SEMA WELCOMES POWERSPORTS
On The Rode 2 SEMA
WHEELS UP!
Denago RanchHawk Lifts Off
UTV UPRISING
Market Expansion
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Heads up! Industry icon Teri Lynn shifts from Troy Lee Designs to the protective specialty experts at D30.
Extra, Extra! Read all about it. “The Frankfurter Allgemeine Zeitung turned the spotlight on KTM AG – and found a company back in motion,” said Gottfried Neumeister, CEO & Chairman of the Executive Board of KTM AG | CEO of Bajaj Mobility AG.
As part of its “evolution” for racing, Harley-Davidson is packing its bags and moving from MotoAmerica to MotoGP, IRTA and FIM. Moving forward, The Motor Company will support the FIM Harley-Davidson Bagger World Cup as the company’s premier racing platform.
Following Harley-Davidson’s announcement that it will conclude its factory racing participation and official team support in the Mission King Of The Baggers Championship after the 2026 season, MotoAmerica issued the following statement:
Turn 14 Distribution will be in the eye of the storm when the aftermarket performance parts wholesale distributor blows into the UTV Takeover set for Hurricane, UT at the Sand Hollow State Park, October 20-25, 2026.
Shifting Gears
Heads up! Industry icon Teri Lynn shifts from Troy Lee Designs to the protective specialty experts at D30.
Continuing its charge as a leading American manufacturer of powersports batteries, Yuasa Battery, Inc. has appointed Thomas Charno as Vice President of Sales & Marketing.
Massimo is on the gas heading into the SEMA show with expanded leadership and some class-leading vehicles. Back in April, Massimo Group (Booth # 56217) announced the appointment of Quenton Petersen as Chief Executive Officer.
Wait, what? The Creative Director for iconic AXO gear circa 1984-1993 and later Art Director for Alpinestars circa 1993-2004 Kenny Safford is now the Chief Designer at Thrashin Supply Co.
Industry stalwart Anders Pigorsch is Herohub’s newest Performance Coach. He adds more than 20 years of Harley-Davidson and metric dealership experience, as well as action sports and outdoor retail leadership roles.
#ShiftingGears Heads up! Industry icon Teri Lynn shifts from Troy Lee Designs to the protective specialty experts at D3O. “I’m excited to share that I’ve joined D3O as Director of Sales Operations, North America.” In her spare time, she will continue as Chair of the Motorcycle Industry Council's Aftermarket Committee. “What an opportunity to work alongside some of the best brands in the business, while expanding my reach into new markets and industries,” she says. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-from-tld-to-d30/
TURN 14 SET TO BLOW INTO HURRICANE Turn 14 Distribution will be in the eye of the storm when the aftermarket performance parts wholesale distributor blows into the UTV Takeover set for Hurricane, UT at the Sand Hollow State Park, October 20-25, 2026. As the title sponsor, Turn 14 Distribution will connect dealers with industry partners, while showcasing products from RIGID Industries - LED Lighting, Dynojet Research Inc., and Gates at its booth. Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/turn-14-set-to-blow-into-hurricane/
#ShiftingGears Continuing its charge as a leading American manufacturer of powersports batteries, Yuasa Battery, Inc. - USA has appointed Thomas Charno as Vice President of Sales & Marketing. Charno succeeds Kazuhi Yoshioka, who has led the sales and marketing team since October 2021. Yoshioka played a key role in building distributor relationships, navigating challenging market conditions and helping position Yuasa for long-term growth. He transfers back to GS Yuasa's headquarters in Japan, where he will continue to support Yuasa Battery, among other GS Yuasa branches. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-62/
HEADLINE NEWS: „Da schaut's her" Extra, Extra! Read all about it. “The Frankfurter Allgemeine Zeitung turned the spotlight on KTM AG – and found a company back in motion,” said Gottfried Neumeister, CEO & Chairman of the Executive Board of KTM AG | CEO of Bajaj Mobility AG. “When I took over as CEO in January 2025, we were fighting for survival. More than 100 banks, a full year's production sitting unsold, and an industry watching whether we would make it... This feature tells the story of where we stand today — and I couldn't be prouder of this team!” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/headline-news/
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With 2 Old Guys Racing/Dealernews columnist Bill Little going down, Beta USA has officially signed Shane McElrath to a two-year contract to campaign the Factory Beta RX 450F in the highly competitive 450SX division.
