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News
Forget red letter days on the calendar, October 22, is an Orange letter day as the 100,000 motorcycles made in Mattighofen, Austria, rolled off the KTM assembly line.
David Savlowitz of Competitive Analytics claims, “The motorcycle market is telling a story — but its most consequential signals are often buried beneath millions of individual transactions.”
Lancaster Honda officially joins the Jones Powersports family of dealerships on October 23 & 24, 2026.
Trick or treat! Just in time for dune season! Synonymous with paddle tires, Skat -Trak Performance Products is officially taking orders as of October 16.
As part of its outside the box efforts, the S4 Honcho has joined the demo fleet at the upcoming MSF RiderCoach Tour, giving coaches the opportunity to experience the motorcycle firsthand and explore how electric motorcycles can fit into rider training programs.
Shifting Gears
Here comes the judge? Gayle Littleton is now Chief Legal officer for Harley-Davidson.
Indian Motorcycle has a new chief! Angela Stewart has been promoted to Director, North American Sales & Market Development.
Turn 14 Powersports is grabbing another gear. “Please join me in welcoming Braylan Mayorga, our new Social Media Specialist – Powersports, based in Keller, Texas,” says Eric Mauer, Powersports Marketing Lead for Turn 14 Powersports.
Checkered flag for Rayce Guthrie! Everyone who ever exhibited at Dealer Expo knew him as the local dealership who supplied display bikes for the tradeshow, but long after he and wife Julee sold Bloomington Powersports, he continued to serve the local community and ABATE.
Heads up! Industry icon Teri Lynn shifts from Troy Lee Designs to the protective specialty experts at D30.
#DEALER NEWS: LANCASTER HONDA JOINS JONES FAMILY Lancaster Honda officially joins the Jones Powersports family of dealerships on October 23 & 24, 2026. Already home to CFMOTO USA, KAYO USA, KTM and Yamaha Motor USA, the stand-alone Honda powerhouse is a big deal to the Jones team… However it is not a new deal. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-lancaster-honda-joins-jones-family/
SKAT-TRAK IS BACK! Trick or treat! Just in time for dune season! Synonymous with paddle tires, Skat-Trak Performance Products is officially taking orders as of October 16. “We’re now shipping products to our dealers, and our online store is officially LIVE and ready to take orders,” says Steve Renaud. What began as a small SoCal retread operation (and a snowmobile wheel conversion kit in 1968) has evolved into a globally recognized manufacturer of high-performance traction systems. Today, Skat-Trak operates with one goal: To build the highest-performing products in the industry — without compromise. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/skat-trak-is-back/
MILESTONE IN MATTIGHOFEN: 100,000 MOTORCYCLES MADE Forget red letter days on the calendar, October 22, is an Orange letter day as the 100,000 motorcycles made in Mattighofen, Austria, rolled off the KTM assembly line. “This is what ‘Orange Blood’ is all about,” said KTM AG CEO Gottfried Neumeister from the factory floor. “Today, the 100,000th motorcycle of 2026 rolled off our production line in Mattighofen,” he added of the milestone. “I’m really happy about this one! Because I know how much work our team has put into making it happen. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/milestone-in-mattighofen-100000-motorcycles-made/
HONCHO CERTIFIED BY MSF As part of its outside the box efforts, the LiveWire S4 Honcho has joined the demo fleet at the upcoming Motorcycle Safety Foundation RiderCoach Tour, giving coaches the opportunity to experience the motorcycle firsthand and explore how electric motorcycles can fit into rider training programs. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/honcho-certified-by-msf/
MIC PULLS BACK THE CURTAIN David Savlowitz of Competitive Analytics claims, “The motorcycle market is telling a story — but its most consequential signals are often buried beneath millions of individual transactions.” Motorcycle Industry Council’s go-to guy for deeper data-driven dives, Savlowitz is a professor at the University of California Irvine teaching Predictive Analytics for the Master of Science in Business Analytics program and a guest lecturer for Swiss Education Group in Leysin, Switzerland. He will pull back the curtain during Deciphering the Ride —the next MIC Symposium set for October 29, at 10 a.m. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/mic-pulls-back-the-curtain/
#ShiftingGears Here comes the judge? Gayle Littleton is now Chief Legal officer for Harley-Davidson. Most recently Executive Vice President, Chief Legal Officer & Corporate Secretary for a Chicago-based utility firm Exelon Corp., she was a partner at Jenner & Block for five years after serving as an assistant U.S. attorney for more than a decade. After graduating from Stetson University and Cornell Law School, she clerked for two federal judges, Senior Judge Gerald W. Heaney of the U.S. Court of Appeals for the Eighth Circuit and U.S. District Judge Joseph Tauro in Boston. Littleton takes over for Paul Krause who stepped down as Harley’s Chief Legal Officer at the end of June 2026. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-the-motor-co-2/
In Case You Missed It
National Powersport Auctions (NPA) CEO Jim Woodruff and Vice President of Dealer Services Mike Murray will join dealers and industry professionals at the National Powersports Dealer Association (NPDA) DealerConnect networking event taking place September 20–21, 2026, at the Hilton Columbus Downtown in Columbus, Ohio.
Bolts out of the blue are forecast for this weekend. After a stormy opening round of the SMX playoffs, the folks at FLY Racing decided it was time for a little lightning of their own.
In addition to getting in on the ground floor of the Powersports Pavilion, the new South Hall upper level will highlight the tools of the trades.
Speaking of tool time, Tim Taylor needed one of these! BILDTRAK is a modular cube 12⅛” W × 12⅛” D × 13⅛” H built around a rugged, impact-resistant polypropylene shell featuring reusable, wipe-clean self-healing foam panels.
Industry stalwart Anders Pigorsch is Herohub’s newest Performance Coach. He adds more than 20 years of Harley-Davidson and metric dealership experience, as well as action sports and outdoor retail leadership roles.
