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SEMA EXHIBITOR SUMMIT
#SEMAPower Welcomes Powersports
INDIAN VS. HARLEY
Dealers Weigh In For Heavyweight Bout
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Against the backdrop of Washougal, FLY Racing launched the 2027 line. Senior Media & Communications Manager Jason Thomas explained to the moto media in the pits that, “This is a reset… A return to what matters most and a renewed commitment to why we ride: Performance. Protection. Passion.”
Speaking of Washougal, former Miss Supercross and wife of a Navy SEAL, Dianna Dahlgren Bates is Grand Marshal for this weekend’s 45th running of the FLY Racing Washougal National Presented by Peterson CAT.
They say ignorance is bliss, but when contemporary customers are better informed than your staff, ignorance is a quick ticket to early retirement.
Can you hear me now? “This isn’t a product launch,” explains Hayley Hollen, Head of Brand & Customer Marketing at LeadVenture — parent company to Dealer Spike.
Ducati UK, Ireland, Sweden and Norway boss Fabrizio Cazzoli has been promoted to Global Sales & After Sales Director and concurrently appointed to the company’s Board.
Shifting Gears
Ducati UK, Ireland, Sweden and Norway boss Fabrizio Cazzoli has been promoted to Global Sales & After Sales Director and concurrently appointed to the company’s Board.
Shooting Starr! “I am very happy and excited to announce that I have officially joined Yamaha Motor Finance Corporation (YMFC), as Director of Global Communications,” announces industry icon Bob Starr.
Just in time for SEMA’s Powersport Pavilion roll out, Turn 14 Distribution is expanding its powersports outreach with the addition of Garrett Comer, Outside Territory Manager for the key Arizona and California territories.
Arctic Cat adds long-time BRP regional sales director Avi Laub to head sales.
Following a distinguished career spanning nearly 30 years with the company, Mike Ballweber, president of Doosan Bobcat North America, Inc., is stepping down effective July 31.
THE NEW DEALER SPIKE DROPS Can you hear me now? “This isn't a product launch,” explains Hayley Hollen, Head of Brand & Customer Marketing at LeadVenture — parent company to Dealer Spike. “It's an accountability shift: After a year spent listening to our Dealer Advisory Council, we’re putting our service standards in writing, with guarantees attached!” She states the “New” Dealer Spike is a renewed commitment to the 6,800+ dealers we serve across powersports, marine, trailer and outdoor power equipment industries. “What we heard: dealers weren't asking for more features. They wanted faster answers, clearer communication, and a platform that keeps performing after the lights go off, especially since more than half of dealer website traffic happens outside business hours.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/the-new-dealer-spike-drops/
IGNORANCE IS BLISS, BUT THE EARLY BIRD GETS THE WORM! They say ignorance is bliss, but when contemporary customers are better informed than your staff, ignorance is a quick ticket to early retirement. National Powersports Dealer Association (NPDA) has expanded its education program for #DealerConnect networking event, bringing together industry experts and dealership leaders to help dealers solve the business challenges that have the greatest impact on profitability and long-term success. Set for September 20-21, 2026, DealerConnect will feature a full slate of solution-driven curriculum designed specifically for powersports dealers. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/ignorance-is-bliss-but-the-early-bird-gets-the-worm/
MOTO INDUSTRY SALUTES THE MILITARY AT WASHOUGAL Former Miss Supercross and wife of a Navy SEAL, Dianna Dahlgren Bates is Grand Marshal for this weekend's 45th running of the FLY Racing Global Washougal National Presented by Peterson CAT. The Pro Motocross Championship salutes the men and women of the Armed Forces with the annual “Military Appreciation Race” in honor of our military veterans and active duty members. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/moto-industry-salutes-the-military-at-washougal/
FLY RACING 2027… AND BEYOND Against the backdrop of Washougal, FLY Racing Global launched the 2027 line. Senior Media & Communications Manager Jason Thomas explained to the moto media in the pits that, “This is a reset… A return to what matters most and a renewed commitment to why we ride: Performance. Protection. Passion.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/fly-racing-2027-and-beyond/
#DEALER NEWS: STURGIS HARLEY SEEKS TO BREAK SALES RECORD Coals to Newcastle used to be the expression of overkill, however Sonic, one of the nation’s largest automotive and powersports retailers, is bringing more than 1,200 motorcycles to sell during the 86th Sturgis Motorcycle Rally! Sturgis Harley-Davidson and Black Hills Harley-Davidson will have monumental selections of new and used Harley-Davidsons in the Black Hills for the Rally taking place August 7–16, 2026. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-sturgis-harley-seeks-to-break-sales-record/
In Case You Missed It
Betting on a sure thing, KYMCO is going all-in for the upcoming SEMA show set for November 3-6, 2026, at the Las Vegas Convention Center.
For the third straight year, North America’s largest vintage motorcycle swap meet has sold out!
As if anyone needed another reason to join the festivities at Vintage Motorcycle Days, the third-annual AMA Pitbike Championship will run alongside Permco AMA Vintage Motorcycle Days presented by Turn 14 Distribution and will be sponsored by SSR Motorsports and All Balls Racing.
American Honda is deeply saddened to mark the passing of former Motorcycle Division Senior Vice President Ray Blank earlier this week.
The whole package? Effective June 19th, Polaris Inc. has given Dustin J. Semach a seat on the company’s Board of Directors.
