ONE INDUSTRY. ONE PURPOSE. ENDLESS POTENTIAL.
Bob Althoff Addresses The Industry
DEALER NEWS
RideNow Reports, Sonic Accelerates, PBS Dials In Bourbon Barrel Harley
VALE
Godspeed Ray Blank
News By Category
News
National Powersport Auctions (NPA) CEO Jim Woodruff and Vice President of Dealer Services Mike Murray will join dealers and industry professionals at the National Powersports Dealer Association (NPDA) DealerConnect networking event taking place September 20–21, 2026, at the Hilton Columbus Downtown in Columbus, Ohio.
Bolts out of the blue are forecast for this weekend. After a stormy opening round of the SMX playoffs, the folks at FLY Racing decided it was time for a little lightning of their own.
In addition to getting in on the ground floor of the Powersports Pavilion, the new South Hall upper level will highlight the tools of the trades.
Speaking of tool time, Tim Taylor needed one of these! BILDTRAK is a modular cube 12⅛” W × 12⅛” D × 13⅛” H built around a rugged, impact-resistant polypropylene shell featuring reusable, wipe-clean self-healing foam panels.
Industry stalwart Anders Pigorsch is Herohub’s newest Performance Coach. He adds more than 20 years of Harley-Davidson and metric dealership experience, as well as action sports and outdoor retail leadership roles.
Shifting Gears
Industry stalwart Anders Pigorsch is Herohub’s newest Performance Coach. He adds more than 20 years of Harley-Davidson and metric dealership experience, as well as action sports and outdoor retail leadership roles.
Industry stalwart Primo Marotto is back in the saddle again with Wild Ass Seat Cushions. Marotto joins the company to assist with sales, dealer development, product training and industry relations.
With 2 Old Guys Racing/Dealernews columnist Bill Little going down, Beta USA has officially signed Shane McElrath to a two-year contract to campaign the Factory Beta RX 450F in the highly competitive 450SX division.
Extra! Extra! Read all about it. Veteran moto journalist joins the Motorcycle Industry Council. With the hiring of Greg Drevenstedt as Media Relations and Communications Specialist, MIC has added nearly two decades of motorcycle industry media experience to its Communications team.
Slingshotting from Polaris to Red Wing boots? “I’m happy to share that I’m starting a new position as Vice President Wholesale & Direct to Consumer at Red Wing Shoe Co.” says Joel Harmon.
#ShiftingGears Industry stalwart Anders Pigorsch is Herohub’s newest Performance Coach. He adds more than 20 years of Harley-Davidson and metric dealership experience, as well as action sports and outdoor retail leadership roles. Pigorsch is uniquely qualified to join the Herohub team. Throughout his career, Pigorsch has focused on turning strategy into consistent execution. He has implemented sales processes, systems and tools designed to produce measurable results while establishing the accountability necessary to sustain them. His experience also includes training department teams and dealership leaders, recruiting and talent acquisition, and using performance data to identify opportunities and guide operational growth. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-herohub-2/
BUILD IT AND THEY WILL COME… BILDTRAK is a modular cube 12⅛" W × 12⅛" D × 13⅛" H built around a rugged, impact-resistant polypropylene shell featuring reusable, wipe-clean self-healing foam panels. Mechanics draw bolt patterns directly onto the writable surface, press fasteners into the foam in the exact order and position they came from, and write assembly notes next to the hardware so there’s no confusion when it’s time to reassemble. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/build-it-and-they-will-come/
TOOL TIME SET FOR SEMA In addition to getting in on the ground floor of the Powersports Pavilion, the new South Hall upper level will highlight the tools of the trades. From hand tools and power tools to diagnostic equipment, shop systems, lifts, fabrication tools, and specialty service equipment, the section will highlight innovations designed to improve efficiency, safety, and accuracy in every shop. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/tool-time-set-for-sema/
In Case You Missed It
When they outlaw eBikes, only outlaws will ride? In response to more than 100 deaths attributed to eBikes and eMotos in the United States, Orange County, California, District Attorney Todd Spitzer has issued formal warning letters to more than 80 retailers reiterating their legal duties selling eBikes/eMotos and the potential criminal and civil penalties they could face if they fail to fulfill those duties.
The old political saying “as goes California, so goes the nation” should serve as a warning to eMoto dealers everywhere.
Say it ain’t so! After more than 50 years of service to rider education, Dr. Ray Ochs, the Motorcycle Safety Foundation’s Vice President of Training Systems, is preparing to ride (safely) off into the sunset.
Holeshot at A1: Bonnell had a big roll out at AIMExpo but then backed off… until now.
Herohub has added industry hero Josh DeMoe to its leadership team as Director of Performance Groups & Strategic Partnerships.
