SHOWTIME!
AIMExpo 2026
SHOWTIME MILAN!
EICMA 82nd Edition
SAND SPORTS SUPER SHOW
De Facto UTV Trade Show
News By Category
News
After a 6-year stint with BRP (most recently as Dealer Development Manager for the OEM), industry veteran Rob Oliva is back with LeMans Corp. becoming the new National Sales Manager, effective December 15, 2025.
Did you catch the launch of Western Power Sports “FlyFam” initiative?
As Faber College founder Emil Faber so astutely noted, “Knowledge is good.” However the powersports industry education being presented at AIMExpo 2026 is even “gooder” um, more goodly.
Dennis and the kids at Martin Moto have been very good this year! And they are celebrating this weekend with a great marketing idea courtesy of the dealership’s marketing maven Arielle Boyer.
Fair dinkum! Australian-made Barkbusters have earned a reputation for being tough enough for the outback.
Shifting Gears
After a 6-year stint with BRP (most recently as Dealer Development Manager for the OEM), industry veteran Rob Oliva is back with LeMans Corp. becoming the new National Sales Manager, effective December 15, 2025.
Just in time for the impending AIMExpo trade show, Keeway America is staffing up.
Zero Motorcycles has announced a major leadership transition.
While the bombshell dropped that Sullivans had sold to LeMans Corp. and the rockets’ red glare announced Joe Rocket was reuniting with its Canadian roots, Parts Unlimited continued its hiring spree.
Prior to picking up Sullivans, Parts Unlimited added to its rep force. Tim Queen is now calling on dealers in the Central East Region covering southern Pennsylvania and West Virginia.
FLY LOYALTY INITIATIVE LAUNCHES Did you catch the launch of Western Power Sports “FlyFam” initiative? “At Western Power Sports, our strategy has always centered on delivering unmatched support and service to our dealer network,” says Jason Thomas, Sr. Media & Communications Manager. “As the powersports market evolves, our commitment to keeping our brands strong and driving customer loyalty remains our top priority. Our exclusive house brand, FLY Racing , is leading the charge with a groundbreaking initiative.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/?s=fly+loyalty
OCTANE FUELS ADVENTURE LIFESTYLE With 20 powersports dealerships in 11 states — as well as Marine and Custom Truck Centers nationwide — Adventure Lifestyle has increased its ability to deliver exceptional products and services to its customers by teaming up with fintech leader Octane. The “Adventure Lifestyle Finance” program offers tailored financing options that cater specifically to the needs of powersports enthusiasts. Customers can expect competitive rates, flexible terms, a streamlined approval process, and a seamless end-to-end experience. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/?s=OCTANE+FUELS+ADVENTURE+LIFESTYLE+
#SHIFTINGGEARS AT PARTS UNLIMITED After a 6-year stint with BRP (most recently as Dealer Development Manager for the OEM), industry veteran Rob Oliva is back with LeMans Corporation becoming the new National Sales Manager, effective December 15, 2025. “Rob’s return to Parts Unlimited marks an exciting chapter for our company and the powersports community,” said Paul Devine, VP of Sales & Marketing. “His leadership, combined with his deep understanding of dealer needs and industry trends, will strengthen our commitment to driving growth and innovation.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-parts-unlimited-3/
In addition to hosting the annual industry party, and participating in a couple of dealer education sessions during AIMExpo, Turn 14 Distribution will feature several exclusive builds. The highlight being its inaugural powersports dealer giveaway vehicle! The Turn 14 Distribution x Bilstein Shock Absorbers 2025 Can-Am Off-Road Maverick X3 X RS Turbo RR, along with a curated selection of custom motorcycles and UTVs, will highlight the popular Turn 14 Pavilion at AIMExpo. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/heres-the-twist/
In Case You Missed It
While National Powersport Auctions was accelerating in Europe — announcing “International Powersport Auctions” at EICMA — the nation’s leading remarketing services provider was slowing down closer to home.
While the motorcycle world was headed to Italy to see the latest new models crowded into the Rho Fiera fairgrounds, hometown hero Vespa was celebrating 80 years of two wheeled history in downtown Milan in a very different way.
“Our team is thrilled to expand further into the Idaho community, and strengthen our ties to the Harley-Davidson brand,” said Jeramie Young, director of Young Powersports after reaching an agreement to acquire Grand Teton Harley-Davidson in Idaho Falls, Idaho.
While Triumph was busy showing off more than 30 new models and updates to its motorcycle line-up at EICMA, they were busy bolstering the U.S. team.
