ONE INDUSTRY. ONE PURPOSE. ENDLESS POTENTIAL.
Bob Althoff Addresses The Industry
DEALER NEWS
RideNow Reports, Sonic Accelerates, PBS Dials In Bourbon Barrel Harley
VALE
Godspeed Ray Blank
News By Category
News
According to the latest research from the Motorcycle Industry Council, the U.S. powersports retail marketplace represents $48.2 billion in economic value, supporting 112,221 dealership jobs and $5.6 billion in payroll across 10,632 powersports retailers nationwide.
For the first time in company history, Segway Powersports and Segway Factory Racing will compete in the SCORE Baja 1000, fielding two Super Villains in one of the most demanding off-road races on the planet.
At the end of August, LiveWire slashed prices on its HALO eMotorcycle, proclaiming, “The electric motorcycle that defined the category is now available at a new starting MSRP of $13,999
Big news from a small machine! Denago PowerSports (Booth #57217) will be charging into the Powersports Pavilion at the SEMA show with the updated 2027 E-Hawk 6 and the all new E-Hawk 10.
Massimo is on the gas heading into the SEMA show with expanded leadership and some class-leading vehicles. Back in April, Massimo Group (Booth # 56217) announced the appointment of Quenton Petersen as Chief Executive Officer.
Shifting Gears
Massimo is on the gas heading into the SEMA show with expanded leadership and some class-leading vehicles. Back in April, Massimo Group (Booth # 56217) announced the appointment of Quenton Petersen as Chief Executive Officer.
Wait, what? The Creative Director for iconic AXO gear circa 1984-1993 and later Art Director for Alpinestars circa 1993-2004 Kenny Safford is now the Chief Designer at Thrashin Supply Co.
Industry stalwart Anders Pigorsch is Herohub’s newest Performance Coach. He adds more than 20 years of Harley-Davidson and metric dealership experience, as well as action sports and outdoor retail leadership roles.
Industry stalwart Primo Marotto is back in the saddle again with Wild Ass Seat Cushions. Marotto joins the company to assist with sales, dealer development, product training and industry relations.
With 2 Old Guys Racing/Dealernews columnist Bill Little going down, Beta USA has officially signed Shane McElrath to a two-year contract to campaign the Factory Beta RX 450F in the highly competitive 450SX division.
#ShiftingGears Wait, what? The Creative Director for iconic AXO gear circa 1984-1993 and later Art Director for Alpinestars circa 1993-2004, Kenny Safford is now the Chief Designer at Thrashin Supply. Dr. Seuss said, “Don't be sad it's over, be happy it happened,” says Safford. “Over two decades at Mechanix Wear (from the garage to millions of happy hands later) have passed. Jim Hale, my first real boss, set me on a career path that has been everything I have ever hoped for. I have made great friends, made some impactful design solutions, and now I am shifting back to the motorcycle scene.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-61/
RIDE REPORT: According to the latest research from the Motorcycle Industry Council, the U.S. powersports retail marketplace represents $48.2 billion in economic value, supporting 112,221 dealership jobs and $5.6 billion in payroll across 10,632 powersports retailers nationwide. MIC also estimates that more than 1.1 million new powersports vehicles were sold. Subscribe to the MIC #RideReport to see the full story: https://dealernews.com/Home/post/ride-report-2/
#DEALER NEWS: POWERMAXX POWERS UP! More power, more places! “I’m excited to officially announce that Powermaxx of High Point has acquired World Class Powersports in High Point, North Carolina,” says Brandon Prokupek, head of the Powermaxx Dealer Group. “This marks our fourth Powermaxx location and brings us into the Triad for the first time.” AKA Indian Motorcycle of Greensboro, the acquisition is strategic rather than opportunistic. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-powermaxx-powers-up/
MOTOAMERICA UP 10X MotoAmerica says year-to-date growth across broadcast, attendance and digital media for its 2026 season is up 10x this season, with a 540% increase in viewership and six straight years of increased in-person attendance. The expansion is anchored by multi-platform distribution partnerships with Samsung TV Plus and VICE TV, alongside a dynamic content ecosystem that offers fans live racing access across all seven MotoAmerica classes for the first time in series history. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/motoamerica-up-10x/
In Case You Missed It
The pros from Dover brought industry leaders and lenders together for some triage and a mash-up of what’s next.
Six dealerships and Yamaha Motor Corp. are awarding more than $225,000 in second-quarter funding through the Yamaha Outdoor Access Initiative (Yamaha OAI).
The AMA Motorcycle Hall of Fame Induction Ceremony presented by Yamaha Motor Company is billed as the ultimate celebration of the motorcycling community.
Can’t make it to Pickerington to honor the AMA Hall Of Famers in person? You can at least participate vicariously via the Livestream broadcast of the festivities, courtesy of Ducati North America.
American Motorcyclist Association (AMA) is “lawyering up” to better advocate on behalf of riders in the central states. Texas attorney Scott Jones joins the AMA’s Government Relations Department as Central States Representative.
