SHOWTIME!
AIMExpo 2026
SHOWTIME MILAN!
EICMA 82nd Edition
SAND SPORTS SUPER SHOW
De Facto UTV Trade Show
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News
The clock is ticking on “The Final Countdown” — but we are talking about something more timely than one-hit-wonder 80s Hair Band Europe.
The Evolution Of Electrification
In advance of AIMExpo, BRP (Booth # 1859) busted out its “Electric Rebellion” marketing blitz for the Can-Am Pulse and Origin electric motorcycles.
Citing factors like “improved collaboration with key partners worldwide,” Zero is shifting its headquarters from Scotts Valley, CA to Amsterdam.
Zero Motorcycles has announced a major leadership transition.
Shifting Gears
While the bombshell dropped that Sullivans had sold to LeMans Corp. and the rockets’ red glare announced Joe Rocket was reuniting with its Canadian roots, Parts Unlimited continued its hiring spree.
Prior to picking up Sullivans, Parts Unlimited added to its rep force. Tim Queen is now calling on dealers in the Central East Region covering southern Pennsylvania and West Virginia.
On the eve of AIMExpo, SSR Motorsports added an AMA Hall Of Famer to the roster.
Citing a need to restore confidence in the company, KYMCO USA, Inc. has brought in a couple familiar faces. Frank Yang stepped up as Interim CEO effective October 30, 2025, marking a renewed commitment to the brand’s future in the United States. Yang’s order of business was to bring back former KYMCO USA Vice President Joe Wofford — AKA “KYMCO Joe” — as the new Senior Vice President.
WHAT'S IN THE BOX? DENAGO DEBUT SET FOR AIMExpo Third time's a charm! After making a big splash at AIMExpo with youth product three years ago, Denago PowerSports is set to debut something bigger in Anaheim. The wraps will come off an all-new Freelander 350FI 4x4 to join its lineup of affordable ATVs and dirtbikes on January 7th, 2026. “We’re rolling into 2026 stronger than ever,” explains David Garibyan, Denago Powersports General Manager. “We were a relatively unknown brand in 2024, but Denago Powersports has grown tremendously, and we’re now blessed by more than 150 dealers across the country. We credit part of our success to the national exposure we’ve gained from AIMExpo, which is the perfect place to connect with powersports dealers.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/whats-in-the-box-denago-debut-set-for-aimexpo/
KNOWLEDGE IS POWER! AIMExpo’s Dealer Evolution Stage is set to deliver a new level of practical, hands-on education in 2026, thanks to the continued partnership with Garage Composites. The sessions will take place across all three show days, January 7-9 at the Anaheim Convention Center in Anaheim, California. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/knowledge-is-power/
ELECTRIC REBELLION! In advance of AIMExpo, BRP (Booth # 1859) busted out its “Electric Rebellion” marketing blitz for the Can-Am Motorcycles Pulse and Origin electric motorcycles. eCurious consumers are encouraged to “Trade In and Trade Up” to see what eMotos are all about. “Eager to switch to a motorcycle that turns heads and makes an impression? Trade in your current unit for a Can-Am Pulse or Origin and leap into the future of electric motorcycling. Find out what your vehicle is worth: 30 seconds is all you need.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/electric-rebellion/
In Case You Missed It
Getting a jump on its 80th anniversary Vespa celebrated on the world’s biggest stage, the 111th edition of EICMA.
While not exactly Cary Grant and Audrey Hepburn, a Roman Holiday is set for Vespa’s 80th anniversary.
National Powersport Auctions (NPA) kicked off its European expansion at EICMA.
Moto Morini returned to its roots at EICMA, unveiling its updated take on one of its more iconic models of the past: The Kanguro.
KLIM continues in its quest to redefine rider protection with the global debut of its “Rogue” integrated armor system at EICMA.
