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Michael Maledon, President Elway Powersports

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05/01/2026

The American Motorcyclist Association reminds motorists to be aware of motorcyclists on the open road as riding season kicks off this Motorcycle Awareness Month.

Bipartisan Bicameral Resolution To Raise Awareness for Motorcycle Safety

Heads up! Scorpion helmets are changing distributors.

Building on its ongoing support of the global riding community, Can-Am rolled out its “3 Wheel Collective” on International Female Ride Day (IFRD), an initiative that unites women riders from around the world every first Saturday of May through a shared passion for the open road.

Promoting from within, National Powersport Auctions (NPA) has elevated long-time team player Brad Maxon to Regional Operations Manager.

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Shifting Gears

05/01/2026

Promoting from within, National Powersport Auctions (NPA) has elevated long-time team player Brad Maxon to Regional Operations Manager.

LaCheryl E. Jones, a leader in motorcycle safety policy and rider education, has joined the Motorcycle Safety Foundation as Director of Curriculum & Training Strategy.

“We are excited to announce a new addition to the Segway Powersports team,” says Marketing Director Gabriel Cruz.

#ShiftingGears as Courtney Bernhard leaves Performance Brokerage Services for a new role with Garage Composites.

Shocking news from Zero Motorcycles: As the company celebrates its 20th anniversary, the European-based team welcomes Jarno Middelbosch as the new Senior Director of Global Marketing.

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Michael Maledon covers the difference between car guys and powerposrts people in the May issue. Cut to the chase here: https://dealernews.com/Home/post/issue/may-2026/

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Celebrating International Female Ride Day!

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AMA Motorcycle Hall of Fame is on board with International Female Ride Day

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MOTORCYCLES ROAR ON CAPITOL HILL On Wednesday, the Congressional Motorcycle Caucus leaders, Congressmen Rep Tim Walberg (R-MI), Donald Norcross (D-NJ), Rep. Troy Balderson (R-OH), and Derrick Van Orden (R-WI), introduced a bipartisan resolution to commemorate May as Motorcycle Safety Awareness Month. Senator John Curtis (R-UT), Senator Joni Ernst (R-IA), Angus King (I-ME) and Senator Gary Peters (D-MI) introduced a companion resolution in the Senate. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/motorcycles-roar-on-capitol-hill/

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MAYDAY! IT IS MOTORCYCLE MONTH The American Motorcyclist Association reminds motorists to be aware of motorcyclists on the open road as riding season kicks off this Motorcycle Awareness Month. “Each year, Motorcycle Awareness Month signals the unofficial start of riding season in the United States,” says AMA President and CEO Rob Dingman. “It serves as the perfect opportunity to remind motorists to be vigilant and respect riders on our roads and highways.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/mayday-it-is-motorcycle-month/

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CAN-AM COLLECTIVE COINCIDES WITH IFRD Building on its ongoing support of the global riding community, Can-Am 3-Wheel rolled out its “3 Wheel Collective” on International Female Ride Day (IFRD), an initiative that unites women riders from around the world every first Saturday of May through a shared passion for the open road. Founded 20 years ago by long-time rider and Can-Am supporter Vicki Gray, IFRD continues to serve as a powerful way to connect women riders of all backgrounds and experience levels, fostering a strong sense of community while encouraging more women to ride together, both locally and globally. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/can-am-collective-coincides-with-ifrd/

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In Case You Missed It

04/01/2026

Shakespeare said “all the world’s a stage and all the men and women merely players; They have their exits and their entrances…” Certainly the motorcycle worlds’ biggest stage was deep in the heart of Texas as MotoGP took over Circuit of The Americas this past weekend and it was a passion play of epic proportions.

Tariffs, fuel prices, land closures, pick your pain point, here is your chance to discuss the issues directly with your elected officials.

Billed as “A first-of-its-kind Grand Prix and Superbike-style motorcycle racing series” World Moto Clash is set to pay-out the highest single-race first-place prize of $1,000,000!

Due to the rising interest in Indian motorcycles, HardDrive American V-Twin Products has created a product specific catalog for the new Indian.

Charles in charge — this is no TV sitcom but serious business as HISUN Motors USA has announced that Charles Kim has assumed the additional role of Chief Marketing Officer, effective March 10, 2026.

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