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05/14/2026

In a script too improbable for Hollywood, Ken Roczen entered Rice-Eccles Stadium in Salt Lake City holding the championship points lead, with the red plate mounted to his Suzuki RM-Z450 heading into the final race of the 17-round series.

Kudos to the Blu Cru for recognizing Ken Roczen’s amazing achievement with a creative win ad in Cycle News.

05/14/2026

Can you hear me now? Former Cardo exec Jamie Cheek continues to climb the ladder at HISUN Motors USA.

The highly charged eBike scene in California finally reached a tipping point, resulting in retail giant Amazon halting sales in California.

To meet that growing need and support safe riding in communities across the country, PeopleForBikes and the Motorcycle Safety Foundation are offering free access to their interactive online eBike eCourse.

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Shifting Gears

05/14/2026

Can you hear me now? Former Cardo exec Jamie Cheek continues to climb the ladder at HISUN Motors USA.

Continuing its proven policy of promoting from within, National Powersport Auctions (NPA) elevates Tristen Poston to General Operations Manager of its Sacramento facility.

Head hunter hired: Specializing in talent searches for Powersports, Marine and RV companies, V20 Recruiting + Consulting has helped themselves to recruiting pro Louis Dodaro

05/08/2026

Promoting from within, National Powersport Auctions (NPA) has elevated long-time team player Brad Maxon to Regional Operations Manager.

LaCheryl E. Jones, a leader in motorcycle safety policy and rider education, has joined the Motorcycle Safety Foundation as Director of Curriculum & Training Strategy.

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#ShiftingGears Continuing its proven policy of promoting from within, National Powersport Auctions (NPA) elevates Tristen Poston to General Operations Manager of its Sacramento facility. Poston brings seven years of dedicated experience with NPA to his new role. Since joining the company, he has steadily advanced through the operations department, earning recognition for his leadership, work ethic and commitment to excellence. His deep understanding of day-to-day operations and team development has made him an asset to the organization. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-npa-promotes-poston/

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#DEALER NEWS As part of its continuing Dealer Spotlight series, Yamaha Motor USA Finance Corporation is highlighting the achievements of @Rocky Mountain Cycle Plaza (RMCP) in Colorado Springs, Colorado. This spotlight recognizes RMCP’s business turnaround and the strength of their long‑standing partnership. “A couple years ago, we were using other lenders aside from #Yamaha Finance,” said Courtney Hupe, RCMP’s Sales & Finance Director. “It wasn’t until I started to build my relationship with Yamaha Finance, when we started to realize all the support that Yamaha Finance was able to give us as a dealership and for our customers.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-yamaha-spotlight-shines-on-rocky-mountain-cycle-plaza/

What did Artie Starrs tell the Harley-Davidson faithful? Read all about it in the Milwaukee Business Journal

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ASSOCIATIONS RESPOND TO eBIKE CRISIS To meet that growing need and support safe riding in communities across the country, PeopleForBikes.org and the Motorcycle Safety Foundation are offering free access to their interactive online eBike eCourse. The course covers the basics of eBike ownership and rules of the road and includes practice drills designed to help riders build confidence and improve their skills. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/associations-respond-to-ebike-crisis/

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AMAZON ALLEGEDLY STOPS SALES OF eBIKES... The highly charged eBike scene in California finally reached a tipping point, resulting in retail giant Amazon.com halting sales in California. Amazon officially stated it plans to “stop selling certain high-speed electric bicycles in California after a string of high-profile incidents and a consumer alert that the state attorney general issued last month.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/amazon-allegedly-stops-sales-of-ebikes/

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#ShiftingGears LaCheryl E. Jones, a leader in motorcycle safety policy and rider education, has joined the Motorcycle Safety Foundation as Director of Curriculum & Training Strategy. At MSF, Jones will help guide curriculum development and oversight across training programs while supporting professional development, training integrity and standards-related work. She will also serve as a key representative for MSF with strategic partners on issues related to rider education, testing and licensing. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-msf/

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#ShiftingGears #Dealer News: After starting her powersports journey selling Parts & Apparel at Beverly Hills Ducati nearly a decade ago, Colleen Konowitz says, “I’m proud to share that I’ve joined the Rahal Ducati Indianapolis team!” After heading to Hollywood for the cosmetics industry, Konowitz is back in the saddle at the dealership level. The next leg of the journey kicks off now! Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-rahal-ducati/

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In Case You Missed It

04/09/2026

After the Hardwire and Rewire programs, The Motor Company is getting back in the saddle and focus on the RIDE.

Duc season begins today! Ducati is taking over every dealership in North America this April 10-12… Well, at least the participating franchised dealers celebrating the opening of Duc Season.

04/09/2026

In celebration of its 100-year history, a commemorative Ducati postage stamp has been issued.

Distribution giant Turn 14 will be turning heads at the 2026 UTV Takeover events as a Title Sponsor, with additional designation as an “Elite Sponsor” of the Coos Bay (June 16-21) and Sand Hollow (October 20-25) events.

Heads up! Schuberth GmbH, the German-based premium motorcycle helmet manufacturer founded in 1922, has a new U.S. head.

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