GETTING THE HOLESHOT AT A1
AIMExpo Sets The Tone For 2026
DEEP IN THE HEART OF TEXAS
TMDA Convention Brings Dealers Together
HEADS UP!
Top Helmets From AIMExpo
News By Category
News
The exodus from the Golden State continues as word comes from Japan that Yamaha Motor Co., Ltd. is leaving its Cypress campus after 50 years.
Southside & Hampton Roads Merge March 1
From RK Excel — It is with profound sadness that we announce the passing of industry icon Frank Tatsuo Miyake.
“The Daytona 200 has always been one of the most prestigious motorcycle races in the world, and with the increase in purse to $250,000 the importance of the race just took another step forward,” explains MotoAmerica President Wayne Rainey.
Confirming its position as a standalone company, Indian Motorcycle announced the signing of a seven-year lease for its new global headquarters at Golden Valley Building II in Golden Valley, Minnesota.
Shifting Gears
Former VP of sales for both CFMoto and later Segway, Derek Jordahl is on the move.
After a career that spanned 16 years at Arctic Cat (and 2 subsequent years with Textron), industry veteran Michael Morris is back in the saddle.
After her most recent stint with Segway, Caitlyn Williams has made the segue to the aftermarket side, signing on as Central Regional Sales Manager – Owned Brands for Turn 14 Powersports.
Straight from meeting with Artie Starrs at Motor Bike Europe and covering the Olympics in Milan, digital community builder @thatgirl_gogo is back in the saddle and ready to roar into Daytona for Bike Week.
Maxwell Materne, Co-Founder & CEO of Ownex dropped a bomb at AIMExpo: “I am no longer with Garage Composites.
YAMAHA TO LEAVE CALIFORNIA… AGAIN The exodus from the Golden State continues as word comes from Japan that Yamaha Motor is leaving its Cypress campus after 50 years. Yamaha Motor USA (“YMUS”) will move to Kennesaw, Georgia, starting at the end of 2026 and anticipated to be wrapped up by Q4 2028. As part of the relocation process, all fixed assets owned by YMUS in Cypress, including land, offices and warehouses will be sold as a way of “improving asset efficiency and enhancing profitability in the United States.” “Yamaha Motor Co., Ltd. is undertaking structural reforms aimed at improving the profitability of its U.S. operations in response to cost increases resulting from U.S. tariffs and changes in the market environment. In addition to implementing cross-business cost reduction initiatives, the Company seeks over the medium to long term to build a profit structure that is not solely dependent on top-line growth, thereby transforming itself into a more resilient and robust organization capable of adapting to change.” The Cypress facility currently primarily houses corporate functions and the Financial Services business. The total site area is approximately 25.1 acres (approximately 102,000 square meters). In connection with the sale of these assets, the Company plans to utilize a sale-and-leaseback arrangement for a certain period in order to ensure business continuity and to facilitate a smooth relocation to Kennesaw. The Cypress facility has served as the headquarters of YMUS since Yamaha Motor Co., Ltd. first acquired the land in 1978 and established the office in 1979. However, in response to changes in the Company’s business focus, the Yamaha Marine business was relocated to Kennesaw in 1999 and the Motorsports Business went to Georgia in 2019. Details such as the sale price, purchaser, and timing of the transaction are currently under review.
GODSPEED FRANK MIYAKE From RK Excel — It is with profound sadness that we announce the passing of industry icon Frank Tatsuo Miyake. Born in Los Angeles on November 2, 1942, and passed peacefully in his sleep February 10, 2026. Frank is survived by his loving wife and business partner Barbara and he will be greatly missed by legions of friends and colleagues throughout the global motorcycle community. Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/godspeed-frank-miyake/
#DEALER NEWS: CONSOLIDATION CONTINUES The closing of the dealership ranks continues for Harley-Davidson as two storied shops come together under new ownership. On March 1, 2026, Southside Harley-Davidson and Hampton Roads Harley-Davidson will consolidate operations under brand new ownership by The Motorcycle Company. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-consolidation-continues/
In Case You Missed It
Polaris Inc. (NYSE: PII) (the “Company”) has released Q4 and full year 2025 results. For the fourth quarter, the Company reported worldwide sales of $1,922 million, up 9% compared to Q4 of 2024.
At the same time Polaris was posting its Q4 financials, news broke that it was closing the powertrain plant in Osceola, Wisconsin.
AIMExpo 2026 wasn’t just a trade show…
It was a complete, immersive experience — and a clear statement about where the powersports industry is headed.
All Balls Racing Group races into the new year with a new GM!
