DENAGO GOES BIG!
UTV Unveiled At AIMExpo
HARLEY-DAVIDSON
Under New Management
SHOWTIME
AIMExpo 2026
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They say everything is bigger in Texas, especially the new facilities for KAYO USA!
Embattled Dainese S.p.A. announced it had received antitrust approval from the European Commission, and the HPS Investment Partners (“HPS”) and Arcmont Asset Management (“Arcmont”) bail-out can proceed.
Mason Simmons has signed on as Social Media Content Creator for Turn 14 Powersports, bringing real-world riding experience to the growing digital marketing team.
The word from the 35th year running of the Mecum Las Vegas motorcycle auction has been JACKPOT!
Shifting Gears
Mason Simmons has signed on as Social Media Content Creator for Turn 14 Powersports, bringing real-world riding experience to the growing digital marketing team.
All Balls Racing Group races into the new year with a new GM!
Latest LeMans Corp New Hire Goes Into Louisville For NVP
Going into the holidays, Parts Unlimited announced that David Hosford is the newest sales rep for the South Central Region based in Houston.
Yamaha Motor Finance Corporation, USA (YMFUS) rang in the new year with a new president.
POLARIS PULLS PLUG ON OSCEOLA OPS At the same time Polaris Inc. was posting its Q4 financials, news broke that it was closing the powertrain plant in Osceola, Wisconsin. A combination of cost-cutting measures — and the sale of Indian Motorcycle — will see a phased end of operations in Osceola beginning this summer and scheduled to be completed by the end of 2026. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/polaris-pulls-plug-on-osceola-ops/
POLARIS POSTS Q4 FINANCIALS Polaris Inc. (NYSE: PII) (the "Company") has released Q4 and full year 2025 results. For the fourth quarter, the Company reported worldwide sales of $1,922 million, up 9% compared to Q4 of 2024. North America sales of $1,623 million represented 84% of total company sales and increased 10% from $1,481 million in 2024. Operating expenses were $724 million in the fourth quarter of 2025 compared to $318 million in the fourth quarter of 2024 primarily due to charges associated with the Indian Motorcycle business held for sale, the majority of which were non-cash charges. Operating expenses as a percentage of sales were 37.7%. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/polaris-posts-q4-financials/
MECUM WINS BIG IN LAS VEGAS! The word from the 35th year running of the Mecum Auctions Las Vegas motorcycle auction has been JACKPOT! Returning to Las Vegas January 27-31 at the South Point Hotel, Casino & Spa, the auction features 2,000 motorcycles and offerings from more than 30 private collections, easily upholding its reputation as the world’s largest — and best — motorcycle auction. The event’s dedicated focus on collectible vehicles of the two-wheeled variety continues to make it a staple on the annual collector calendar. Our dealer friends standing along the auction lane have reported some record prices have been mixed with real bargains. Check out the winners from today's auction action:
#ShiftingGears All Balls Racing races into the new year with a new GM! A 25-year industry veteran, Kari Grogg steps into the role ready to guide the company into its next chapter of growth. “Kari’s leadership, industry insight, and relationship-driven approach make her the ideal person to lead All Balls Racing Group,” said Marketing Manager Matt Wilson. “Her passion for the powersports community and proven ability to deliver results align perfectly with our mission and our customers’ expectations.” As General Manager, Grogg will oversee day-to-day operations, sales strategy, and long-term growth initiatives, ensuring All Balls Racing Group continues to deliver the quality, reliability and service the industry depends on. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-all-balls-racing-group/
The National Powersports Dealer Association (NPDA) celebrates five years of bringing dealers together. To facilitate its mission to elevate dealers to be well prepared, sustainably profitable and exceed the expectations of a growing customer base, NPDA accelerated into the New Year with newly installed officers and an expanded Board of Directors. Vice Chair Jayson Davis was unanimously elected to serve as Chairman, succeeding Bob Kee (who in turn slots in as immediate past chair). Jay Goodart is the new Vice Chair and founding Board Member Kim Harrison retains her role as Secretary Treasurer for one more year before terming out. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/ringing-in-the-new-year-with-the-same-old-mission/
AIMExpo 2026 marked another defining moment for the powersports industry. OEMs, distributors, aftermarket manufacturers, service providers, dealers, and the media came together to do business, build relationships, and move the industry forward. From the show floor to education and networking, the energy was constant and the momentum unmistakable. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/aimexpo-2026-event-recap/
VALE BEN NIGHTHORSE CAMPBELL The American Motorcyclist Association offers its condolences to the friends and family of longtime senator and AMA Motorcycle Hall of Famer Ben Nighthorse Campbell, who passed away on Dec. 30, 2025, at 92 years old. A staunch advocate for motorcycling and motorcyclist rights at the national level, Campbell was one of the AMA’s greatest allies in Congress. As a longtime rider, Campbell was a passionate champion for motorcycling throughout his career. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/vale-ben-nighthorse-campbell/
In Case You Missed It
From his days as a journeyman pro motocrosser to serial entrepreneur, Eddie Cole has created some of the most memorable brands in the business!
Time to crank up the #WaybackWednesday machine! In a preview of what HRC Honda has planned for Dakar and the 2026 World Rally Championship, Monster Energy Honda HRC has released a Behind The Scenes video on YouTube, recapping the Rallye du Maroc 2025.
The Monster Energy Honda HRC Team is ready to ring in the new year at the 2026 Dakar Rally with two Top Americans.
Backed by Monster Energy, HRC is going into Dakar with a two rider Rally2 team representing the next generation of rally-raid talent: Preston Campbell (son of Baja legend Johnny Campbell) and promising up-and-comer from Portugal Martim Ventura.
As we head into the final weeks of 2025 and look ahead to a new year and a new AIMExpo, a longtime, legacy exhibitor reached out to wish me happy holidays and comment on how much he was looking forward to the show.
