WHAT’S IN IT FOR YOU?
It is Up To You To Save Our Industry
THE BIG ASK:
Is It Time To Rethink Powersports World
A BLUEPRINT FOR SUCCESS
By Bob Althoff
News By Category
News
We ran into Junior and his crew from Lifestyle Cycles at the Drag Specialties/Parts Unlimited NVP and he said they were all-in for the Sin City Bagger Showdown. Normally the sponsor of Harley Night at Costa Mesa Speedway, the SoCal shop is betting on Bagger Racing League for a good time this weekend.
Super Powers Mobility is bringing out high performance electric UTV and S4 attendees will be the first in the world to experience SPM’s electrifying UTV.
In the pearling industry, black pearls stand out as rare and prized for their luster and unique overtones… the same holds true for the DMS business. Blackpurl 2, a cloud-native dealership management platform engineered to drive growth for dealers has emerged from the sea of similar services.
While FIM and Dorna were pulling the plug on MotoE racing, Stark was getting plugged into the World Supercross Championship.
Shifting Gears
Just before new CEO Artie Starrs starts on October 1, Harley-Davidson, Inc. has appointed two new independent directors, Daniel Nova and Matt Reintjes to its Board of Directors effective September 15, 2025.
“After four incredible years, it’s time for me to say goodbye to LiveWire,” says Lead Industrial Designer John McInnis.
When we ran the OEM Update on the “new” Sherco in the August issue, we missed the fastest guy on the team: Warehouse Manager Lane Hyatt!
Gryphon is thrilled to announce that Scott Lockhart has joined our sales team as the Eastern Canada Sales Manager.
Most recently Vice President of SW-MOTECH USA (and still Management Team Member for Women Riders Now), Sarah Schilke announces her latest industry gig.
#DEALER NEWS: LIFESTYLE CYCLES ALL-IN FOR SIN CITY! We ran into Junior and his crew from Lifestyle Cycles at the Drag Specialties/Parts Unlimited NVP and he said they were all-in for the Sin City Bagger Showdown. Normally the sponsor of Harley Night at Costa Mesa Speedway, the SoCal shop is betting on Bagger Racing League for a good time this weekend. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-lifestyle-cycles-all-in-for-sin-city/
FEATURES AND BENEFITS: Tune into this video hosted by Cinnamon and Andre to get dialed in for the upcoming AIMExpo. Dealers already know that #AIMExpo delivers the tools to take your operation to the next level, but there are some added features for 2026 that should benefit all attendees in Anaheim, CA, January 7-9, 2026. Starting with a jolt of free coffee and wrapping up with the industry party, dealers have a full dance card at AIMExpo. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/features-and-benefits/
#ShiftingGears When we ran the OEM Update on the "new" Sherco.US in the August issue, we missed the fastest guy on the team: Warehouse Manager Lane Hyatt! "Lane is likely the fastest rider among all of us at Sherco United States." concedes Sherco President James Jordan. "He finished 2nd in A-Open and 6th overall in the Arkansas Hare Scramble series in 2024. In 2025 he moved up to AA and is currently 4th in the overall standings." Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-55/
In Case You Missed It
When Bridgestone rolled out Bridgestone Moto University back in May, a new SPIFF Rewards was implemented to get dealership sales personnel gain in-depth knowledge of Bridgestone motorcycle tires through engaging and accessible training modules.
Back on August 1, Bridgestone announced Western Power Sports (WPS) would begin distribution of Bridgestone street and off-road MC tires through its multiple distribution centers.
Not the TV show — Bobcat added some star power to the nation’s park and recreation areas as part of its “Doing Work Worth Doing” program.
Tough job, but somebody has to do it! Veteran motojournalist Kevin Duke discovered the Denago Difference just in time to join dealers on a trip to the factory in China.
