SEMA WELCOMES POWERSPORTS
On The Rode 2 SEMA
WHEELS UP!
Denago RanchHawk Lifts Off
UTV UPRISING
Market Expansion
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News
Applications for both the 2027 Build.Train.Race. Flat Track and Road Racing seasons are due now!
Oh Canada… save the date for the 2026 BCPDA Dealer Summit set for River Rock Casino Resort, Richmond, BC, November 8 – 9, 2026.
Right to repair? TOPDON USA (Booth #37183) is bringing its professional diagnostic technology to powersports with the introduction of their new ONE Moto at The SEMA Show.
For 65 years S&S Cycle has been on a mission to go faster, and now they are making that goal possible for the industry with the expansion of their skunkworks Emissions Lab.
ProTaper has announced the renewal of its original equipment supply agreement with KTM AG, Europe’s leading producer of high-performance motorcycles.
Shifting Gears
Checkered flag for Rayce Guthrie! Everyone who ever exhibited at Dealer Expo knew him as the local dealership who supplied display bikes for the tradeshow, but long after he and wife Julee sold Bloomington Powersports, he continued to serve the local community and ABATE.
Heads up! Industry icon Teri Lynn shifts from Troy Lee Designs to the protective specialty experts at D30.
Continuing its charge as a leading American manufacturer of powersports batteries, Yuasa Battery, Inc. has appointed Thomas Charno as Vice President of Sales & Marketing.
Massimo is on the gas heading into the SEMA show with expanded leadership and some class-leading vehicles. Back in April, Massimo Group (Booth # 56217) announced the appointment of Quenton Petersen as Chief Executive Officer.
Wait, what? The Creative Director for iconic AXO gear circa 1984-1993 and later Art Director for Alpinestars circa 1993-2004 Kenny Safford is now the Chief Designer at Thrashin Supply Co.
RAYCE WINS, INDUSTRY LOSES LEGEND Checkered flag for Rayce Guthrie! Everyone who ever exhibited at Dealer Expo knew him as the local dealership who supplied display bikes for the tradeshow, but long after he and wife Julee sold Bloomington Powersports, he continued to serve the local community and ABATE. “Today marks the first day of a well-earned retirement for Lawrence County Recreational Park Operations Director Rayce Guthrie,” posted A.B.A.T.E. of Indiana on September 1. “For more than a decade, Rayce has dedicated countless hours to maintaining, improving, and developing Lawrence County Recreational Park. His hard work, knowledge, and commitment have played an enormous role in making LCRP the award-winning OHV park it is today. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/rayce-wins-industry-loses-legend/
TOOL TIME AT SEMA Right to repair? TOPDON USA (Booth #37183) is bringing its professional diagnostic technology to powersports with the introduction of their new ONE Moto tool (https://www.topdon.us/products/one-moto) at The SEMA Show. Built for demanding garage, off-road and dockside environments, the ONE Moto provides full-system diagnostics for more than 100 motorcycle, ATV, and UTV applications. It also marks TOPDON’s entry into marine diagnostics, with coverage for nine brands, including Honda Motorcycles & ATVs, Yamaha Motor USA, Kawasaki USA, and BRP. Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/tool-time-at-sema/
COMBINING ROCKET SCIENCE WITH CARB COMPLIANCE! For 65 years S&S Cycle, Inc. has been on a mission to go faster, and now they are making that goal possible for the industry with the expansion of their skunkworks Emissions Lab. “The S&S Cycle Emissions Lab is the logical continuation of George Smith’s original plan where he said, ‘I want to make all motorcycles go faster.’ Our Emissions Lab allows S&S dealers in states with regulatory compliance laws to be able to sell components that deliver performance for their customers,” notes Howard Kelly, VP of Marketing. Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/combining-rocket-science-with-carb-compliance/
KTM GOES PRO… ProTaper has announced the renewal of its original equipment supply agreement with KTM AG, Europe’s leading producer of high-performance motorcycles. “We are extremely pleased to continue our relationship with KTM AG,” said Bob Schuetz, President of Turn 14 Powersports. “This is a strong validation of ProTaper’s engineering, manufacturing quality and reputation among serious off-road riders. We’re proud that KTM’s top 250’s and 450’s will carry the ProTaper brand with them to purchasers around the world.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/ktm-goes-pro/
CANADIAN DEALERS UNITE Oh Canada… save the date for the 2026 BC Powersports Dealers Association Dealer Summit set for River Rock Casino Resort, Richmond, BC, November 8 - 9, 2026. “Built by dealers for dealers, these summits bring us together to shape initiatives that matter to us and our customers,” says Executive Director Kristin Parsons. “If you're part of the motorcycle and powersports industry in BC, this is a must-attend event.” Subscribe To DealernewsTo See The Full Story: https://dealernews.com/Home/post/canadian-dealers-unite/
LAWSUIT LODGED ON EVE OF VINTAGE FESTIVAL A lawsuit between Hard Knocks Media and the Barber Museum comes just days before the 2026 Barber Vintage Festival, set for October 9–11 at Barber Motorsports Park in Birmingham, Alabama. The suit, filed in the U.S. District Court for the Eastern District of Pennsylvania (Case No. 2:26-cv-07623), alleges that Barber used Spain-Smith's copyrighted photographs of Eraldo Ferracci without permission in connection with the 2025 Barber Vintage Festival. The complaint alleges the photographs were used across Instagram, Facebook, YouTube and LinkedIn, promotional and press materials, and in commissioned artwork, posters, auction materials and fundraising content. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/lawsuit-lodged-on-eve-of-vintage-festival/
AIMExpo RACING INTO SUPERCROSS When AIMExpo 2027 concludes, it is off to the races for the powersports industry, quite literally! “We’ve teamed up with Daytona International Speedway to give AIMExpo attendees the opportunity to extend their experience with an unforgettable weekend at Daytona Supercross,” says Cinnamon Kernes, Motorcycle Industry Council's VP of Market Expansion. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/aimexpo-racing-into-supercross/
In Case You Missed It
After welcoming the powersports world to the world’s largest aftermarket event — The SEMA Show — Harley-Davidson rolls into Las Vegas as a foundational anchor for the new Powersports Pavilion.
Speaking of SEMA, the 2026 SEMA Battle of the Builders competition will debut a new element – a dedicated Motorcycle category, expanding the competition to include some of the finest custom two-wheeled vehicles in America.
Claiming it intends to preserve what makes each brand unique, SuperATV picked up four brands from Nivel’s powersports portfolio, including HighLifter, Snorkel Your ATV, Falcon Ridge and Side By Side Stuff, all of which were previously part of Nivel’s off-road vehicle portfolio.
“It is with heavy hearts that we announce 7 Hills Harley-Davidson is permanently closing,” says the Loomis Family.
