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AIMExpo 2026
SHOWTIME MILAN!
EICMA 82nd Edition
SAND SPORTS SUPER SHOW
De Facto UTV Trade Show
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News
Did you catch the launch of Western Power Sports “FlyFam” initiative?
As Faber College founder Emil Faber so astutely noted, “Knowledge is good.” However the powersports industry education being presented at AIMExpo 2026 is even “gooder” um, more goodly.
Dennis and the kids at Martin Moto have been very good this year! And they are celebrating this weekend with a great marketing idea courtesy of the dealership’s marketing maven Arielle Boyer.
Fair dinkum! Australian-made Barkbusters have earned a reputation for being tough enough for the outback.
Although it sounds like a sequel to Raiders of the Lost Ark, the Return of Rabaconda is more relevant to your dealership.
Shifting Gears
Just in time for the impending AIMExpo trade show, Keeway America is staffing up.
Zero Motorcycles has announced a major leadership transition.
While the bombshell dropped that Sullivans had sold to LeMans Corp. and the rockets’ red glare announced Joe Rocket was reuniting with its Canadian roots, Parts Unlimited continued its hiring spree.
Prior to picking up Sullivans, Parts Unlimited added to its rep force. Tim Queen is now calling on dealers in the Central East Region covering southern Pennsylvania and West Virginia.
On the eve of AIMExpo, SSR Motorsports added an AMA Hall Of Famer to the roster.
In addition to hosting the annual industry party, and participating in a couple of dealer education sessions during AIMExpo, Turn 14 Distribution will feature several exclusive builds. The highlight being its inaugural powersports dealer giveaway vehicle! The Turn 14 Distribution x Bilstein Shock Absorbers 2025 Can-Am Off-Road Maverick X3 X RS Turbo RR, along with a curated selection of custom motorcycles and UTVs, will highlight the popular Turn 14 Pavilion at AIMExpo. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/heres-the-twist/
TURN 14 READY TO PARTY! As the presenting partner of the AIMExpo Industry Party, Turn 14 Distribution invites dealers and exhibitors to join them for some networking festivities. Offering a relaxed atmosphere to network, enjoy buffet-style food and complimentary drinks and unwind after a full day on the show floor. Note the Party is set for the front lobby on Thursday, January 8, from 5:30 to 8:00 PM and the National Powersport Auctions Charity Auction will coincide with the Industry Party this time. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/turn-14-ready-to-party-2/
In Case You Missed It
While National Powersport Auctions was accelerating in Europe — announcing “International Powersport Auctions” at EICMA — the nation’s leading remarketing services provider was slowing down closer to home.
While the motorcycle world was headed to Italy to see the latest new models crowded into the Rho Fiera fairgrounds, hometown hero Vespa was celebrating 80 years of two wheeled history in downtown Milan in a very different way.
“Our team is thrilled to expand further into the Idaho community, and strengthen our ties to the Harley-Davidson brand,” said Jeramie Young, director of Young Powersports after reaching an agreement to acquire Grand Teton Harley-Davidson in Idaho Falls, Idaho.
While Triumph was busy showing off more than 30 new models and updates to its motorcycle line-up at EICMA, they were busy bolstering the U.S. team.
