DENAGO GOES BIG!
UTV Unveiled At AIMExpo
HARLEY-DAVIDSON
Under New Management
SHOWTIME
AIMExpo 2026
News By Category
News
A letter From The Pediatric Brain Tumor Foundation
AIMExpo co-founder and former Cycle World Publisher dropped by the Dealernews LIVE booth to give us an update on the Pediatric Brain Tumor Foundation latest outreach.
Mike Martinez, Yamaha Motor Corp., USA, SVP and President of Motorsports since 2022, announced his retirement after 32 years at YMUS.
Catch Jim Woodruff, CEO of National Powersport Auctions talking about the state of the industry with Robin Hartfiel, the editor and publisher of Dealernews Live from AIMExpo today.
DragonFire Racing has been creating cutting edge UTV performance products since 2005, but they shocked dealers at AIMExpo by springing new suspension components on them at AIMExpo.
Shifting Gears
Beta Motorcycles — Booth # 1975 at AIMExpo has been staffing up for the 2026 season.
Parts Unlimited Booth #1115 at AIMExpo has been making global moves. Going into EICMA they announced the addition of Rikard Coro who joined the team as Head of Sales & Marketing Europe on 08.12.2025.
Changing of the guard at BRP. “We are unveiling who will lead BRP into a new chapter: Denis Le Vot will become President and Chief Executive Officer, effective February 1st, 2026, at which time José Boisjoli will retire.
After a 6-year stint with BRP (most recently as Dealer Development Manager for the OEM), industry veteran Rob Oliva is back with LeMans Corp. becoming the new National Sales Manager, effective December 15, 2025.
Just in time for the impending AIMExpo trade show, Keeway America is staffing up.
Mike Martinez retired? Mike Martinez, Yamaha Motor USA SVP and President of Motorsports since 2022, announced his retirement after 32 years at YMUS. Martinez will stay on for the first quarter of 2026 to work closely with Burnett and ensure a smooth transition of the Motorsports business and operations. He will officially retire on April 3, 2026.
In Case You Missed It
Noting a renewed commitment to its Dealer Network, Harley-Davidson has announced a sweeping series of leadership and organizational changes.
Iconic Bay Area dealership Scuderia West is playing host to the global debut of Lost Coast BDR-X, a film documenting a new 550-mile coastal loop through one of Northern California’s most remote and stunning regions.
With 20 powersports dealerships in 11 states — as well as Marine and Custom Truck Centers nationwide — Adventure Lifestyle has increased its ability to deliver exceptional products and services to its customers by teaming up with fintech leader Octane.
As the presenting partner of the AIMExpo Industry Party, Turn 14 Distribution invites dealers and exhibitors to join them for some networking festivities.
As the presenting partner of the AIMExpo Industry Party, Turn 14 Distribution invites dealers and exhibitors to join them for some networking festivities.
