ONE INDUSTRY. ONE PURPOSE. ENDLESS POTENTIAL.
Bob Althoff Addresses The Industry
DEALER NEWS
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According to the latest edition of the Motorcycle Industry Council’s RideReport, Canadian motorcycles with engine displacements greater than 800cc will be banned beginning September 29, replacing the 50% tariff that has applied to those motorcycles since August 22.
“The Backcountry Discovery Routes organization brings over $60 million worth of economic impact to local communities annually by making over 20,000 miles of backcountry tracks available to the riding community,” notes American Motorcyclist Association President and CEO Rob Dingman.
As part of its SEMA Cares outreach. SEMA’s Truck & Off-Road Alliance (TORA) kicked down a grant to the Tread Lightly team.
Last month, Columbia Powersports Center celebrated 50 years in business, highlighted by the presentation of a 50-year plaque from Kawasaki Motors Corp. District Sales Manager Ryan Smith presented the meaningful recognition of this milestone.
Distribution giant Turn 14 is set to showcase brands at the Sand Sports Super Show taking place Sept. 18-20 at the OC Fair & Event Center in Costa Mesa, California.
Shifting Gears
With 2 Old Guys Racing/Dealernews columnist Bill Little going down, Beta USA has officially signed Shane McElrath to a two-year contract to campaign the Factory Beta RX 450F in the highly competitive 450SX division.
Extra! Extra! Read all about it. Veteran moto journalist joins the Motorcycle Industry Council. With the hiring of Greg Drevenstedt as Media Relations and Communications Specialist, MIC has added nearly two decades of motorcycle industry media experience to its Communications team.
Slingshotting from Polaris to Red Wing boots? “I’m happy to share that I’m starting a new position as Vice President Wholesale & Direct to Consumer at Red Wing Shoe Co.” says Joel Harmon.
American Motorcyclist Association (AMA) is “lawyering up” to better advocate on behalf of riders in the central states. Texas attorney Scott Jones joins the AMA’s Government Relations Department as Central States Representative.
Herohub has added industry hero Josh DeMoe to its leadership team as Director of Performance Groups & Strategic Partnerships.
OH CANADA! According to the latest edition of the Motorcycle Industry Council's RideReport, Canadian motorcycles with engine displacements greater than 800cc will be banned beginning September 29, replacing the 50% tariff that has applied to those motorcycles since August 22. "The new import ban is narrowly targeted. Its annex contains only one HTSUS classification, 8711.50.00, covering motorcycles and similar cycles with reciprocating internal-combustion engines over 800cc," states MIC. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/oh-canada-2/
In Case You Missed It
According to the Motorcycle Industry Council, new motorcycle sales among leading brands increased 1.9% through the second quarter of 2026, compared with the same period last year.
Segway Powersports has partnered with DRT Motorsports — one of the off-road industry’s leading manufacturers of premium accessories — to launch a full range of aftermarket products for the Super Villain SX20T.
Attention to the 1009 Road Warrior’s out there… If you are a courteous business professional that advocates for the Dealers needs and would like to be on the list to be called when emerging brands look to enter the North American market, please fill out the following form:
Led by industry veterans Shane Talbert, Andre Lecompte and Gerald Lindenmuth, Republic Powersports has acquired Kent Powersports from former Major League Baseball All-Star and Hall of Fame player Jeff Kent and Operating Partner Matt Goulais.
“Thank you Segway Powersports US, for the opportunity to join the team,” said an elated Kellen Kerbs.
