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SEMA EXHIBITOR SUMMIT
#SEMAPower Welcomes Powersports
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Dealers Weigh In For Heavyweight Bout
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When they are not too busy innovating suspension seats and other high end UTV solutions, our friends from TMI are focused on their old school roots of custom seats and interiors for everything from Baja Bugs to Hot Rods.
Nothing says July 4th in the moto world quite like RedBud! Saturday’s 53rd running of the 5.11 RedBud National will take place on America’s 250th Anniversary, July 4th for Round 22 of the 2026 Monster Energy SMX World Championship.
As our nation celebrates 250 years of freedom, all of us at Quiet Warrior Racing (QWR) are reminded just how fortunate we are to live in a country blessed with extraordinary public lands and the freedom to explore them.
Sammy Hagar had a problem driving 55, but BRP’s drive to 35 was a snap. Originally launched to celebrate Tread Lightly!’s 35th anniversary, the “Drive 35” campaign encourages riders and outdoor recreation enthusiasts to complete free online Responsible Rider Masterclass courses designed to educate users on how to minimize their impact and help protect trails, waterways and snow recreation areas for future generations.
Following a distinguished career spanning nearly 30 years with the company, Mike Ballweber, president of Doosan Bobcat North America, Inc., is stepping down effective July 31.
Shifting Gears
Following a distinguished career spanning nearly 30 years with the company, Mike Ballweber, president of Doosan Bobcat North America, Inc., is stepping down effective July 31.
Let the good times roll! Kawasaki Motors Corp., U.S.A. welcomes Eiko Kirino as President effective immediately.
The whole package? Effective June 19th, Polaris Inc. has given Dustin J. Semach a seat on the company’s Board of Directors.
The draft is over and Dealers in Miami have a new play caller joining the LeMans team.
“After six years at Zero Motorcycles Inc., it’s time to close this chapter. Started on social. Ended up owning global marketing automation. In between, a bit of everything.” says hard charging EV exec Patrick Flynn.
REDBUD!!! Nothing says July 4th in the moto world quite like RedBud! Saturday’s 53rd running of the 5.11 RedBud Motocross National will take place on America’s 250th Anniversary, July 4th for Round 22 of the 2026 Monster Energy SuperMotocross World Championship. And no MX racer epitomizes summertime moto than 6X MX champ (and AMA Hall of Famer) Jeff Stanton. The "Michigan Mafia" legend returns to his home race as the Grand Marshal of the RedBud National. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/redbud/
TIME TO JUMP INTO JULY 4th! When they are not too busy innovating suspension seats and other high end UTV solutions, our friends from TMI Products are focused on their old school roots of custom seats and interiors for everything from Baja Bugs to Hot Rods. In honor of America celebrating its 250th anniversary, TMI combined their past to present a custom build that captures the bold, patriotic spirit of the nation's bicentennial era — Nothing says red, white, blue and fearless quite like Evel Knievel. This over-the-top 1976 Chevrolet G10 tribute van commemorates iconic Americana! Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/time-to-jump-into-july-4th/
SEMA NEWS: BIKES ADDED TO BATTLE OF THE BUILDERS The SEMA Show continues to roll out the red carpet to welcome the powersports industry to the 2026 trade show. We spotted some of the SEMA crew scouting talent at Born Free motorcycle show 17 last weekend and today they made it official that motorcycles have been added to the annual "Battle of the Builders." "It's always exciting to see builders push creative boundaries year after year, and the addition of powersports brings an entirely new level of energy and excitement to the program," states SEMA Vice President of Marketing RJ de Vera. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/sema-news-bikes-added-to-battle-of-the-builders/
#ShiftingGears Let the good times roll! Kawasaki USA welcomes Eiko Kirino as President effective immediately. A lifelong rider with more than 30 years at Kawasaki, Ms. Kirino has built a broad career overseeing Sales, Marketing, Product Planning and Corporate Communications. “As Kawasaki pursues its vision for sustainable, long-term global growth, the U.S. remains our most important market,” she says. “It is both a tremendous honor and a personal joy for me to lead Kawasaki USA having long held a deep passion for powersports, both professionally and personally. As Kawasaki celebrates 60 years in the USA, our mission has been to bring Good Times to riders across America.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/let-the-good-times-roll-shifting-gears-at-kawasaki/
In Case You Missed It
Just in time for the moto world to focus on the outdoors with the start of the National Motocross kick-off at Pala Raceway, Kawasaki finally dropped its teased 2-strokes this week.
From NASDAQ to the Russell 2000 and 3000 Index, RideNow is riding on Wall Street!
What’s “Livium” and why does it matter to dealers? According to the crew at Garage Composites, Livium is the technology tool to put your dealership on the TrueTrack to real-time insights and actionable intelligence.
Proving that good things really do come in small packages, HJC’s Y10 youth helmet provides protection for pint sized riders without compromising on safety.
Heads up! Shifting gears at Helmet House as industry pro James Mullen takes on a new role.
