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01/30/2026

That’s a wrap from the second Honda National Technician Contest.

They say everything is bigger in Texas, especially the new facilities for KAYO USA!

01/30/2026

Embattled Dainese S.p.A. announced it had received antitrust approval from the European Commission, and the HPS Investment Partners (“HPS”) and Arcmont Asset Management (“Arcmont”) bail-out can proceed.

Mason Simmons has signed on as Social Media Content Creator for Turn 14 Powersports, bringing real-world riding experience to the growing digital marketing team.

The word from the 35th year running of the Mecum Las Vegas motorcycle auction has been JACKPOT!

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Shifting Gears

01/30/2026

Mason Simmons has signed on as Social Media Content Creator for Turn 14 Powersports, bringing real-world riding experience to the growing digital marketing team.

All Balls Racing Group races into the new year with a new GM!

Latest LeMans Corp New Hire Goes Into Louisville For NVP

Going into the holidays, Parts Unlimited announced that David Hosford is the newest sales rep for the South Central Region based in Houston.

Yamaha Motor Finance Corporation, USA (YMFUS) rang in the new year with a new president.

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Leaving “Lost Wages” a little lighter in the wallet after the Mecum Auctions

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#ShiftingGears Mason Simmons has signed on as Social Media Content Creator for Turn 14 Powersports, bringing real-world riding experience to the growing digital marketing team. In this new role, Simmons will help shape and execute social media strategies across the Turn 14 Powersports portfolio, including leading brands like Answer Racing USA, BikeMaster USA, Biker's Choice Brand, Kuryakyn, ProTaper, QuadBoss, Speed & Strength and Twin Power. His prior experience in powersports marketing gives him a nuanced understanding of brand stewardship and audience engagement—making him uniquely equipped to click things up a gear coming out of Turn 14 when it comes to digital branding. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-mason-simmons-clicks-it-up-a-gear-at-turn-14-powersports/

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Dealer News from Martin Moto as Kevin rides off into the sunset:

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Fuel Cleveland on hiatus… go ride says Mikey Revolt

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DAINESE FINDS FUNDING, READY TO GO FULL SPEED Embattled Dainese S.p.A. announced it had received antitrust approval from the European Commission, and the HPS Investment Partners (“HPS”) and Arcmont Asset Management (“Arcmont”) bail-out can proceed. HPS and Arcmont have closed the transaction to acquire 100% of the shares and voting rights in Dainese through managed investment funds, as previously announced back in October 2025. As part of the transaction, HPS and Arcmont have also provided a combined €30,000,000 in new equity funding to the Dainese Group. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dainese-finds-funding-ready-to-go-full-speed/

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KAYO GOES BIG! They say everything is bigger in Texas, especially the new facilities for KAYO USA! To better service its burgeoning dealer network, KAYO is excited to announce the purchase of a new warehouse facility located in Garland, Texas. “We are currently in the process of transitioning operations from our existing Carrollton, Texas, location to this new facility,” notes Kayo’s tech support guru Anthony Fay. “We are expanding from 50,000 sq./ft. to more than 100,000 sq./ft. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/kayo-goes-big/

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HONDA TECHS HONORED That’s a wrap from the second Honda National Technician Contest. Honda Motorcycles & ATVs has honored the country's top Honda Powersports dealership technicians in a rigorous two-day competition. When the smoke cleared, the new national champs are Jacob Stifter representing Minnesota dealership Davis Motorsports of Delano in the Two-Wheel Division; and Trent Mattern of Mandan, North Dakota's Open Road Honda topped the Four-Wheel category. Held at the Honda Training Center in Alpharetta, Georgia, the annual event is organized to promote Honda's Powersports technical training programs, and ultimately to enhance customer satisfaction. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/honda-techs-honored/

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In Case You Missed It

01/02/2026

The industry leader in powersports remarketing, National Powersport Auctions, is all aboard for Anaheim.

Malcolm Stewart In For AIMExpo

Got your bags packed and your tickets booked for SoCal? There is one last check list item for AIMExpo 2026 — Download the official show app before you travel!

According to TheStreet, dealership group Motos America filed for Chapter 11 bankruptcy protection on December 31, 2025, in the District of Utah.

Top Americans Clear Dakar Scrutineering, Ready For Prologue

01/02/2026
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