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Coals to Newcastle used to be the expression of overkill, however Sonic, one of the nation’s largest automotive and powersports retailers, is bringing more than 1,200 motorcycles to sell during the 86th Sturgis Rally!
In addition to “arrive and ride” sales, Sonic is seeking to expand its exclusive merch and motorcycles.
The BAKER Drags Are Back for 2026! Bert Baker is bringing back the legendary run what ya brung drag races to Sturgis.
One day shy of his 89th birthday, Marshall Distributing founder Roger Marshall passed away at his home in Sand Point, Michigan.
“I am incredibly excited to share that I’ll be joining Sonic Powersports as the new General Manager of San Diego Harley-Davidson, beginning July 7th,” says Anthony Williams.
Shifting Gears
Shooting Starr! “I am very happy and excited to announce that I have officially joined Yamaha Motor Finance Corporation (YMFC), as Director of Global Communications,” announces industry icon Bob Starr.
Just in time for SEMA’s Powersport Pavilion roll out, Turn 14 Distribution is expanding its powersports outreach with the addition of Garrett Comer, Outside Territory Manager for the key Arizona and California territories.
Arctic Cat adds long-time BRP regional sales director Avi Laub to head sales.
Following a distinguished career spanning nearly 30 years with the company, Mike Ballweber, president of Doosan Bobcat North America, Inc., is stepping down effective July 31.
Let the good times roll! Kawasaki Motors Corp., U.S.A. welcomes Eiko Kirino as President effective immediately.
VALE ROGER MARSHALL One day shy of his 89th birthday, Marshall Distributing founder Roger Marshall passed away at his home in Sand Point, Michigan. An avid MSU Spartan fan, Marshall would probably appreciate our ave atque vale — a Latin phrase that translates to “hail and farewell” — salute to a hero of the powersports industry. Roger graduated from Cass City High School in 1955. He was a member of the Pi Kappa Phi Fraternity at Michigan State University, where he earned a bachelor’s degree. Roger served in the United States Air Force from 1960 to 1966, where he was stationed at Selfridge Air Force Base. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/vale-roger-marshall/
#ShiftingGears “I am incredibly excited to share that I’ll be joining Sonic Powersports as the new General Manager of San Diego Harley-Davidson, beginning July 7th,” says Anthony Williams. “This is an opportunity I’m truly honored to accept. San Diego Harley-Davidson is one of the most iconic and recognized Harley-Davidson dealerships in the country, with a rich history, an exceptional team and a passionate riding community. I’m excited to help build on that legacy while continuing to elevate the customer experience, strengthen the culture, and drive outstanding performance across every department.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-in-americas-finest-city/
The Sturgis Motorcycle Museum & Hall of Fame has an action-packed agenda for the 2026 Sturgis Motorcycle Rally. “The team here at the Museum continues to seek more opportunities to connect the Museum with riders around the country,” says Executive Director Heidi Haro. “Pearl's Jam, the Meet & Greet with inductees and the Hall of Fame livestream are celebrations of the special things that the museum offers to the riding community.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/speaking-of-sturgis-2/
In Case You Missed It
And the winner is… In one of the toughest votes in history, the AMA Motorcycle Hall of Fame announced the six motorcyclists that will be inducted during the 2026 AMA Motorcycle Hall of Fame Induction Ceremony on Sept. 10 in Pickerington, Ohio.
A tribute to the golden era of Superbikes and in celebration of the 50th anniversary of AMA Superbike racing, the 2026 Permco AMA Vintage Motorcycle Days presented by Turn 14 Distribution will feature plenty of iconic experiences and bikes that span the history of the famed series.
Looking to stand behind their dealers, KYMCO USA has relaunched its KYMCO Extended Protection Program (KEPs rhymes with “keeps”).
As part of its 80th anniversary, Shinko has something special in store for stocking Shinko stores!
“After six years at Zero Motorcycles Inc., it’s time to close this chapter. Started on social. Ended up owning global marketing automation. In between, a bit of everything.” says hard charging EV exec Patrick Flynn.
