DENAGO GOES BIG!
UTV Unveiled At AIMExpo
HARLEY-DAVIDSON
Under New Management
SHOWTIME
AIMExpo 2026
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News
After a fortnight long strategic battle, Ricky Brabec is poised to win the 2026 Dakar Rally!
While teammate Ricky Brabec fortnight long game of cat and mouse played out perfectly, Skyler Howes 10 went from the high of winning Stage 11 of the Dakar Rally to limping home just ahead of battered defending champ Daniel Sanders!
“Ten years ago, we set out to make riding more enjoyable,” notes Craig Johnson, founder of Wild Ass seat cushions.
Yamaha Motor Finance Corporation, USA (YMFUS) rang in the new year with a new president.
Shifting Gears
Yamaha Motor Finance Corporation, USA (YMFUS) rang in the new year with a new president.
Rock & Roll in Anaheim… the week before the NAMM show! National Powersport Auctions rocked AIMExpo with another successful charity auction and then rolled out news of a big promotion of Ryan Keefe to Chief Revenue Officer.
Beta Motorcycles — Booth # 1975 at AIMExpo has been staffing up for the 2026 season.
Parts Unlimited Booth #1115 at AIMExpo has been making global moves. Going into EICMA they announced the addition of Rikard Coro who joined the team as Head of Sales & Marketing Europe on 08.12.2025.
Changing of the guard at BRP. “We are unveiling who will lead BRP into a new chapter: Denis Le Vot will become President and Chief Executive Officer, effective February 1st, 2026, at which time José Boisjoli will retire.
#SHIFTINGGEARS: NEW TOP LINE AT YAMAHA FINANCE Yamaha Motor USA Finance Corporation, USA (YMFUS) rang in the new year with a new president. Kevin Duck — appointed President, effective January 1, 2026 — brings more than two decades of experience in financial services and captive finance organizations, with deep expertise spanning credit risk management, portfolio strategy, analytics and organizational leadership. He has been instrumental in building scalable credit platforms, strengthening risk governance, and supporting profitable growth across complex consumer finance portfolios. https://dealernews.com/Home/post/shifting-gears-new-top-line-at-yamaha-finance/
#DEALER NEWS: MAKING BANK WITH YAMAHA FINANCE Yamaha of Louisville in Kentucky is the latest recipient of Yamaha Motor USA Financial Services Dealer Spotlight award for “Passion & Performance In Dealer Excellence,” honors. The award encompasses the dealership’s achievements as a family-oriented business. “This dealership prides itself on its excellent service and its customers seeing the same familiar staff time and time again,” says owner/operator Jason Garner. “That familiarity creates loyalty because we can anticipate the customers’ needs right when they walk through the door… We recognize them. We know what they ride.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-making-bank-with-yamaha-finance/
Two weeks of Dakar Rally battles comes down to 2 seconds!
In Case You Missed It
“We’re thrilled to be back at AIMExpo, especially with the show this year in Southern California,” notes David Zemla, USA Country Manager for SW-MOTECH.
It is with truly heavy hearts and profound sadness that we share some very difficult news. After 19 incredible years of serving the riding community, Hoosier Harley-Davidson of Elkhart, IN will be closing their doors permanently.
National Powersport Auctions, Booth #2005 at AIMExpo continues its matchmaking efforts to marry dealers with pre-owned inventory.
Once and future Top 100 Dealer Bill Little is back in the saddle, both as a dealer and a racer.
In a EUR 40 million deal, Swedish helmet safety specialist Mips AB has signed a binding, conditional agreement to acquire 100% of the shares in Koroyd.
