GETTING THE HOLESHOT AT A1
AIMExpo Sets The Tone For 2026
DEEP IN THE HEART OF TEXAS
TMDA Convention Brings Dealers Together
HEADS UP!
Top Helmets From AIMExpo
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News
Just two days before the 114 Anniversary of America’s oldest Harley-Davidson dealership comes word that Evan Schipper has added Farrow Harley-Davidson to his family of dealerships.
SEMA is reinforcing its commitment to the powersports industry with the appointment of industry veteran Mike Ausec — Dealers may remember Mike from his Dealer Expo days while exhibitors will know him from the old IMS consumer shows.
The Supreme Court weighed in on tariffs today, ruling 6-3 against President Trump’s use of IEEPA tariffs.
Boswell’s Harley-Davidson, a cornerstone of the Tennessee motorcycle community for 75 years, is transferring its three Nashville-area dealerships — Ring of Fire Harley-Davidson, Honky-Tonk Harley-Davidson and Music City Harley-Davidson — to M.C.H.D. Partners, L.L.C., an affiliate of the Moonshine Horsepower Group.
Just in time for the spring thaw, HJC has the new C50 off-road lid. According to the design brief, “this helmet is designed to deliver confidence, comfort and performance for adventurous riders
Shifting Gears
After a career that spanned 16 years at Arctic Cat (and 2 subsequent years with Textron), industry veteran Michael Morris is back in the saddle.
After her most recent stint with Segway, Caitlyn Williams has made the segue to the aftermarket side, signing on as Central Regional Sales Manager – Owned Brands for Turn 14 Powersports.
Straight from meeting with Artie Starrs at Motor Bike Europe and covering the Olympics in Milan, digital community builder @thatgirl_gogo is back in the saddle and ready to roar into Daytona for Bike Week.
Maxwell Materne, Co-Founder & CEO of Ownex dropped a bomb at AIMExpo: “I am no longer with Garage Composites.
Dealers in the Pacific Northwest may recognize National Powersport Auctions’ new Territory Sales Manager Randy Mullinix.
#ShiftingGears At SEMA SEMA is reinforcing its commitment to the powersports industry with the appointment of industry veteran Mike Ausec — Dealers may remember Mike from his Dealer Expo days while exhibitors will know him from the old IMS consumer shows. In his new role as The SEMA Show's Industry Sales Director, Powersports, Ausec will leverage his deep segment expertise to develop the new Powersports/Adventure Lifestyle section that is making its debut at the 2026 SEMA Show. Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-sema/
SHOCKING NEWS FROM TURN 14 With much of the focus at AIMExpo on the house brands, we missed a couple of additions to the distributed lines Turn 14 Distribution added in Q4. This includes KYB Powersports being added to the distribution giant's line card. Through this partnership, Turn 14 will stock a comprehensive range of OEM-spec KYB suspension components. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shocking-news-from-turn-14-2/
#ShiftingGears After a career that spanned 16 years at Arctic Cat Off Road (and 2 subsequent years with Textron), industry veteran Michael Morris is back in the saddle. Morris says he is excited to join the team at CFMOTO USA! “I am thrilled to share that I am starting a new position as Director, Service Operations at CFMOTO!” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-cfmoto/
ZERO BOASTS RECORD YEAR Despite EV mandates ending and moving operations to Europe, Zero Motorcycles says they delivered an 89% year-over-year increase in North American retail sales, in addition to 17% year-over-year increase in Europe and RoW retail sales. The growth is driven by sustained demand across core markets and the introduction of more accessible models with Zero’s new XB and XE. The company also notes the year ended with a bang in North America, posting 491% growth in December 2025 retail sales compared to the same period in 2024. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/x-marks-the-spot/
In Case You Missed It
AIMExpo 2026 marked another defining moment for the powersports industry.
On January 16, 2026, at 9:00 AM Central Time, a jury in the U.S. District Court for the Western District of Texas, Austin Division, delivered a unanimous verdict in favor of Surron in its patent infringement case against Talaria Technology (Chongqing) Co., Ltd. and Talaria Technology (Hong Kong) Co., Ltd.
In the wake of kicking off its year-long 125th anniversary celebration, Indian Motorcycle announced the 2026 Indian Chief Vintage – honoring its heritage by reimagining a timeless classic into a new icon for today’s riders.
The American Motorcyclist Association offers its condolences to the friends and family of longtime senator and AMA Motorcycle Hall of Famer Ben Nighthorse Campbell, who passed away on Dec. 30, 2025, at 92 years old.
Latest LeMans Corp New Hire Goes Into Louisville For NVP
