DEALER NEWS:
Sonic Boom Set For Sturgis Dealerships
DEADWOOD DROPS…
Harley Stock Rises
VALE
Godspeed Roger Marshall
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News
Better together: The Motorcycle Industry Council has acquired MotorcycleIndustryJobs.com, bringing the long-standing powersports employment platform under the MIC umbrella and creating new opportunities to strengthen the industry’s workforce.
“The decisions you make today will shape how prepared your dealership is for 2027,” says National Powersports Dealer Association show runner Tigra Tsujikawa. “DealerConnect brings together leading industry professionals and subject-matter experts to help Dealers understand what is changing, what it means for their businesses and what they can do next
As one of the nation’s largest dealerships, Four Rivers Harley-Davidson in Paducah, Kentucky, is set to become Bourbon Barrel Harley-Davidson following Eddy Soberon and Eric Sternberg sale to Steven Towers.
Noting that U.S.-based TEWA MOTO is more than just another clone from China, the upstart EV operation is on a mission.
New OEM Tewa Moto Inc. adds an old hand as powersports industry veteran Colin Preiser becomes Brand Director for North America.
Shifting Gears
New OEM Tewa Moto Inc. adds an old hand as powersports industry veteran Colin Preiser becomes Brand Director for North America.
“After nearly 9 incredible years with Fox Racing, today marks the end of an unforgettable chapter in my career,” says veteran road warrior Ryan Osborne.
“Thank you Segway Powersports US, for the opportunity to join the team,” said an elated Kellen Kerbs.
U.S. Secretary of Transportation Sean Duffy has appointed Andria Yu, VP of Communications for the Motorcycle Industry Council and Motorcycle Safety Foundation, to the U.S. Department of Transportation’s Motorcyclist Advisory Council (MAC).
A seasoned pro Todd Hinrichs has made the rounds from Kuryakyn, Tucker Powersports, Baker Drivetrain — he even worked at a big Bobcat Dealership — but the last time Dealernews spoke to Todd was at AIMExpo about All Balls Racing Group.
OEM UPDATE: TEWA IS IN IT TO WIN IT! Noting that U.S.-based Tewamotousa is more than just another clone from China, the upstart EV operation is on a mission. “We aim to become a leader in high-performance, clean-energy powersports,” says founder/visionary Wayne Wang. “Our vision is to create the most advanced, most fun and most inspiring clean-energy power products for all riders.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/oem-update-tewa-is-in-it-to-win-it/
#ShiftingGears New OEM Tewamotousa adds an old hand as powersports industry veteran Colin Preiser becomes Brand Director for North America. “Colin brings a unique skillset to TEWA MOTO, and we are very excited to have him on board,” notes TEWA MOTO CEO Wayne Wang. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-60/
#ShiftingGears “After nearly 9 incredible years with Fox Racing, today marks the end of an unforgettable chapter in my career,” says veteran road warrior Ryan Osborne. “What started as an opportunity to represent an iconic brand became so much more. Along the way, I had the privilege of working with amazing dealers, industry partners, teammates, and friends who challenged me, supported me, and made every mile on the road worthwhile. I’m incredibly grateful for the trust, relationships, and experiences I gained while representing Fox Racing, Bell Helmets and CamelBak.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-for-whom-the-bell-tolls/
In Case You Missed It
The National Powersports Dealer Association (NPDA) has opened Early Bird registration for DealerConnect 2026 presented by AppOne.
“Canada has always been an important market for Rabaconda, and we’re excited to partner with Royal Distributing to reach riders north of the border,” says Jackson Halsmer, Global Marketing Manager of the motorcycle tire changing tools leader.
Just in time for Sturgis, Harley-Davidson rolls out its stripped down, sub-$18,000 softail, dubbed Deadwood.
The Sturgis Motorcycle Museum & Hall of Fame has an action-packed agenda for the 2026 Sturgis Rally.
Shooting Starr! “I am very happy and excited to announce that I have officially joined Yamaha Motor Finance Corporation (YMFC), as Director of Global Communications,” announces industry icon Bob Starr.
