THE MOD SQUAD TAKES OVER
Expansion Through Consolidation
TOP 100 DEALERSHIP SOLD
Veracka Buys Bayside
WHERE POWERSPORTS MEETS THE AFTERMARKET
SEMA Invites Dealers To The Show
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News
As I’m writing these words, I’m watching the MotoGP Grand Prix at the Circuit of the Americas (COTA)… And I am genuinely excited to tell you this story.
It is almost time to bust out the tweeds, tickle the old Amals and fire up that classic motorcycle for the annual Distinguished Gentleman’s Ride.
Triumph shares a longstanding connection with the quintessential English icon James Bond. Most recently Triumph was showcased in the 25th Bond film, No Time To Die, where 007 rides a Triumph Scrambler 1200 XE in the dramatic opening sequence set in Matera, Italy.
Win some, lose some… but our industry can’t afford to lose too many more MX facilities.
Promoting from within, National Powersport Auctions is proud to announce the promotion of Brandon Perry to Vice President of Sales Operations.
Shifting Gears
Promoting from within, National Powersport Auctions is proud to announce the promotion of Brandon Perry to Vice President of Sales Operations.
Charles in charge — this is no TV sitcom but serious business as HISUN Motors USA has announced that Charles Kim has assumed the additional role of Chief Marketing Officer, effective March 10, 2026.
Promoting from within: industry veteran Zegin Braun steps up as Vice President of Sales for HISUN Motors USA.
KYMCO is putting a team of pros into the game just in time for March Madness. “I’m encouraged on many levels by the number of high caliber candidates that want to join in the rebuilding of KYMCO in the USA,” says returning powersports leader Joe Wofford who has re-signed with the team as Senior Vice President.
Promoting from within: “I’m happy to share that I’ve been promoted to Senior Marketing Manager at Indian Motorcycle Company,” shares Nick Sudheimer on LinkedIn.
RIDE TO SURVIVE By Bob Althoff As I'm writing these words, I'm watching the MotoGP Grand Prix at the Circuit of The Americas (COTA)… And I am genuinely excited to tell you this story. It started in 2017 when American billionaire businessman John Malone's Liberty Media pulled together $300Million or so; did some very creative financing and paid Bernie Ecclestone — British business magnate, and former racing driver — to buy F1. Now this is where the story gets interesting. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/ride-to-survive/
#ShiftingGears Charles in charge — this is no TV sitcom but serious business as HISUN Motors Corp., USA has announced that Charles Kim has assumed the additional role of Chief Marketing Officer, effective March 10, 2026. This strategic move is part of a broader effort to align the brand’s go-to-market execution. “Charles has been instrumental in shaping how we approach product, brand and market strategy at HISUN,” notes King Dai, Chief Executive Officer of HISUN Motors USA. “This expanded role reflects the impact he’s had and supports our continued focus on building a more aligned and effective organization.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-hisun-has-new-cmo/
PRODUCT NEWS: INDIAN UPRISING Due to the rising interest in Indian Motorcycle, HardDrive American V-Twin Products has created a product specific catalog for the new Indian. At the heart of the American V-Twin market lies the aftermarket customizing community—and today, those creators and brands are leaving their unmistakable mark on Indian Motorcycle. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/product-news-indian-uprising/
In Case You Missed It
Daytona Supercross has already knocked the teeth out of the competitors, but the Flat Track guys are just getting their season started!
Southside Harley-Davidson and Hampton Roads Harley merged to become Bayside Harley-Davidson.
Mama Tried was founded with the intention to have a bike show with some soul! “Not bolting some bags and mirrors on it and calling it a ‘show’ bike,” is how co-founder Warren Heir, Jr. remembers it.
Welcome to the Wild West! Old hand Carson Smith is the Western Regional Sales Manager – Owned Brands for Turn 14 Powersports.
The exodus from the Golden State continues as word comes from Japan that Yamaha Motor Co., Ltd. is leaving its Cypress campus after 50 years.
