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CEO Mike Kennedy Says “Dealers First”
INDIAN WRECKING CREW
Races Into Daytona
INDIAN MAKES RESERVATIONS
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Jet City Harley-Davidson — a 2025 Gold Service Award and Gold Bar & Shield Award winning dealership — is being rolled up along with Destination Harley-Davidson in Tacoma and operating under a new as yet undetermined name.
Shades of Willie Wonka! The Specialty Equipment Market Association (SEMA) is giving the powersports industry a golden ticket to join in the world’s biggest aftermarket event.
It is all about butts in seats, right? To support its dealer network, American Honda is ramping up its Ride Red Demo Days program for 2026
Following Stage 1’s waterlogged conditions, Stage 2 of Rally-Raid Portugal took the riders across the border into Spain.
Promoting from within: “I’m happy to share that I’ve been promoted to Senior Marketing Manager at Indian Motorcycle Company,” shares Nick Sudheimer on LinkedIn.
Shifting Gears
Promoting from within: “I’m happy to share that I’ve been promoted to Senior Marketing Manager at Indian Motorcycle Company,” shares Nick Sudheimer on LinkedIn.
Crescit Eundo — which is Latin for “It Grows as It Goes” — is the state motto for New Mexico. It is also the perfect description for Austin Ginn and his new role with Parts Unlimited.
Time to get social: Central Powersports Distribution welcomes Erik Hoagenson to the party.
Motorcycle Industry Council members have elected Zach Parham, President and CEO of Comoto Holdings, to the MIC Board of Directors.
Promoting from within, National Powersport Auctions names Mark Piccolo as General Operations Manager of its Philadelphia facility
#goodonya Daniel Sanders! Chucky has won Rally-Raid Portugal leading from start to finish. Having had just two months to heal up and recover following this year’s Dakar Rally, where he completed the event with an injured shoulder, Sanders came out swinging in Portugal, topping the opening three-kilometer Prologue by a single second and never looking back! "It feels great to return to winning form after the injury at Dakar... Delivering this result here at Rally-Raid Portugal was important, not just for my confidence, but for the whole team," said Sanders from the top of the podium. "Although I was able to complete the Dakar, we lost a fair few points, so to get things back on track here, gives us a big boost as we fight for back-to-back championships, which is the ultimate goal this season.”
RIDE RED DEMO DAYS RAMPS UP It is all about butts in seats, right? To support its dealer network, American Honda Motorcycles & ATVs is ramping up its Ride Red Demo Days program for 2026. The nationwide initiative brings a dedicated Honda demo fleet to Honda powersports dealerships, giving customers easy, close-to-home opportunities to test ride a wide range of two-wheel on-road models. Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/ride-red-demo-days-ramps-up/
No brakes! While his wingman Ricky Brabec watched his World Rally-Raid Championship Portugal hopes sink, Skyler Howes 10 made a splash as the Top American. He slid past Brabec yesterday when the bike sank and blasted through the slick sections of Stage 4. However Howes had his hand full, losing his front brake just a few kilomeers into the Stage. Battling slippery terrain and multiple crashes, he pushed through to finish 6th, just under 13 minutes behind teammate Tosha Schareina Stage winning time and remains 6th overall heading into the final Stage. "I really didn’t have a good day," Howes admits. "I ended up losing my front brake 6 km into the Stage, so I was really just trying to ride as smoothly as I could and hit my marks... but then had a couple of crashes, so it just took the wind out of my sails. It was a really long day, super difficult with the greasy, slimy, slippery tracks, big giant mud holes." Definitely not the high desert he is used to! "Man, it was a really tough, long day for me. I got my butt kicked, had a couple of big crashes. I’m happy to make it through this one, but I’m really happy it’s over!"
"We’ve been battling rain and muddy conditions all the time, but today was probably the slimiest, greasiest mud out of the whole Rally so far and it made it really tricky to find the rhythm," said a soaked Ricky Brabec back in the bivouac after Stage 4 of the World Rally-Raid Championship in Portugal. "I struggled all day to find the rhythm and the pace that I’ve had the past couple of days. Everything was off for me today, my braking points, my throttle control, my mind and it was a big struggle." Of course sinking his bike completely yesterday sucked too. "After yesterday’s incident I knew I was kind of, not out of the race, but out of trying to to fight for the fourth or fifth place that I had, so today was just a kind of making it to the finish line." And just when things could get worse, the 2X Dakar Rally winner had another get off. "I had a crash again today, doing nothing. It was a slow crash, but I slid into a concrete pillar and knew I had to pick myself back up and told myself that I’m over it and hitting the ground this week.
In Case You Missed It
The Supreme Court weighed in on tariffs today, ruling 6-3 against President Trump’s use of IEEPA tariffs.
Boswell’s Harley-Davidson, a cornerstone of the Tennessee motorcycle community for 75 years, is transferring its three Nashville-area dealerships — Ring of Fire Harley-Davidson, Honky-Tonk Harley-Davidson and Music City Harley-Davidson — to M.C.H.D. Partners, L.L.C., an affiliate of the Moonshine Horsepower Group.
Just in time for the spring thaw, HJC has the new C50 off-road lid. According to the design brief, “this helmet is designed to deliver confidence, comfort and performance for adventurous riders
ZERO BOASTS RECORD YEAR
After a career that spanned 16 years at Arctic Cat (and 2 subsequent years with Textron), industry veteran Michael Morris is back in the saddle.
