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Against the backdrop of Washougal, FLY Racing launched the 2027 line. Senior Media & Communications Manager Jason Thomas explained to the moto media in the pits that, “This is a reset… A return to what matters most and a renewed commitment to why we ride: Performance. Protection. Passion.”
Speaking of Washougal, former Miss Supercross and wife of a Navy SEAL, Dianna Dahlgren Bates is Grand Marshal for this weekend’s 45th running of the FLY Racing Washougal National Presented by Peterson CAT.
They say ignorance is bliss, but when contemporary customers are better informed than your staff, ignorance is a quick ticket to early retirement.
Can you hear me now? “This isn’t a product launch,” explains Hayley Hollen, Head of Brand & Customer Marketing at LeadVenture — parent company to Dealer Spike.
Ducati UK, Ireland, Sweden and Norway boss Fabrizio Cazzoli has been promoted to Global Sales & After Sales Director and concurrently appointed to the company’s Board.
Shifting Gears
Ducati UK, Ireland, Sweden and Norway boss Fabrizio Cazzoli has been promoted to Global Sales & After Sales Director and concurrently appointed to the company’s Board.
Shooting Starr! “I am very happy and excited to announce that I have officially joined Yamaha Motor Finance Corporation (YMFC), as Director of Global Communications,” announces industry icon Bob Starr.
Just in time for SEMA’s Powersport Pavilion roll out, Turn 14 Distribution is expanding its powersports outreach with the addition of Garrett Comer, Outside Territory Manager for the key Arizona and California territories.
Arctic Cat adds long-time BRP regional sales director Avi Laub to head sales.
Following a distinguished career spanning nearly 30 years with the company, Mike Ballweber, president of Doosan Bobcat North America, Inc., is stepping down effective July 31.
MOTO INDUSTRY SALUTES THE MILITARY AT WASHOUGAL Former Miss Supercross and wife of a Navy SEAL, Dianna Dahlgren Bates is Grand Marshal for this weekend's 45th running of the FLY Racing Global Washougal National Presented by Peterson CAT. The Pro Motocross Championship salutes the men and women of the Armed Forces with the annual “Military Appreciation Race” in honor of our military veterans and active duty members. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/moto-industry-salutes-the-military-at-washougal/
FLY RACING 2027… AND BEYOND Against the backdrop of Washougal, FLY Racing Global launched the 2027 line. Senior Media & Communications Manager Jason Thomas explained to the moto media in the pits that, “This is a reset… A return to what matters most and a renewed commitment to why we ride: Performance. Protection. Passion.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/fly-racing-2027-and-beyond/
#DEALER NEWS: STURGIS HARLEY SEEKS TO BREAK SALES RECORD Coals to Newcastle used to be the expression of overkill, however Sonic, one of the nation’s largest automotive and powersports retailers, is bringing more than 1,200 motorcycles to sell during the 86th Sturgis Motorcycle Rally! Sturgis Harley-Davidson and Black Hills Harley-Davidson will have monumental selections of new and used Harley-Davidsons in the Black Hills for the Rally taking place August 7–16, 2026. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-sturgis-harley-seeks-to-break-sales-record/
HONORING AMERICA Limited-Edition America 250 Motorcycles & Collector Merchandise Coming To Sturgis In addition to “arrive and ride” sales, Sonic is seeking to expand its exclusive merch and motorcycles. To commemorate America’s 250th anniversary, Sturgis Harley-Davidson and @Sonic Powersports have rolled out the “250 Years of Freedom” collection, highlighted by a limited series of 26 custom Harley-Davidson motorcycles available through Sonic Powersports. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/honoring-america/
RUN WHAT YA BRUNG TO STURGIS! The BAKER Drags Are Back for 2026! Bert Baker is bringing back the legendary run what ya brung drag races to Sturgis Motorcycle Rally. “You may have heard the exciting news about Thunder Road Raceway — formerly Sturgis Dragway — running again, and we are thrilled to officially announce that we are back at the strip for 2026. “Mark your calendars: Wednesday, August 12, 2026, from 5:00 PM to 11:00 PM. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/run-what-ya-brung-to-sturgis/
In Case You Missed It
Kicking off this weekend, Demo Days Festival is the largest outdoor vehicle demo festival in North America.
Bill Glodich Honda celebrated its 80th anniversary with an open house event on June 27th, but today was a red letter day for the Frankfort, Illinois dealership.
Remember when TV newscasts always teased viewers with dramatic “Film at 11:00” hype? Keanu Reeves, Gard Hollinger, and ARCH Racing are going old school and bringing back headline teasers for their new Super Hooligan programs.
To highlight the return of ATVs to the world’s most iconic hard enduro event for the first time in eight years, Segway Powersports made history at the legendary Red Bull Erzbergrodeo.
The draft is over and Dealers in Miami have a new play caller joining the LeMans team.
