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While National Powersport Auctions was accelerating in Europe — announcing “International Powersport Auctions” at EICMA — the nation’s leading remarketing services provider was slowing down closer to home.
While the motorcycle world was headed to Italy to see the latest new models crowded into the Rho Fiera fairgrounds, hometown hero Vespa was celebrating 80 years of two wheeled history in downtown Milan in a very different way.
“Our team is thrilled to expand further into the Idaho community, and strengthen our ties to the Harley-Davidson brand,” said Jeramie Young, director of Young Powersports after reaching an agreement to acquire Grand Teton Harley-Davidson in Idaho Falls, Idaho.
While Triumph was busy showing off more than 30 new models and updates to its motorcycle line-up at EICMA, they were busy bolstering the U.S. team.
Shifting Gears
While Triumph was busy showing off more than 30 new models and updates to its motorcycle line-up at EICMA, they were busy bolstering the U.S. team.
Discovering the Denago difference! Industry veteran John Lawson joins Denago Powersports as its new Parts & Services Manager.
Piaggio Group Americas added industry veteran Shahin Alvandi to the team just in time for EICMA. Alvandi stepped in as the new West Coast Regional Sales Manager.
Let the good times roll! Industry veteran Paul Riffle’s journey has taken him from eCommerce pioneer to the OEM ranks.
Land use advocate and long-time go-to guy at the dealership level Ted Cabral brings decades of powersports experience to the ZiiDMS team.
HONDA MAKES HISTORY • Record 18 Baja 1000 wins for Honda's CRF450X • Top 16 overall motorcycle-class finishers were all Honda-mounted • Raceco Honda/Pedder Racing tops Pro UTV N.A. class in Talon 1000R The SLR Honda team celebrated company founder Soichiro Honda’’s 119th birthday in style bey totally dominating the Baja 1000. The winning time of 17 hours, 55 minutes, 39 seconds was more than two-and-a-half hours ahead of the second-place squad (Hero Racing—another Honda-mounted effort and last year's SCORE champion). "Everything was very smooth this year—a little bit of rain, but nothing too bad," said SLR Honda Team Owner Mark Samuels, who himself was a part of seven Baja 1000-winning teams as a rider before 2024 saw him elect to focus on managing the effort.” SLR's latest victory extended a pair of records for Honda over the course of the Baja 1000's 58-year history: most overall motorcycle wins by a manufacturer (34) and most overall motorcycle wins by a model (18, for the CRF450X). "Over nearly five decades, Honda has become synonymous with winning in the Baja 1000, and SLR continues to confirm that status," said Brandon Wilson, Manager of Racing and Advertising at American Honda. "More than most races, this event demands not only speed and talent, but also careful planning and sound judgement, as well as race-machine reliability. From everyone at Honda, congratulations and thank you to Mark and the entire SLR team for continuing to showcase the capabilities of our products." This year's 854-mile Pro loop course started in Ensenada and followed the Pacific Coast south to San Quintin before crossing the Baja Peninsula and following the Gulf Coast north, then crossing back over to finish in Ensenada. SLR Honda's Tyler Lynn left the start line at midnight on Thursday night and proceeded to put in a Herculean effort over the next nine hours, building a lead of 18 minutes while riding the first 450 miles (including six hours at night)! David Kamo took over and rode to mile 630, and Carter Klein then rode the final 224 miles. Other motorcycle classes that were topped by Honda-mounted teams included Pro Moto 30 (led by Jason Alosi), Pro Moto 40 (Shane Esposito), Pro Moto 50 (Mike Prunty), Pro Moto Limited (Ana Rivas), Pro Moto Ironman (Larry Serna) and Sportsman Moto (Arnaldo Casteneda). Honda also enjoyed success in four-wheel racing, with RaceCo Honda/Pedder Racing drivers Ricardo Torres, Chris Arreaza, Mikey Sandoval and Corey Susag topping the Pro UTV N.A. division in their Talon 1000R side-by-side for the second year in a row. In addition, Honda ATV riders won several classes, including Pro Quad (Faelly Lopez), Sportsman Quad (Gabriel Vasquez) and Pro Quad Ironman (Aaron Kosins).
#SHIFTINGGEARS AT DENAGO Discovering the Denago difference! Industry veteran John Lawson joins Denago PowerSports as its new Parts & Services Manager. Lawson brings more than 25 years of powersports experience to the team headquartered in Dallas, Texas. “At Denago, we understand that parts and service support is one of the most crucial parts of establishing a brand,” notes GM David Garibyan. “John Lawson’s experience in managing operations and process improvements will take Denago to the next level of customer and dealer support.” https://dealernews.com/Home/post/shifting-gears-at-denago/
ROAD WARRIOR RIDES OFF INTO THE SUNSET #IYKYK End of an era for long-time LeMans Corporation road warrior Steve Dickinson. “After 34 years of dedicated service, Steve Dickinson, (Rep #62) will be officially retiring from the company on 11/7/25,” reported the company Bulletin. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/road-warrior-rides-off-into-the-sunset/
#happybirthday Mr. Honda! Born in a small village near Mount Fuji Honda Motorcycles & ATVs founder Soichiro Honda would be 119 today. From a young age, Honda was fascinated by engines, and he helped at his father's bicycle-repair business. He eventually went into business producing piston rings In 1946, Honda began selling auxiliary motors to power bicycles. His first production motorcycle – the Type A "Dream" – followed in 1947, and the rest is history! By 1955, Honda had become Japan's largest motorcycle manufacturer. American Honda Motor Company, Inc. – the company's first international subsidiary – was born four years later. That is the power of dreams!
Heads up from HJC Helmets! One of the new lids we saw at Eicma is headed this way:
In Case You Missed It
Following up on a phenomenal 2025 that saw Triumph deliver more than 141,000 motorcycles worldwide, plans call for Triumph to launch 33 new and updated model year 2026 motorcycles (MY26).
With impressive growth in dealer attendance, 30+ presenters and even two 20 Clubs on hand, the National Powersports Dealer Association was a big deal as dealers converged on Columbus, Ohio, September 21–23.
Want to get something done? Give it to the busiest person in the room! With that in mind, the Outdoor Recreation Roundtable has elected MIC President and CEO Christy LaCurelle as Vice Chair of its Board of Directors, reinforcing the powersports industry’s role in shaping the future of outdoor recreation.
Dream job! “I’ve officially started my new role as Membership Coordinator at the Motorcycle Industry Council (MIC),” says Daniel Dégallier.




























