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The clock is ticking on “The Final Countdown” — but we are talking about something more timely than one-hit-wonder 80s Hair Band Europe.
The Evolution Of Electrification
In advance of AIMExpo, BRP (Booth # 1859) busted out its “Electric Rebellion” marketing blitz for the Can-Am Pulse and Origin electric motorcycles.
Citing factors like “improved collaboration with key partners worldwide,” Zero is shifting its headquarters from Scotts Valley, CA to Amsterdam.
Zero Motorcycles has announced a major leadership transition.
Shifting Gears
While the bombshell dropped that Sullivans had sold to LeMans Corp. and the rockets’ red glare announced Joe Rocket was reuniting with its Canadian roots, Parts Unlimited continued its hiring spree.
Prior to picking up Sullivans, Parts Unlimited added to its rep force. Tim Queen is now calling on dealers in the Central East Region covering southern Pennsylvania and West Virginia.
On the eve of AIMExpo, SSR Motorsports added an AMA Hall Of Famer to the roster.
Citing a need to restore confidence in the company, KYMCO USA, Inc. has brought in a couple familiar faces. Frank Yang stepped up as Interim CEO effective October 30, 2025, marking a renewed commitment to the brand’s future in the United States. Yang’s order of business was to bring back former KYMCO USA Vice President Joe Wofford — AKA “KYMCO Joe” — as the new Senior Vice President.
ELECTRIC REBELLION! In advance of AIMExpo, BRP (Booth # 1859) busted out its “Electric Rebellion” marketing blitz for the Can-Am Motorcycles Pulse and Origin electric motorcycles. eCurious consumers are encouraged to “Trade In and Trade Up” to see what eMotos are all about. “Eager to switch to a motorcycle that turns heads and makes an impression? Trade in your current unit for a Can-Am Pulse or Origin and leap into the future of electric motorcycling. Find out what your vehicle is worth: 30 seconds is all you need.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/electric-rebellion/
EV EVOLUTION AT AIMExpo A panel of EV experts will take center stage on the aptly named “Dealer Evolution Stage” when AIMExpo electrifies the powersports industry in Anaheim. Electrification is no longer a question of “if” — it’s about “how fast,” “how far,” and “how much” suggests panel moderator Laurette Nicoll. “This is a must-attend session for dealers who want insight into where the industry is headed and how to position their businesses for the continued evolution of powersports.” With industry leaders like Can-Am Off-Road (Booth #1859) and Stark Future at the forefront, this panel will explore the current state, future trajectory and strategic fit of electrification within the powersports landscape, with a strong emphasis on motorcycles, but also including other EV platforms. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/ev-evolution-at-aimexpo/
THE FINAL COUNTDOWN! The clock is ticking on "The Final Countdown" — but we are talking about something more timely than one-hit-wonder 80s Hair Band Europe. This deadline is for Dealers to get registered for AIMExpo without having to pay the onsite late fees. In just a few weeks, thousands of industry pros and hundreds of OEMs, distributors and top aftermarket brands take over the Anaheim Convention Center for #AIMExpo2026! Get ready for new product reveals, game-changing education and nonstop networking with the people shaping the future of our industry. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/the-final-countdown/
#SHIFTINGGEARS AT PARTS UNLIMITED While the bombshell dropped that Sullivans Inc had sold to LeMans Corporation and the rockets' red glare announced JOE ROCKET MOTORCYCLE APPAREL was reuniting with its Canadian roots, Parts Unlimited continued its hiring spree. As the newest sales rep for the Northeast Region, Brooks Laisi is calling on dealers in central Connecticut, Rhode Island and Massachusetts. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-parts-unlimited-2/
In Case You Missed It
Milan returns as the world capital of two wheels as the 82nd edition of EICMA — Esposizione Internazionale Ciclo Motociclo e Accessori,— goes off this week!
Top Ducati dealer — and former Dealernews cover story — Nate Stickney is branching out.
Fresh from its recent successes in the Motocross World Championship with Romain Febvre, Just1 Racing, will showcase its full range of helmets from its 2026 catalog at EICMA.
Piaggio Group Americas added industry veteran Shahin Alvandi to the team just in time for EICMA. Alvandi stepped in as the new West Coast Regional Sales Manager.
Becoming a Bobcat dealer is not that tricky and it can be a real treat.
