THE MOD SQUAD TAKES OVER
Expansion Through Consolidation
TOP 100 DEALERSHIP SOLD
Veracka Buys Bayside
WHERE POWERSPORTS MEETS THE AFTERMARKET
SEMA Invites Dealers To The Show
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News
In the old days Suzuki had a well-earned reputation for contesting — and winning — court cases involving “quads” since they were named in ATV cases even when they were not the manufacturer!
MotoAmerica kicked off its 2026 Season commemorating “50 Years Of Superbike Racing” by locking up a broadcast deal with V10 Entertainment to show Superbike races live on VICE TV.
Not a New Wave ear bug from Depeche Mode, but a tire balancing solution — Counteract dynamic balancing products are now available from Turn 14’s powersports portfolio of distributed products.
MotoAmerica commemorates “50 Years Of Superbike Racing” as the 2026 season kicks off at Michelin Raceway Road Atlanta this weekend.
American Honda has announced the launch of its “HRC Performance Shop” pilot program with three well known dealerships picked to provide proof of concept.
Shifting Gears
Shocking news from Zero Motorcycles: As the company celebrates its 20th anniversary, the European-based team welcomes Jarno Middelbosch as the new Senior Director of Global Marketing.
Heads up: Rob Wesson has joined the Mip’s team.
Heads up! Schuberth GmbH, the German-based premium motorcycle helmet manufacturer founded in 1922, has a new U.S. head.
Seasoned pro Erik Lothian is now calling on dealers in the Midwest for Keeway America — the exclusive U.S. distributor for Benda, Benelli and Keeway motorcycles and scooters.
Promoting from within, National Powersport Auctions is proud to announce the promotion of Brandon Perry to Vice President of Sales Operations.
#shiftinggears Shocking news from Zero Motorcycles: As the company celebrates its 20th anniversary, the European-based team welcomes Jarno Middelbosch as the new Senior Director of Global Marketing. “His passion and extensive experience as a rider, combined with his strong background in brand management and marketing strategy, will help elevate our brand to the level of awareness and recognition it deserves after 20 years in business,” claims CEO Pierre-Martin Bos. Middelbosch brings over two decades of global experience across motorcycles, EVs and premium brands, ranging from Ducati and Harley-Davidson to Lucid Motors. After 7 years with The Motor Company, he served as Head of Brand at Red Bull before moving into the electric vehicle sector as Director of Marketing & Communications for Lucid in Europe, where he helped launch the brand in the region. Most recently, Middelbosch was Director of Marketing Europe for Valvoline.
STARK SURGES “We set a plan, we exceeded it, and we did it profitably,” exclaims Stark Future founder Anton Wass. The Barcelona-based EV OEM posted its strongest financials of its first three years as Q1 2026 revenue growth was up 212% year-on-year. This surge is equivalent to 3.12x growth, while delivering its first EBITDA-profitable period and outperforming its own internal budget. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/stark-surges/
DEMO DAYS UPDATE More than 1 million hands-on demos delivered since 2021. “This is not sit-in-a-parked-car demos. Not a rep walking someone through a spec sheet in a convention center,” explains Demo Days Festival founder BJ Birtwell. “This is real people on purpose-built outdoor courses, on motorcycles on open streets, on e-bikes on dedicated loops, on UTVs through dirt tracks…” Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/demo-days-update/
In Case You Missed It
Jet City Harley-Davidson — a 2025 Gold Service Award and Gold Bar & Shield Award winning dealership — is being rolled up along with Destination Harley-Davidson in Tacoma and operating under a new as yet undetermined name.
Shades of Willie Wonka! The Specialty Equipment Market Association (SEMA) is giving the powersports industry a golden ticket to join in the world’s biggest aftermarket event.
It is all about butts in seats, right? To support its dealer network, American Honda is ramping up its Ride Red Demo Days program for 2026
Following Stage 1’s waterlogged conditions, Stage 2 of Rally-Raid Portugal took the riders across the border into Spain.
Promoting from within: “I’m happy to share that I’ve been promoted to Senior Marketing Manager at Indian Motorcycle Company,” shares Nick Sudheimer on LinkedIn.
