INDIAN UPRISING
CEO Mike Kennedy Says “Dealers First”
INDIAN WRECKING CREW
Races Into Daytona
INDIAN MAKES RESERVATIONS
New HQ Marks Next Chapter
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Jet City Harley-Davidson — a 2025 Gold Service Award and Gold Bar & Shield Award winning dealership — is being rolled up along with Destination Harley-Davidson in Tacoma and operating under a new as yet undetermined name.
Shades of Willie Wonka! The Specialty Equipment Market Association (SEMA) is giving the powersports industry a golden ticket to join in the world’s biggest aftermarket event.
It is all about butts in seats, right? To support its dealer network, American Honda is ramping up its Ride Red Demo Days program for 2026
Following Stage 1’s waterlogged conditions, Stage 2 of Rally-Raid Portugal took the riders across the border into Spain.
Promoting from within: “I’m happy to share that I’ve been promoted to Senior Marketing Manager at Indian Motorcycle Company,” shares Nick Sudheimer on LinkedIn.
Shifting Gears
Promoting from within: “I’m happy to share that I’ve been promoted to Senior Marketing Manager at Indian Motorcycle Company,” shares Nick Sudheimer on LinkedIn.
Crescit Eundo — which is Latin for “It Grows as It Goes” — is the state motto for New Mexico. It is also the perfect description for Austin Ginn and his new role with Parts Unlimited.
Time to get social: Central Powersports Distribution welcomes Erik Hoagenson to the party.
Motorcycle Industry Council members have elected Zach Parham, President and CEO of Comoto Holdings, to the MIC Board of Directors.
Promoting from within, National Powersport Auctions names Mark Piccolo as General Operations Manager of its Philadelphia facility
THEY SUNK MY BATTLESHIP! Two-time Dakar Rally winner Ricky Brabec saw his hopes for a podium in Portugal sink… Along with his HRC - Honda Racing Corporation Rally Bike on Stage 3 of the World Rally-Raid Championship. A couple of minor falls have kept him on edge across the technical terrain in previous days, though he appeared to regain his rhythm during this stage. However, a deep river near the finish caught him out, costing more than 15 minutes and effectively ending his podium hopes. He now sits 8th overall, 24 minutes adrift. “That was a super tough day,” says the desert rider from California. “I don’t really understand this Rally as the water holes are very deep and where I’m from we don't ride across water crossings! I don’t know the best way to get through them, so I’m doing the best job I can.” A couple of falls and sinking his battleship have made the trip to Portugal a tough one on Ricky Brabec. “The first day kind of caught me out and then today did catch me out big time when I completely fell over in this water hole with then the whole bike under water. That was a shame. I was riding good all day but no matter how well you think you’re doing, there’s someone else to humble you.”
HOWES ABOUT THAT? In the toughest day of the World Rally-Raid Championship in Portugal Skyler Howes 10 passed his HRC - Honda Racing Corporation wingman Ricky Brabec to become Top American. Howes enjoyed Stage 3 despite briefly searching for waypoints. He finished 6th, within five minutes of the leader, and now sits 7th overall in a tightl battle for 4th place. “Today was our first full day in Spain with higher speeds, long farm tracks and mountain roads too, but it’s still really wet out there and very slippery in some places too,” he said. “It was a fun day though, although there were two notes that weren’t supposed to be there, so I spent about five minutes searching for some way points that I don’t think actually existed… Ross Branch caught up to me when I was searching for those points, so then after that we rode together which was great fun. One really deep water crossing out there was crazy, but the rest of the stage was really fun - I enjoyed it a lot.” The riders will need to recover quickly, since Stage 4 is set to be the longest of the Rally so far. Covering more than 600 km, it will take competitors back into Portugal and onto the historic city of Loulé.
WHEN THE GOING GET TOUGH… Stage 3 of the World Rally-Raid Championship in Portugal was a tough one for all the Americans. Stretching more than 500 km, the Stage took riders deep into the Extremadura region, where they battled bad weather, fast technical tracks and challenging mountainous trails. With 296 km against the clock, the stage presented a true test of skill, stamina and strategy. “It was a long day today,” admitted Rally 2 standout Preston Campbell. “I started off with a good feeling on the bike here in Spain, but in the middle I made some mistakes and lost some time. I had to regroup for the second half after the refueling and found my flow again towards the end…” For Campbell, competing in only his fourth World Championship round, the focus has been on gaining experience across the Rally’s varied terrain. A few small mistakes just before refuelling disrupted his momentum, but he found his rhythm in the latter part of the stage to finish seventh, 11’40” off the leader. He remains seventh overall and is determined to deliver strong stage results as the penultimate day of racing approaches.
SEMA EXPANDS 2026 SHOW WITH DEDICATED POWERSPORTS PAVILION Shades of Willie Wonka! The SEMA Association is giving the powersports industry a golden ticket to join in the world’s biggest aftermarket event. The legendary The SEMA Show is expanding its powersports presence by launching a dedicated Powersports / SxS / Lifestyle section at the upcoming Show, set for November 3-6 in Las Vegas…. and dealers are welcome to crash the party! Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/sema-expands-2026-show-with-dedicated-powersports-pavilion/
In Case You Missed It
Everything really is bigger in Texas… including the need for a larger facility to better service dealers in the Lone Star State.
Shades of Stargate! Denago Powersports — the fastest growing OEM in the U.S. — has opened its new dealer portal.
Urban Practicality Redefined
After her most recent stint with Segway, Caitlyn Williams has made the segue to the aftermarket side, signing on as Central Regional Sales Manager – Owned Brands for Turn 14 Powersports.
“We are deeply saddened by the passing of George Barber,” says the Barber Museum.
