DENAGO GOES BIG!
UTV Unveiled At AIMExpo
HARLEY-DAVIDSON
Under New Management
SHOWTIME
AIMExpo 2026
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There are two sides to every story, but with the immediacy of the Internet, it is the side that draws first blood that usually wins the news cycle. The good news is the Motos America family of dealerships will be running business as usual according to CEO Vance Harrison.
The industry leader in powersports remarketing, National Powersport Auctions, is all aboard for Anaheim.
Malcolm Stewart In For AIMExpo
Got your bags packed and your tickets booked for SoCal? There is one last check list item for AIMExpo 2026 — Download the official show app before you travel!
Shifting Gears
Beta Motorcycles — Booth # 1975 at AIMExpo has been staffing up for the 2026 season.
Parts Unlimited Booth #1115 at AIMExpo has been making global moves. Going into EICMA they announced the addition of Rikard Coro who joined the team as Head of Sales & Marketing Europe on 08.12.2025.
Changing of the guard at BRP. “We are unveiling who will lead BRP into a new chapter: Denis Le Vot will become President and Chief Executive Officer, effective February 1st, 2026, at which time José Boisjoli will retire.
After a 6-year stint with BRP (most recently as Dealer Development Manager for the OEM), industry veteran Rob Oliva is back with LeMans Corp. becoming the new National Sales Manager, effective December 15, 2025.
Just in time for the impending AIMExpo trade show, Keeway America is staffing up.
#ShiftingGears Beta USA — Booth # 1975 at AIMExpo — has been staffing up for the 2026 season. Latest addition to Team Beta is Chad Redongo as the newest member of our marketing department. Coming on board as Media Manager, he will focus on producing video content that highlights bikes, race teams, and brand identity, further strengthening Beta’s digital footprint and connection with the riding community. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-beta/
In Case You Missed It
The clock is ticking on “The Final Countdown” — but we are talking about something more timely than one-hit-wonder 80s Hair Band Europe.
The Evolution Of Electrification
In advance of AIMExpo, BRP (Booth # 1859) busted out its “Electric Rebellion” marketing blitz for the Can-Am Pulse and Origin electric motorcycles.
Citing factors like “improved collaboration with key partners worldwide,” Zero is shifting its headquarters from Scotts Valley, CA to Amsterdam.
Zero Motorcycles has announced a major leadership transition.
