ONE INDUSTRY. ONE PURPOSE. ENDLESS POTENTIAL.
Bob Althoff Addresses The Industry
DEALER NEWS
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Godspeed Ray Blank
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News
Triumph Motorcycles (Booth #58229 at the SEMA Show) is recharging its TXP electric motorcycle range in North America with the introduction of the 2027 TXP-20 and TXP-24, powered by OSET eMotos.
Dealers attending National Powersports Dealer Association’s DealerConnect networking event were treated to the holeshot on Ekho’s partnership with Progressive Insurance, the nation’s No. 1 motorcycle insurer, to bring real-time insurance quoting directly into the vehicle purchase.
More power, more places! “I’m excited to officially announce that Powermaxx Motorsports has acquired World Class Powersports in High Point, North Carolina,” says Brandon Prokupek, head of the Powermaxx Dealer Group.
MotoAmerica says year-to-date growth across broadcast, attendance and digital media for its 2026 season is up 10x this season, with a 540% increase in viewership and six straight years of increased in-person attendance.
Wait, what? The Creative Director for iconic AXO gear circa 1984-1993 and later Art Director for Alpinestars circa 1993-2004 Kenny Safford is now the Chief Designer at Thrashin Supply Co.
Shifting Gears
Wait, what? The Creative Director for iconic AXO gear circa 1984-1993 and later Art Director for Alpinestars circa 1993-2004 Kenny Safford is now the Chief Designer at Thrashin Supply Co.
Industry stalwart Anders Pigorsch is Herohub’s newest Performance Coach. He adds more than 20 years of Harley-Davidson and metric dealership experience, as well as action sports and outdoor retail leadership roles.
Industry stalwart Primo Marotto is back in the saddle again with Wild Ass Seat Cushions. Marotto joins the company to assist with sales, dealer development, product training and industry relations.
With 2 Old Guys Racing/Dealernews columnist Bill Little going down, Beta USA has officially signed Shane McElrath to a two-year contract to campaign the Factory Beta RX 450F in the highly competitive 450SX division.
Extra! Extra! Read all about it. Veteran moto journalist joins the Motorcycle Industry Council. With the hiring of Greg Drevenstedt as Media Relations and Communications Specialist, MIC has added nearly two decades of motorcycle industry media experience to its Communications team.
MOTOAMERICA UP 10X MotoAmerica says year-to-date growth across broadcast, attendance and digital media for its 2026 season is up 10x this season, with a 540% increase in viewership and six straight years of increased in-person attendance. The expansion is anchored by multi-platform distribution partnerships with Samsung TV Plus and VICE TV, alongside a dynamic content ecosystem that offers fans live racing access across all seven MotoAmerica classes for the first time in series history. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/motoamerica-up-10x/
EKHO PARTNERS WITH PROGRESSIVE Go with the Flo? Dealers attending National Powersports Dealer Association’s #DealerConnect networking event were treated to the holeshot on Ekho’s partnership with Progressive Insurance , the nation’s No. 1 motorcycle insurer, to bring real-time insurance quoting directly into the vehicle purchase. Embedded, real-time insurance quoting at the point of sale is available to every dealer and OEM on the Ekho platform. Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/ekho-partners-with-progressive/
CURRENTS: OSET Reset Triumph Motorcycles (Booth #58229 at The SEMA Show ) is recharging its TXP electric motorcycle range in North America with the introduction of the 2027 TXP-20 and TXP-24, powered by TXP-Powered by OSET eMotos. Building on the successful launch of the TXP-12 and TXP-16, the expanded lineup now offers electric off-road motorcycles for riders from age three through adulthood. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/currents-2/
#ShiftingGears Industry stalwart Primo Marotto is back in the saddle again with Wild Ass Motorcycle Air Cushion. Marotto joins the company to assist with sales, dealer development, product training and industry relations. “Primo brings decades of powersports experience to the position, including sales roles with Dunlop Tires and Scott goggles/eyewear/apparel,” says Wild Ass founder Craig Johnson. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-industry-pro-back-in-the-saddle/
#ShiftingGears Industry stalwart Anders Pigorsch is Herohub’s newest Performance Coach. He adds more than 20 years of Harley-Davidson and metric dealership experience, as well as action sports and outdoor retail leadership roles. Pigorsch is uniquely qualified to join the Herohub team. Throughout his career, Pigorsch has focused on turning strategy into consistent execution. He has implemented sales processes, systems and tools designed to produce measurable results while establishing the accountability necessary to sustain them. His experience also includes training department teams and dealership leaders, recruiting and talent acquisition, and using performance data to identify opportunities and guide operational growth. Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-herohub-2/
In Case You Missed It
The pros from Dover brought industry leaders and lenders together for some triage and a mash-up of what’s next.
Six dealerships and Yamaha Motor Corp. are awarding more than $225,000 in second-quarter funding through the Yamaha Outdoor Access Initiative (Yamaha OAI).
The AMA Motorcycle Hall of Fame Induction Ceremony presented by Yamaha Motor Company is billed as the ultimate celebration of the motorcycling community.
Can’t make it to Pickerington to honor the AMA Hall Of Famers in person? You can at least participate vicariously via the Livestream broadcast of the festivities, courtesy of Ducati North America.
American Motorcyclist Association (AMA) is “lawyering up” to better advocate on behalf of riders in the central states. Texas attorney Scott Jones joins the AMA’s Government Relations Department as Central States Representative.
