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Michael Maledon, President Elway Powersports

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05/08/2026

“Supporting those who serve our country and their communities has long been part of who we are at Bobcat,” says Mike Ballweber, president, Doosan Bobcat North America, Inc.

As Moto Morini’s U.S. Dealer network and market presence has expanded rapidly, so too has customer engagement, driving a surge in website traffic, product inquiries and sales leads that increasingly outpace the capabilities of traditional contact channels.

Avalanche Motorsports founders Todd and Austin Myers have slid their dealership to Boston-based investor Brian Zimmerman.

Head hunter hired: Specializing in talent searches for Powersports, Marine and RV companies, V20 Recruiting + Consulting has helped themselves to recruiting pro Louis Dodaro

05/08/2026

If you work in the powersports industry as a dealer, manufacturer, buyer, or aftermarket professional, you need to be at the SEMA Show in Las Vegas on November 3-6.

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Shifting Gears

05/08/2026

Head hunter hired: Specializing in talent searches for Powersports, Marine and RV companies, V20 Recruiting + Consulting has helped themselves to recruiting pro Louis Dodaro

Promoting from within, National Powersport Auctions (NPA) has elevated long-time team player Brad Maxon to Regional Operations Manager.

LaCheryl E. Jones, a leader in motorcycle safety policy and rider education, has joined the Motorcycle Safety Foundation as Director of Curriculum & Training Strategy.

“We are excited to announce a new addition to the Segway Powersports team,” says Marketing Director Gabriel Cruz.

#ShiftingGears as Courtney Bernhard leaves Performance Brokerage Services for a new role with Garage Composites.

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Highlighted by its RIDE Day MOTO intros and DIY activation, Motorcycle Safety Foundation is all in for Motorcycle Safety Awareness Month. As we enter peak riding season and higher gas prices driving even more people to ride, MSF is expanding its Motorcycle Awareness initiative. “Motorcycling is an enjoyable and economical way to get around,” said Christy LaCurelle, President and CEO of MSF. “If you’re thinking about starting, proper training and full protective gear are essential. MSF RIDE Days give participants a chance to try riding, learn about proper gear, and experience professional instruction at no cost.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/may-is-for-motorcycles-2/

RIDE DAY MOTO INTROS SET FOR MAY Join in on the fun of motorcycling at one of the Motorcycle Safety Foundation’s RIDE Day events. RIDE Day MOTO Intros give the moto-curious a real first taste of riding in a controlled, low-stress environment built specifically for learning. Hosted by MSF-certified Rider Coaches and held in conjunction with dealers, the RIDE Day series is one of several efforts to promote May as Motorcycle Safety Awareness Month, according to Corey Eastman, MSF’s Director of Rider Education Expansion. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/ride-day-moto-intros-set-for-may/

USA Trial Des Nations Team challenge is a great way to support the team and get some recognition... but how about a Dealer challenge? We know some shops that are all-in:

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Make the segue to Segway Powersports... Segway Powersports US is hiring according to Motorcycle Industry Jobs:

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#HappyMothersDay

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#ShiftingGears Headhunter hired: Specializing in talent searches for Powersports, Marine and RV companies, V20 Recruiting & Consulting has helped themselves to recruiting pro Louis Dodaro. A Chicago native and a graduate of University of Illinois, Dodaro has built a strong career starting with The North Face before devoting 20+ years recruiting talent from entry-level roles to C-Suite positions for privately held firms to Fortune 500 organizations. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-59/

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#DEALER NEWS: AVALANCHES SLIDES TO INVESTOR Avalanche Motorsports founders Todd and Austin Myers have slid their dealership to Boston-based investor Brian Zimmerman. What started as a small, Washington, N.C., powersports business in 2005 has grown into a full powersports, marine and RV emporium… but despite the expansion the fundamentals have not changed: treat people right, keep it honest and never pressure anyone into a sale. Todd and Austin have stayed hands-on the entire time, building a team and customer base that means a lot to them. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-avalanches-slides-to-investor/

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In Case You Missed It

04/09/2026

After the Hardwire and Rewire programs, The Motor Company is getting back in the saddle and focus on the RIDE.

Duc season begins today! Ducati is taking over every dealership in North America this April 10-12… Well, at least the participating franchised dealers celebrating the opening of Duc Season.

04/09/2026

In celebration of its 100-year history, a commemorative Ducati postage stamp has been issued.

Distribution giant Turn 14 will be turning heads at the 2026 UTV Takeover events as a Title Sponsor, with additional designation as an “Elite Sponsor” of the Coos Bay (June 16-21) and Sand Hollow (October 20-25) events.

Heads up! Schuberth GmbH, the German-based premium motorcycle helmet manufacturer founded in 1922, has a new U.S. head.

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