THE MOD SQUAD TAKES OVER
Expansion Through Consolidation
TOP 100 DEALERSHIP SOLD
Veracka Buys Bayside
WHERE POWERSPORTS MEETS THE AFTERMARKET
SEMA Invites Dealers To The Show
News By Category
News
After the Hardwire and Rewire programs, The Motor Company is getting back in the saddle and focus on the RIDE.
Duc season begins today! Ducati is taking over every dealership in North America this April 10-12… Well, at least the participating franchised dealers celebrating the opening of Duc Season.
In celebration of its 100-year history, a commemorative Ducati postage stamp has been issued.
Distribution giant Turn 14 will be turning heads at the 2026 UTV Takeover events as a Title Sponsor, with additional designation as an “Elite Sponsor” of the Coos Bay (June 16-21) and Sand Hollow (October 20-25) events.
Heads up! Schuberth GmbH, the German-based premium motorcycle helmet manufacturer founded in 1922, has a new U.S. head.
Shifting Gears
Heads up! Schuberth GmbH, the German-based premium motorcycle helmet manufacturer founded in 1922, has a new U.S. head.
Seasoned pro Erik Lothian is now calling on dealers in the Midwest for Keeway America — the exclusive U.S. distributor for Benda, Benelli and Keeway motorcycles and scooters.
Promoting from within, National Powersport Auctions is proud to announce the promotion of Brandon Perry to Vice President of Sales Operations.
Charles in charge — this is no TV sitcom but serious business as HISUN Motors USA has announced that Charles Kim has assumed the additional role of Chief Marketing Officer, effective March 10, 2026.
Promoting from within: industry veteran Zegin Braun steps up as Vice President of Sales for HISUN Motors USA.
#ShiftingGears Seasoned pro Erik Lothian is now calling on dealers in the Midwest for Keeway America — the exclusive U.S. distributor for Benda, Benelli and Keeway motorcycles and scooters. In his new role as Midwest Regional Sales Manager, Lothian will be leading dealer development and sales operations across the company’s Midwestern territory. With more than 20 years in the powersports industry, Lothian brings extensive experience driving regional growth, building strong dealer partnerships and contributing to high-performing sales teams. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-keeway-continues-to-ramp-up/
SEMA GETS SERIOUS ABOUT POWERSPORTS The customer is always right? In direct response to requests from membership, the Specialty Equipment Market Association (SEMA Association) is inviting dealers to the world’s biggest aftermarket event. A dedicated Powersports / SxS / Lifestyle section is set for November 3-6 in Las Vegas.” And did someone say demo rides? Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/sema-gets-serious-about-powersports/
OEM UPDATE: KTM FREERIDE READY TO RACE? KTM has been quietly refining its Freeride E moto for the past decade, but now they are sounding off about more power, greater range and improved charging times for the eMoto. The company’s flagship expression of effortless, low maintenance fun is now “Ready To Race” courtesy of new a 29 kg MX50 Lithium-Ion battery providing 2-3 hours of typical Enduro-esque riding time. For 2027 KTM USA has pumped the peak power up to 19.2 kW from the inaudible, efficient, waterproof and dustproof motor. Torque has been boosted to 37 Nm. The output can be administered through three ride modes and three energy recouperation settings that help extend the range. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/oem-update-4/
In Case You Missed It
Motorcycle Industry Council members have elected Zach Parham, President and CEO of Comoto Holdings, to the MIC Board of Directors.
“If you had asked me even on the grid, last week, two weeks ago, how I felt coming into the race, I just would have said I had zero chance,” said defending DAYTONA 200 Champ Josh Herrin.
Josh Herrin’s record-setting 4th consecutive DAYTONA 200 win was only half the history making weekend. Kayla Yaakov celebrated International Women’s Day by becoming the first female to make the podium at the DAYTONA 200.
With the 84th running of the Daytona 200 coinciding with Ducati’s 100th Anniversary, the brand from Borgo Panigale is stacking the deck in its favor.
New math? By integrating D3O’s industry-leading, CE-certified armor into critical impact zones including shoulders, elbows, knees and hips, RST delivers enhanced shock absorption while maintaining the comfort and flexibility that riders demand in the latest riding apparel.
