INDIAN UPRISING
CEO Mike Kennedy Says “Dealers First”
INDIAN WRECKING CREW
Races Into Daytona
INDIAN MAKES RESERVATIONS
New HQ Marks Next Chapter
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News
After delivering 90,000+ eBike demo rides in 2025 and reaching 600,000 attendees in its first 4 years, Electrify Expo is expanding for 2026.
This week BRP closed out the books on the three- and twelve-month periods ended January 31, 2026
In a big deal brokered by George Chaconas and Courtney Bernhard, Bayside Harley-Davidson in Portsmouth, Virginia, transferred from Maurice Slaughter to Michael Veracka of MOD Enterprises.
Bigger is better! That’s the American way, so it figures the patriots as S&S Cycle would offer revolutionary performance in the M8 power struggle.
Promoting from within: industry veteran Zegin Braun steps up as Vice President of Sales for HISUN Motors USA.
Shifting Gears
Promoting from within: industry veteran Zegin Braun steps up as Vice President of Sales for HISUN Motors USA.
KYMCO is putting a team of pros into the game just in time for March Madness. “I’m encouraged on many levels by the number of high caliber candidates that want to join in the rebuilding of KYMCO in the USA,” says returning powersports leader Joe Wofford who has re-signed with the team as Senior Vice President.
Promoting from within: “I’m happy to share that I’ve been promoted to Senior Marketing Manager at Indian Motorcycle Company,” shares Nick Sudheimer on LinkedIn.
Crescit Eundo — which is Latin for “It Grows as It Goes” — is the state motto for New Mexico. It is also the perfect description for Austin Ginn and his new role with Parts Unlimited.
Time to get social: Central Powersports Distribution welcomes Erik Hoagenson to the party.
ELECTRIFYING NEWS: DEMO DAYS DEBUT After delivering 90,000+ eBike demo rides in 2025 and reaching 600,000 attendees in its first 4 years, Electrify Expo is expanding for 2026. “Electrify Expo proved that people don’t just want to look at the future — they want to experience it,” explains founder BJ Birtwell. “Demo Days Festival takes that award-winning, hands-on festival and expands it into the largest demo event in North America. From EVs & hybrids to gas-powered vehicles & powersports products, Demo Days offers the ultimate ride, drive, and demo experience for the whole crew to enjoy.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/electrifying-news-demo-days-debut/
TOP 100 DEALER SELLS BAYSIDE STORE In a big deal brokered by George Chaconas and Courtney Bernhard of Performance Brokerage Services, Bayside Harley-Davidson in Portsmouth, Virginia, transferred from Maurice Slaughter to Michael Veracka of MOD Enterprises. Already an established Toyota dealer, Slaughter entered the motorcycle market more than 25 years ago with a strategic vision that quickly became a lasting passion. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/top-100-dealer-sells-bayside-store/
YAMAHA GRANTS $1 MILLION, SETS $10 MILLION FUNDING GOAL With Q4 grants of $250,000 Yamaha Motor USA Outdoor Access Initiative brought OAI's total 2025 funding to more than $1 million, advancing the program toward its goal of $10 million in grants funded by 2028 in celebration of the program’s 20th anniversary. The funding supports critical trail infrastructure improvements, bridge construction projects designed to protect fish habitats, youth riding education, and community-led trail stewardship. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/yamaha-grant-1-million-sets-10-million-funding-goal/
#ShiftingGears At HISUN Promoting from within: industry veteran Zegin Braun steps up as Vice President of Sales for HISUN Motors Corp., USA. Braun will lead the company’s dealer and retail sales channels across North America. Already an integral part of HISUN’s sales organization, he has contributed to the company’s growth across both independent dealer networks and national retail partners. In his new role, he will be responsible for aligning sales strategy and execution across channels, supporting continued expansion, and strengthening relationships with key partners. “Zegin has been a strong contributor to our growth and understands how to support both our dealer network and retail partners,” said King Dai, HISUN Motors USA CEO. “As we continue to grow, his leadership will be important in helping us build a more aligned and effective sales organization.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-hisun/
In Case You Missed It
In order to better support its growing dealer membership base, the National Powersports Dealer Association (NPDA) conducted a special election to expand its board of directors.
Triumph teams with Sheffield Financial to make the dream of motorcycle ownership achievable by extending their retail financing partnership through a new multiyear agreement.
They say hindsight is 20/20, but reflecting on Doubletake Mirrors it was actually 2009 — not 2020 — that Rally racer and ADV pioneer Ned Suesse founded the industry leader in dual pivot mirror systems for the Adventure and Adventure Touring motorcycle market.
Just two days before the 114 Anniversary of America’s oldest Harley-Davidson dealership comes word that Evan Schipper has added Farrow Harley-Davidson to his family of dealerships.
SEMA is reinforcing its commitment to the powersports industry with the appointment of industry veteran Mike Ausec — Dealers may remember Mike from his Dealer Expo days while exhibitors will know him from the old IMS consumer shows.
