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Following up on a phenomenal 2025 that saw Triumph deliver more than 141,000 motorcycles worldwide, plans call for Triumph to launch 33 new and updated model year 2026 motorcycles (MY26).
With impressive growth in dealer attendance, 30+ presenters and even two 20 Clubs on hand, the National Powersports Dealer Association was a big deal as dealers converged on Columbus, Ohio, September 21–23.
Building on the success of its MX and EX platforms, the VARG SM brings Stark’s DNA to the street.
Want to get something done? Give it to the busiest person in the room! With that in mind, the Outdoor Recreation Roundtable has elected MIC President and CEO Christy LaCurelle as Vice Chair of its Board of Directors, reinforcing the powersports industry’s role in shaping the future of outdoor recreation.
Dream job! “I’ve officially started my new role as Membership Coordinator at the Motorcycle Industry Council (MIC),” says Daniel Dégallier.
Shifting Gears
Dream job! “I’ve officially started my new role as Membership Coordinator at the Motorcycle Industry Council (MIC),” says Daniel Dégallier.
As part of the go-forward plan, Carolwood has tabbed Mike Kennedy to serve as CEO of the new independent Indian Motorcycle organization once the deal closes.
Sometimes you have to shift into a higher gear to accelerate… But what does it take to get to Lightspeed? That is where Taylor Allis comes in as Lightspeed DMS’ new Chief Product Officer—a key addition as Lightspeed continues to grow and invest in building the strongest leadership team in the industry.
Back in the saddle: BAKER Drivetrain has engaged V-Twin industry veteran James Simonelli to drive innovation at the industry leader in American-made motorcycle drivetrains.
“My job is helping dealerships win with co-op and marketing that moves units,” says Carl Peshoff the new Director of Powersports at Corkboard Concepts. Peshoff came to DealerConnect to spread the word that he had officially joined Corkboard Concepts.
That's a wrap for the Rallye du Maroc and the 2025 season. Time to ride off into the sunset. "Rally’s finished, I’m happy to be healthy and happy to be at the finish line, this is the main goal," said Ricky Brabec. "It’s been two years since I’ve finished this race and it feels good. We’re going to go home healthy and start preparing for the Dakar Rally. We got third in the general, so it was a good rally, everyone wants to win of course, but the competition is really, really strong right now. Overall, the team did great, was a long week, a long time away from home, but now it’s time to focus on the Dakar."
Despite a DNF by former winner Skyler Howes, the Monster Energy HRC - Honda Racing Corporation team finished the Rallye du Maroc with two bikes on the box! Ricky Brabec won the Prologue but had to play catch up to teammate Tosha Schareina on all five Stages. Schareina's commanding win of 3 straight stages was not only enough to put him on top on the day, but pushed him to runner up in the 2025 World Rally-Raid Championship standings, just nine points ahead of Brabec. His consistent season included second-place finishes at the Dakar Rally and Rally-Raid Portugal, and third at the Abu Dhabi Desert Challenge.
The 2025 Rallye du Maroc came right down to the wire on the final Stage. After winning the Prologue Ricky Brabec stayed within striking distance the entire Rally. The #topamerican started the final stage 5’14” behind last years's winner Daniel Sanders in second place, aware that only an outstanding ride would give him a chance to challenge the leaders. Delivering a determined ride, Brabec closed the gap to finish just 1’53” from the top spot on Stage 5, which was good enough third place both in the Rallye du Maroc and the 2025 World Rally-Raid Championship. The result marked Brabec’s third podium finish of the season, following strong performances in Abu Dhabi and the South African Safari Rally. However it was his Monster Energy HRC - Honda Racing Corporation teammate Tosha Schareina that he had to toast at the finish line. Schareina’s win in Morocco secured him the runner-up position in the 2025 World Rally-Raid Championship standings, just nine points ahead of Brabec. His consistent season included second-place finishes at the Dakar Rally and Rally-Raid Portugal, and third at the Abu Dhabi Desert Challenge.
In Case You Missed It
Senior Vice President of Government Relations Scott Schloegel hand-delivered a letter Tuesday to Under Secretary of Commerce for International Trade William Kimmitt and Under Secretary of Commerce for Industry and Security Jeffrey Kessler.
New 50% tariffs on steel and aluminum products are putting America’s entire powersports industry at risk — from the motorcycles, ATVs and side-by-sides we ride and drive, to the parts and accessories we depend on.
In a triple crown, NPA CEO Jim Woodruff is racing from a Motorcycle Industry Council Board of Directors meeting in Las Vegas held in conjunction with the SMX finale to Columbus for the National Powersports Dealer Association‘s #DealerConnect networking event in Columbus and then straight to the Powersports Finance Summit!
Show stopping news from Parts Unlimited’s NVP as GBrakes was stopping traffic in the aisles in Milwaukee. Now the embargo has been lifted and the word is that Giocar America — formerly Galfer USA and master distributor for Galfer Spain for more than 30 years — announced the official launch of GBrakes.
After charging into the European eMoto market, Verge Motorcycles has flipped the switch and is turning on U.S. customers.
