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After winning the Prologue and taking the first Stage of the Rallye du Maroc, 2X Dakar champ Ricky Brabec faced the unenviable task of opening the road on what was described as “one of the toughest stages in the history of the Rallye du Maroc”.
The Rally 2 Class dogfight as Preston Campbell has pushed his way onto the podium heading into Stage 3. He started Stage 2 just behind rookie teammate Bruno Crivilin and immediately showed impressive pace.
“She wants to go faster! I can feel it! Made some improvement on the power and figured the only option today was to see what this thing was capable of. It was a proper stage with super physical dunes and a lot of big dangers and rocks… A real Dakar day,” said an elated Skyler Howes after a P5 finish on Stage 2 of the Rallye du Muroc.
After a blazing Prologue performance Ricky Brabec stretched his lead on Stage 1 on Tuesday, edging his Dakar Rally rival Daniel Sanders by 00:23 seconds.
Ricky Brabec wasn’t the only American flying at the Rallye Du Maroc. Preston Campbell was the first of the Monster Energy Honda HRC Rally 2 riders onto Stage 1 and also enjoyed the fast-paced route, particularly his first encounter with the Moroccan dunes.
Shifting Gears
Massimo is on the gas heading into the SEMA show with expanded leadership and some class-leading vehicles. Back in April, Massimo Group (Booth # 56217) announced the appointment of Quenton Petersen as Chief Executive Officer.
Wait, what? The Creative Director for iconic AXO gear circa 1984-1993 and later Art Director for Alpinestars circa 1993-2004 Kenny Safford is now the Chief Designer at Thrashin Supply Co.
Industry stalwart Anders Pigorsch is Herohub’s newest Performance Coach. He adds more than 20 years of Harley-Davidson and metric dealership experience, as well as action sports and outdoor retail leadership roles.
Industry stalwart Primo Marotto is back in the saddle again with Wild Ass Seat Cushions. Marotto joins the company to assist with sales, dealer development, product training and industry relations.
With 2 Old Guys Racing/Dealernews columnist Bill Little going down, Beta USA has officially signed Shane McElrath to a two-year contract to campaign the Factory Beta RX 450F in the highly competitive 450SX division.
BRABEC BATTLES, BUT CHUCKY CHARGES TO LEAD After winning the Prologue and taking the first Stage of the Rallye du Maroc, 2X Dakar Rally champ Ricky Brabec Racing faced the unenviable task of opening the road on what was described as “one of the toughest stages in the history of the Rallye du Maroc”. With brutal terrain lying ahead, simply getting both rider and machine safely to the finish would be a challenge in itself. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/brabec-battles-but-chucky-charges-to-lead/
PRESTON CAMPBELL PUSHES TO P3 IN MOROCCO The Rally 2 Class dogfight as Preston Campbell has pushed his way onto the podium heading into Stage 3. He started Stage 2 just behind rookie teammate Bruno Crivilin and immediately showed impressive pace. After the opening 45 km, he was the fastest Rally 2 rider and sat just three seconds behind Rally GP contender Edgar Canet! Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/preston-campbell-pushes-to-p3-in-morocco/
HOWES HIGHS & LOWS IN MOROCCO “She wants to go faster! I can feel it! Made some improvement on the power and figured the only option today was to see what this thing was capable of. It was a proper stage with super physical dunes and a lot of big dangers and rocks… A real Dakar day,” said an elated Skyler Howes 10 after a P5 finish on Stage 2 of the Rallye du Maroc. Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/howes-highs-lows-in-morocco/
#ShiftingGears Massimo Motor is on the gas heading into The SEMA Show show with expanded leadership and some class-leading vehicles. Back in April, Massimo Group (Booth # 56217) announced the appointment of Quenton Petersen as Chief Executive Officer. David Shan transitioned to Executive Chairman and remains actively involved in the Company’s strategic direction and operations. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-massimo/
Big news from a small machine! Denago PowerSports (Booth #57217) will be charging into the Powersports Pavilion at The SEMA Show with the updated 2027 E-Hawk 6 and the all new E-Hawk 10. As they say during the holiday sales rush, good things come in small packages. “Denago’s electric ATVs are the best way to introduce kids to powersports, with silent operation that allows riding in more areas,” explains Denago GM David Garibyan. “They include double A-arm front suspension with adjustable shocks, removable/rechargeable batteries, and a clever smartphone app for unbeatable parental controls.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/e-hawk-10-charges-into-sema/
PRICED TO MOVE? At the end of August, LiveWire slashed prices on its HALO eMotorcycle, proclaiming, “The electric motorcycle that defined the category is now available at a new starting MSRP of $13,999. With instant torque, premium performance, and iconic LiveWire design, there's never been a better time to get on a LiveWire ONE.” This $2,500 drop from its previous $16,499 price represents a massive 53% overall reduction from its original 2019 launch price of $29,799 under Harley-Davidson (Booth #60217). Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/priced-to-move/
In Case You Missed It
“Today my Executive Board colleagues Gottfried Neumeister and Petra Preining presented the H1 and Q2 figures for KTM AG and Bajaj Mobility,” said KTM Chief Commercial Officer Stephan Reiff.
“Our dealers are at the heart of everything we do and we are committed to making it easier for them to do business with us. BRP Financial Services will provide financing solutions that support their sales growth, give them credit flexibility to close more deals, and strengthen their long-term customer relationships. The offering aims to make product ownership more accessible to consumers, while maintaining the premium brand experience they expect from BRP.” – David Baker, Vice-President and General Manager, Powersports North America at BRP.
Retail performance has traditionally been measured with monthly reports that require attention even though problems may have been happening for a full month before they are revealed.
Not just any dirtbag, Dirtbag Brands founder Josh Salazar has taken control of the Torc1 brand.
Slingshotting from Polaris to Red Wing boots? “I’m happy to share that I’m starting a new position as Vice President Wholesale & Direct to Consumer at Red Wing Shoe Co.” says Joel Harmon.
