DENAGO GOES BIG!
UTV Unveiled At AIMExpo
HARLEY-DAVIDSON
Under New Management
SHOWTIME
AIMExpo 2026
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They say everything is bigger in Texas, especially the new facilities for KAYO USA!
Embattled Dainese S.p.A. announced it had received antitrust approval from the European Commission, and the HPS Investment Partners (“HPS”) and Arcmont Asset Management (“Arcmont”) bail-out can proceed.
Mason Simmons has signed on as Social Media Content Creator for Turn 14 Powersports, bringing real-world riding experience to the growing digital marketing team.
The word from the 35th year running of the Mecum Las Vegas motorcycle auction has been JACKPOT!
Shifting Gears
Mason Simmons has signed on as Social Media Content Creator for Turn 14 Powersports, bringing real-world riding experience to the growing digital marketing team.
All Balls Racing Group races into the new year with a new GM!
Latest LeMans Corp New Hire Goes Into Louisville For NVP
Going into the holidays, Parts Unlimited announced that David Hosford is the newest sales rep for the South Central Region based in Houston.
Yamaha Motor Finance Corporation, USA (YMFUS) rang in the new year with a new president.
ANAHEIM ROCKED! It was a complete, immersive experience — and a clear statement about where the powersports industry is headed. "This was the best AIMExpo ever," exclaims Cinnamon Kernes, VP of Market Expansion in the recap video. The numbers show more than 6,000 industry professionals came together, including 2,815 dealers, 465 exhibitors and 243 media members, representing 47 states and 55 countries. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/anaheim-rocked/
#ShiftingGears Mason Simmons has signed on as Social Media Content Creator for Turn 14 Powersports, bringing real-world riding experience to the growing digital marketing team. In this new role, Simmons will help shape and execute social media strategies across the Turn 14 Powersports portfolio, including leading brands like Answer Racing USA, BikeMaster USA, Biker's Choice Brand, Kuryakyn, ProTaper, QuadBoss, Speed & Strength and Twin Power. His prior experience in powersports marketing gives him a nuanced understanding of brand stewardship and audience engagement—making him uniquely equipped to click things up a gear coming out of Turn 14 when it comes to digital branding. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-mason-simmons-clicks-it-up-a-gear-at-turn-14-powersports/
In Case You Missed It
There are two sides to every story, but with the immediacy of the Internet, it is the side that draws first blood that usually wins the news cycle. The good news is the Motos America family of dealerships will be running business as usual according to CEO Vance Harrison.
The industry leader in powersports remarketing, National Powersport Auctions, is all aboard for Anaheim.
Malcolm Stewart In For AIMExpo
Got your bags packed and your tickets booked for SoCal? There is one last check list item for AIMExpo 2026 — Download the official show app before you travel!
