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DEALER NEWS:

Sonic Boom Set For Sturgis Dealerships

DEADWOOD DROPS…

Harley Stock Rises

VALE

Godspeed Roger Marshall

 

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08/28/2026

“Today my Executive Board colleagues Gottfried Neumeister and Petra Preining presented the H1 and Q2 figures for KTM AG and Bajaj Mobility,” said KTM Chief Commercial Officer Stephan Reiff.

“Our dealers are at the heart of everything we do and we are committed to making it easier for them to do business with us. BRP Financial Services will provide financing solutions that support their sales growth, give them credit flexibility to close more deals, and strengthen their long-term customer relationships. The offering aims to make product ownership more accessible to consumers, while maintaining the premium brand experience they expect from BRP.” – David Baker, Vice-President and General Manager, Powersports North America at BRP.

Retail performance has traditionally been measured with monthly reports that require attention even though problems may have been happening for a full month before they are revealed.

The pros from Dover brought industry leaders and lenders together for some triage and a mash-up of what’s next.

08/25/2026

Six dealerships and Yamaha Motor Corp. are awarding more than $225,000 in second-quarter funding through the Yamaha Outdoor Access Initiative (Yamaha OAI).

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Shifting Gears

08/25/2026

American Motorcyclist Association (AMA) is “lawyering up” to better advocate on behalf of riders in the central states. Texas attorney Scott Jones joins the AMA’s Government Relations Department as Central States Representative.

Herohub has added industry hero Josh DeMoe to its leadership team as Director of Performance Groups & Strategic Partnerships.

New OEM Tewa Moto Inc. adds an old hand as powersports industry veteran Colin Preiser becomes Brand Director for North America.

08/14/2026

“After nearly 9 incredible years with Fox Racing, today marks the end of an unforgettable chapter in my career,” says veteran road warrior Ryan Osborne.

“Thank you Segway Powersports US, for the opportunity to join the team,” said an elated Kellen Kerbs.

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#ShiftingGears American Motorcyclist Association (AMA) is “lawyering up” to better advocate on behalf of riders in the central states. Texas attorney Scott Jones joins the AMA’s Government Relations Department as Central States Representative. Jones has long championed sustainable recreational access on public lands and is a founding member of several national organizations that advocate for off-road riding opportunities. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-ama/

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SUMMIT MEETING The pros from Dover brought industry leaders and lenders together for some triage and a mash-up of what’s next. National Powersport Auctions (NPA) recently welcomed more than 60 lenders, OEMs and partners to Carlsbad, California, for a two-day, oceanfront retreat focused on the ideas, relationships and strategies shaping the powersports and recreational vehicle markets. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/summit-meeting/

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SAVE THE DATE AMA Hall Of Fame Induction Ceremony Set For Sept. 10th The AMA Motorcycle Hall of Fame Induction Ceremony presented by Yamaha Motor USA Company is billed as the ultimate celebration of the motorcycling community. “The AMA Motorcycle Hall of Fame preserves the rich history of American motorcycling and celebrates all of the individuals and groups that have elevated our sport to where it is today,” states Yamaha Motorsports Marketing Director Steve Nessl. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/save-the-date-6/

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And so it begins:

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YAMAHA OUTDOOR ACCESS CONTINUES Six dealerships and Yamaha Motor USA are awarding more than $225,000 in second-quarter funding through the Yamaha Outdoors Access Initiative (Yamaha OAI). With the dealers on point the OAI grants support responsible access to outdoor and motorized recreation through youth education, trail stewardship, ride area safety improvements and enhanced access opportunities. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/yamaha-outdoor-access-continues/

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According to the latest Motorcycle Industry Jobs post, Moto Morini USA is hiring, including the gig:

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BONNELL BEGINS Holeshot at A1: Bonnell had a big roll out at AIMExpo but then backed off… until now. “There are milestones you can mark on a development schedule… And then there are the ones you feel,” says founder and CEO Matt Wauters. “For years, the Bonnell 805 RX has existed as drawings, prototypes, test bikes and a long list of things we knew we could make better.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/bonnell-begins/

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In Case You Missed It

07/24/2026

Against the backdrop of Washougal, FLY Racing launched the 2027 line. Senior Media & Communications Manager Jason Thomas explained to the moto media in the pits that, “This is a reset… A return to what matters most and a renewed commitment to why we ride: Performance. Protection. Passion.”

Speaking of Washougal, former Miss Supercross and wife of a Navy SEAL, Dianna Dahlgren Bates is Grand Marshal for this weekend’s 45th running of the FLY Racing Washougal National Presented by Peterson CAT.

They say ignorance is bliss, but when contemporary customers are better informed than your staff, ignorance is a quick ticket to early retirement.

Can you hear me now? “This isn’t a product launch,” explains Hayley Hollen, Head of Brand & Customer Marketing at LeadVenture — parent company to Dealer Spike.

Ducati UK, Ireland, Sweden and Norway boss Fabrizio Cazzoli has been promoted to Global Sales & After Sales Director and concurrently appointed to the company’s Board.

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