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06/10/2026

Made in America, again. Harley-Davidson has announced that it was bringing production of the Revolution Max engine platform back to the United States as part of The Motor Company’s “Back to the Bricks” strategy.

In a deal orchestrated by Performance Brokerage Services, two legendary Virginia dealerships — Bull Run Harley-Davidson and Patriot Harley-Davidson — have joined forces under Paul Veracka’s PVM banner.

We first ran into the NPA crew at the EICMA show in Milan… which given the scope of the world’s oldest and largest motorcycle trade fair wasn’t that out of place.

06/10/2026

Speaking of BIG news from EICMA, we first saw the 2027 X-Cape 1200 in Milan, then U.S. dealers were treated to the North American debut with a drum line at AIMExpo the first week of January.

06/10/2026

There is a new sheriff in town! HISUN Motors USA has promoted Allen Talley to VP of Operations.

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Shifting Gears

06/10/2026

There is a new sheriff in town! HISUN Motors USA has promoted Allen Talley to VP of Operations.

Drag racer Matthew Maldonado trips the lights and races into Drag Specialties’ South East Region. He is now calling on V-Twin dealers in the North Carolina area.

Heads up! Shifting gears at Helmet House as industry pro James Mullen takes on a new role.

KYMCO continues to rebound by bringing in a power forward and investing in its dealer network with the expansion of its sales team, highlighted by the addition of a returning sales professional, Steve Fischer, and the promotion of an existing team member, Austin Terrell.

Although he says, “I have pretty much reached my goals and now I am just helping newer people in the industry to be recognized,” Rogue just can’t ride off into the sunset.

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#Dealer News In a deal orchestrated by Performance Brokerage Services, two legendary Virginia dealerships — Bull Run Harley-Davidson and Patriot Harley-Davidson — have joined forces under Paul Veracka’s PVM banner. “This strategic transition is part of Harley-Davidson Motor Company’s ongoing initiative to strengthen its dealer network and elevate the customer experience for riders nationwide,” explains Veracka. Originally launched as Whitt’s Harley-Davidson in the early 1980s, the Northern Virginia landmark was renamed Bull Run Harley-Davidson after its 2017 acquisition by the Lindsay Automotive Group and continued serving customers from its historic Old Town Manassas location, becoming a premier destination for Harley-Davidson enthusiasts throughout the region. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-bull-run-becomes-patriot-harley-davidson/

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BACK TO THE BRICKS AS HARLEY ENGINE PRODUCTION RETURNS TO U.S. Made in America, again. Harley-Davidson has announced that it was bringing production of the Revolution Max engine platform back to the United States as part of The Motor Company's “Back to the Bricks” strategy. The move brings machining, powertrain assembly, painting and final vehicle assembly back to facilities in Pennsylvania and Wisconsin, supporting skilled union jobs. The transition is expected to be completed in time for Model Year 2028 production in 2027. Harley-Davidson expects to manufacture over 100,000 motorcycles out of the York facility in 2027. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/back-to-the-bricks-as-harley-engine-production-returns-to-u-s/

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#ShiftingGears Drag racer Matthew Maldonado trips the lights and races into Drag Specialties’ South East Region. He is now calling on V-Twin dealers in the North Carolina area. Matthew’s Harley-Davidson experience includes serving as a service advisor in a California dealership and fixed-operations management at Harley-Davidson Louisville — where he also organized an entry level drag racing series. His riding expertise includes competing in the Bagger Racing League on his 2024 CVO ST and occasional drag racing on his 2006 Dyna Street Bob. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/quick-shifting-gears-at-drag-specialties/

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Baxter Cycle has a Royal Enfield bash coming to the Marne metro area: Baxter Cycle's Royal Enfield Flagship Store Grand Opening

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And so it begins… behind the scenes with ATV Wholesale Outlet Inc.

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In Case You Missed It

05/08/2026

“Supporting those who serve our country and their communities has long been part of who we are at Bobcat,” says Mike Ballweber, president, Doosan Bobcat North America, Inc.

As Moto Morini’s U.S. Dealer network and market presence has expanded rapidly, so too has customer engagement, driving a surge in website traffic, product inquiries and sales leads that increasingly outpace the capabilities of traditional contact channels.

Avalanche Motorsports founders Todd and Austin Myers have slid their dealership to Boston-based investor Brian Zimmerman.

Head hunter hired: Specializing in talent searches for Powersports, Marine and RV companies, V20 Recruiting + Consulting has helped themselves to recruiting pro Louis Dodaro

05/08/2026

If you work in the powersports industry as a dealer, manufacturer, buyer, or aftermarket professional, you need to be at the SEMA Show in Las Vegas on November 3-6.

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