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National Powersport Auctions (NPA) is combining two great traditions this July: America’s 250th Anniversary and National Powersports Month, with patriotic festivities at every NPA auction location.
Used Bikes Direct, one of the country’s leading pre-owned sportbike dealers, has stepped up as title sponsor of the inaugural Moto-Texas Superbike Challenge, presented by the Central Motorcycle Roadracing Association (CMRA) at Circuit of the Americas (COTA) in Austin, Texas, over Fourth of July weekend.
SEMA continues to roll out the red carpet to welcome the powersports industry to the 2026 trade show.
The 4th of July weekend is historically one of the biggest riding weekends of the year—and unfortunately, one of the biggest weekends for powersports theft.
Let the good times roll! Kawasaki Motors Corp., U.S.A. welcomes Eiko Kirino as President effective immediately.
Shifting Gears
Let the good times roll! Kawasaki Motors Corp., U.S.A. welcomes Eiko Kirino as President effective immediately.
The whole package? Effective June 19th, Polaris Inc. has given Dustin J. Semach a seat on the company’s Board of Directors.
“After six years at Zero Motorcycles Inc., it’s time to close this chapter. Started on social. Ended up owning global marketing automation. In between, a bit of everything.” says hard charging EV exec Patrick Flynn.
Better Together: To assist the National Powersports Dealer Association’s efforts to “connect” with more constituents, powersports pro Steve Gotoski joins the team as Membership & Marketing Director in the run up to the association’s industry networking event, DealerConnect.
#ShiftingGears Let the good times roll! Kawasaki USA welcomes Eiko Kirino as President effective immediately. A lifelong rider with more than 30 years at Kawasaki, Ms. Kirino has built a broad career overseeing Sales, Marketing, Product Planning and Corporate Communications. “As Kawasaki pursues its vision for sustainable, long-term global growth, the U.S. remains our most important market,” she says. “It is both a tremendous honor and a personal joy for me to lead Kawasaki USA having long held a deep passion for powersports, both professionally and personally. As Kawasaki celebrates 60 years in the USA, our mission has been to bring Good Times to riders across America.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/let-the-good-times-roll-shifting-gears-at-kawasaki/
FREE FINS FOR DEALERS The 4th of July weekend is historically one of the biggest riding weekends of the year—and unfortunately, one of the biggest weekends for powersports theft. As we celebrate our nation’s 250th birthday, we want to make sure your dealership is fully equipped to help your buyers protect their new rides. Every unit you roll over the curb connects your riders directly to our veteran-operated FIN Theft & Recovery Team. It’s a massive value-add for your customers and an easy win for your F&I department — and our team works weekends and holidays. Our veterans on the team are also commemorating 250 years of America with free FINS for dealers. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/free-fins-for-dealers/
USED BIKES DIRECT RACES INTO JULY 4th Used Bikes Direct, one of the country's leading pre-owned sportbike dealers, has stepped up as title sponsor of the inaugural Moto-Texas Superbike Challenge, presented by the Central Motorcycle Roadracing Association (CMRA) at Circuit of The Americas (COTA) in Austin, Texas, over Fourth of July weekend. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/speaking-of-used-bikes/
CELEBRATE AMERICA’S 250th IN STYLE National Powersport Auctions (NPA) is combining two great traditions this July: America’s 250th Anniversary and National Powersports Month, with patriotic festivities at every NPA auction location. “Come celebrate where freedom meets opportunity,” quips NPA CEO Jim Woodruff. "National Powersports Month is the perfect opportunity to recognize the passion that brings our industry together. As we celebrate America's 250th Anniversary, we're proud to welcome dealers from across the country to enjoy great inventory, great company, and the freedom that powersports represents." Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/celebrate-americas-250th-in-style/
The SEMA Show is coming, so we joined the first-time powersports exhibitors to pre-run the course this issue. https://dealernews.com/Home/post/issue/july-2026/
Build it and they will come? Baxter Cycle has built the first Royal Enfield Flagship dealership in North America. https://dealernews.com/Home/post/issue/july-2026/
#ShiftingGears The whole package? Effective June 19th, Polaris has given Dustin J. Semach a seat on the company’s Board of Directors. Concurrently president and CEO of Sealed Air Corporation — a global provider of packaging solutions — Semach brings extensive finance, operations and technology to the table. Prior to Sealed Air, he served as CFO of TTEC Holdings, Inc. and Rackspace Technology, Inc. and held leadership roles at DXC Technology, Computer Sciences Corporation and IBM. Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-polaris/
In Case You Missed It
The National Powersports Dealer Association (NPDA) has opened registration for DealerConnect 2026 presented by AppOne.
Stop surfing the Internet trying to cure inventory blues this summer. Already the leading source for pre-owned powersports products in the nation, National Powersport Auctions (NPA), turns up the heat this June with its NPA RV Summer Spectacular.
While many dealers were taking time off to commemorate Memorial Day, Find It Now was on the job recovering two stolen powersports vehicles in separate incidents in New York and Maryland.
Pony Powersports Mansfield has partnered with Indian to bring one of America’s most iconic motorcycle manufacturers to riders across North Central Ohio.
KYMCO continues to rebound by bringing in a power forward and investing in its dealer network with the expansion of its sales team, highlighted by the addition of a returning sales professional, Steve Fischer, and the promotion of an existing team member, Austin Terrell.





























