GETTING THE HOLESHOT AT A1
AIMExpo Sets The Tone For 2026
DEEP IN THE HEART OF TEXAS
TMDA Convention Brings Dealers Together
HEADS UP!
Top Helmets From AIMExpo
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News
“We are deeply saddened by the passing of George Barber,” says the Barber Museum.
FLY Racing, an Arrowhead Engineered Products flagship brand under Western Power Sports (WPS) announces a multi-year partnership with Vicki Golden.
With U.S. operations based in Beaverton, Oregon, it stands to reason that SW-MOTECH knows a thing or two about inclement weather.
After 26 years of superior community building and a loyal customer base in the Bend, Oregon, area, Angy and John Stewart have decided to ride off into the sunset.
The Motorcycle Industry Council and its Board of Directors thanked Jim Woodruff, CEO of National Powersport Auctions, for a decade of “extraordinary leadership on the board, bringing strategic vision and passion to his service, and for serving as Secretary/Treasurer since 2017.”
Shifting Gears
Straight from meeting with Artie Starrs at Motor Bike Europe and covering the Olympics in Milan, digital community builder @thatgirl_gogo is back in the saddle and ready to roar into Daytona for Bike Week.
Maxwell Materne, Co-Founder & CEO of Ownex dropped a bomb at AIMExpo: “I am no longer with Garage Composites.
Dealers in the Pacific Northwest may recognize National Powersport Auctions’ new Territory Sales Manager Randy Mullinix.
Ryan Farage goes from two-wheels to four. Most recently LiveWire’s North American Managing Director, he was Harley-Davidson’s U.S. Network Development & Dealer Operations lead for more than a decade.
Mason Simmons has signed on as Social Media Content Creator for Turn 14 Powersports, bringing real-world riding experience to the growing digital marketing team.
The Motorcycle Industry Council and its Board of Directors thanked Jim Woodruff, CEO of National Powersport Auctions, for a decade of “extraordinary leadership on the board, bringing strategic vision and passion to his service, and for serving as Secretary/Treasurer since 2017.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/mic-thanks-npa-ceo/
PRODUCT NEWS: SW-MOTECH EXPANDS OPTIONS With U.S. operations based in Beaverton, Oregon, it stands to reason that SW-MOTECH USA knows a thing or two about inclement weather. With that in mind, the Teutonic team has expanded its range of dry bags and waterproof luggage. If you missed the unveiling at AIMExpo, do your damp customers a favor and check out the waterproof luggage and drybag collections in advance of spring showers. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/product-news-sw-motech-expands-options/
In Case You Missed It
After a fortnight long strategic battle, Ricky Brabec is poised to win the 2026 Dakar Rally!
While teammate Ricky Brabec fortnight long game of cat and mouse played out perfectly, Skyler Howes 10 went from the high of winning Stage 11 of the Dakar Rally to limping home just ahead of battered defending champ Daniel Sanders!
“Ten years ago, we set out to make riding more enjoyable,” notes Craig Johnson, founder of Wild Ass seat cushions.
Yamaha Motor Finance Corporation, USA (YMFUS) rang in the new year with a new president.
