DEALER HEALTH IS INDUSTRY HEALTH
Michael Maledon, President Elway Powersports
NCMDA SPRING FLING
State Dealer Meeting
OVERLAND EXPO
Dealers Branch Out
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News
In a script too improbable for Hollywood, Ken Roczen entered Rice-Eccles Stadium in Salt Lake City holding the championship points lead, with the red plate mounted to his Suzuki RM-Z450 heading into the final race of the 17-round series.
Kudos to the Blu Cru for recognizing Ken Roczen’s amazing achievement with a creative win ad in Cycle News.
Salt Lake City’s Supercross finale marked the end of Husqvarna/Rockstar’s SX team.
Spanning more than 40 training sites across 23 states, dealers have already committed to hosting Motorcycle Safety Foundation RIDE Day events, with additional participation expected in the coming weeks.
Can you hear me now? Former Cardo exec Jamie Cheek continues to climb the ladder at HISUN Motors USA.
Shifting Gears
Can you hear me now? Former Cardo exec Jamie Cheek continues to climb the ladder at HISUN Motors USA.
Continuing its proven policy of promoting from within, National Powersport Auctions (NPA) elevates Tristen Poston to General Operations Manager of its Sacramento facility.
Head hunter hired: Specializing in talent searches for Powersports, Marine and RV companies, V20 Recruiting + Consulting has helped themselves to recruiting pro Louis Dodaro
Promoting from within, National Powersport Auctions (NPA) has elevated long-time team player Brad Maxon to Regional Operations Manager.
LaCheryl E. Jones, a leader in motorcycle safety policy and rider education, has joined the Motorcycle Safety Foundation as Director of Curriculum & Training Strategy.
#DEALER NEWS: WHITE’S UNDER NEW OWNERSHIP One of the most storied Harley-Davidson dealerships in history has changed hands and teamed up with another area icon as White’s Harley-Davidson and White's Iron Valley Harley-Davidson announced new ownership on May Day. The 1993 Top 100 Dealer of the Year, White's has been family owned and operated since 1953 when J. Herman White and his wife, Marion, started the business in a Lebanon garage. Marion joined Joe and Donna White for their Dealernews cover. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-whites-under-new-ownership/
#ShiftingGears Can you hear me now? Former Cardo Systems exec Jamie Cheek continues to climb the ladder at HISUN Motors Corp., USA. The OEM has elevated Cheek to Senior Vice President. Since joining the team in Texas, Cheek has worked across multiple areas of the organization, supporting major sales channels, partner relationships and ongoing business initiatives during a period of continued growth and expansion in the U.S. market. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-cheek-sounding-off-at-hisun/
DEALERS LEAD RIDE DAY INITIATIVE Spanning more than 40 training sites across 23 states, dealers have already committed to hosting Motorcycle Safety Foundation RIDE Day events, with additional participation expected in the coming weeks. To help drive traffic to the range, MSF has initiated “Super RIDE Day Weekend” set for May 29-31. This coordinated national effort with training providers across the country to introduce those curious about motorcycling to the right way to get started — with proper training, professional coaching, proper gear, and appropriate-sized motorcycles. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealers-lead-ride-day-initiative/
In Case You Missed It
MotoAmerica commemorates “50 Years Of Superbike Racing” as the 2026 season kicks off at Michelin Raceway Road Atlanta this weekend.
American Honda has announced the launch of its “HRC Performance Shop” pilot program with three well known dealerships picked to provide proof of concept.
More than 1 million hands-on demos delivered since 2021.
“We set a plan, we exceeded it, and we did it profitably,” exclaims Stark Future founder Anton Wass.
Shocking news from Zero Motorcycles: As the company celebrates its 20th anniversary, the European-based team welcomes Jarno Middelbosch as the new Senior Director of Global Marketing.
