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Garage Composites To Lead Evolution Education at AIMExpo
Third time’s a charm! After making a big splash at AIMExpo with youth product three years ago, Denago Powersports is set to debut something bigger in Anaheim.
Like Bridgestone (Booth #1011), Dunlop Motorcycle Tires (Booth #1403), Kawasaki (Booth #1659) and a host of leading powersports companies, AIMExpo is teaming up with Brandecation to up the industry’s game with an integrated training and incentive platform.
Motul has been a proud partner of the world’s most prestigious motorcycle championship, MotoGP for more than 15 years, so it makes sense they would renew the support of the series…
Shifting Gears
While the bombshell dropped that Sullivans had sold to LeMans Corp. and the rockets’ red glare announced Joe Rocket was reuniting with its Canadian roots, Parts Unlimited continued its hiring spree.
Prior to picking up Sullivans, Parts Unlimited added to its rep force. Tim Queen is now calling on dealers in the Central East Region covering southern Pennsylvania and West Virginia.
On the eve of AIMExpo, SSR Motorsports added an AMA Hall Of Famer to the roster.
Citing a need to restore confidence in the company, KYMCO USA, Inc. has brought in a couple familiar faces. Frank Yang stepped up as Interim CEO effective October 30, 2025, marking a renewed commitment to the brand’s future in the United States. Yang’s order of business was to bring back former KYMCO USA Vice President Joe Wofford — AKA “KYMCO Joe” — as the new Senior Vice President.
While Triumph was busy showing off more than 30 new models and updates to its motorcycle line-up at EICMA, they were busy bolstering the U.S. team.
MOTUL TO BACK MOTOGP THROUGH 2030 Motul has been a proud partner of the world’s most prestigious motorcycle championship, MotoGP for more than 15 years, so it makes sense they would renew the support of the series... This long-term collaboration aims to reinforce Motul’s global brand awareness and further strengthen its leading position in powersport. In addition to the series, Motul has also locked down title sponsorship of the Motul Japan Grand Prix and the Motul Valencia Grand Prix. To further demonstrate its unwavering commitment to motorsport, Motul announces the renewal of its partnership with the FIM Superbike World Championship for the next five years, reinforcing its global engagement with fans, teams, media and markets through key activations across the championship calendar. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/motul-to-back-motogp-through-2030/
ROCKET REUNITES In the aftermath of the bombshell that Sullivans had been sold, rockets went up! Joe Rocket Canada Inc. (JRC Inc.) announces acquisition of the US-based JOE ROCKET MOTORCYCLE APPAREL brand from Sullivans Inc., reuniting the full Joe Rocket brand for the first time in 20 years. The transaction consolidates all trademarks, product development, and global brand rights back under the control of the original team that built Joe Rocket into one of North America’s most successful motorcycle apparel brands. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/rocket-reunites/
#ShiftingGears Prior to picking up Sullivans, Parts Unlimited added to its rep force. Tim Queen is now calling on dealers in the Central East Region covering southern Pennsylvania and West Virginia. Queen comes to Parts Unlimited with several years of experience both on the dealer level as well as the aftermarket distribution sales level. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-parts-unlimited/
SAVE THE DATE! NVP RETURNS TO LOUISVILLE Heads up to all Drag Specialties and Parts Unlimited dealers! NVP rings in the new year by returning to Louisville January 24-26, 2026. Once again the Kentucky International Convention Center will be packed with more than 300 exhibitors, show specials and cool giveaways like a trip for two to the Motocross des Nations in Ernee, France. Note the show hours change, running from 9:30-5 on Saturday and 9-1:30 on Sunday. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/save-the-date-nvp-returns-to-louisville/
Honda Motorcycles & ATVs is investing $9.658 million to modernize its North Carolina Manufacturing (NCM) plant. The plan calls associates at the facility to build critical components for ATVs in-house, including fenders, side covers, toolbox covers and smaller items. Honda’s investment will add new equipment, create 18 new jobs, and provide learning and upskilling opportunities for associates over the next five years. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/honda-invests-in-u-s-manufacturing-facility/
In Case You Missed It
Becoming a Bobcat dealer is not that tricky and it can be a real treat.
The 2026 TMDA Annual Conference is officially open for registration as of October 31!
Just in time for SEMA, CruzTOOLS accessory tool kits have been added to Turn 14 Distribution’s expanding powersports line card.
Dealers heading to AIMExpo will be among the first to experience Bridgestone’s premium sports motorcycle tire — the BATTLAX RACING STREET RS12 rolls out in January 2026 for North American markets.
Anchors aweigh! With BRP shifting its model mix in 2025 and divesting the Manitou and Alumacraft lines, former Marine Division president Jeff Proctor has a new berth.
