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AFTERMARKET CREATES CULTURE
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Remind customers that Tuesday is Ride To Work Day — and every day should be Ride To Work Day for staff!
The American Motorcyclist Association will once again bring riders, industry leaders and lawmakers together in Washington, D.C., for Ride to Work Day on Capitol Hill on Monday, June 8, 2026.
Before Ride To Work Day, bikers were already rolling to Capitol Hill.
Busy guy! In addition to joining MRF and IMA on their sessions on Capitol Hill, AMA Washington D.C. Representative Zach Farmer was also appointed as a representative to the Motorcyclist Advisory Council (MAC) by United States Secretary of Transportation Sean Duffy.
Drag racer Matthew Maldonado trips the lights and races into Drag Specialties’ South East Region. He is now calling on V-Twin dealers in the North Carolina area.
Shifting Gears
Drag racer Matthew Maldonado trips the lights and races into Drag Specialties’ South East Region. He is now calling on V-Twin dealers in the North Carolina area.
Heads up! Shifting gears at Helmet House as industry pro James Mullen takes on a new role.
KYMCO continues to rebound by bringing in a power forward and investing in its dealer network with the expansion of its sales team, highlighted by the addition of a returning sales professional, Steve Fischer, and the promotion of an existing team member, Austin Terrell.
Although he says, “I have pretty much reached my goals and now I am just helping newer people in the industry to be recognized,” Rogue just can’t ride off into the sunset.
After cutting his teeth at the dealership level, industry pro Brenden Gill joins Turn 14 Distribution as a new Outside Territory Sales Manager.
DOUBLE DUTY FOR AMA’S ZACH FARMER Busy guy! In addition to joining MRF and IMA on their sessions on Capitol Hill, American Motorcyclist Association Washington D.C. Representative Zach Farmer was also appointed as a representative to the Motorcyclist Advisory Council (MAC) by United States Secretary of Transportation Sean Duffy. In this role, Farmer will work with the U.S. Department of Transportation (DOT) and the National Highway Traffic Safety Administration (NHTSA) to create a safer environment for motorcyclists on America’s roads and highways by offering his expertise regarding motorcyclist safety in a variety of areas, including the integration of emerging transportation technologies and roadway designs. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/double-duty-for-amas-zach-farmer/
Before Ride To Work Day, bikers were already rolling to Capitol Hill. The Independent Motorcycle Aftermarket (IMA) group led by V-Twin Industry icon Bob Kay, and supported by 300+ biker constituents (including many Independent Dealers) recently converged on Washington, D.C. for the MRF’s (Motorcycle Riders Foundation) Bikers Inside the Beltway grassroots lobby event. The MRF applauds both the House Transportation and Infrastructure Committee and the House Energy and Commerce Committee for advancing H.R. 8870, the BUILD America 250 Act (the Highway Bill), with measures supporting motorcyclists. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/speaking-of-bikers-on-the-beltway/
6/6/26 DON'T FORGET! Remind customers that Tuesday is Ride To Work — and every day should be Ride To Work Day for staff! “Riding to work on this day is fun and highlights the value of motorcycling," as event founder Andy Goldfine reminds us. "Riding is a form of personal mobility that saves energy, helps the environment and provides a broad range of public benefits." Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dont-forget/
AMA GETS HOLESHOT ON RIDE TO WORK DAY The American Motorcyclist Association will once again bring riders, industry leaders and lawmakers together in Washington, D.C., for Ride To Work on Capitol Hill on Monday, June 8, 2026. Hosted in partnership with the Congressional Motorcycle Caucus, this event highlights the impact motorcyclists and the motorcycle industry have on transportation, recreation, manufacturing and the broader American economy. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/ama-gets-holeshot-on-ride-to-work-day/
Heads up! #ShiftingGears at Helmet House as industry pro James Mullen takes on a new role. “I’m happy to share that I’m officially starting a new position as Director Of Merchandising at Helmet House! After well over a decade representing Helmet House as a District Manager in MN & N/S Dakota I am stoked to become a full-time member of this amazing company!” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/speaking-of-helmet-happenings/
In Case You Missed It
If you work in the powersports industry as a dealer, manufacturer, buyer, or aftermarket professional, you need to be at the SEMA Show in Las Vegas on November 3-6.
Recent FTC enforcement actions against automotive dealer groups are sending a clear message to powersports dealers.
“The future of motorcycling hinges on raising America’s youth on two wheels,” says AMA Director of Marketing & Communications Joy Burgess.
Don’t have a kid to take dirt biking? Big kids can join in on the fun of motorcycling at one of the Motorcycle Safety Foundation’s RIDE Day events.
Highlighted by its RIDE Day MOTO intros and DIY activation, MSF is all in for Motorcycle Safety Awareness Month.
