DEALER NEWS:
Sonic Boom Set For Sturgis Dealerships
DEADWOOD DROPS…
Harley Stock Rises
VALE
Godspeed Roger Marshall
News By Category
News
The pros from Dover brought industry leaders and lenders together for some triage and a mash-up of what’s next.
Six dealerships and Yamaha Motor Corp. are awarding more than $225,000 in second-quarter funding through the Yamaha Outdoor Access Initiative (Yamaha OAI).
The AMA Motorcycle Hall of Fame Induction Ceremony presented by Yamaha Motor Company is billed as the ultimate celebration of the motorcycling community.
Can’t make it to Pickerington to honor the AMA Hall Of Famers in person? You can at least participate vicariously via the Livestream broadcast of the festivities, courtesy of Ducati North America.
American Motorcyclist Association (AMA) is “lawyering up” to better advocate on behalf of riders in the central states. Texas attorney Scott Jones joins the AMA’s Government Relations Department as Central States Representative.
Shifting Gears
American Motorcyclist Association (AMA) is “lawyering up” to better advocate on behalf of riders in the central states. Texas attorney Scott Jones joins the AMA’s Government Relations Department as Central States Representative.
Herohub has added industry hero Josh DeMoe to its leadership team as Director of Performance Groups & Strategic Partnerships.
New OEM Tewa Moto Inc. adds an old hand as powersports industry veteran Colin Preiser becomes Brand Director for North America.
“After nearly 9 incredible years with Fox Racing, today marks the end of an unforgettable chapter in my career,” says veteran road warrior Ryan Osborne.
“Thank you Segway Powersports US, for the opportunity to join the team,” said an elated Kellen Kerbs.
YAMAHA OUTDOOR ACCESS CONTINUES Six dealerships and Yamaha Motor USA are awarding more than $225,000 in second-quarter funding through the Yamaha Outdoors Access Initiative (Yamaha OAI). With the dealers on point the OAI grants support responsible access to outdoor and motorized recreation through youth education, trail stewardship, ride area safety improvements and enhanced access opportunities. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/yamaha-outdoor-access-continues/
BONNELL BEGINS Holeshot at A1: Bonnell had a big roll out at AIMExpo but then backed off… until now. “There are milestones you can mark on a development schedule… And then there are the ones you feel,” says founder and CEO Matt Wauters. “For years, the Bonnell 805 RX has existed as drawings, prototypes, test bikes and a long list of things we knew we could make better.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/bonnell-begins/
DR. RAY RETIRES Say it ain’t so! After more than 50 years of service to rider education, Dr. Ray Ochs, the Motorcycle Safety Foundation’s Vice President of Training Systems, is preparing to ride (safely) off into the sunset. “Dr. Ray has played an extraordinary role in shaping rider education in America, guiding the evolution of MSF’s curricula into a lifelong learning approach, and setting the standard for the industry,” said Rob Gladden, MSF Vice President of Training Operations. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dr-ray-retires/
#ShiftingGears Herohub has added industry hero Josh DeMoe to its leadership team as Director of Performance Groups & Strategic Partnerships. With more than 25 years of hands-on Harley-Davidson experience, DeMoe has over two decades working within the dealer network, followed by five years serving on The Motor Company's Dealer Operations Consulting team, where he worked with 125+ dealerships nationwide to improve processes, train leadership teams, and implement operational systems that consistently resulted in resilient and predictable growth. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-herohub/
In Case You Missed It
Against the backdrop of Washougal, FLY Racing launched the 2027 line. Senior Media & Communications Manager Jason Thomas explained to the moto media in the pits that, “This is a reset… A return to what matters most and a renewed commitment to why we ride: Performance. Protection. Passion.”
Speaking of Washougal, former Miss Supercross and wife of a Navy SEAL, Dianna Dahlgren Bates is Grand Marshal for this weekend’s 45th running of the FLY Racing Washougal National Presented by Peterson CAT.
They say ignorance is bliss, but when contemporary customers are better informed than your staff, ignorance is a quick ticket to early retirement.
Can you hear me now? “This isn’t a product launch,” explains Hayley Hollen, Head of Brand & Customer Marketing at LeadVenture — parent company to Dealer Spike.
Ducati UK, Ireland, Sweden and Norway boss Fabrizio Cazzoli has been promoted to Global Sales & After Sales Director and concurrently appointed to the company’s Board.
