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DEALER HEALTH IS INDUSTRY HEALTH

Michael Maledon, President Elway Powersports

NCMDA SPRING FLING

State Dealer Meeting

OVERLAND EXPO

Dealers Branch Out

 

News

05/07/2026

If you work in the powersports industry as a dealer, manufacturer, buyer, or aftermarket professional, you need to be at the SEMA Show in Las Vegas on November 3-6.

Recent FTC enforcement actions against automotive dealer groups are sending a clear message to powersports dealers.

“The future of motorcycling hinges on raising America’s youth on two wheels,” says AMA Director of Marketing & Communications Joy Burgess.

Don’t have a kid to take dirt biking? Big kids can join in on the fun of motorcycling at one of the Motorcycle Safety Foundation’s RIDE Day events.

Highlighted by its RIDE Day MOTO intros and DIY activation, MSF is all in for Motorcycle Safety Awareness Month.

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Shifting Gears

05/01/2026

Promoting from within, National Powersport Auctions (NPA) has elevated long-time team player Brad Maxon to Regional Operations Manager.

LaCheryl E. Jones, a leader in motorcycle safety policy and rider education, has joined the Motorcycle Safety Foundation as Director of Curriculum & Training Strategy.

“We are excited to announce a new addition to the Segway Powersports team,” says Marketing Director Gabriel Cruz.

#ShiftingGears as Courtney Bernhard leaves Performance Brokerage Services for a new role with Garage Composites.

Shocking news from Zero Motorcycles: As the company celebrates its 20th anniversary, the European-based team welcomes Jarno Middelbosch as the new Senior Director of Global Marketing.

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Recent Issues

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Videos

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MAY IS TAKE A KID DIRT BIKING MONTH! “The future of motorcycling hinges on raising America’s youth on two wheels,” says American Motorcyclist Association Director of Marketing & Communications Joy Burgess. “AMA Take A Kid Dirt Biking Month has grown with each passing year, serving its purpose to cultivate the future of our sport through our nation’s kids.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/may-is-take-a-kid-dirt-biking-month/

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If you work in the powersports industry as a dealer, manufacturer, buyer, or aftermarket professional, you need to be at The SEMA Show in Las Vegas on November 3-6. You are invited to join thousands of aftermarket professionals for four days of discovery, connection, and innovation. This year, an expanded Powersports / SxS / Lifestyle section in West Hall will create a unified “Adventure Lifestyle” destination alongside the Truck, SUV and Off-Road section. The layout reflects real-world business and enthusiast behavior, where a complete setup often includes a tow vehicle, trailer, and multiple two- and four-wheel vehicles. The dedicated area will showcase side-by-sides, off-road vehicles, motorcycles, V-Twin performance, and related gear, highlighting one of the fastest-growing segments of the aftermarket. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/sema-show-expands-powersports-youre-invited/

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WHAT DOES FTC MEAN TO POWERSPORTS DEALERS? Recent Federal Trade Commission enforcement actions against automotive dealer groups are sending a clear message to powersports dealers. If you're unsure how these developments could impact your pricing, advertising, or website disclosures, the National Powersports Dealer Association has a webinar for you. Join the NPDA for a critical, no-fluff discussion: Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/what-does-ftc-mean-to-powersports-dealers/

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Happy #CincoDeMayo

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TEXA USA's diagnosis is it is time for an upgrade:

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Heads up HJC Helmets says #maythe4thbewithyou

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#sundayfunnies You can't keep a good man down 2OG Racing's! William Douglas Little is racing himself back into shape on the mobility scooter.

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In Case You Missed It

04/06/2026

The customer is always right? In direct response to requests from membership, the Specialty Equipment Market Association (SEMA) is inviting dealers to the world’s biggest aftermarket event.

On May 18-19, the powersports industry will convene in Washington, D.C., to meet directly with members of Congress to share how policies are impacting local businesses and their constituents.

The bicycle industry has survived a threat of tariffs of up to 50% on steel and aluminum products, according to PeopleForBikes.

KTM has been quietly refining its Freeride E moto for the past decade, but now they are sounding off about more power, greater range and improved charging times for the eMoto.

04/06/2026

Seasoned pro Erik Lothian is now calling on dealers in the Midwest for Keeway America — the exclusive U.S. distributor for Benda, Benelli and Keeway motorcycles and scooters.

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