SEMA WELCOMES POWERSPORTS
On The Rode 2 SEMA
WHEELS UP!
Denago RanchHawk Lifts Off
UTV UPRISING
Market Expansion
News By Category
News
The American Motorcyclist Association unveiled a new exhibit at the AMA Motorcycle Hall of Fame in Pickerington, Ohio: We Did It Together: A Harley-Davidson Leadership Story.
Leading up to the SEMA Show, KYMCO USA (Booth #55245) rolls out its “Year-End Choice Sales Event.”
Not Napoleon Dynamite — his ballot is for SEMA’s Truck & Off-Road Alliance – TORA’s “Best In Show” competition. The Adventure Lifestyle Dealer Group blew up a 2027 Can-Am Defender MAX Limited project vehicle. Dealers heading to the SEMA Show are encouraged to rock the vote.
“I’m proud to share that I’ve been named President of NiteRider,” says industry veteran Drew Engelmann.
Forget red letter days on the calendar, October 22, is an Orange letter day as the 100,000 motorcycles made in Mattighofen, Austria, rolled off the KTM assembly line.
Shifting Gears
“I’m proud to share that I’ve been named President of NiteRider,” says industry veteran Drew Engelmann.
Here comes the judge? Gayle Littleton is now Chief Legal officer for Harley-Davidson.
Indian Motorcycle has a new chief! Angela Stewart has been promoted to Director, North American Sales & Market Development.
Turn 14 Powersports is grabbing another gear. “Please join me in welcoming Braylan Mayorga, our new Social Media Specialist – Powersports, based in Keller, Texas,” says Eric Mauer, Powersports Marketing Lead for Turn 14 Powersports.
Checkered flag for Rayce Guthrie! Everyone who ever exhibited at Dealer Expo knew him as the local dealership who supplied display bikes for the tradeshow, but long after he and wife Julee sold Bloomington Powersports, he continued to serve the local community and ABATE.
VOTE FOR PEDRO? Not Napoleon Dynamite — This ballot is for SEMA Truck & Off-Road Alliance - TORA – TORA’s “Best In Show” competition. The Adventure Lifestyle Dealer Group blew up a 2027 Can-Am Off-Road Defender MAX Limited project vehicle. Dealers heading to The SEMA Show are encouraged to rock the vote. You can see this build in person just outside the West Hall, then cast your vote for TORA Feature Vehicle Best in Show. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/vote-for-pedro/
KYMCO DEALER SUPPORT ON THE #RODE2SEMA Leading up to The SEMA Show, KYMCO USA (Booth #55245) rolls out its “Year-End Choice Sales Event.” The limited-time program running October 15 through December 31, 2026, is designed to support dealer inventory planning, encourage retail activity during the holiday selling season and help participating dealers build unit volume toward the spring. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/kymco-dealer-support-on-the-rode2sema/
#ShiftingGears #FlashBackFriday Edition “I’m proud to share that I’ve been named President of NiteRider,” says industry veteran Drew Engelmann. “Since joining the company earlier this year, I’ve gained an even deeper appreciation for the history behind this brand, the people who build and support our products, and the dealers and distributors who bring them to riders. Thank you to founder and CEO Tom Carroll for his trust and the opportunity to help lead NiteRider’s next chapter alongside him and our team." Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-flashback-friday-edition/
A NIGHT AT THE MUSEUM The American Motorcyclist Association unveiled a new exhibit at the AMA Motorcycle Hall of Fame in Pickerington, Ohio: We Did It Together: A Harley-Davidson Leadership Story. A special ribbon cutting and public celebration on Oct. 17 during the Fall Bike Night for the installation exploring the people, culture, and shared leadership behind Harley-Davidson’s remarkable revival in the 1980s and 1990s. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/a-night-at-the-museum/
#DEALER NEWS: LANCASTER HONDA JOINS JONES FAMILY Lancaster Honda officially joins the Jones Powersports family of dealerships on October 23 & 24, 2026. Already home to CFMOTO USA, KAYO USA, KTM and Yamaha Motor USA, the stand-alone Honda powerhouse is a big deal to the Jones team… However it is not a new deal. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-lancaster-honda-joins-jones-family/
SKAT-TRAK IS BACK! Trick or treat! Just in time for dune season! Synonymous with paddle tires, Skat-Trak Performance Products is officially taking orders as of October 16. “We’re now shipping products to our dealers, and our online store is officially LIVE and ready to take orders,” says Steve Renaud. What began as a small SoCal retread operation (and a snowmobile wheel conversion kit in 1968) has evolved into a globally recognized manufacturer of high-performance traction systems. Today, Skat-Trak operates with one goal: To build the highest-performing products in the industry — without compromise. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/skat-trak-is-back/
In Case You Missed It
According to the latest research from the Motorcycle Industry Council, the U.S. powersports retail marketplace represents $48.2 billion in economic value, supporting 112,221 dealership jobs and $5.6 billion in payroll across 10,632 powersports retailers nationwide.
For the first time in company history, Segway Powersports and Segway Factory Racing will compete in the SCORE Baja 1000, fielding two Super Villains in one of the most demanding off-road races on the planet.
At the end of August, LiveWire slashed prices on its HALO eMotorcycle, proclaiming, “The electric motorcycle that defined the category is now available at a new starting MSRP of $13,999
Big news from a small machine! Denago PowerSports (Booth #57217) will be charging into the Powersports Pavilion at the SEMA show with the updated 2027 E-Hawk 6 and the all new E-Hawk 10.
Massimo is on the gas heading into the SEMA show with expanded leadership and some class-leading vehicles. Back in April, Massimo Group (Booth # 56217) announced the appointment of Quenton Petersen as Chief Executive Officer.
