THE MOD SQUAD TAKES OVER
Expansion Through Consolidation
TOP 100 DEALERSHIP SOLD
Veracka Buys Bayside
WHERE POWERSPORTS MEETS THE AFTERMARKET
SEMA Invites Dealers To The Show
News By Category
News
After the Hardwire and Rewire programs, The Motor Company is getting back in the saddle and focus on the RIDE.
Duc season begins today! Ducati is taking over every dealership in North America this April 10-12… Well, at least the participating franchised dealers celebrating the opening of Duc Season.
In celebration of its 100-year history, a commemorative Ducati postage stamp has been issued.
Distribution giant Turn 14 will be turning heads at the 2026 UTV Takeover events as a Title Sponsor, with additional designation as an “Elite Sponsor” of the Coos Bay (June 16-21) and Sand Hollow (October 20-25) events.
Heads up! Schuberth GmbH, the German-based premium motorcycle helmet manufacturer founded in 1922, has a new U.S. head.
Shifting Gears
Heads up! Schuberth GmbH, the German-based premium motorcycle helmet manufacturer founded in 1922, has a new U.S. head.
Seasoned pro Erik Lothian is now calling on dealers in the Midwest for Keeway America — the exclusive U.S. distributor for Benda, Benelli and Keeway motorcycles and scooters.
Promoting from within, National Powersport Auctions is proud to announce the promotion of Brandon Perry to Vice President of Sales Operations.
Charles in charge — this is no TV sitcom but serious business as HISUN Motors USA has announced that Charles Kim has assumed the additional role of Chief Marketing Officer, effective March 10, 2026.
Promoting from within: industry veteran Zegin Braun steps up as Vice President of Sales for HISUN Motors USA.
Marine Retailers Association of the Americas (MRAA) president Matt Gruhn joins #OneGang host Sergey Tokman at Cycles Worldwide to share his vision of the dealership of the future. FYI Matt moderated the meeting of dealers deep in the heart of Texas that led to the creation of National Powersports Dealer Association 5 years ago:
#shiftinggears at SCHUBERTH Helmets. The German-based premium motorcycle helmet manufacturer founded in 1922, has a new U.S. head. Christopher Bogue has been appointed President North America, signaling a renewed push to expand the brand’s presence across the U.S. and Canadian motorcycle markets. Bogue brings decades of experience in head protection and the powersports industry, including global leadership roles with Revelyst brands Bell Helmets and Giro Sport Design. His background spans product sales, marketing and dealer channel expansion across the helmet and protective equipment sectors. “Schuberth helmets are hand made in their own facilities in Germany and Italy, using production standards that are unmatched in the industry,” Bogue said. “The helmets are the lightest weight, quietest and most comfortable to wear for touring and adventure riders. Our new sales organization and the elevated dealer support will ensure that more riders across North America have access to the brand.” In his new role, Bogue will oversee all North American operations including sales, marketing, dealer development and distribution.
Heads up: Industry pro Rob Wesson has joined the Mips team. “Life has a funny way of coming full circle… I vividly remember my early days as the Engineering Manager at Giro Sport Design performing some of the first tests on Mips’ technology. We saw a real and meaningful reduction in the rotational motion of the head and recommended we become an early adopter. After rewarding chapters in engineering and executive leadership at major helmet brands, I’m thrilled to share that I’ll be partnering with the Mips’ team as their new U.S. Senior Business Developer.” He adds, “Seeing that innovation continue to evolve and become the gold standard for rotational energy management has been incredible.” Mips’ mission to reduce head injuries and save lives is one Wesson has championed from the brand side for years. “Now, I’m excited to work across the industry to integrate this life-saving technology into the next generation of helmets. Grateful for Jonas Söderqvist and Max Strandwitz for this opportunity.”
RIDE: HARLEY-DAVIDSON BACK IN THE SADDLE AGAIN? After the Hardwire and Rewire programs, The Motor Company is getting back in the saddle and focus on the RIDE. “I’m thrilled to launch the RIDE platform as a full reset of the brand ahead of our company strategy rollout in May. It celebrates the fun and joy people experience riding the world’s greatest motorcycle, a Harley-Davidson,” claimed Artie Starrs, President and CEO, Harley-Davidson. With the launch of RIDE, Harley-Davidson unveils a new visual identity, anchored by the return of the historic Harley-Davidson bar and shield logo; a nod to where it all began and a signal to the role heritage continues to play in shaping the future of Harley-Davidson. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/ride-harley-davidson-back-in-the-saddle-again/
DUCATI PUTS A STAMP 2026! In celebration of its 100-year history, a commemorative Ducati postage stamp has been issued. Dedicated to the history, vision and achievements that have made the Borgo Panigale-based manufacturer a global benchmark in the motorcycle industry. The official presentation took place on April 9th in the Sala degli Arazzi of Palazzo Piacentini, headquarters of the Ministry of Enterprises. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/ducati-puts-a-stamp-2026/
In Case You Missed It
Tariffs, fuel prices, land closures, pick your pain point, here is your chance to discuss the issues directly with your elected officials.
Turn 14 Distribution congratulates Avid Cycles of Georgia on winning the Turn 14 x Bilstein Can-Am Maverick X3.
“This isn’t goodbye; it’s about bringing more to our customers,” stated J&L Harley-Davidson in an announcement to its Glacial Lakes Family. “This move lets us focus our energy to deliver the best Harley experience possible.”
Time to get social: Central Powersports Distribution welcomes Erik Hoagenson to the party.
Refunds? SEMA and PRI are co-hosting a free webinar on March 19 that will examine the rapidly evolving situation surrounding refunds for tariffs collected by the U.S. government under the International Emergency Economic Powers Act (IEEPA).
