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Commemorating MX racing’s return to The Wick 338 this weekend, Legends and Heroes of Motocross is paying tribute to local legends to coincide with 50 years of Pro Motocross Championship racing at Western Massachusetts’ famed sand track.
MotoAmerica is bringing more than just racing to Laguna Seca this weekend. In addition to some of the best Superbike racing on the planet, fan activities will take over the Corkscrew and surrounding area.
They say life imitates art, but what about the life of one of powersports leading artists?
Just in time for SEMA’s Powersport Pavilion roll out, Turn 14 Distribution is expanding its powersports outreach with the addition of Garrett Comer, Outside Territory Manager for the key Arizona and California territories.
Shifting Gears
Just in time for SEMA’s Powersport Pavilion roll out, Turn 14 Distribution is expanding its powersports outreach with the addition of Garrett Comer, Outside Territory Manager for the key Arizona and California territories.
Arctic Cat adds long-time BRP regional sales director Avi Laub to head sales.
Following a distinguished career spanning nearly 30 years with the company, Mike Ballweber, president of Doosan Bobcat North America, Inc., is stepping down effective July 31.
Let the good times roll! Kawasaki Motors Corp., U.S.A. welcomes Eiko Kirino as President effective immediately.
The whole package? Effective June 19th, Polaris Inc. has given Dustin J. Semach a seat on the company’s Board of Directors.
IT IS NOT A PARTY UNLESS EVERYONE IS INVITED MotoAmerica is bringing more than just racing to WeatherTech Raceway Laguna Seca this weekend. In addition to some of the best Superbike racing on the planet, fan activities will take over the Corkscrew, The Island and surrounding areas. This interactive fan experience perfectly pairs with the racing events, making the 2026 MotoAmerica round at Laguna Seca a true celebration of motorcycle culture. Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/it-is-not-a-party-unless-everyone-is-invited/
#FlashbackFriday FROM THE WICK! Commemorating MX racing's return to The Wick 338 this weekend, The Legends & Heroes of Motocross Tour is paying tribute to local legends to coincide with 50 years of Pro Motocross Championship racing at Western Massachusetts' famed sand track. This gathering also serves as an informal reunion for the New England racing community. The special occasion will take place during the 45th running of the Southwick National, Saturday, July 11th. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/flashback-friday-from-the-wick/
#ShiftingGears Arctic Cat Off Road / Arctic Cat - Snowmobiles adds long-time BRP regional sales director Avi Laub to head sales. “We are very fortunate and excited to add somebody with Avi’s experience, knowledge, passion and talent to our team,” said Erik Nelson, VP of sales. “His understanding of the dealer and sales rep experiences, combined with his ability to build positive relationships, make him an ideal fit. Working together, our team will continue to build momentum for Arctic Cat and our dealers, knowing that our best days lie ahead.” Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/arctic-cat-shifting-gears/
#DEALER NEWS: OAKIES FROM MUSKOGEE EXPAND “A few years ago, we had the opportunity to purchase Muskogee Powersports,” recollects Ron Shumard. “What started as an exciting new chapter has grown into something truly special, thanks to our incredible customers, dedicated employees and the support of our communities. I'm excited to share another major milestone. We have officially purchased Tulsa Powersports / Honda of Tulsa — a dealership that has proudly served Oklahoma riders and outdoor enthusiasts for 47 years at the legendary corner of 21st and Yale.” See more of the "NEW" Oklahoma Powersports by subscribing to Dealernews: https://dealernews.com/Home/post/dealer-news-oakies-from-muskogee-expand/
In Case You Missed It
Made in America, again. Harley-Davidson has announced that it was bringing production of the Revolution Max engine platform back to the United States as part of The Motor Company’s “Back to the Bricks” strategy.
In a deal orchestrated by Performance Brokerage Services, two legendary Virginia dealerships — Bull Run Harley-Davidson and Patriot Harley-Davidson — have joined forces under Paul Veracka’s PVM banner.
We first ran into the NPA crew at the EICMA show in Milan… which given the scope of the world’s oldest and largest motorcycle trade fair wasn’t that out of place.
Speaking of BIG news from EICMA, we first saw the 2027 X-Cape 1200 in Milan, then U.S. dealers were treated to the North American debut with a drum line at AIMExpo the first week of January.
There is a new sheriff in town! HISUN Motors USA has promoted Allen Talley to VP of Operations.
