GETTING THE HOLESHOT AT A1
AIMExpo Sets The Tone For 2026
DEEP IN THE HEART OF TEXAS
TMDA Convention Brings Dealers Together
HEADS UP!
Top Helmets From AIMExpo
News By Category
News
Racing into the 2026 season, Western Power Sports announces a strategic partnership with RFX.
Bridgestone rolled out its APEX Dealer program at AIMExpo.
Throttle Society, born from the heritage of Schiets Motorsports and Fox Cycle Works, is the Midwest’s premier powersports destination.
Big wins are hard to come by these days, but Ekho recently partnered with EuroCycle in a real game-changer!
Dealers in the Pacific Northwest may recognize National Powersport Auctions’ new Territory Sales Manager Randy Mullinix.
Shifting Gears
Dealers in the Pacific Northwest may recognize National Powersport Auctions’ new Territory Sales Manager Randy Mullinix.
Ryan Farage goes from two-wheels to four. Most recently LiveWire’s North American Managing Director, he was Harley-Davidson’s U.S. Network Development & Dealer Operations lead for more than a decade.
Mason Simmons has signed on as Social Media Content Creator for Turn 14 Powersports, bringing real-world riding experience to the growing digital marketing team.
All Balls Racing Group races into the new year with a new GM!
Latest LeMans Corp New Hire Goes Into Louisville For NVP
BRIDGESTONE ROLLS OUT BRILLIANT PROGRAM Sell tires, make money… brilliant! Bridgestone rolled out its APEX Dealer program at AIMExpo with a simple, but profitable proposition. Jim Dowell, National Sales Manager for Bridgestone Motorcycle USA tires for US and Canada, dropped by the Ignition XD studios on the show floor to explain it. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/bridgestone-rolls-out-brilliant-program/
PRODUCT NEWS: WPS ADDS RFX Racing into the 2026 season, Western Power Sports announces a strategic partnership with RFX. The UK-based off-road specialist has more than 20 years of experience designing and producing high-performance dirtbike components. This partnership marks a significant step in RFX’s global expansion and adds a premium collection of parts and accessories to the already extensive WPS offering. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/product-news-wps-adds-rfx/
#ShiftingGears Ryan Farage goes from two-wheels to four. Most recently LiveWire’s North American Managing Director, he was Harley-Davidson’s U.S. Network Development & Dealer Operations lead for more than a decade. “I’m thrilled to announce that I'm joining TOMCAR as Chief Operating Officer, where I'll help drive the next phase of growth for these ultra-capable off-road vehicles,” he announced on LinkedIn. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-from-livewire-to-tomcar/
In Case You Missed It
The doors are open, sessions are rolling, and the powersports industry is live in Anaheim in full force.
“As we gather in Anaheim this week for AIMExpo 2026, I want to extend a warm and heartfelt welcome to every member of the powersports community — dealers, OEMs, distributors, our aftermarket companies, media, and the many industry partners who make this industry thrive.”
BikeMaster, a trusted name in motorcycle maintenance and customization for over four decades, is proud to announce the launch of its innovative BikeMaster Stair Ramp.
Maxxis is rolling into AIMExpo with a couple of legends… and legendary discounts for Maxxis Accelerate Program members.
Industry Gather At AIMExpo
