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News
The road to Orlando starts now! Early bird registration for the 2027 AIMExpo dropped yesterday.
Happy belated birthday to industry advocate and Dealernews columnist Scot Harden. To celebrate turning 70 he is featured on the latest episode of the Driven To Ride podcast.
FXR Racing, a global leader in performance MX and snowmobile segments, has signed a strategic long-term distribution partnership with Helmet House.
Volara Motorsports Group, an Austin-based holding company, has picked up electric mobility pioneer Monday Motorbikes.
Better Together: To assist the National Powersports Dealer Association’s efforts to “connect” with more constituents, powersports pro Steve Gotoski joins the team as Membership & Marketing Director in the run up to the association’s industry networking event, DealerConnect.
Shifting Gears
Better Together: To assist the National Powersports Dealer Association’s efforts to “connect” with more constituents, powersports pro Steve Gotoski joins the team as Membership & Marketing Director in the run up to the association’s industry networking event, DealerConnect.
Sales pro Reid Douglas says “after 12+ years at VerticalScope, a very meaningful chapter of my career has come to a close.
There is a new sheriff in town! HISUN Motors USA has promoted Allen Talley to VP of Operations.
Drag racer Matthew Maldonado trips the lights and races into Drag Specialties’ South East Region. He is now calling on V-Twin dealers in the North Carolina area.
Heads up! Shifting gears at Helmet House as industry pro James Mullen takes on a new role.
#ShiftingGears Better Together: To assist the National Powersports Dealer Association’s efforts to “connect” with more constituents, powersports pro Steve Gotoski joins the team as Membership & Marketing Director in the run up to the association’s industry networking event, DealerConnect. “NPDA is an indispensable organization in the powersports Industry, and their history of helping Dealers grow and protect their businesses is well established,” says Gotoski. “I look forward to working with current and prospective Dealers and partners alike in joining the NPDA and using our resources to be better together.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/npda-shifting-gears/
SCOT HARDEN IS DRIVEN TO RIDE Happy belated birthday to industry advocate and Dealernews columnist Scot Harden. To celebrate turning 70 he is featured on the latest episode of the Driven To Ride podcast. Host Mark Long sits down with the hall-of-fame racer, industry executive, author and mentor, whose career spans more than five decades at the highest levels of motorcycling. “Scot Harden’s fingerprints are all over modern motorcycling,” says Long. “Whether you know him as a racer, an executive, a mentor, or an ambassador for the sport, his passion remains as strong today as it was when he lined up for his first desert race. This conversation is a masterclass in leadership, perseverance, and why protecting the future of motorcycling matters.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/scot-harden-is-driven-to-ride/
CUE THE MIAMI VICE THEME: The road to AIMExpo 2027 starts now! Registration is officially open for the powersports industry's trade show. Dealers, distributors, manufacturers, industry professionals and trade media types like Dealernews will be in Orlando! Get updates along the road to AIMExpo via the official channels: Instagram: www.instagram.com/aimexpo/ LinkedIn: www.linkedin.com/company/aimexpo/ Facebook: www.facebook.com/AIMExpo YouTube: www.youtube.com/@Aimexpousa #AIMExpo2027 #BOOTH1601
#ShiftingGears Sales pro Reid Douglas says “after 12+ years at VerticalScope, a very meaningful chapter of my career has come to a close. I never would’ve guessed I’d spend over a decade helping grow the powersports side of the business, working with amazing brands, agencies, OEMs and a lot of great people along the way. Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-for-media-sales-pro/
In Case You Missed It
In a script too improbable for Hollywood, Ken Roczen entered Rice-Eccles Stadium in Salt Lake City holding the championship points lead, with the red plate mounted to his Suzuki RM-Z450 heading into the final race of the 17-round series.
Kudos to the Blu Cru for recognizing Ken Roczen’s amazing achievement with a creative win ad in Cycle News.
Salt Lake City’s Supercross finale marked the end of Husqvarna/Rockstar’s SX team.
Spanning more than 40 training sites across 23 states, dealers have already committed to hosting Motorcycle Safety Foundation RIDE Day events, with additional participation expected in the coming weeks.
Can you hear me now? Former Cardo exec Jamie Cheek continues to climb the ladder at HISUN Motors USA.
