SEMA WELCOMES POWERSPORTS
On The Rode 2 SEMA
WHEELS UP!
Denago RanchHawk Lifts Off
UTV UPRISING
Market Expansion
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Oh Canada… save the date for the 2026 BCPDA Dealer Summit set for River Rock Casino Resort, Richmond, BC, November 8 – 9, 2026.
Right to repair? TOPDON USA (Booth #37183) is bringing its professional diagnostic technology to powersports with the introduction of their new ONE Moto at The SEMA Show.
For 65 years S&S Cycle has been on a mission to go faster, and now they are making that goal possible for the industry with the expansion of their skunkworks Emissions Lab.
ProTaper has announced the renewal of its original equipment supply agreement with KTM AG, Europe’s leading producer of high-performance motorcycles.
Checkered flag for Rayce Guthrie! Everyone who ever exhibited at Dealer Expo knew him as the local dealership who supplied display bikes for the tradeshow, but long after he and wife Julee sold Bloomington Powersports, he continued to serve the local community and ABATE.
Shifting Gears
Checkered flag for Rayce Guthrie! Everyone who ever exhibited at Dealer Expo knew him as the local dealership who supplied display bikes for the tradeshow, but long after he and wife Julee sold Bloomington Powersports, he continued to serve the local community and ABATE.
Heads up! Industry icon Teri Lynn shifts from Troy Lee Designs to the protective specialty experts at D30.
Continuing its charge as a leading American manufacturer of powersports batteries, Yuasa Battery, Inc. has appointed Thomas Charno as Vice President of Sales & Marketing.
Massimo is on the gas heading into the SEMA show with expanded leadership and some class-leading vehicles. Back in April, Massimo Group (Booth # 56217) announced the appointment of Quenton Petersen as Chief Executive Officer.
Wait, what? The Creative Director for iconic AXO gear circa 1984-1993 and later Art Director for Alpinestars circa 1993-2004 Kenny Safford is now the Chief Designer at Thrashin Supply Co.
KTM GOES PRO… ProTaper has announced the renewal of its original equipment supply agreement with KTM AG, Europe’s leading producer of high-performance motorcycles. “We are extremely pleased to continue our relationship with KTM AG,” said Bob Schuetz, President of Turn 14 Powersports. “This is a strong validation of ProTaper’s engineering, manufacturing quality and reputation among serious off-road riders. We’re proud that KTM’s top 250’s and 450’s will carry the ProTaper brand with them to purchasers around the world.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/ktm-goes-pro/
CANADIAN DEALERS UNITE Oh Canada… save the date for the 2026 BC Powersports Dealers Association Dealer Summit set for River Rock Casino Resort, Richmond, BC, November 8 - 9, 2026. “Built by dealers for dealers, these summits bring us together to shape initiatives that matter to us and our customers,” says Executive Director Kristin Parsons. “If you're part of the motorcycle and powersports industry in BC, this is a must-attend event.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/canadian-dealers-unite/
LAWSUIT LODGED ON EVE OF VINTAGE FESTIVAL A lawsuit between Hard Knocks Media and the Barber Museum comes just days before the 2026 Barber Vintage Festival, set for October 9–11 at Barber Motorsports Park in Birmingham, Alabama. The suit, filed in the U.S. District Court for the Eastern District of Pennsylvania (Case No. 2:26-cv-07623), alleges that Barber used Spain-Smith's copyrighted photographs of Eraldo Ferracci without permission in connection with the 2025 Barber Vintage Festival. The complaint alleges the photographs were used across Instagram, Facebook, YouTube and LinkedIn, promotional and press materials, and in commissioned artwork, posters, auction materials and fundraising content. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/lawsuit-lodged-on-eve-of-vintage-festival/
AIMExpo RACING INTO SUPERCROSS When AIMExpo 2027 concludes, it is off to the races for the powersports industry, quite literally! “We’ve teamed up with Daytona International Speedway to give AIMExpo attendees the opportunity to extend their experience with an unforgettable weekend at Daytona Supercross,” says Cinnamon Kernes, Motorcycle Industry Council's VP of Market Expansion. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/aimexpo-racing-into-supercross/
YAMAHA + JOHN DEERE JOINT VENTURE “We are excited about this relationship and the opportunities it creates for Yamaha Motor USA, John Deere, our dealers, and most importantly, our customers,” said Yamaha Motorsports President Dean Burnett in announcing the joint venture on October 8, 2026. “Together, two trusted global brands can accelerate innovation and bring greater value to the market.” The plan is for the companies to collaborate on the development of certain future Side-by-Side (SxS) vehicles. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/yamaha-john-deere-joint-venture/
THE HAPPIEST PLACE ON EARTH? While news of Yamaha Motor USA’s collab with John Deere was breaking, multiple published reports called out that Yamaha’s former Cypress, California, campus had been sold to the Walt Disney Corporation for $115 million. “I can confirm that the property is sold, and the transaction is complete,” said Yamaha spokesman Martin Peters in a statement provided to the Southern California News Group. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/the-happiest-place-on-earth-2/
In Case You Missed It
According to the latest edition of the Motorcycle Industry Council’s RideReport, Canadian motorcycles with engine displacements greater than 800cc will be banned beginning September 29, replacing the 50% tariff that has applied to those motorcycles since August 22.
“The Backcountry Discovery Routes organization brings over $60 million worth of economic impact to local communities annually by making over 20,000 miles of backcountry tracks available to the riding community,” notes American Motorcyclist Association President and CEO Rob Dingman.
As part of its SEMA Cares outreach. SEMA’s Truck & Off-Road Alliance (TORA) kicked down a grant to the Tread Lightly team.
Last month, Columbia Powersports Center celebrated 50 years in business, highlighted by the presentation of a 50-year plaque from Kawasaki Motors Corp. District Sales Manager Ryan Smith presented the meaningful recognition of this milestone.
Distribution giant Turn 14 is set to showcase brands at the Sand Sports Super Show taking place Sept. 18-20 at the OC Fair & Event Center in Costa Mesa, California.
