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News

11/04/2026

SEMA kicked off the inaugural Motorcycle & Powersports Council to conclude day one of The SEMA Show. Powersports is on a fast track to work collaboratively with motorsports.

“The SEMA Show New Product Awards celebrate the ingenuity driving the automotive aftermarket forward,” said SEMA CEO Mike Spagnola.

The Specialty Equipment Market Association (SEMA) announced the Top 40 builders in the 2026 SEMA Battle of the Builders Presented by Mothers competition and the Top 3 builders in the inaugural SEMA Battle of the Builders: Bike Builder Shootout.

Concurrent with the excitement from The SEMA Show in Las Vegas, the world’s oldest and largest motorcycle show returned to Milan for EICMA 2026.

11/04/2026

The American Motorcyclist Association (AMA) added to its Government Relations Department (GRD) by hiring government affairs professional Michael Tran as its Eastern States Representative.



11/04/2026
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Shifting Gears

10/28/2026

On Monday, October 26, LiveWire disclosed that CEO Karim Donnez had resigned, effective October 21. This set off a chain of events culminating in a “Special Restructuring Committee” being established and the appointment of a “Chief Restructuring Officer” effective immediately.

Powersports Brand Development pro Chrystal Banz continues her career charge! “Proud to announce that I’ve joined a team of industry movers and shakers at Bonnell.”

“I’m proud to share that I’ve been named President of NiteRider,” says industry veteran Drew Engelmann.

Here comes the judge? Gayle Littleton is now Chief Legal officer for Harley-Davidson.

Indian Motorcycle has a new chief! Angela Stewart has been promoted to Director, North American Sales & Market Development.

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The SEMA Show RPM Council kick off faces in the crowd. #sema2026 #SEMAPower

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#Dealernews Live day 1 at the SEMA Show in the books - here is a look at who was in the hot seat. Catch the interviews on our YouTube Channel. #SEMAPower #sema2026 https://www.youtube.com/live/4SQeEziiO90?si=nVaSSUB6-MdgWHl_

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Shifting Gears at Harley-Davidson according Milwaukee Business Journal

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Harley-Davidson’s CEO Artie Starrs in the hot seat for #Dealernews Live at The SEMA Show. #harleydavidson #sema2026

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Team NPDA covering SEMA Show … let’s go!! #RODE2SEMA #SEMA2026

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#GuessWhere #Dealernews is?

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ALL ROADS LEAD TO SEMA AT TURN 14 Two wheels or four, all roads lead to Las Vegas for Turn 14 Distribution. The distribution giant returns to Las Vegas with two giveaway builds — a Yamaha Motor USA YZ250F and a supercharged Ford F-150 — and a full agenda of dealer networking events and industry activations bringing together motorsports and powersports dealers, manufacturers, and industry partners. #RODE2SEMA #SEMA2026 Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/all-roads-lead-to-sema-at-turn-14/

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In Case You Missed It

10/02/2026

Extra, Extra! Read all about it. “The Frankfurter Allgemeine Zeitung turned the spotlight on KTM AG – and found a company back in motion,” said Gottfried Neumeister, CEO & Chairman of the Executive Board of KTM AG | CEO of Bajaj Mobility AG.

As part of its “evolution” for racing, Harley-Davidson is packing its bags and moving from MotoAmerica to MotoGP, IRTA and FIM. Moving forward, The Motor Company will support the FIM Harley-Davidson Bagger World Cup as the company’s premier racing platform.

Following Harley-Davidson’s announcement that it will conclude its factory racing participation and official team support in the Mission King Of The Baggers Championship after the 2026 season, MotoAmerica issued the following statement:

Turn 14 Distribution will be in the eye of the storm when the aftermarket performance parts wholesale distributor blows into the UTV Takeover set for Hurricane, UT at the Sand Hollow State Park, October 20-25, 2026.

Continuing its charge as a leading American manufacturer of powersports batteries, Yuasa Battery, Inc. has appointed Thomas Charno as Vice President of Sales & Marketing.

10/02/2026
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