SEMA WELCOMES POWERSPORTS
On The Rode 2 SEMA
WHEELS UP!
Denago RanchHawk Lifts Off
UTV UPRISING
Market Expansion
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News
Extra, Extra! Read all about it. “The Frankfurter Allgemeine Zeitung turned the spotlight on KTM AG – and found a company back in motion,” said Gottfried Neumeister, CEO & Chairman of the Executive Board of KTM AG | CEO of Bajaj Mobility AG.
As part of its “evolution” for racing, Harley-Davidson is packing its bags and moving from MotoAmerica to MotoGP, IRTA and FIM. Moving forward, The Motor Company will support the FIM Harley-Davidson Bagger World Cup as the company’s premier racing platform.
Following Harley-Davidson’s announcement that it will conclude its factory racing participation and official team support in the Mission King Of The Baggers Championship after the 2026 season, MotoAmerica issued the following statement:
Turn 14 Distribution will be in the eye of the storm when the aftermarket performance parts wholesale distributor blows into the UTV Takeover set for Hurricane, UT at the Sand Hollow State Park, October 20-25, 2026.
Continuing its charge as a leading American manufacturer of powersports batteries, Yuasa Battery, Inc. has appointed Thomas Charno as Vice President of Sales & Marketing.
Shifting Gears
Continuing its charge as a leading American manufacturer of powersports batteries, Yuasa Battery, Inc. has appointed Thomas Charno as Vice President of Sales & Marketing.
Massimo is on the gas heading into the SEMA show with expanded leadership and some class-leading vehicles. Back in April, Massimo Group (Booth # 56217) announced the appointment of Quenton Petersen as Chief Executive Officer.
Wait, what? The Creative Director for iconic AXO gear circa 1984-1993 and later Art Director for Alpinestars circa 1993-2004 Kenny Safford is now the Chief Designer at Thrashin Supply Co.
Industry stalwart Anders Pigorsch is Herohub’s newest Performance Coach. He adds more than 20 years of Harley-Davidson and metric dealership experience, as well as action sports and outdoor retail leadership roles.
Industry stalwart Primo Marotto is back in the saddle again with Wild Ass Seat Cushions. Marotto joins the company to assist with sales, dealer development, product training and industry relations.
HARLEY PACKS ITS BAGS AND MOVES AWAY FROM MOTOAMERICA As part of its “evolution” for racing, Harley-Davidson is packing its bags and moving from MotoAmerica to MotoGP, IRTA and FIM - Fédération Internationale de Motocyclisme. Moving forward, The Motor Company will support the FIM Harley-Davidson Bagger World Cup as the company’s premier racing platform. Closer to home Harley will invest in what they call “grassroots racing.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/harley-packs-its-bags-and-moves-away-from-motoamerica/
MOTOAMERICA RESPONDS Following Harley-Davidson's announcement that it will conclude its factory racing participation and official team support in the Mission Foods King Of The Baggers Championship after the 2026 season, MotoAmerica issued the following statement: "MotoAmerica would like to thank the millions of fans across the United States and around the world who support the Mission King of the Baggers series.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/motoamerica-responds/
SQUIRE PARTNERS WITH PRA “It brings us great pleasure to work with a company like Squire Locks,” says Powersports Rep Association’s Sid Humphreys. “Given the industry-wide uptick in powersports theft and security breaches, we couldn't be happier to partner with a company that's been building security for over two centuries and is known for having the world's strongest padlock.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/squire-partners-with-pra/
SQUIRE LOOKING TO LOCK UP BUSINESS AT SEMA Founded in England in 1780, Squire has spent more than two centuries developing security products designed to protect motorcycles, bicycles, equipment and property… now the brand has set its sights on the colonies, um, United States. Squire Bike Locks USA, the U.S. powersports division of Henry Squire & Sons Ltd., will officially launch its expanded U.S. powersports program at the 2026 The SEMA Show, November 3–6 at the Las Vegas Convention Center. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/squire-looking-to-lock-up-business-at-sema/
In Case You Missed It
It is not a party unless everyone is invited, so Triumph Motorcycles is inviting riders to celebrate the season’s finale at their local dealership during the Triumph Summer Send-Off Sales Event.
Yamaha Motor Finance Corporation (YMFC-US) continues their Dealer Spotlight series with an uplifting success story from VForce Marine in Orlando, Florida.
Bridgestone has rounded out their Battlax tire range with the addition of the S21.
The Motor Company is showing signs of recovery, but the venerated brand is not out of the woods yet.
Extra! Extra! Read all about it. Veteran moto journalist joins the Motorcycle Industry Council. With the hiring of Greg Drevenstedt as Media Relations and Communications Specialist, MIC has added nearly two decades of motorcycle industry media experience to its Communications team.
