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WHAT’S IN IT FOR YOU?

It is Up To You To Save Our Industry

THE BIG ASK:

Is It Time To Rethink Powersports World

A BLUEPRINT FOR SUCCESS 

By Bob Althoff

News

09/12/2025

KTM Posts Production Cycle, Postpones Super Duke GT

With the 85th Anniversary on hand, the annual Sturgis Rally was one for the record books.

09/12/2025

The Sturgis Motorcycle Museum & Hall of Fame reports that the 2025 Rally was its most successful to date, with record-breaking attendance, sales, and community support.

Windy City Motorcycle Company, one of the largest Harley-Davidson dealership groups in the Midwest, has been bought by “legendary” leaders Marc Ingwersen and Jerry Carillo, owners of Legendary Harley-Davidson Dealer Group.

MotoE Championship Paused, But Ducati To Persist With EV Development

09/12/2025
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Shifting Gears

09/12/2025

“After four incredible years, it’s time for me to say goodbye to LiveWire,” says Lead Industrial Designer John McInnis.

When we ran the OEM Update on the “new” Sherco in the August issue, we missed the fastest guy on the team: Warehouse Manager Lane Hyatt!

09/04/2025

Gryphon is thrilled to announce that Scott Lockhart has joined our sales team as the Eastern Canada Sales Manager.

08/29/2025

Most recently Vice President of SW-MOTECH USA (and still Management Team Member for Women Riders Now), Sarah Schilke announces her latest industry gig.

08/27/2025

Former Race Winning Brands V-Twin Technical Sales Manager David Zemla has packed his bags to join global motorcycle luggage leader SW-MOTECH.

08/20/2025
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Recent Issues

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Videos

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#ShiftingGears Fore! Long-time Yamaha Motor USA exec (16+ years), one time director of motorcycle strategy for CFMOTO USA and most recently VP of Sales & Dealer Development for Moto Morini USA, industry veteran Chris Peterman has decided to hit the links! No, he hasn’t retired to play golf at Mar-a-Lago, Peterman is now CEO of Custom Drive | Village Discount Golf Car | Cartworks. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-56/

Total reactions: 18

Almost time for dealers to connect at National Powersports Dealer Association's #DealerConnect

Total reactions: 8
1 Comments

#SundayFunnies courtesy of Beta USA. Doggone deliveries coming to dealers:

Total reactions: 8
1 Comments

BETTER LATE THAN NEVER Noting that “We can’t wait to bring these bikes to our riders soon,” KTM CEO Gottfried Neumeister announced a shift in the production dates for the 2025 Street and ADV product lines. As a result of the revised production schedule, the affected models will transition from the 2025 model year to the 2026 model year and postponing the 1390 Super Duke GT until 2027. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/better-late-than-never/

Total reactions: 9
2 Comments

#FlashBackFriday The Sturgis Motorcycle Museum & Hall of Fame reports that the 2025 Sturgis Motorcycle Rally was its most successful to date, with record-breaking attendance, sales, and community support. "The increased attendance we saw this year reflects the connection the museum has with this passionate community of riders," said Executive Director Heidi Haro. "We are thrilled by the enthusiasm and generosity shown by everyone who visited." Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/sturgis-motorcycle-museum-hall-of-fame-gets-a-bump/

Total reactions: 14
2 Comments

#FlashbackFriday STURGIS RECAP With the 85th Anniversary on hand, the annual Sturgis Motorcycle Rally was one for the record books. Across its five Harley-Davidson dealerships in the Black Hills, including the flagship Sturgis Harley-Davidson and Black Hills Harley-Davidson, Sonic Powersports delivered historic results in motorcycle sales, parts, service and rider engagement. The record breaking retail numbers included more than 1,100 motorcycles sold during the Rally! Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/sturgis-recap/

Total reactions: 16
2 Comments
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In Case You Missed It

08/15/2025

Harley Is Going On Global Road Trip

When Bridgestone rolled out Bridgestone Moto University back in May, a new SPIFF Rewards was implemented to get dealership sales personnel gain in-depth knowledge of Bridgestone motorcycle tires through engaging and accessible training modules.

Back on August 1, Bridgestone announced Western Power Sports (WPS) would begin distribution of Bridgestone street and off-road MC tires through its multiple distribution centers.

Not the TV show — Bobcat added some star power to the nation’s park and recreation areas as part of its “Doing Work Worth Doing” program.

Tough job, but somebody has to do it! Veteran motojournalist Kevin Duke discovered the Denago Difference just in time to join dealers on a trip to the factory in China.

08/15/2025
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