DEALER NEWS:
Sonic Boom Set For Sturgis Dealerships
DEADWOOD DROPS…
Harley Stock Rises
VALE
Godspeed Roger Marshall
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News
When they outlaw eBikes, only outlaws will ride? In response to more than 100 deaths attributed to eBikes and eMotos in the United States, Orange County, California, District Attorney Todd Spitzer has issued formal warning letters to more than 80 retailers reiterating their legal duties selling eBikes/eMotos and the potential criminal and civil penalties they could face if they fail to fulfill those duties.
The old political saying “as goes California, so goes the nation” should serve as a warning to eMoto dealers everywhere.
Say it ain’t so! After more than 50 years of service to rider education, Dr. Ray Ochs, the Motorcycle Safety Foundation’s Vice President of Training Systems, is preparing to ride (safely) off into the sunset.
Holeshot at A1: Bonnell had a big roll out at AIMExpo but then backed off… until now.
Herohub has added industry hero Josh DeMoe to its leadership team as Director of Performance Groups & Strategic Partnerships.
Shifting Gears
Herohub has added industry hero Josh DeMoe to its leadership team as Director of Performance Groups & Strategic Partnerships.
New OEM Tewa Moto Inc. adds an old hand as powersports industry veteran Colin Preiser becomes Brand Director for North America.
“After nearly 9 incredible years with Fox Racing, today marks the end of an unforgettable chapter in my career,” says veteran road warrior Ryan Osborne.
“Thank you Segway Powersports US, for the opportunity to join the team,” said an elated Kellen Kerbs.
U.S. Secretary of Transportation Sean Duffy has appointed Andria Yu, VP of Communications for the Motorcycle Industry Council and Motorcycle Safety Foundation, to the U.S. Department of Transportation’s Motorcyclist Advisory Council (MAC).
The old political saying “as goes California, so goes the nation” should serve as a warning to eMoto dealers everywhere. More than 100 deaths have been attributed to e-Bikes and E-Motorcycles in the United States, including a 15-year-old boy who was riding on the back of an E-Motorcycle in La Habra, a 13-year-old boy who was killed while riding an E-Motorcycle in Garden Grove, and a 21-year-old who died five days after crashing an E-Bike in Huntington Beach. Children between the age of 11 and 14 account for 61.7% of E-Motorcycle crashes even though children under the age of 16 are legally prohibited from riding E-Motorcycles, according to the California Statewide Integrated Traffic Record System (SWITRS). Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/its-the-law/
SURRENDER YOUR eBIKES When they outlaw eBikes, only outlaws will ride? In response to more than 100 deaths attributed to eBikes and eMotos in the United States, Orange County District Attorney Todd Spitzer has issued formal warning letters to more than 80 retailers reiterating their legal duties selling eBikes/eMotos and the potential criminal and civil penalties they could face if they fail to fulfill those duties. California currently prohibits the sale of products or devices that can modify the speed capability of an electric bicycle so that it no longer meets the definition of an electric bicycle. Dealers will be subject to periodic inspections by Orange County District Attorney investigators to ensure they are following the law. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/surrender-your-ebikes/
RACING BACK TO SCHOOL IN STYLE Axtion Factory is ready to get young rippers racing back to school in style with the launch of its youth apparel brand to powersports retailers nationwide. The initial drop includes licensing partnerships with three icons of modern motorcycle culture: Aaron Plessinger (AP7), Eli Tomac (ET3) and freeride phenom Axell Hodges (SlayCo). The brand was founded by powersports sales veteran Darren Sanford and his son Austin Millsap, a designer who’s worked with many top industry brands including Troy Lee Designs and 6D Helmets, as well as creating official merchandise for Red Bull, Eli Tomac, Justin Cooper and many more. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/racing-back-to-school-in-style/
#ShiftingGears Heads up! Chris Martinez has been promoted to managing director for Scorpionexo. After 12 years in a variety of roles with the helmet company, he has worked his way to the top. Most recently #ScorpionEXO's Director of Business Development Martinez led growth strategy, distributor relationships and brand expansion for ScorpionEXO across North America and Latin America. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-scorpion/
RIDENOW REPORTS Q2 FINANCIALS With 50+ active storefronts spread across the nation, RideNow Powersports is a good litmus for the state of dealership health. And with more than 15,700 units sold in Q2 alone, the RideNow Group of dealers is larger than some OEMs. The good news was that new unit sales were up 12.1% for the quarter and pre-owned turnover was up 4% in Q2. However, total revenue was down 1%.“We believe our powersports business is the largest powersports retail group in the United States, offering a wide selection of new and pre-owned motorcycles, all-terrain vehicles, utility terrain or side-by-side vehicles, personal watercraft, snowmobiles and other powersports products,” said Chairman, Chief Executive Officer and President Michael Quartieri. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/ridenow-reports-q2-financials/
In Case You Missed It
Coals to Newcastle used to be the expression of overkill, however Sonic, one of the nation’s largest automotive and powersports retailers, is bringing more than 1,200 motorcycles to sell during the 86th Sturgis Rally!
In addition to “arrive and ride” sales, Sonic is seeking to expand its exclusive merch and motorcycles.
The BAKER Drags Are Back for 2026! Bert Baker is bringing back the legendary run what ya brung drag races to Sturgis.
One day shy of his 89th birthday, Marshall Distributing founder Roger Marshall passed away at his home in Sand Point, Michigan.
“I am incredibly excited to share that I’ll be joining Sonic Powersports as the new General Manager of San Diego Harley-Davidson, beginning July 7th,” says Anthony Williams.
