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#ArmisticeDay commemorates the armistice signed between the Allied powers and Germany in Compiègne, France, which brought an end to hostilities on the Western Front at 11:00 a.m. on November 11, 1918 — the “eleventh hour of the eleventh day of the eleventh month.”
Exhibitors and attendees taking the gamble on going to SEMA hit the jackpot! Led by the new Powersports Pavilion, the 2026 SEMA Show delivered.
The SEMA Show was a big deal literally as Massimo rolled out its new 1,499cc UTV platform following its soft launch at Equip Exposition in October.
Got a pocket full of cash after hitting the jackpot at SEMA? Why not invest your winnings in a 100+ acre motorsports complex in Idaho? Land use permits are already pulled, tracks carved out and infrastructure in place.
History in the making! The AMA Motorcycle Hall of Fame has promoted Makenzi Martin to Curator of the AMA Motorcycle Hall of Fame Museum, located in Pickerington, Ohio.
Shifting Gears
History in the making! The AMA Motorcycle Hall of Fame has promoted Makenzi Martin to Curator of the AMA Motorcycle Hall of Fame Museum, located in Pickerington, Ohio.
On Monday, October 26, LiveWire disclosed that CEO Karim Donnez had resigned, effective October 21. This set off a chain of events culminating in a “Special Restructuring Committee” being established and the appointment of a “Chief Restructuring Officer” effective immediately.
Powersports Brand Development pro Chrystal Banz continues her career charge! “Proud to announce that I’ve joined a team of industry movers and shakers at Bonnell.”
“I’m proud to share that I’ve been named President of NiteRider,” says industry veteran Drew Engelmann.
POWERSPORTS PUSHES INTO MOTORSPORTS Exhibitors and attendees taking the gamble on going to The SEMA Show hit the jackpot! Led by the new Powersports Pavilion, the 2026 SEMA Show delivered. The combined powersport/motorsports businesses gathered in Las Vegas contribute $383 billion to the U.S. economy, support 1.25 million jobs and generate $107.7 billion in wages, according to a SEMA Economic Impact Study. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/powersports-pushes-into-motorsports/
The SEMA Show was a big deal literally as Massimo Motor rolled out its new 1,499cc UTV platform following its soft launch at Equip Exposition in October. "The response at SEMA was extremely encouraging from both a product and brand perspective," says Massimo Group CEO Quenton Petersen. "We had dealers interested in carrying the vehicles, fleet customers evaluating potential applications, upfitters discussing what could be built around the platform and consumers repeatedly asking us where and when they could buy one. That breadth of interest is exactly what we wanted to see from the official launch." Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/speaking-of-massimo-at-sema/
Motorcycle Industry Council is hiring according to Motorcycle Industry Jobs:
#ArmisticeDay commemorates the armistice signed between the Allied powers and Germany in Compiègne, France, which brought an end to hostilities on the Western Front at 11:00 a.m. on November 11, 1918 — the "eleventh hour of the eleventh day of the eleventh month." In November 1919, President Wilson proclaimed November 11 as the first commemoration of Armistice Day with the following words: “To us in America, the reflections of Armistice Day will be filled with solemn pride in the heroism of those who died in the country’s service and with gratitude for the victory, both because of the thing from which it has freed us and because of the opportunity it has given America to show her sympathy with peace and justice in the councils of the nations…”
#ShiftingGears The American Motorcyclist Association(AMA) added to its Government Relations Department (GRD) by hiring government affairs professional Michael Tran as its Eastern States Representative. Tran brings years of professional experience to the AMA, serving in a variety of roles that honed his legislative skills and helped him build relationships with legislative stakeholders in Maryland. Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-64/
TOPDON USA (www.topdon.us) announced two new industry-leading diagnostic tools for professional technicians at a press conference during the 2026 The SEMA Show at the Las Vegas Convention Center. TOPDON USA introduced the latest addition to its ONE series, the ONE Pro, an advanced diagnostic platform designed to support complex diagnostics and programming across more than 10 vehicle makes. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/topdon-usa-introduces-groundbreaking-new-auto-repair-diagnostic-tool-during-2026-sema-show-in-las-vegas/
Concurrent with the excitement from The SEMA Show in Las Vegas, the world’s oldest and largest motorcycle show returned to Milan for Eicma 2026. Unlike Harley-Davidson’s CEO Artie Starrs, Dealernews’ corporate jet is grounded and we had to defer to mountain bike hall of famer and legendary moto journalist, Zap Espinoza to fly the flag in Italy. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/live-from-eicma/
In Case You Missed It
National Powersport Auctions (NPA) is proud to celebrate CEO Jim Woodruff, who received the inaugural “Bob Althoff Founders Award” at NPDA’s DealerConnect networking event in Columbus.
Oh Canada… save the date for the 2026 BCPDA Dealer Summit set for River Rock Casino Resort, Richmond, BC, November 8 – 9, 2026.
Right to repair? TOPDON USA (Booth #37183) is bringing its professional diagnostic technology to powersports with the introduction of their new ONE Moto at The SEMA Show.
For 65 years S&S Cycle has been on a mission to go faster, and now they are making that goal possible for the industry with the expansion of their skunkworks Emissions Lab.





























