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WHERE POWERSPORTS MEETS THE AFTERMARKET

SEMA Invites Dealers To The Show

News

04/06/2026

The customer is always right? In direct response to requests from membership, the Specialty Equipment Market Association (SEMA) is inviting dealers to the world’s biggest aftermarket event.

On May 18-19, the powersports industry will convene in Washington, D.C., to meet directly with members of Congress to share how policies are impacting local businesses and their constituents.

The bicycle industry has survived a threat of tariffs of up to 50% on steel and aluminum products, according to PeopleForBikes.

KTM has been quietly refining its Freeride E moto for the past decade, but now they are sounding off about more power, greater range and improved charging times for the eMoto.

04/06/2026

Seasoned pro Erik Lothian is now calling on dealers in the Midwest for Keeway America — the exclusive U.S. distributor for Benda, Benelli and Keeway motorcycles and scooters.

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Shifting Gears

04/06/2026

Seasoned pro Erik Lothian is now calling on dealers in the Midwest for Keeway America — the exclusive U.S. distributor for Benda, Benelli and Keeway motorcycles and scooters.

Promoting from within, National Powersport Auctions is proud to announce the promotion of Brandon Perry to Vice President of Sales Operations.

Charles in charge — this is no TV sitcom but serious business as HISUN Motors USA has announced that Charles Kim has assumed the additional role of Chief Marketing Officer, effective March 10, 2026.

Promoting from within: industry veteran Zegin Braun steps up as Vice President of Sales for HISUN Motors USA.

KYMCO is putting a team of pros into the game just in time for March Madness. “I’m encouraged on many levels by the number of high caliber candidates that want to join in the rebuilding of KYMCO in the USA,” says returning powersports leader Joe Wofford who has re-signed with the team as Senior Vice President.

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Now that is a #HappyEaster at Hannum's West Chester Harley-Davidson

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eBike gangs #streettakeovers?

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Larsons Cycle, Inc #schoolofhardknocks lesson for the day:

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SEMA GETS SERIOUS ABOUT POWERSPORTS The customer is always right? In direct response to requests from membership, the Specialty Equipment Market Association (SEMA Association) is inviting dealers to the world’s biggest aftermarket event. A dedicated Powersports / SxS / Lifestyle section is set for November 3-6 in Las Vegas.” And did someone say demo rides? Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/sema-gets-serious-about-powersports/

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OEM UPDATE: KTM FREERIDE READY TO RACE? KTM has been quietly refining its Freeride E moto for the past decade, but now they are sounding off about more power, greater range and improved charging times for the eMoto. The company’s flagship expression of effortless, low maintenance fun is now “Ready To Race” courtesy of new a 29 kg MX50 Lithium-Ion battery providing 2-3 hours of typical Enduro-esque riding time. For 2027 KTM USA has pumped the peak power up to 19.2 kW from the inaudible, efficient, waterproof and dustproof motor. Torque has been boosted to 37 Nm. The output can be administered through three ride modes and three energy recouperation settings that help extend the range. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/oem-update-4/

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#GuessWhere Dealernews is today?

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Yamaha Motor USA is looking for an Advertising Lead according to the latest Motorcycle Industry Jobs post:

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In Case You Missed It

03/09/2026

“If you had asked me even on the grid, last week, two weeks ago, how I felt coming into the race, I just would have said I had zero chance,” said defending DAYTONA 200 Champ Josh Herrin.

Josh Herrin’s record-setting 4th consecutive DAYTONA 200 win was only half the history making weekend. Kayla Yaakov celebrated International Women’s Day by becoming the first female to make the podium at the DAYTONA 200.

With the 84th running of the Daytona 200 coinciding with Ducati’s 100th Anniversary, the brand from Borgo Panigale is stacking the deck in its favor.

03/05/2026

New math? By integrating D3O’s industry-leading, CE-certified armor into critical impact zones including shoulders, elbows, knees and hips, RST delivers enhanced shock absorption while maintaining the comfort and flexibility that riders demand in the latest riding apparel.

Speaking of Daytona, D3O will be the title sponsor of Tyler Scott’s D3O M4 ECSTAR Suzuki GSX-R750 at this year’s Daytona 200 for Team Hammer.

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