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DEALER HEALTH IS INDUSTRY HEALTH

Michael Maledon, President Elway Powersports

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05/01/2026

The American Motorcyclist Association reminds motorists to be aware of motorcyclists on the open road as riding season kicks off this Motorcycle Awareness Month.

Bipartisan Bicameral Resolution To Raise Awareness for Motorcycle Safety

Heads up! Scorpion helmets are changing distributors.

Building on its ongoing support of the global riding community, Can-Am rolled out its “3 Wheel Collective” on International Female Ride Day (IFRD), an initiative that unites women riders from around the world every first Saturday of May through a shared passion for the open road.

Promoting from within, National Powersport Auctions (NPA) has elevated long-time team player Brad Maxon to Regional Operations Manager.

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Shifting Gears

05/01/2026

Promoting from within, National Powersport Auctions (NPA) has elevated long-time team player Brad Maxon to Regional Operations Manager.

LaCheryl E. Jones, a leader in motorcycle safety policy and rider education, has joined the Motorcycle Safety Foundation as Director of Curriculum & Training Strategy.

“We are excited to announce a new addition to the Segway Powersports team,” says Marketing Director Gabriel Cruz.

#ShiftingGears as Courtney Bernhard leaves Performance Brokerage Services for a new role with Garage Composites.

Shocking news from Zero Motorcycles: As the company celebrates its 20th anniversary, the European-based team welcomes Jarno Middelbosch as the new Senior Director of Global Marketing.

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#sundayfunnies You can't keep a good man down 2OG Racing's! William Douglas Little is racing himself back into shape on the mobility scooter.

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#ShiftingGears Promoting from within, National Powersport Auctions (NPA) has elevated long-time team player Brad Maxon to Regional Operations Manager. In this new role, Maxon will oversee operations for NPA locations in Denver, Portland, Sacramento and San Diego. He is charged with helping drive operational excellence and strengthen the overall experience for dealers, lenders and partners. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-npa-3/

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Michael Maledon covers the difference between car guys and powerposrts people in the May issue. Cut to the chase here: https://dealernews.com/Home/post/issue/may-2026/

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Celebrating International Female Ride Day!

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AMA Motorcycle Hall of Fame is on board with International Female Ride Day

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MOTORCYCLES ROAR ON CAPITOL HILL On Wednesday, the Congressional Motorcycle Caucus leaders, Congressmen Rep Tim Walberg (R-MI), Donald Norcross (D-NJ), Rep. Troy Balderson (R-OH), and Derrick Van Orden (R-WI), introduced a bipartisan resolution to commemorate May as Motorcycle Safety Awareness Month. Senator John Curtis (R-UT), Senator Joni Ernst (R-IA), Angus King (I-ME) and Senator Gary Peters (D-MI) introduced a companion resolution in the Senate. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/motorcycles-roar-on-capitol-hill/

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MAYDAY! IT IS MOTORCYCLE MONTH The American Motorcyclist Association reminds motorists to be aware of motorcyclists on the open road as riding season kicks off this Motorcycle Awareness Month. “Each year, Motorcycle Awareness Month signals the unofficial start of riding season in the United States,” says AMA President and CEO Rob Dingman. “It serves as the perfect opportunity to remind motorists to be vigilant and respect riders on our roads and highways.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/mayday-it-is-motorcycle-month/

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In Case You Missed It

04/03/2026

As I’m writing these words, I’m watching the MotoGP Grand Prix at the Circuit of the Americas (COTA)… And I am genuinely excited to tell you this story.

It is almost time to bust out the tweeds, tickle the old Amals and fire up that classic motorcycle for the annual Distinguished Gentleman’s Ride.

Triumph shares a longstanding connection with the quintessential English icon James Bond. Most recently Triumph was showcased in the 25th Bond film, No Time To Die, where 007 rides a Triumph Scrambler 1200 XE in the dramatic opening sequence set in Matera, Italy.

Win some, lose some… but our industry can’t afford to lose too many more MX facilities.

04/03/2026

Promoting from within, National Powersport Auctions is proud to announce the promotion of Brandon Perry to Vice President of Sales Operations.

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