ONE INDUSTRY. ONE PURPOSE. ENDLESS POTENTIAL.
Bob Althoff Addresses The Industry
DEALER NEWS
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Founded in Rimini, Italy in 1973, the Bimota brand has become synonymous with groundbreaking engineering, handcrafted quality and a relentless pursuit of performance.
It is not a party unless everyone is invited, so Triumph Motorcycles is inviting riders to celebrate the season’s finale at their local dealership during the Triumph Summer Send-Off Sales Event.
Yamaha Motor Finance Corporation (YMFC-US) continues their Dealer Spotlight series with an uplifting success story from VForce Marine in Orlando, Florida.
Bridgestone has rounded out their Battlax tire range with the addition of the S21.
The Motor Company is showing signs of recovery, but the venerated brand is not out of the woods yet.
Shifting Gears
Extra! Extra! Read all about it. Veteran moto journalist joins the Motorcycle Industry Council. With the hiring of Greg Drevenstedt as Media Relations and Communications Specialist, MIC has added nearly two decades of motorcycle industry media experience to its Communications team.
Slingshotting from Polaris to Red Wing boots? “I’m happy to share that I’m starting a new position as Vice President Wholesale & Direct to Consumer at Red Wing Shoe Co.” says Joel Harmon.
American Motorcyclist Association (AMA) is “lawyering up” to better advocate on behalf of riders in the central states. Texas attorney Scott Jones joins the AMA’s Government Relations Department as Central States Representative.
Herohub has added industry hero Josh DeMoe to its leadership team as Director of Performance Groups & Strategic Partnerships.
New OEM Tewa Moto Inc. adds an old hand as powersports industry veteran Colin Preiser becomes Brand Director for North America.
GOOD, BETTER, BEST! Bridgestone Motorcycle USA has rounded out their BATTLAX tire range with the addition of the S21. Positioned alongside the flagship S23 and excellent performance and value of the S22, this new addition offers legendary BATTLAX agility, handling and cornering stability at an entry-level price. “This expansion gives riders a clear progression of track-derived performance to fit any riding ambition across three distinct tiers,” notes Jim Dowell, National Sales Manager for Bridgestone Motorcycle tires for US and Canada. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/good-better-best/
TRIUMPH DEALERS HOST SUMMER SEND-OFF PARTIES It is not a party unless everyone is invited, so Triumph Motorcycles is inviting riders to celebrate the season's finale at their local dealership during the Triumph Summer Send-Off Sales Event. Set for Saturday, September 5, the big bash is to be hosted at more than 50 participating Triumph dealerships across the United States. This one-day event is designed to bring riders together for a day of great motorcycles, exclusive offers, and a chance to connect with the local riding community. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/triumph-dealers-host-summer-send-off-parties
PIED PIPER LEADS THE WAY Retail performance has traditionally been measured with monthly reports that require attention even though problems may have been happening for a full month before they are revealed. Pied Piper Management Company, LLC announces a new approach. The Sales Lead Handling Effectiveness (LHE) and Service Scheduling Effectiveness (SSE) programs use technology to make continuous monitoring and proactive alerts practical and affordable. By measuring customer interactions daily or weekly, dealerships get alerts when something goes wrong rather than waiting for a month-end recap. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/pied-piper-leads-the-way/
In Case You Missed It
The motorcycle news cycle will be dominated by headlines from Sturgis for the next fortnight, so we will give the holeshot to two women’s rides, both culminating at Pearl’s Jam at the Sturgis Museum.
Speaking of Sturgis, Turn 14 is the presenting sponsor of the Cycle Source Sturgis Bike Show as well as playing host at the American Flat Track Super TT VIP Tent.
Can’t move Mt. Rushmore, but you can be witness to the Class of 2026 receiving monumental recognition.
Honor the Ride. Build the Legacy… party in the streets!
A seasoned pro Todd Hinrichs has made the rounds from Kuryakyn, Tucker Powersports, Baker Drivetrain — he even worked at a big Bobcat Dealership — but the last time Dealernews spoke to Todd was at AIMExpo about All Balls Racing Group.
