ONE INDUSTRY. ONE PURPOSE. ENDLESS POTENTIAL.
Bob Althoff Addresses The Industry
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According to the latest research from the Motorcycle Industry Council, the U.S. powersports retail marketplace represents $48.2 billion in economic value, supporting 112,221 dealership jobs and $5.6 billion in payroll across 10,632 powersports retailers nationwide.
For the first time in company history, Segway Powersports and Segway Factory Racing will compete in the SCORE Baja 1000, fielding two Super Villains in one of the most demanding off-road races on the planet.
At the end of August, LiveWire slashed prices on its HALO eMotorcycle, proclaiming, “The electric motorcycle that defined the category is now available at a new starting MSRP of $13,999
Big news from a small machine! Denago PowerSports (Booth #57217) will be charging into the Powersports Pavilion at the SEMA show with the updated 2027 E-Hawk 6 and the all new E-Hawk 10.
Massimo is on the gas heading into the SEMA show with expanded leadership and some class-leading vehicles. Back in April, Massimo Group (Booth # 56217) announced the appointment of Quenton Petersen as Chief Executive Officer.
Shifting Gears
Massimo is on the gas heading into the SEMA show with expanded leadership and some class-leading vehicles. Back in April, Massimo Group (Booth # 56217) announced the appointment of Quenton Petersen as Chief Executive Officer.
Wait, what? The Creative Director for iconic AXO gear circa 1984-1993 and later Art Director for Alpinestars circa 1993-2004 Kenny Safford is now the Chief Designer at Thrashin Supply Co.
Industry stalwart Anders Pigorsch is Herohub’s newest Performance Coach. He adds more than 20 years of Harley-Davidson and metric dealership experience, as well as action sports and outdoor retail leadership roles.
Industry stalwart Primo Marotto is back in the saddle again with Wild Ass Seat Cushions. Marotto joins the company to assist with sales, dealer development, product training and industry relations.
With 2 Old Guys Racing/Dealernews columnist Bill Little going down, Beta USA has officially signed Shane McElrath to a two-year contract to campaign the Factory Beta RX 450F in the highly competitive 450SX division.
Big news from a small machine! Denago PowerSports (Booth #57217) will be charging into the Powersports Pavilion at The SEMA Show with the updated 2027 E-Hawk 6 and the all new E-Hawk 10. As they say during the holiday sales rush, good things come in small packages. “Denago’s electric ATVs are the best way to introduce kids to powersports, with silent operation that allows riding in more areas,” explains Denago GM David Garibyan. “They include double A-arm front suspension with adjustable shocks, removable/rechargeable batteries, and a clever smartphone app for unbeatable parental controls.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/e-hawk-10-charges-into-sema/
PRICED TO MOVE? At the end of August, LiveWire slashed prices on its HALO eMotorcycle, proclaiming, “The electric motorcycle that defined the category is now available at a new starting MSRP of $13,999. With instant torque, premium performance, and iconic LiveWire design, there's never been a better time to get on a LiveWire ONE.” This $2,500 drop from its previous $16,499 price represents a massive 53% overall reduction from its original 2019 launch price of $29,799 under Harley-Davidson (Booth #60217). Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/priced-to-move/
SEGWAY SET FOR BAJA 1000 For the first time in company history, Segway Powersports US and Segway Powersports Factory Racing will compete in the SCORE BAJA 1,000, fielding two Super Villains in one of the most demanding off-road races on the planet. The historic effort will be anchored by Jacob Zuccone, alongside global influencer Justin He and Wyatt Hastings, with the three drivers campaigning two separate Super Villains through Baja’s brutal terrain. “The Baja 1000 has always represented something bigger than racing — it’s one of the ultimate proving grounds for both people and machines,” said Gabriel Cruz, Marketing Director, Segway Powersports. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/segway-set-for-baja-1000/
#ShiftingGears Wait, what? The Creative Director for iconic AXO gear circa 1984-1993 and later Art Director for Alpinestars circa 1993-2004, Kenny Safford is now the Chief Designer at Thrashin Supply. Dr. Seuss said, “Don't be sad it's over, be happy it happened,” says Safford. “Over two decades at Mechanix Wear (from the garage to millions of happy hands later) have passed. Jim Hale, my first real boss, set me on a career path that has been everything I have ever hoped for. I have made great friends, made some impactful design solutions, and now I am shifting back to the motorcycle scene.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-61/
In Case You Missed It
“Today my Executive Board colleagues Gottfried Neumeister and Petra Preining presented the H1 and Q2 figures for KTM AG and Bajaj Mobility,” said KTM Chief Commercial Officer Stephan Reiff.
“Our dealers are at the heart of everything we do and we are committed to making it easier for them to do business with us. BRP Financial Services will provide financing solutions that support their sales growth, give them credit flexibility to close more deals, and strengthen their long-term customer relationships. The offering aims to make product ownership more accessible to consumers, while maintaining the premium brand experience they expect from BRP.” – David Baker, Vice-President and General Manager, Powersports North America at BRP.
Retail performance has traditionally been measured with monthly reports that require attention even though problems may have been happening for a full month before they are revealed.
Not just any dirtbag, Dirtbag Brands founder Josh Salazar has taken control of the Torc1 brand.
Slingshotting from Polaris to Red Wing boots? “I’m happy to share that I’m starting a new position as Vice President Wholesale & Direct to Consumer at Red Wing Shoe Co.” says Joel Harmon.
