DEALER NEWS:
Sonic Boom Set For Sturgis Dealerships
DEADWOOD DROPS…
Harley Stock Rises
VALE
Godspeed Roger Marshall
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News
The balance of power continues to shift, literally as well as figuratively as Kawasaki is set to let the good times roll with the 2027 250-horsepower supercharged Teryx two-seat H2 and the revamped Ridge — on the same day as the Polaris dealer meeting and Yamaha’s news from Newnan.
The motorcycle news cycle will be dominated by headlines from Sturgis for the next fortnight, so we will give the holeshot to two women’s rides, both culminating at Pearl’s Jam at the Sturgis Museum.
Speaking of Sturgis, Turn 14 is the presenting sponsor of the Cycle Source Sturgis Bike Show as well as playing host at the American Flat Track Super TT VIP Tent.
Can’t move Mt. Rushmore, but you can be witness to the Class of 2026 receiving monumental recognition.
Shifting Gears
A seasoned pro Todd Hinrichs has made the rounds from Kuryakyn, Tucker Powersports, Baker Drivetrain — he even worked at a big Bobcat Dealership — but the last time Dealernews spoke to Todd was at AIMExpo about All Balls Racing Group.
Ducati UK, Ireland, Sweden and Norway boss Fabrizio Cazzoli has been promoted to Global Sales & After Sales Director and concurrently appointed to the company’s Board.
Shooting Starr! “I am very happy and excited to announce that I have officially joined Yamaha Motor Finance Corporation (YMFC), as Director of Global Communications,” announces industry icon Bob Starr.
Just in time for SEMA’s Powersport Pavilion roll out, Turn 14 Distribution is expanding its powersports outreach with the addition of Garrett Comer, Outside Territory Manager for the key Arizona and California territories.
Arctic Cat adds long-time BRP regional sales director Avi Laub to head sales.
YAMAHA POSTS PROFITS, CUTS U.S. UTV PRODUCTION: GLOBAL INITIATIVES HIT CLOSE TO HOME On August 4, 2026, Yamaha Motor USA, announced a revised Side-by-Side (SxS) product line strategy to enhance operating performance as well as facilitate increased market flexibility and expansion opportunities. “Market conditions dictate it is in the best interest of the business to adjust and find ways to optimally serve our customers, dealers, and the overall powersports community,” explained Dean Burnett, Yamaha Motorsports USA President. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/yamaha-posts-profits-cuts-u-s-utv-production/
#ShiftingGears A seasoned pro Todd Hinrichs has made the rounds from Kuryakyn, Tucker Powersports, Baker Drivetrain — he even worked at a big Bobcat Company Dealership — but the last time Dealernews spoke to Todd was at AIMExpo about All Balls Racing. Fast forward a few months and the industry pro is now Sales Manager at Evolution Powersports focusing on Dealer Development, Sales Leadership & Channel Growth. “Excited to share that I've joined Evolution Powersports as Sales Manager." Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/evolution-shifting-into-high-gear/
#ShiftingGears Promoting from within: Performance Brokerage Services is doubling up to keep their position as powersports #1 volume brokerage in North America. Juan C. Pardo moves up to Managing Partner. In his expanded role Pardo brings more than 15 years of mergers & acquisitions experience to helping powersports dealers navigate complex buy-sell transactions with clarity, integrity and a strong understanding of both buyer and seller priorities. Meanwhile, Morgan G. Ross moves up to Senior Associate at Performance Brokerage Services. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-performance-brokerage-services-promotes-a-pair/
TAKING IT TO THE STREETS OF STURGIS Honor the Ride. Build the Legacy... party in the streets! The Hall of Fame Social 2026 will spill into the streets of Sturgis Motorcycle Rally following the Hall of Fame Induction Breakfast with the return of the popular Hall of Fame Social at the Sturgis Motorcycle Museum & Hall of Fame. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/taking-it-to-the-streets-of-sturgis-2/
In Case You Missed It
When they are not too busy innovating suspension seats and other high end UTV solutions, our friends from TMI are focused on their old school roots of custom seats and interiors for everything from Baja Bugs to Hot Rods.
Nothing says July 4th in the moto world quite like RedBud! Saturday’s 53rd running of the 5.11 RedBud National will take place on America’s 250th Anniversary, July 4th for Round 22 of the 2026 Monster Energy SMX World Championship.
As our nation celebrates 250 years of freedom, all of us at Quiet Warrior Racing (QWR) are reminded just how fortunate we are to live in a country blessed with extraordinary public lands and the freedom to explore them.
Sammy Hagar had a problem driving 55, but BRP’s drive to 35 was a snap. Originally launched to celebrate Tread Lightly!’s 35th anniversary, the “Drive 35” campaign encourages riders and outdoor recreation enthusiasts to complete free online Responsible Rider Masterclass courses designed to educate users on how to minimize their impact and help protect trails, waterways and snow recreation areas for future generations.
Following a distinguished career spanning nearly 30 years with the company, Mike Ballweber, president of Doosan Bobcat North America, Inc., is stepping down effective July 31.
