GETTING THE HOLESHOT AT A1
AIMExpo Sets The Tone For 2026
DEEP IN THE HEART OF TEXAS
TMDA Convention Brings Dealers Together
HEADS UP!
Top Helmets From AIMExpo
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News
The Supreme Court weighed in on tariffs today, ruling 6-3 against President Trump’s use of IEEPA tariffs.
Boswell’s Harley-Davidson, a cornerstone of the Tennessee motorcycle community for 75 years, is transferring its three Nashville-area dealerships — Ring of Fire Harley-Davidson, Honky-Tonk Harley-Davidson and Music City Harley-Davidson — to M.C.H.D. Partners, L.L.C., an affiliate of the Moonshine Horsepower Group.
Just in time for the spring thaw, HJC has the new C50 off-road lid. According to the design brief, “this helmet is designed to deliver confidence, comfort and performance for adventurous riders
ZERO BOASTS RECORD YEAR
After a career that spanned 16 years at Arctic Cat (and 2 subsequent years with Textron), industry veteran Michael Morris is back in the saddle.
Shifting Gears
After a career that spanned 16 years at Arctic Cat (and 2 subsequent years with Textron), industry veteran Michael Morris is back in the saddle.
After her most recent stint with Segway, Caitlyn Williams has made the segue to the aftermarket side, signing on as Central Regional Sales Manager – Owned Brands for Turn 14 Powersports.
Straight from meeting with Artie Starrs at Motor Bike Europe and covering the Olympics in Milan, digital community builder @thatgirl_gogo is back in the saddle and ready to roar into Daytona for Bike Week.
Maxwell Materne, Co-Founder & CEO of Ownex dropped a bomb at AIMExpo: “I am no longer with Garage Composites.
Dealers in the Pacific Northwest may recognize National Powersport Auctions’ new Territory Sales Manager Randy Mullinix.
#ShiftingGears After a career that spanned 16 years at Arctic Cat Off Road (and 2 subsequent years with Textron), industry veteran Michael Morris is back in the saddle. Morris says he is excited to join the team at CFMOTO USA! “I am thrilled to share that I am starting a new position as Director, Service Operations at CFMOTO!” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-cfmoto/
ZERO BOASTS RECORD YEAR Despite EV mandates ending and moving operations to Europe, Zero Motorcycles says they delivered an 89% year-over-year increase in North American retail sales, in addition to 17% year-over-year increase in Europe and RoW retail sales. The growth is driven by sustained demand across core markets and the introduction of more accessible models with Zero’s new XB and XE. The company also notes the year ended with a bang in North America, posting 491% growth in December 2025 retail sales compared to the same period in 2024. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/x-marks-the-spot/
PRODUCT NEWS: HEADS UP FROM HJC Just in time for the spring thaw, HJC Helmets has the new C50 off-road lid. According to the design brief, “this helmet is designed to deliver confidence, comfort and performance for adventurous riders. The removable ventilation cover allows for easy cleaning after muddy or dusty rides, while improved goggle compatibility, expanded eye port and integrated eyeglass grooves provide improved visibility without compromising safety. There are even built-in Bluetooth speaker pockets for added convenience. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/product-news-heads-up-from-hjc/
#DEALER NEWS: “We’ve had an incredible 75-year ride, but it’s time to shift gears and pass the torch on Nashville’s Harley-Davidson legacy to the next keeper of the keys,” says legendary dealer Bubba Boswell. “I’m confident that Jamie Lima and his team will honor and build upon our family’s traditions of excellence. I’ll remain actively involved at Boswell's Country Roads Harley-Davidson in Cookeville, Tennessee, and the Boswell family will continue to be a vibrant part of the Nashville community.” Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-changing-of-the-guard-as-boswells-h-d-transfers-operations-to-moonshine-horsepower-group/
In Case You Missed It
AIMExpo 2026 marked another defining moment for the powersports industry.
On January 16, 2026, at 9:00 AM Central Time, a jury in the U.S. District Court for the Western District of Texas, Austin Division, delivered a unanimous verdict in favor of Surron in its patent infringement case against Talaria Technology (Chongqing) Co., Ltd. and Talaria Technology (Hong Kong) Co., Ltd.
In the wake of kicking off its year-long 125th anniversary celebration, Indian Motorcycle announced the 2026 Indian Chief Vintage – honoring its heritage by reimagining a timeless classic into a new icon for today’s riders.
The American Motorcyclist Association offers its condolences to the friends and family of longtime senator and AMA Motorcycle Hall of Famer Ben Nighthorse Campbell, who passed away on Dec. 30, 2025, at 92 years old.
Latest LeMans Corp New Hire Goes Into Louisville For NVP
