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News

12/19/2025

“We’re thrilled to be back at AIMExpo, especially with the show this year in Southern California,” notes David Zemla, USA Country Manager for SW-MOTECH.

It is with truly heavy hearts and profound sadness that we share some very difficult news. After 19 incredible years of serving the riding community, Hoosier Harley-Davidson of Elkhart, IN will be closing their doors permanently.

National Powersport Auctions, Booth #2005 at AIMExpo continues its matchmaking efforts to marry dealers with pre-owned inventory.

12/19/2025

Once and future Top 100 Dealer Bill Little is back in the saddle, both as a dealer and a racer.

12/19/2025

In a EUR 40 million deal, Swedish helmet safety specialist Mips AB has signed a binding, conditional agreement to acquire 100% of the shares in Koroyd.

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Shifting Gears

12/19/2025

Changing of the guard at BRP. “We are unveiling who will lead BRP into a new chapter: Denis Le Vot will become President and Chief Executive Officer, effective February 1st, 2026, at which time José Boisjoli will retire.

After a 6-year stint with BRP (most recently as Dealer Development Manager for the OEM), industry veteran Rob Oliva is back with LeMans Corp. becoming the new National Sales Manager, effective December 15, 2025.

Just in time for the impending AIMExpo trade show, Keeway America is staffing up.

Zero Motorcycles has announced a major leadership transition.

12/05/2025

While the bombshell dropped that Sullivans had sold to LeMans Corp. and the rockets’ red glare announced Joe Rocket was reuniting with its Canadian roots, Parts Unlimited continued its hiring spree.

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Recent Issues

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Videos

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TMI ROLLS OUT RZR FOR S4 When is TMI not enough? When it is referencing too much information for TMI's RZR Roll-Out at the 2025 Sand Sports Super Show! The interior experts have gone outside the box to greatly expand their full range of Polaris RZR offerings, including suspension-seats, door panel stash bags and more... Much more! In addition to the trim and interior components they have produced for decades, TMI Products has pushed into the exterior hard parts segments including door kits, bumpers/pushbars, rock sliders and more. However, it was the debut of TMI's SS2 Suspension Seat that stole the show during the annual Sand Sports Super Show. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/tmi-rolls-out-rzr-for-s4/

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PACK YOUR BAGGERS FOR ANAHEIM As they did at NVP, Drag Specialties is roaring into AIMExpo with its popular Bagger Racing League Build-Off. LeMans Corporation, — parent company of Parts Unlimited and Drag Specialties — returns to AIMExpo 2026 as both an exhibitor and exclusive coffee sponsor. Timed to coincide with the opening weekend of Monster Energy AMA Supercross at nearby Angel Stadium, the event promises an action-packed atmosphere for powersports enthusiasts and industry professionals alike. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/pack-your-baggers-for-anaheim/

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AUSSIE, AUSSIE, AUSSIE! Fair dinkum! Australian-made Barkbusters have earned a reputation for being tough enough for the outback. But now they are broadening their reach to BMW Motorrad USA riders around the globe. Introducing the new kit with LED sequential indicators. Designed specifically for the BMW R 1300 GS/GSA (’24+) with Amber Lights in the OEM Handguards. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/aussie-aussie-aussie-2/

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BRL BATTLE OF THE BAGGERS COMING AT YOU! “The countdown to 2026 starts now,” announced BRL impresario Rob Buydos. “Drag Specialties Bagger Racing League Battle of the Baggers presented by Memphis Shades is locked in for 2026.” To help kick things off, BRL will be doing its own Bagger Build Off at AIMExpo. That’s right, the same onsite build dealers experienced at NVP will be at AIMExpo. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/pack-your-baggers-for-anaheim/

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Dealer News: Not out of the woods just yet, sad news from Hoosier Harley-Davidson

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And so it begins! The 2OG Racing sizzle reel is live:

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DATA BREACH WEBINAR FOR DEALERS: Webinar Coming December 18th, 4 p.m. EST You can pay attention now… or pay a lot more later! Data security incidents create uncertainty, especially when they impact systems dealers rely on every day. In this timely National Powersports Dealer Association webinar, industry experts break down what the recent 700Credit data breach means for powersports dealers and what actions you should be taking now. Ken Hill, Managing Director, 700Credit and Matthew Vatter, MSS, MSST, Chief Compliance Officer, Accelerate2Compliancewill provide clear, factual insight into the situation, including what is known, what is still being evaluated, and how dealers can protect their businesses moving forward. Moderated by Howard Latham, Chief Operations Officer, Acelerate2Compliance, this session is designed to cut through speculation and focus on practical next steps. You will learn: • What happened in the 700Credit data breach and the current status • What information may be impacted and how dealers could be affected • Immediate steps dealers should take to reduce risk and ensure compliance • How to communicate internally and with partners following a security event • What to watch for next as the situation continues to evolve This session is essential for dealer principals, general managers, and anyone responsible for operations, compliance, or customer data. REGISTER HERE: https://us02web.zoom.us/webinar/register/WN_1RZk7GUhQimI2tDddd-19Q#/registration

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In Case You Missed It

11/19/2025

After successfully launching its “Leopard Americas” TT Revo top of the line lid in July, KYT Americas is looking to expand north of the border.

Honda is investing $9.658 million to modernize its North Carolina Manufacturing (NCM) plant.

On Veteran’s Day Harley-Davidson announced its Ride For Heroes results.

Led by J.P. Morgan Securities LLC, TD Securities (USA) LLC and Wells Fargo Securities, LLC — with Barclays Capital Inc. and U.S. Bancorp Investments, Inc. as co-dealer managers — Harley-Davidson Financial Services, Inc. announced the commencement of tender offers to purchase for cash any and all of the Medium-Term Notes issued by The Motor Company.

The SLR Honda team celebrated company founder Soichiro Honda’s 119th birthday in style bey totally dominating the Baja 1000.

11/17/2025
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