports portfolio of distributed products. Counteract Balancing Beads products are compatible with a wide range of street, touring, adventure, and off‑road motorcycle tires, as well as UTVs and ATVs. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/get-the-balance-right-2/
In Case You Missed It
“Late last year, SEMA announced our acquisition of the Off-Road Business Association (ORBA), and since then we’ve quietly worked behind the scenes to add muscle to our ability to be a voice for the off-road community and the businesses who drive it forward through innovation and passion,” says SEMA CEO Mike Spagnola.
With Q4 grants of $250,000 Yamaha Outdoor Access Initiative brought OAI’s total 2025 funding to more than $1 million, advancing the program toward its goal of $10 million in grants funded by 2028 in celebration of the program’s 20th anniversary.
Following the opening of pre-orders for the Segway’s Super Villain the first week of March, the brand’s entire initial inventory allocation had been fully claimed in just two weeks!
Just in time for March Madness, Sedona Tire & Wheel has rolled out a new starting 5 ATV/UTV wheels.
KYMCO is putting a team of pros into the game just in time for March Madness. “I’m encouraged on many levels by the number of high caliber candidates that want to join in the rebuilding of KYMCO in the USA,” says returning powersports leader Joe Wofford who has re-signed with the team as Senior Vice President.
