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AIMExpo 2026
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EICMA 82nd Edition
SAND SPORTS SUPER SHOW
De Facto UTV Trade Show
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News
“We’re thrilled to be back at AIMExpo, especially with the show this year in Southern California,” notes David Zemla, USA Country Manager for SW-MOTECH.
It is with truly heavy hearts and profound sadness that we share some very difficult news. After 19 incredible years of serving the riding community, Hoosier Harley-Davidson of Elkhart, IN will be closing their doors permanently.
National Powersport Auctions, Booth #2005 at AIMExpo continues its matchmaking efforts to marry dealers with pre-owned inventory.
Once and future Top 100 Dealer Bill Little is back in the saddle, both as a dealer and a racer.
In a EUR 40 million deal, Swedish helmet safety specialist Mips AB has signed a binding, conditional agreement to acquire 100% of the shares in Koroyd.
Shifting Gears
Changing of the guard at BRP. “We are unveiling who will lead BRP into a new chapter: Denis Le Vot will become President and Chief Executive Officer, effective February 1st, 2026, at which time José Boisjoli will retire.
After a 6-year stint with BRP (most recently as Dealer Development Manager for the OEM), industry veteran Rob Oliva is back with LeMans Corp. becoming the new National Sales Manager, effective December 15, 2025.
Just in time for the impending AIMExpo trade show, Keeway America is staffing up.
Zero Motorcycles has announced a major leadership transition.
While the bombshell dropped that Sullivans had sold to LeMans Corp. and the rockets’ red glare announced Joe Rocket was reuniting with its Canadian roots, Parts Unlimited continued its hiring spree.
MIC Board of Directors Election Results Announced Motorcycle Industry Council members have elected Teri Lynn of Troy Lee Designs to join the MIC Board of Directors and re-elected Robin Hartfiel, Editor of Dealernews, for another term. Jim Woodruff, CEO of National Powersport Auctions, will conclude his service on the board when his term ends in January. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/mic-board-of-directors-election-results-announced/
#SHIFTINGGEARS AT BRP Changing of the guard at BRP. “We are unveiling who will lead BRP into a new chapter: Denis Le Vot will become President and Chief Executive Officer, effective February 1st, 2026, at which time José Boisjoli will retire. In addition, BRP announces that Pierre Beaudoin will be appointed Chair of the Board effective February 1st, 2026, while Barbara Samardzich will remain Lead Independent Director of the Board. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-brp/
#FLASHBACKFRIDAY Once and future Top 100 Dealer Bill Little is back in the saddle, both as a dealer and a racer. Given his perspective on the industry and unique skill set (think Mayhem from the insurance commercials), coinciding with midlife crisis and ill-advised goal of making the field at Loretta Lynn’s while going back to work in a dealership, we decided to chronicle the misadventures of www.2OGRacing.com (Two Old Guys Racing) and their quest for the holy grail… What could possibly go wrong? Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/flashbackfriday-6/
TMI ROLLS OUT RZR FOR S4 When is TMI not enough? When it is referencing too much information for TMI's RZR Roll-Out at the 2025 Sand Sports Super Show! The interior experts have gone outside the box to greatly expand their full range of Polaris RZR offerings, including suspension-seats, door panel stash bags and more... Much more! In addition to the trim and interior components they have produced for decades, TMI Products has pushed into the exterior hard parts segments including door kits, bumpers/pushbars, rock sliders and more. However, it was the debut of TMI's SS2 Suspension Seat that stole the show during the annual Sand Sports Super Show. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/tmi-rolls-out-rzr-for-s4/
In Case You Missed It
After successfully launching its “Leopard Americas” TT Revo top of the line lid in July, KYT Americas is looking to expand north of the border.
Honda is investing $9.658 million to modernize its North Carolina Manufacturing (NCM) plant.
On Veteran’s Day Harley-Davidson announced its Ride For Heroes results.
Led by J.P. Morgan Securities LLC, TD Securities (USA) LLC and Wells Fargo Securities, LLC — with Barclays Capital Inc. and U.S. Bancorp Investments, Inc. as co-dealer managers — Harley-Davidson Financial Services, Inc. announced the commencement of tender offers to purchase for cash any and all of the Medium-Term Notes issued by The Motor Company.
The SLR Honda team celebrated company founder Soichiro Honda’s 119th birthday in style bey totally dominating the Baja 1000.
