ONE INDUSTRY. ONE PURPOSE. ENDLESS POTENTIAL.
Bob Althoff Addresses The Industry
DEALER NEWS
RideNow Reports, Sonic Accelerates, PBS Dials In Bourbon Barrel Harley
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Godspeed Ray Blank
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Stars want to get discovered in Hollywood, but bike builders go to Born Free instead of a Los Angeles soda fountain like Lana Turner to make their mark.
Founded in Rimini, Italy in 1973, the Bimota brand has become synonymous with groundbreaking engineering, handcrafted quality and a relentless pursuit of performance.
Bimota was bought by Kawasaki in 2020, and this began a new phase in the brand’s history.
“It is with great pride and a touch of madness that, after almost five years of hard work and an investment of over 50 million euro, we are launching the new chapter in the life of Moto Guzzi,” says Piaggio Group CEO Michele Colaninno.
With 2 Old Guys Racing/Dealernews columnist Bill Little going down, Beta USA has officially signed Shane McElrath to a two-year contract to campaign the Factory Beta RX 450F in the highly competitive 450SX division.
Shifting Gears
With 2 Old Guys Racing/Dealernews columnist Bill Little going down, Beta USA has officially signed Shane McElrath to a two-year contract to campaign the Factory Beta RX 450F in the highly competitive 450SX division.
Extra! Extra! Read all about it. Veteran moto journalist joins the Motorcycle Industry Council. With the hiring of Greg Drevenstedt as Media Relations and Communications Specialist, MIC has added nearly two decades of motorcycle industry media experience to its Communications team.
Slingshotting from Polaris to Red Wing boots? “I’m happy to share that I’m starting a new position as Vice President Wholesale & Direct to Consumer at Red Wing Shoe Co.” says Joel Harmon.
American Motorcyclist Association (AMA) is “lawyering up” to better advocate on behalf of riders in the central states. Texas attorney Scott Jones joins the AMA’s Government Relations Department as Central States Representative.
Herohub has added industry hero Josh DeMoe to its leadership team as Director of Performance Groups & Strategic Partnerships.
#ShiftingGears Extra! Extra! Read all about it. Veteran moto journalist joins the Motorcycle Industry Council. With the hiring of Greg Drevenstedt as Media Relations and Communications Specialist, MIC has added nearly two decades of motorcycle industry media experience to its Communications team. The former Rider magazine editor-in-chief, Drevenstedt will focus on media outreach and content development while supporting communications efforts across the association. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-mic-3/
#Dealer News The Motor Company is showing signs of recovery, but the venerated brand is not out of the woods yet. Route 12 Harley-Davidson is shutting down on Saturday September 26, 2026. Formerly Hamilton Harley-Davidson before it changed hands just over four years ago, it looks like the end of the road for the Sturgis, Michigan, store. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-end-of-the-road-for-route-12/
GOOD, BETTER, BEST! Bridgestone Motorcycle USA has rounded out their BATTLAX tire range with the addition of the S21. Positioned alongside the flagship S23 and excellent performance and value of the S22, this new addition offers legendary BATTLAX agility, handling and cornering stability at an entry-level price. “This expansion gives riders a clear progression of track-derived performance to fit any riding ambition across three distinct tiers,” notes Jim Dowell, National Sales Manager for Bridgestone Motorcycle tires for US and Canada. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/good-better-best/
In Case You Missed It
The motorcycle news cycle will be dominated by headlines from Sturgis for the next fortnight, so we will give the holeshot to two women’s rides, both culminating at Pearl’s Jam at the Sturgis Museum.
Speaking of Sturgis, Turn 14 is the presenting sponsor of the Cycle Source Sturgis Bike Show as well as playing host at the American Flat Track Super TT VIP Tent.
Can’t move Mt. Rushmore, but you can be witness to the Class of 2026 receiving monumental recognition.
Honor the Ride. Build the Legacy… party in the streets!
A seasoned pro Todd Hinrichs has made the rounds from Kuryakyn, Tucker Powersports, Baker Drivetrain — he even worked at a big Bobcat Dealership — but the last time Dealernews spoke to Todd was at AIMExpo about All Balls Racing Group.
