DEALER NEWS:
Sonic Boom Set For Sturgis Dealerships
DEADWOOD DROPS…
Harley Stock Rises
VALE
Godspeed Roger Marshall
News By Category
News
When they outlaw eBikes, only outlaws will ride? In response to more than 100 deaths attributed to eBikes and eMotos in the United States, Orange County, California, District Attorney Todd Spitzer has issued formal warning letters to more than 80 retailers reiterating their legal duties selling eBikes/eMotos and the potential criminal and civil penalties they could face if they fail to fulfill those duties.
The old political saying “as goes California, so goes the nation” should serve as a warning to eMoto dealers everywhere.
Say it ain’t so! After more than 50 years of service to rider education, Dr. Ray Ochs, the Motorcycle Safety Foundation’s Vice President of Training Systems, is preparing to ride (safely) off into the sunset.
Holeshot at A1: Bonnell had a big roll out at AIMExpo but then backed off… until now.
Herohub has added industry hero Josh DeMoe to its leadership team as Director of Performance Groups & Strategic Partnerships.
Shifting Gears
Herohub has added industry hero Josh DeMoe to its leadership team as Director of Performance Groups & Strategic Partnerships.
New OEM Tewa Moto Inc. adds an old hand as powersports industry veteran Colin Preiser becomes Brand Director for North America.
“After nearly 9 incredible years with Fox Racing, today marks the end of an unforgettable chapter in my career,” says veteran road warrior Ryan Osborne.
“Thank you Segway Powersports US, for the opportunity to join the team,” said an elated Kellen Kerbs.
U.S. Secretary of Transportation Sean Duffy has appointed Andria Yu, VP of Communications for the Motorcycle Industry Council and Motorcycle Safety Foundation, to the U.S. Department of Transportation’s Motorcyclist Advisory Council (MAC).
DR. RAY RETIRES Say it ain’t so! After more than 50 years of service to rider education, Dr. Ray Ochs, the Motorcycle Safety Foundation’s Vice President of Training Systems, is preparing to ride (safely) off into the sunset. “Dr. Ray has played an extraordinary role in shaping rider education in America, guiding the evolution of MSF’s curricula into a lifelong learning approach, and setting the standard for the industry,” said Rob Gladden, MSF Vice President of Training Operations. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dr-ray-retires/
#ShiftingGears Herohub has added industry hero Josh DeMoe to its leadership team as Director of Performance Groups & Strategic Partnerships. With more than 25 years of hands-on Harley-Davidson experience, DeMoe has over two decades working within the dealer network, followed by five years serving on The Motor Company's Dealer Operations Consulting team, where he worked with 125+ dealerships nationwide to improve processes, train leadership teams, and implement operational systems that consistently resulted in resilient and predictable growth. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-herohub/
The old political saying “as goes California, so goes the nation” should serve as a warning to eMoto dealers everywhere. More than 100 deaths have been attributed to e-Bikes and E-Motorcycles in the United States, including a 15-year-old boy who was riding on the back of an E-Motorcycle in La Habra, a 13-year-old boy who was killed while riding an E-Motorcycle in Garden Grove, and a 21-year-old who died five days after crashing an E-Bike in Huntington Beach. Children between the age of 11 and 14 account for 61.7% of E-Motorcycle crashes even though children under the age of 16 are legally prohibited from riding E-Motorcycles, according to the California Statewide Integrated Traffic Record System (SWITRS). Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/its-the-law/
SURRENDER YOUR eBIKES When they outlaw eBikes, only outlaws will ride? In response to more than 100 deaths attributed to eBikes and eMotos in the United States, Orange County District Attorney Todd Spitzer has issued formal warning letters to more than 80 retailers reiterating their legal duties selling eBikes/eMotos and the potential criminal and civil penalties they could face if they fail to fulfill those duties. California currently prohibits the sale of products or devices that can modify the speed capability of an electric bicycle so that it no longer meets the definition of an electric bicycle. Dealers will be subject to periodic inspections by Orange County District Attorney investigators to ensure they are following the law. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/surrender-your-ebikes/
RACING BACK TO SCHOOL IN STYLE Axtion Factory is ready to get young rippers racing back to school in style with the launch of its youth apparel brand to powersports retailers nationwide. The initial drop includes licensing partnerships with three icons of modern motorcycle culture: Aaron Plessinger (AP7), Eli Tomac (ET3) and freeride phenom Axell Hodges (SlayCo). The brand was founded by powersports sales veteran Darren Sanford and his son Austin Millsap, a designer who’s worked with many top industry brands including Troy Lee Designs and 6D Helmets, as well as creating official merchandise for Red Bull, Eli Tomac, Justin Cooper and many more. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/racing-back-to-school-in-style/
In Case You Missed It
Against the backdrop of Washougal, FLY Racing launched the 2027 line. Senior Media & Communications Manager Jason Thomas explained to the moto media in the pits that, “This is a reset… A return to what matters most and a renewed commitment to why we ride: Performance. Protection. Passion.”
Speaking of Washougal, former Miss Supercross and wife of a Navy SEAL, Dianna Dahlgren Bates is Grand Marshal for this weekend’s 45th running of the FLY Racing Washougal National Presented by Peterson CAT.
They say ignorance is bliss, but when contemporary customers are better informed than your staff, ignorance is a quick ticket to early retirement.
Can you hear me now? “This isn’t a product launch,” explains Hayley Hollen, Head of Brand & Customer Marketing at LeadVenture — parent company to Dealer Spike.
Ducati UK, Ireland, Sweden and Norway boss Fabrizio Cazzoli has been promoted to Global Sales & After Sales Director and concurrently appointed to the company’s Board.
