DEALER NEWS:
Sonic Boom Set For Sturgis Dealerships
DEADWOOD DROPS…
Harley Stock Rises
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Godspeed Roger Marshall
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According to the Motorcycle Industry Council, new motorcycle sales among leading brands increased 1.9% through the second quarter of 2026, compared with the same period last year.
Segway Powersports has partnered with DRT Motorsports — one of the off-road industry’s leading manufacturers of premium accessories — to launch a full range of aftermarket products for the Super Villain SX20T.
Attention to the 1009 Road Warrior’s out there… If you are a courteous business professional that advocates for the Dealers needs and would like to be on the list to be called when emerging brands look to enter the North American market, please fill out the following form:
Led by industry veterans Shane Talbert, Andre Lecompte and Gerald Lindenmuth, Republic Powersports has acquired Kent Powersports from former Major League Baseball All-Star and Hall of Fame player Jeff Kent and Operating Partner Matt Goulais.
“Thank you Segway Powersports US, for the opportunity to join the team,” said an elated Kellen Kerbs.
Shifting Gears
“Thank you Segway Powersports US, for the opportunity to join the team,” said an elated Kellen Kerbs.
U.S. Secretary of Transportation Sean Duffy has appointed Andria Yu, VP of Communications for the Motorcycle Industry Council and Motorcycle Safety Foundation, to the U.S. Department of Transportation’s Motorcyclist Advisory Council (MAC).
A seasoned pro Todd Hinrichs has made the rounds from Kuryakyn, Tucker Powersports, Baker Drivetrain — he even worked at a big Bobcat Dealership — but the last time Dealernews spoke to Todd was at AIMExpo about All Balls Racing Group.
Ducati UK, Ireland, Sweden and Norway boss Fabrizio Cazzoli has been promoted to Global Sales & After Sales Director and concurrently appointed to the company’s Board.
Shooting Starr! “I am very happy and excited to announce that I have officially joined Yamaha Motor Finance Corporation (YMFC), as Director of Global Communications,” announces industry icon Bob Starr.
#ShiftingGears “Thank you Segway Powersports US, for the opportunity to join the team,” said an elated Kellen Kerbs. “I am excited to get to work, and start showcasing the current lineup of Side-By-Sides.” Segway marketing director Gabriel Cruz added, “Kellen is widely recognized for his dealer-first mindset and hands-on approach to support. He built a reputation as a trusted advisor within his dealer network, helping partners improve operational efficiency, reduce aged inventory, and implement strategies that drive both wholesale and retail success. His experience managing factory-to-dealer relationships across multiple premium brands — gives him a deep understanding of what it takes to build high-performing dealer networks.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-segway-4/
Segway Powersports US has partnered with DRT Motorsports — one of the off-road industry's leading manufacturers of premium accessories — to launch a full range of aftermarket products for the Super Villain SX20T. More than a product launch, the partnership marks a significant milestone in the continued growth of the Super Villain platform. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/segway-partners-with-drt-motorsports/
#ShiftingGears U.S. Secretary of Transportation Sean Duffy has appointed Andria Yu, VP of Communications for the Motorcycle Industry Council and Motorcycle Safety Foundation, to the U.S. Department of Transportation's Motorcyclist Advisory Council (MAC). A longtime on- and off-road motorcyclist and certified MSF RiderCoach, Yu has led rider training events and media rides that have helped introduce new riders to motorcycling. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-mic-vp-makes-mac/
UPLIFTING REFINEMENTS FOR THE RIDGE Concurrent with the 2P H2 launch, Kawasaki USA refined its ultimate utility platform as the Ridge gets a Platinum package and “Lifted Edition” — complete with arched A-Arms for greater ground clearance and 30-inch ITP mud tire mounted on 14-inch aluminum wheels. The end goal is to bridge the gap between a premium pick-up truck/SUV and a full cab HVAC UTV experience. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/uplifting-refinements-for-the-ridge/
In Case You Missed It
Too late for 2-Stroke Tuesday, but just in time for the ongoing 2-Stroke Revolution taking place in the U.S. marketplace this summer, the 2027 Fantic XE300 smokers are here in the U.S. commencing with Dealer deliveries this month.
HardDrive/WPS now has Sawicki Speed’s Intimidator Series performance pipes for Milwaukee-Eight (M8) powerplants in stock and available for stocking dealers nationwide.
“A few years ago, we had the opportunity to purchase Muskogee Powersports,” recollects Ron Shumard. “What started as an exciting new chapter has grown into something truly special, thanks to our incredible customers, dedicated employees and the support of our communities.”
Arctic Cat adds long-time BRP regional sales director Avi Laub to head sales.
