THE MOD SQUAD TAKES OVER
Expansion Through Consolidation
TOP 100 DEALERSHIP SOLD
Veracka Buys Bayside
WHERE POWERSPORTS MEETS THE AFTERMARKET
SEMA Invites Dealers To The Show
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News
New analysis calls for integrated MSRP and reimbursement for dealer setup to align with FTC transparency requirements.
In the old days Suzuki had a well-earned reputation for contesting — and winning — court cases involving “quads” since they were named in ATV cases even when they were not the manufacturer!
MotoAmerica kicked off its 2026 Season commemorating “50 Years Of Superbike Racing” by locking up a broadcast deal with V10 Entertainment to show Superbike races live on VICE TV.
Shifting Gears
#ShiftingGears as Courtney Bernhard leaves Performance Brokerage Services for a new role with Garage Composites.
Shocking news from Zero Motorcycles: As the company celebrates its 20th anniversary, the European-based team welcomes Jarno Middelbosch as the new Senior Director of Global Marketing.
Heads up: Rob Wesson has joined the Mip’s team.
Heads up! Schuberth GmbH, the German-based premium motorcycle helmet manufacturer founded in 1922, has a new U.S. head.
Seasoned pro Erik Lothian is now calling on dealers in the Midwest for Keeway America — the exclusive U.S. distributor for Benda, Benelli and Keeway motorcycles and scooters.
NPDA CALLS FOR OEMS TO PROTECT POWERSPORTS DEALERS New analysis calls for integrated MSRP and reimbursement for dealer setup to align with FTC transparency requirements. In order to protect franchised dealers, the National Powersports Dealer Association (NPDA) has released a white paper examining the growing conflict between Federal Trade Commission (FTC) “all-in” pricing requirements and the current pricing structures used by powersports manufacturers. The white paper outlines how dealers are being placed in an untenable position. While the FTC now mandates that the most prominent advertised price include all mandatory fees — such as freight and setup — OEMs continue to publish MSRPs that exclude these costs, leaving dealers exposed to legal, competitive and reputational risk. “Dealers did not create this problem, but they are the ones being held accountable,” explains NPDA director Michael Maledon. “The current system rewards opacity and punishes transparency. It’s time for manufacturers to modernize their pricing structures and align with today’s consumer protection standards.” The white paper compares the powersports industry to the automotive sector, where destination charges are already included in the MSRP on the Monroney Label — providing clarity and consistency for consumers and dealers alike. NPDA Calls for Two Immediate Actions: 1. Integrated MSRP OEMs should include freight or destination charges in the MSRP so consumers see the same price online and on the dealer lot. 2. Dealer Reimbursement for Setup OEMs should adopt a formal reimbursement model for required setup, assembly, inspection, and delivery preparation. “It is time for manufacturers to be part of the solution,” concludes Maledon. “Dealers want to compete on a level playing field and build trust with consumers. That starts with a pricing system that is transparent, fair, and compliant.” Read the full white paper at: https://www.npda.org/media/pricing-white-paper
THAT’S THE BRAKES… Citing “Front Brake Failure” in some units, the National Highway Traffic Safety Administration has directed BRP to recall certain 2025 Can-Am Motorcycles Origin electric motorcycles. A fatigue failure of the front brake caliper support may occur and result in inoperative front brakes. “Front brake failure increases the risk of crash or injury,” according to the NHTSA directive. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/thats-the-brakes/
GET THE BALANCE RIGHT… Not a New Wave earworm from Depeche Mode, but a tire balancing solution — Counteract dynamic balancing products are now available from Turn 14 Distribution’s powersports portfolio of distributed products. Counteract Balancing Beads products are compatible with a wide range of street, touring, adventure, and off‑road motorcycle tires, as well as UTVs and ATVs. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/get-the-balance-right-2/
In Case You Missed It
Jet City Harley-Davidson — a 2025 Gold Service Award and Gold Bar & Shield Award winning dealership — is being rolled up along with Destination Harley-Davidson in Tacoma and operating under a new as yet undetermined name.
Shades of Willie Wonka! The Specialty Equipment Market Association (SEMA) is giving the powersports industry a golden ticket to join in the world’s biggest aftermarket event.
It is all about butts in seats, right? To support its dealer network, American Honda is ramping up its Ride Red Demo Days program for 2026
Following Stage 1’s waterlogged conditions, Stage 2 of Rally-Raid Portugal took the riders across the border into Spain.
Promoting from within: “I’m happy to share that I’ve been promoted to Senior Marketing Manager at Indian Motorcycle Company,” shares Nick Sudheimer on LinkedIn.
