INDIAN UPRISING
CEO Mike Kennedy Says “Dealers First”
INDIAN WRECKING CREW
Races Into Daytona
INDIAN MAKES RESERVATIONS
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Promoting from within: industry veteran Zegin Braun steps up as Vice President of Sales for HISUN Motors USA.
“Late last year, SEMA announced our acquisition of the Off-Road Business Association (ORBA), and since then we’ve quietly worked behind the scenes to add muscle to our ability to be a voice for the off-road community and the businesses who drive it forward through innovation and passion,” says SEMA CEO Mike Spagnola.
With Q4 grants of $250,000 Yamaha Outdoor Access Initiative brought OAI’s total 2025 funding to more than $1 million, advancing the program toward its goal of $10 million in grants funded by 2028 in celebration of the program’s 20th anniversary.
Following the opening of pre-orders for the Segway’s Super Villain the first week of March, the brand’s entire initial inventory allocation had been fully claimed in just two weeks!
Just in time for March Madness, Sedona Tire & Wheel has rolled out a new starting 5 ATV/UTV wheels.
Shifting Gears
Promoting from within: industry veteran Zegin Braun steps up as Vice President of Sales for HISUN Motors USA.
KYMCO is putting a team of pros into the game just in time for March Madness. “I’m encouraged on many levels by the number of high caliber candidates that want to join in the rebuilding of KYMCO in the USA,” says returning powersports leader Joe Wofford who has re-signed with the team as Senior Vice President.
Promoting from within: “I’m happy to share that I’ve been promoted to Senior Marketing Manager at Indian Motorcycle Company,” shares Nick Sudheimer on LinkedIn.
Crescit Eundo — which is Latin for “It Grows as It Goes” — is the state motto for New Mexico. It is also the perfect description for Austin Ginn and his new role with Parts Unlimited.
Time to get social: Central Powersports Distribution welcomes Erik Hoagenson to the party.
ORBA BACK IN BUSINESS “Late last year, SEMA Association announced our acquisition of the Off-Road Business Association (ORBA), and since then we’ve quietly worked behind the scenes to add muscle to our ability to be a voice for the off-road community and the businesses who drive it forward through innovation and passion,” says SEMA CEO Mike Spagnola. “Today, I’m excited to announce ORBA’s relaunch, with a new leadership team, a sophisticated set of tools to work with, and a refined mission. We’re confident that our efforts will immediately benefit businesses and stakeholders from the OHV and powersports worlds.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/orba-back-in-business/
#ShiftingGears KYMCO is putting a team of pros into the game just in time for March Madness. "I'm encouraged on many levels by the number of high caliber candidates that want to join in the rebuilding of KYMCO USA in the USA,” says returning powersports leader Joe Wofford who has re-signed with the team as Senior Vice President. “Many are folks we have had a relationship within the past who are excited about the changes and just want to be a part of it. I'm truly humbled by all the well wishes.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/speaking-of-a-new-starting-5/
HEADS UP! HJC MEETS SNELL M2025D STANDARD Forget “artificial” intelligence, the all-new HJC i11 is really a smart choice when it comes to a full face helmet tested to Snell’s latest standard and priced to protect riders’ wallets as well as their noggins. Although HJC Helmets will neither confirm nor deny the ‘i” stands for “intelligence” they do say that the i11 is “a next-generation full-face sport helmet built on the proven i10 platform, featuring a newly developed aerodynamic shell for improved stability at speed.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/heads-up-hjc-meets-snell-m2025d-standard/
Preston Campbell, continued to impress in Portugal, adapting to the wet, slippery terrain — a stark contrast to the open desert tracks he’s accustomed to in California. Despite the challenges, the 2026 Dakar Rally Rally 2 runner-up tackled the stages with determination, finishing 7th in the final stage and securing s7th overall, 26 minutes behind the leader. "It was a difficult week, I was just trying really hard to adapt to the rain and the mud and the slick roads," concedes Campbell. "I did my best. I was hoping for a better outcome at the beginning of the week, but happy to make it to the finish and excited for the next round in Argentina."
Skyler Howes Top American in Portugal! Skyler Howes 10 also experienced a week of highs and lows at the World Rally-Raid Championship. Howes soldiered on to 8th on the final stage to finish just ahead of his HRC - Honda Racing Corporation wingman Ricky Brabec in the overall standings. Like his fellow American, Howes will be eager for the upcoming desert rounds.. “Man, this has been a tough race for me, specifically the mud, the slippery tracks, the mountain roads with cliffs on the side… I just got my butt kicked! “I didn’t feel comfortable out there, I was riding really cautiously and that’s how it goes. I had a couple of good rides out there but I’m happy to be at the finish of this one and look forward to getting in the desert in Argentina in a couple of months. The team works really hard for us and it’s cool to see Tosha Schareina and Adrien Van Beveren land on the podium and battle it out for the win, so that’s important for the team. It’s a huge effort, they all work so hard for us and I’m very thankful to be on this team and be surrounded by such good, passionate people. My mechanic Mario and everyone they do such an incredible job.”
In Case You Missed It
SEMA is reinforcing its commitment to the powersports industry with the appointment of industry veteran Mike Ausec — Dealers may remember Mike from his Dealer Expo days while exhibitors will know him from the old IMS consumer shows.
The Supreme Court weighed in on tariffs today, ruling 6-3 against President Trump’s use of IEEPA tariffs.
Boswell’s Harley-Davidson, a cornerstone of the Tennessee motorcycle community for 75 years, is transferring its three Nashville-area dealerships — Ring of Fire Harley-Davidson, Honky-Tonk Harley-Davidson and Music City Harley-Davidson — to M.C.H.D. Partners, L.L.C., an affiliate of the Moonshine Horsepower Group.
Just in time for the spring thaw, HJC has the new C50 off-road lid. According to the design brief, “this helmet is designed to deliver confidence, comfort and performance for adventurous riders
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