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07/11/2025

Three-Time 500cc World Champion Wayne Rainey Will Lead Legends On A Lap Of Laguna Seca!

8 AMA TITLES UP FOR GRABS

After some tribulation, trials bike OEM Sherco is back in the U.S. Sherco US will be actively building a dedicated dealer network across the country and is eager to support both existing and new Sherco riders with unmatched service and enthusiasm.

“We’re excited to officially welcome Keith Obermeyer as the National Sales Manager for Sherco United States.” says James Jordan, Owner & President of Sherco US.

“We are better together,” says National Powersports Dealer Association founding board member Kim Harrison. To that end, NPDA is bringing back the industry’s ultimate networking event: DealerConnect 2025 is set for September 21-23, 2025 at the Hilton Columbus Downtown.

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Shifting Gears

07/11/2025

“We’re excited to officially welcome Keith Obermeyer as the National Sales Manager for Sherco United States.” says James Jordan, Owner & President of Sherco US.

National Powersport Auctions has struck it rich in the Golden State!

The color of money? “I’m excited to share that I’ve joined Kawasaki Motors Retail Finance as Sales Manager of Retail Finance,” says longtime sales pro Jason Walling.

07/09/2025

Shifting gears sees OG Industry Icon Primo Marotto joins the OGs Moto team to take the MX market to new heights.

ICE industry icon Martino Bianchi has shifted to EV as Stark Future’s new Racing Partnership Manager.

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Recent Issues

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Videos

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DEALERCONNECT IS COMING… AND GARAGE COMPOSITES IS GOING! “We are better together,” says National Powersports Dealer Association founding board member Kim Harrison. To that end, NPDA is bringing back the industry’s ultimate networking event: DealerConnect 2025 is set for September 21-23, 2025 at the Hilton Columbus Downtown. And in the powersports version of March Madness, Garage Composites is coming into CBUS looking to cut the nets down! #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealerconnect-is-coming-and-garage-composites-is-going/

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Vintage ATC hang tags? Check this out from MacWorth Vintage ATV's

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Antonio Cairoli puts the Ducati through its paces:

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No techs were harmed in the making of this testimonial for Lifestyle Cycles... allegedly. #sundayfunnies

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Outstanding in their fields: Red Bull rider and Triumph Motorcycles Brand Ambassador Sam Sunderland announced his Guinness World Records attempt to circumnavigate the globe in the fastest time on a standard Tiger 1200 Rally Explorer.... Dealernews editor Robin Hartfiel was there just trying to find a pint of Guinness! #sundayfunnies

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#SHIFTINGGEARS: EUREKA! NPA STRIKES GOLD National Powersport Auctions has struck it rich in the Golden State! The nation’s leading provider of powersports remarketing services discovered James Teel and has brought him onboard as the new General Operations Manager at NPA Sacramento. With a background in the automotive, tractor and powersports industries, Teel brings a wealth of experience and a lifelong passion for powersports to the role. "I'm excited to join the NPA Sacramento team and look forward to growing with such a dynamic and dedicated group of professionals," states Teel. "Powersports has always been a personal passion of mine, and I’m thrilled to bring that enthusiasm to this role and help drive continued success at this location." Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-eureka-npa-strikes-gold/

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In Case You Missed It

06/13/2025

EV PWC innovator Taiga Motors Inc. is back in production and being delivered to dealers just in time for a hot summer season.

“Yamaha continues to support a range of projects that address challenges to outdoor recreation, and we’re eager to partner with those who share our passion for building and protecting access to the spaces we all enjoy,” notes Steve Nessl, Yamaha Motorsports marketing director.

Adwave & NPDA Bring Commercial Capabilities To Dealers

Appropriately enough for #NationalGolfCartDay, the pros at Club Car have announced the appointment of powersports veteran Craig Scanlon as President & CEO.

According to SGB Media, specializing in the sporting goods industry, the trade war is over.

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