INDIAN UPRISING
CEO Mike Kennedy Says “Dealers First”
INDIAN WRECKING CREW
Races Into Daytona
INDIAN MAKES RESERVATIONS
New HQ Marks Next Chapter
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Jet City Harley-Davidson — a 2025 Gold Service Award and Gold Bar & Shield Award winning dealership — is being rolled up along with Destination Harley-Davidson in Tacoma and operating under a new as yet undetermined name.
Shades of Willie Wonka! The Specialty Equipment Market Association (SEMA) is giving the powersports industry a golden ticket to join in the world’s biggest aftermarket event.
It is all about butts in seats, right? To support its dealer network, American Honda is ramping up its Ride Red Demo Days program for 2026
Following Stage 1’s waterlogged conditions, Stage 2 of Rally-Raid Portugal took the riders across the border into Spain.
Promoting from within: “I’m happy to share that I’ve been promoted to Senior Marketing Manager at Indian Motorcycle Company,” shares Nick Sudheimer on LinkedIn.
Shifting Gears
Promoting from within: “I’m happy to share that I’ve been promoted to Senior Marketing Manager at Indian Motorcycle Company,” shares Nick Sudheimer on LinkedIn.
Crescit Eundo — which is Latin for “It Grows as It Goes” — is the state motto for New Mexico. It is also the perfect description for Austin Ginn and his new role with Parts Unlimited.
Time to get social: Central Powersports Distribution welcomes Erik Hoagenson to the party.
Motorcycle Industry Council members have elected Zach Parham, President and CEO of Comoto Holdings, to the MIC Board of Directors.
Promoting from within, National Powersport Auctions names Mark Piccolo as General Operations Manager of its Philadelphia facility
Preston Campbell, continued to impress in Portugal, adapting to the wet, slippery terrain — a stark contrast to the open desert tracks he’s accustomed to in California. Despite the challenges, the 2026 Dakar Rally Rally 2 runner-up tackled the stages with determination, finishing 7th in the final stage and securing s7th overall, 26 minutes behind the leader. "It was a difficult week, I was just trying really hard to adapt to the rain and the mud and the slick roads," concedes Campbell. "I did my best. I was hoping for a better outcome at the beginning of the week, but happy to make it to the finish and excited for the next round in Argentina."
Skyler Howes Top American in Portugal! Skyler Howes 10 also experienced a week of highs and lows at the World Rally-Raid Championship. Howes soldiered on to 8th on the final stage to finish just ahead of his HRC - Honda Racing Corporation wingman Ricky Brabec in the overall standings. Like his fellow American, Howes will be eager for the upcoming desert rounds.. “Man, this has been a tough race for me, specifically the mud, the slippery tracks, the mountain roads with cliffs on the side… I just got my butt kicked! “I didn’t feel comfortable out there, I was riding really cautiously and that’s how it goes. I had a couple of good rides out there but I’m happy to be at the finish of this one and look forward to getting in the desert in Argentina in a couple of months. The team works really hard for us and it’s cool to see Tosha Schareina and Adrien Van Beveren land on the podium and battle it out for the win, so that’s important for the team. It’s a huge effort, they all work so hard for us and I’m very thankful to be on this team and be surrounded by such good, passionate people. My mechanic Mario and everyone they do such an incredible job.”
#ShiftingGears Promoting from within: "I’m happy to share that I’ve been promoted to Senior Marketing Manager at Indian Motorcycle Company," shares Nick Sudheimer on LinkedIn. Sudheimer brings a decade of real world experience to the "new" Indian, including serving as the Marketing Manager for Indian & Slingshot at Polaris for the past 2 years. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-indian/
After seeing his hopes for a win in Portugal sink literally, Ricky Brabec continued to battle to the end in Portugal. The 2X Dakar Rally winner endured a challenging and eventful Rally, with terrain that proved more demanding than what he typically faces in the United States. The American welcomed the drier conditions on the final Stage, finishing 6th on the day, 3’23” adrift and 8th overall. He will now look forward to a return to more familiar desert terrain! “There was a lot of carnage out there, mostly for myself,” said the soggy desert racer. “The last day was definitely the best, it was drier, so just the way I like it coming from the West Coast." "Overall, it was a good learning experience I’d say. I think I’m ready to go back to the desert, get my feet out of wet boots and put them in dry boots, that would be a nice change for us. Most of all, just get home and enjoy some drier conditions.”
#goodonya Daniel Sanders! Chucky has won Rally-Raid Portugal leading from start to finish. Having had just two months to heal up and recover following this year’s Dakar Rally, where he completed the event with an injured shoulder, Sanders came out swinging in Portugal, topping the opening three-kilometer Prologue by a single second and never looking back! "It feels great to return to winning form after the injury at Dakar... Delivering this result here at Rally-Raid Portugal was important, not just for my confidence, but for the whole team," said Sanders from the top of the podium. "Although I was able to complete the Dakar, we lost a fair few points, so to get things back on track here, gives us a big boost as we fight for back-to-back championships, which is the ultimate goal this season.”
RIDE RED DEMO DAYS RAMPS UP It is all about butts in seats, right? To support its dealer network, American Honda Motorcycles & ATVs is ramping up its Ride Red Demo Days program for 2026. The nationwide initiative brings a dedicated Honda demo fleet to Honda powersports dealerships, giving customers easy, close-to-home opportunities to test ride a wide range of two-wheel on-road models. Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/ride-red-demo-days-ramps-up/
In Case You Missed It
The Supreme Court weighed in on tariffs today, ruling 6-3 against President Trump’s use of IEEPA tariffs.
Boswell’s Harley-Davidson, a cornerstone of the Tennessee motorcycle community for 75 years, is transferring its three Nashville-area dealerships — Ring of Fire Harley-Davidson, Honky-Tonk Harley-Davidson and Music City Harley-Davidson — to M.C.H.D. Partners, L.L.C., an affiliate of the Moonshine Horsepower Group.
Just in time for the spring thaw, HJC has the new C50 off-road lid. According to the design brief, “this helmet is designed to deliver confidence, comfort and performance for adventurous riders
ZERO BOASTS RECORD YEAR
After a career that spanned 16 years at Arctic Cat (and 2 subsequent years with Textron), industry veteran Michael Morris is back in the saddle.
