SEMA WELCOMES POWERSPORTS
On The Rode 2 SEMA
WHEELS UP!
Denago RanchHawk Lifts Off
UTV UPRISING
Market Expansion
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Extra, Extra! Read all about it. “The Frankfurter Allgemeine Zeitung turned the spotlight on KTM AG – and found a company back in motion,” said Gottfried Neumeister, CEO & Chairman of the Executive Board of KTM AG | CEO of Bajaj Mobility AG.
After winning the Prologue and taking the first Stage of the Rallye du Maroc, 2X Dakar champ Ricky Brabec faced the unenviable task of opening the road on what was described as “one of the toughest stages in the history of the Rallye du Maroc”.
The Rally 2 Class dogfight as Preston Campbell has pushed his way onto the podium heading into Stage 3. He started Stage 2 just behind rookie teammate Bruno Crivilin and immediately showed impressive pace.
“She wants to go faster! I can feel it! Made some improvement on the power and figured the only option today was to see what this thing was capable of. It was a proper stage with super physical dunes and a lot of big dangers and rocks… A real Dakar day,” said an elated Skyler Howes after a P5 finish on Stage 2 of the Rallye du Muroc.
After a blazing Prologue performance Ricky Brabec stretched his lead on Stage 1 on Tuesday, edging his Dakar Rally rival Daniel Sanders by 00:23 seconds.
Shifting Gears
Massimo is on the gas heading into the SEMA show with expanded leadership and some class-leading vehicles. Back in April, Massimo Group (Booth # 56217) announced the appointment of Quenton Petersen as Chief Executive Officer.
Wait, what? The Creative Director for iconic AXO gear circa 1984-1993 and later Art Director for Alpinestars circa 1993-2004 Kenny Safford is now the Chief Designer at Thrashin Supply Co.
Industry stalwart Anders Pigorsch is Herohub’s newest Performance Coach. He adds more than 20 years of Harley-Davidson and metric dealership experience, as well as action sports and outdoor retail leadership roles.
Industry stalwart Primo Marotto is back in the saddle again with Wild Ass Seat Cushions. Marotto joins the company to assist with sales, dealer development, product training and industry relations.
With 2 Old Guys Racing/Dealernews columnist Bill Little going down, Beta USA has officially signed Shane McElrath to a two-year contract to campaign the Factory Beta RX 450F in the highly competitive 450SX division.
SQUIRE PARTNERS WITH PRA “It brings us great pleasure to work with a company like Squire Locks,” says Powersports Rep Association’s Sid Humphreys. “Given the industry-wide uptick in powersports theft and security breaches, we couldn't be happier to partner with a company that's been building security for over two centuries and is known for having the world's strongest padlock.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/squire-partners-with-pra/
SQUIRE LOOKING TO LOCK UP BUSINESS AT SEMA Founded in England in 1780, Squire has spent more than two centuries developing security products designed to protect motorcycles, bicycles, equipment and property… now the brand has set its sights on the colonies, um, United States. Squire Bike Locks USA, the U.S. powersports division of Henry Squire & Sons Ltd., will officially launch its expanded U.S. powersports program at the 2026 The SEMA Show, November 3–6 at the Las Vegas Convention Center. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/squire-looking-to-lock-up-business-at-sema/
BRABEC BATTLES, BUT CHUCKY CHARGES TO LEAD After winning the Prologue and taking the first Stage of the Rallye du Maroc, 2X Dakar Rally champ Ricky Brabec Racing faced the unenviable task of opening the road on what was described as “one of the toughest stages in the history of the Rallye du Maroc”. With brutal terrain lying ahead, simply getting both rider and machine safely to the finish would be a challenge in itself. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/brabec-battles-but-chucky-charges-to-lead/
PRESTON CAMPBELL PUSHES TO P3 IN MOROCCO The Rally 2 Class dogfight as Preston Campbell has pushed his way onto the podium heading into Stage 3. He started Stage 2 just behind rookie teammate Bruno Crivilin and immediately showed impressive pace. After the opening 45 km, he was the fastest Rally 2 rider and sat just three seconds behind Rally GP contender Edgar Canet! Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/preston-campbell-pushes-to-p3-in-morocco/
HOWES HIGHS & LOWS IN MOROCCO “She wants to go faster! I can feel it! Made some improvement on the power and figured the only option today was to see what this thing was capable of. It was a proper stage with super physical dunes and a lot of big dangers and rocks… A real Dakar day,” said an elated Skyler Howes 10 after a P5 finish on Stage 2 of the Rallye du Maroc. Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/howes-highs-lows-in-morocco/
In Case You Missed It
Bridgestone has rounded out their Battlax tire range with the addition of the S21.
The Motor Company is showing signs of recovery, but the venerated brand is not out of the woods yet.
Extra! Extra! Read all about it. Veteran moto journalist joins the Motorcycle Industry Council. With the hiring of Greg Drevenstedt as Media Relations and Communications Specialist, MIC has added nearly two decades of motorcycle industry media experience to its Communications team.
“Today my Executive Board colleagues Gottfried Neumeister and Petra Preining presented the H1 and Q2 figures for KTM AG and Bajaj Mobility,” said KTM Chief Commercial Officer Stephan Reiff.
“Our dealers are at the heart of everything we do and we are committed to making it easier for them to do business with us. BRP Financial Services will provide financing solutions that support their sales growth, give them credit flexibility to close more deals, and strengthen their long-term customer relationships. The offering aims to make product ownership more accessible to consumers, while maintaining the premium brand experience they expect from BRP.” – David Baker, Vice-President and General Manager, Powersports North America at BRP.
