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AIMExpo 2026
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EICMA 82nd Edition
SAND SPORTS SUPER SHOW
De Facto UTV Trade Show
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News
Noting a renewed commitment to its Dealer Network, Harley-Davidson has announced a sweeping series of leadership and organizational changes.
Iconic Bay Area dealership Scuderia West is playing host to the global debut of Lost Coast BDR-X, a film documenting a new 550-mile coastal loop through one of Northern California’s most remote and stunning regions.
With 20 powersports dealerships in 11 states — as well as Marine and Custom Truck Centers nationwide — Adventure Lifestyle has increased its ability to deliver exceptional products and services to its customers by teaming up with fintech leader Octane.
As the presenting partner of the AIMExpo Industry Party, Turn 14 Distribution invites dealers and exhibitors to join them for some networking festivities.
As the presenting partner of the AIMExpo Industry Party, Turn 14 Distribution invites dealers and exhibitors to join them for some networking festivities.
Shifting Gears
While the bombshell dropped that Sullivans had sold to LeMans Corp. and the rockets’ red glare announced Joe Rocket was reuniting with its Canadian roots, Parts Unlimited continued its hiring spree.
Prior to picking up Sullivans, Parts Unlimited added to its rep force. Tim Queen is now calling on dealers in the Central East Region covering southern Pennsylvania and West Virginia.
On the eve of AIMExpo, SSR Motorsports added an AMA Hall Of Famer to the roster.
Citing a need to restore confidence in the company, KYMCO USA, Inc. has brought in a couple familiar faces. Frank Yang stepped up as Interim CEO effective October 30, 2025, marking a renewed commitment to the brand’s future in the United States. Yang’s order of business was to bring back former KYMCO USA Vice President Joe Wofford — AKA “KYMCO Joe” — as the new Senior Vice President.
#DEALER NEWS: SCUDERIA TO HOST LOST COAST BDR-X PREMIERE Iconic Bay Area dealership Scuderia is playing host to the global debut of Lost Coast BDR-X, a film documenting a new 550-mile coastal loop through one of Northern California’s most remote and stunning regions. Backcountry Discovery Routes (BDR) — the non-profit organization dedicated to creating and preserving off-pavement riding opportunities for the adventure motorcycling community — partnered with Aprilia and ADV aftermarket leaders like SW-MOTECH USA and Alpinestars to chronicle the ride. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-scuderia-to-host-lost-coast-bdr-x-premiere/
#SHIFTINGGEARS: NEW H-D LEADERSHIP TEAM Noting a renewed commitment to its Dealer Network, Harley-Davidson has announced a sweeping series of leadership and organizational changes. The shift is designed to strengthen the company's leadership, reinforce its dedication to its rider and dealer community, and deepen its commitment to Milwaukee as the heart of its business. "As we reimagine our future, we are returning to what makes #HarleyDavidson uniquely powerful," noted Artie Starrs, President and CEO, Harley-Davidson. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-new-h-d-leadership-team/
ZERO #SHIFTINGGEARS Zero Motorcycles has announced a major leadership transition. Industry veteran Pierre-Martin Bos has been appointed as the company’s new Chief Executive Officer, succeeding Sam Paschel, who steps into a “senior advisory” role on Zero’s board after eight transformative years at the helm. Bos joins Zero with more than two decades of international experience in the automotive industry. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/zero-shifting-gears/
ZERO ON THE MOVE Citing factors like “improved collaboration with key partners worldwide,” Zero Motorcycles is shifting its headquarters from Scotts Valley, CA to Amsterdam. “The European market is the primary driver of Zero's growth,” claimed the announcement just before Eicma. Noting that its new headquarters in The Netherlands “brings together global teams in a single, central hub at the heart of Zero's fastest-growing EV market.” Europe has become Zero's most important growth engine. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/zero-on-the-move/
In Case You Missed It
Getting a jump on its 80th anniversary Vespa celebrated on the world’s biggest stage, the 111th edition of EICMA.
While not exactly Cary Grant and Audrey Hepburn, a Roman Holiday is set for Vespa’s 80th anniversary.
National Powersport Auctions (NPA) kicked off its European expansion at EICMA.
Moto Morini returned to its roots at EICMA, unveiling its updated take on one of its more iconic models of the past: The Kanguro.
KLIM continues in its quest to redefine rider protection with the global debut of its “Rogue” integrated armor system at EICMA.
