GETTING THE HOLESHOT AT A1
AIMExpo Sets The Tone For 2026
DEEP IN THE HEART OF TEXAS
TMDA Convention Brings Dealers Together
HEADS UP!
Top Helmets From AIMExpo
News By Category
News
FLY Racing, an Arrowhead Engineered Products flagship brand under Western Power Sports (WPS) announces a multi-year partnership with Vicki Golden.
With U.S. operations based in Beaverton, Oregon, it stands to reason that SW-MOTECH knows a thing or two about inclement weather.
After 26 years of superior community building and a loyal customer base in the Bend, Oregon, area, Angy and John Stewart have decided to ride off into the sunset.
The Motorcycle Industry Council and its Board of Directors thanked Jim Woodruff, CEO of National Powersport Auctions, for a decade of “extraordinary leadership on the board, bringing strategic vision and passion to his service, and for serving as Secretary/Treasurer since 2017.”
Straight from meeting with Artie Starrs at Motor Bike Europe and covering the Olympics in Milan, digital community builder @thatgirl_gogo is back in the saddle and ready to roar into Daytona for Bike Week.
Shifting Gears
Straight from meeting with Artie Starrs at Motor Bike Europe and covering the Olympics in Milan, digital community builder @thatgirl_gogo is back in the saddle and ready to roar into Daytona for Bike Week.
Maxwell Materne, Co-Founder & CEO of Ownex dropped a bomb at AIMExpo: “I am no longer with Garage Composites.
Dealers in the Pacific Northwest may recognize National Powersport Auctions’ new Territory Sales Manager Randy Mullinix.
Ryan Farage goes from two-wheels to four. Most recently LiveWire’s North American Managing Director, he was Harley-Davidson’s U.S. Network Development & Dealer Operations lead for more than a decade.
Mason Simmons has signed on as Social Media Content Creator for Turn 14 Powersports, bringing real-world riding experience to the growing digital marketing team.
#DEALER NEWS: END OF THE ROAD FOR WILDHORSE After 26 years of superior community building and a loyal customer base in the Bend, Oregon, area, Angy and John Stewart have decided to ride off into the sunset. "It is with a heavy heart (and a full tank of gratitude) that we announce the closure of our Wildhorse Harley-Davidson Kawasaki location,” says the post on Facebook. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-end-of-the-road-for-wildhorse/
VICKI GOLDEN READY TO FLY FLY Racing Global, an Arrowhead Engineered Products flagship brand under Western Power Sports (WPS) announces a multi-year partnership with Vicki Golden. Widely recognized for shattering barriers in a male-dominated sport, Golden will play a pivotal role in the design and development of FLY Racing’s women’s product line. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/vicki-golden-ready-to-fly/
#ShiftingGears Max Materne, Co-Founder & CEO of Ownex dropped a bomb at AIMExpo: “I am no longer with Garage Composites. After nine years, this chapter has come to a close, and I want to end it with gratitude." No animosity, just time to move on according to Materne. "The relationships built along the way, with hundreds of dealers and thousands of dealership team members, are what made the work matter," he adds. "Trust, curiosity and a shared desire to improve made it far more meaningful than just a role or a title. I’m proud of that time and grateful for the people, trust, and relationships behind it.” Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-aimexpo/
STACYC SIDEBAR LiveWire Group, Inc. is comprised of two business segments: 1) STACYC – focused on the sale of electric balance bikes for kids, electric bikes, and related products. 2) Electric Motorcycles – focused on the sale of electric motorcycles and related products. According to the year-end financials STACYC sold 21,633 units in 2025, up 17% over 2024. Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/stacyc-sidebar/
Harley-Davidson closed Q4 down 28% in consolidated revenue, driven by a 10% revenue decline at HDMC and a revenue decline of 59% at HDFS. The consolidated operating loss was $361 million in Q4, compared to a consolidated operating loss of $193 million in the prior year period. This decline was mirrored by the full year financials: Consolidated revenue was down 14% compared to prior year. This was driven by a 13% decrease at HDMC and a 16% decrease at HDFS. For the full year, consolidated operating income was down 7%, driven by a loss at HDMC and record-high earnings at HDFS. HDFS's results were favorably impacted by the HDFS transaction. Meanwhile, the full year operating loss at LiveWire was $75 million, which was in-line with expectations. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/harley-davidson-reports-q4-year-end-financials/
LIVEWIRE Q4 FINANCIALS According to Harley-Davidson, LiveWire ended 2025 as the #1 U.S. electric motorcycle in the on-road motorcycle market in terms of retail sales. Noting that Electric Motorcycle unit sales increased 61% over fourth quarter 2024, and revenue increasing 10% LiveWire released their 4th quarter financials on February 10th. However Q4 consolidated operating loss was $7.5 million, or 30% compared to Q4 2024. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/livewire-q4-financials/
In Case You Missed It
With just three days left of the finish line, the pressure is on! Former 2X winner Ricky Brabec’s race-craft now comes into play as a slight miscalculation by defending champ Daniel Sanders who saw the Top American consolidate is overall lead on Stage 10.
Skyler Howes continued to fly high cover for his wingman Ricky Brabec heading into the final three Stages of the Dakar Rally.
A fierce battle is shaping up in the Rally2 category as Preston Campbell held onto his lead following the conclusion of the second Marathon Stage of the 2026 Dakar Rally. Baja legend Johnny Campbell’s son continues to lead the Rally2 ranks as a rookie!
Along with the restructuring, PIERER Mobility AG has a new name as of January 13th, 2026.
Rock & Roll in Anaheim… the week before the NAMM show! National Powersport Auctions rocked AIMExpo with another successful charity auction and then rolled out news of a big promotion of Ryan Keefe to Chief Revenue Officer.
