GETTING THE HOLESHOT AT A1
AIMExpo Sets The Tone For 2026
DEEP IN THE HEART OF TEXAS
TMDA Convention Brings Dealers Together
HEADS UP!
Top Helmets From AIMExpo
News By Category
News
Racing into the 2026 season, Western Power Sports announces a strategic partnership with RFX.
Bridgestone rolled out its APEX Dealer program at AIMExpo.
Throttle Society, born from the heritage of Schiets Motorsports and Fox Cycle Works, is the Midwest’s premier powersports destination.
Big wins are hard to come by these days, but Ekho recently partnered with EuroCycle in a real game-changer!
Dealers in the Pacific Northwest may recognize National Powersport Auctions’ new Territory Sales Manager Randy Mullinix.
Shifting Gears
Dealers in the Pacific Northwest may recognize National Powersport Auctions’ new Territory Sales Manager Randy Mullinix.
Ryan Farage goes from two-wheels to four. Most recently LiveWire’s North American Managing Director, he was Harley-Davidson’s U.S. Network Development & Dealer Operations lead for more than a decade.
Mason Simmons has signed on as Social Media Content Creator for Turn 14 Powersports, bringing real-world riding experience to the growing digital marketing team.
All Balls Racing Group races into the new year with a new GM!
Latest LeMans Corp New Hire Goes Into Louisville For NVP
#DEALER NEWS: THROTTLE SOCIETY IS BETTER TOGETHER Throttle Society born from the heritage of Schiets Motorsports and Fox Cycle Works, is the Midwest’s premier powersports destination. “We’re more than a dealership… We’re a destination for a passionate community,” says Anna Schmidt, Social Media Marketing Manager for Throttle Society. “We’re a hallowed destination where riders connect, shop, and dream of their next adventure.” Subscribe To DealernewsTo See The Full Story: https://dealernews.com/Home/post/dealer-news-throttle-society-is-better-together/
#ShiftingGears Dealers in the Pacific Northwest may recognize National Powersport Auctions’ new Territory Sales Manager Randy Mullinix. With 40 years in the industry, from Pro Moto Billet to OEM gigs, Mullinix has experienced the business from nearly every angle. He worked in service, parts and sales at dealerships before moving to the OEM side serving in a variety of roles, including Account Manager, Regional Manager and Business Development Manager. This well-rounded experience gives him a strong understanding of how dealerships operate and the challenges dealers face. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-npa/
BRIDGESTONE ROLLS OUT BRILLIANT PROGRAM Sell tires, make money… brilliant! Bridgestone rolled out its APEX Dealer program at AIMExpo with a simple, but profitable proposition. Jim Dowell, National Sales Manager for Bridgestone Motorcycle USA tires for US and Canada, dropped by the Ignition XD studios on the show floor to explain it. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/bridgestone-rolls-out-brilliant-program/
In Case You Missed It
A letter From The Pediatric Brain Tumor Foundation
AIMExpo co-founder and former Cycle World Publisher dropped by the Dealernews LIVE booth to give us an update on the Pediatric Brain Tumor Foundation latest outreach.
Mike Martinez, Yamaha Motor Corp., USA, SVP and President of Motorsports since 2022, announced his retirement after 32 years at YMUS.
Catch Jim Woodruff, CEO of National Powersport Auctions talking about the state of the industry with Robin Hartfiel, the editor and publisher of Dealernews Live from AIMExpo today.
DragonFire Racing has been creating cutting edge UTV performance products since 2005, but they shocked dealers at AIMExpo by springing new suspension components on them at AIMExpo.
