SEMA WELCOMES POWERSPORTS
On The Rode 2 SEMA
WHEELS UP!
Denago RanchHawk Lifts Off
UTV UPRISING
Market Expansion
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News
Bagger Racing League impresario Rob Buydos always manages to rock the NVP… Last year it was the “Battle Of The Baggers Build-Off” where Suburban Motors and Tucker Speed battled head-to-head to build a race-ready bagger from LeMans vendors right on the show floor. This year he may have out done himself. Borrowing inspiration from Steve Martin’s breakout 1977 comedy album Let’s Get Small, Buydos’ next big idea is actually small… Make that smaller displacement while still maintaining the big fun of BRL.
Betting on a sure thing, Moto Morini is going all-in in Las Vegas for SEMA and Milan for EICMA simultaneously! “Moto Morini is excited to invite you to join us at two of the world’s largest and most influential automotive and motorcycle industry trade shows, SEMA in Las Vegas, Nevada, and EICMA in Milan, Italy,” says Moto Morini USA capo Chris McGee.
The Q3 results indicate increased Gross Margins while decreasing operating expenses. “We are pleased with the continued progress made toward aligning wholesale activity with retail demand, achieving a further 26% reduction in dealer inventory while delivering 5% growth in global retail sales compared with Q3 2025,” said Artie Starrs, President and CEO, Harley-Davidson.
Two wheels or four, all roads lead to Las Vegas for Turn 14. The distribution giant returns to Las Vegas with two giveaway builds — a Yamaha YZ250F and a supercharged Ford F-150 — and a full agenda of dealer networking events and industry activations bringing together motorsports and powersports dealers, manufacturers, and industry partners.
It is with heavy hearts that we must announce the unexpected passing of our beloved Joe Wofford on Wednesday October 28, 2026. Many knew him as “KYMCO Joe”. His family, our KYMCO team and all those who knew him are devastated right now. Our condolences and sadness are with everyone.
Shifting Gears
On Monday, October 26, LiveWire disclosed that CEO Karim Donnez had resigned, effective October 21. This set off a chain of events culminating in a “Special Restructuring Committee” being established and the appointment of a “Chief Restructuring Officer” effective immediately.
Powersports Brand Development pro Chrystal Banz continues her career charge! “Proud to announce that I’ve joined a team of industry movers and shakers at Bonnell.”
“I’m proud to share that I’ve been named President of NiteRider,” says industry veteran Drew Engelmann.
Here comes the judge? Gayle Littleton is now Chief Legal officer for Harley-Davidson.
Indian Motorcycle has a new chief! Angela Stewart has been promoted to Director, North American Sales & Market Development.
MOTO MORINI DOUBLES DOWN Betting on a sure thing, Moto Morini USA is going all-in in Las Vegas for The SEMA Show and Milan for Eicma simultaneously! “Moto Morini is excited to invite you to join us at two of the world's largest and most influential automotive and motorcycle industry trade shows, SEMA in Las Vegas, Nevada, and EICMA in Milan, Italy,” says Moto Morini USA capo Chris McGee. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/moto-morini-doubles-down/
#FlashBackFriday: BRL Races Into NVP Bagger Racing League impresario Rob Buydos always manages to rock the NVP… Last year it was the “Battle Of The Baggers Build-Off" where Suburban Motors and Tucker Speed battled head-to-head to build a race-ready bagger from LeMans Corporation vendors right on the show floor. This year he may have out done himself. Borrowing inspiration from Steve Martin’s breakout 1977 comedy album Let’s Get Small, Buydos’ next big idea is actually small… Make that smaller displacement while still maintaining the big fun of BRL. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/flashback-friday-brl-races-into-nvp/
NPA GOES ALL-IN FOR SEMA The fix is in… and dealers win! National Powersport Auctions (NPA) will make its debut at the 2026 Specialty Equipment Market Association (The SEMA Show) Show, November 3–6, at the Las Vegas Convention Center in Las Vegas, Nevada. Dealers can meet the NPA team at Booth #61242 in the new Powersports Pavilion in the West Hall to learn how NPA helps dealers source pre-owned inventory, streamline the buying process and access tools and resources to support their businesses. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/betting-on-a-sure-thing/
POST-POLARIS INDIAN UPRISING Setting the stage for the next 125 years, Indian Motorcycle announces the next stage of its strategic transition to a free-standing company. The objective is to strengthen manufacturing capabilities in the Spirit Lake, Iowa, factory, add dedicated business functions and restructure its post-Polaris operations to support long-term profitability and growth. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/post-polaris-indian-uprising/
#ShiftingGears Life Support For LiveWire? On Monday, October 26, LiveWire disclosed that CEO Karim Donnez had resigned, effective October 21. This set off a chain of events culminating in a “Special Restructuring Committee” being established and the appointment of a “Chief Restructuring Officer” effective immediately. “Major stuff happens when you appoint a CRO (Chief Restructuring officer,” explains our Wall Street insider. What is public knowledge is the 8K SEC filing this week. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-63/
ON THE EVE OF Eicma, WSJ REPORTS LiveWire IS SHORT CIRCUITING The Wall Street Journalheadline reads: Harley-Davidson Wanted an Electric Revolution. That Dream Is in Trouble. LiveWire’s CEO leaves and a restructuring officer takes over as losses mount at once-hyped spinoff According to John Keilman’s by-lined report, “From the start, electric motorcycle maker LiveWire has struggled to find its lane. It made its first appearance in 2014 as a futuristic, much-hyped model from Harley-Davidson ... When it finally went on sale five years later, the reviews were rapturous. LiveWire predicted at its first investor day that it would sell more than 100,000 motorcycles annually by 2026. By the middle of this year, it shipped only 358. Those struggles came to a head on Monday when LiveWire announced that a special restructuring committee is weighing the company’s options following the resignation of Chief Executive Karim Donnez last week. The committee appointed Roy Gallagher, senior managing director of Ankura Consulting Group, to be the company’s chief restructuring officer. See the full story at the Wall Street Journal: https://www.wsj.com/business/autos/harley-davidson-wanted-an-electric-revolution-that-dream-is-in-trouble-c6b891b8?st=djsB5r
#ShiftingGears Powersports Brand Development pro Chrystal Banz continues her career charge! “Proud to announce that I’ve joined a team of industry movers and shakers at Bonnell .” Her new gig as Compliance & Sales Operations Specialist puts her in the epicenter of the upstart eMoto innovator as it goes to market. Most recently a district sales manager for Segway Powersports US, and RSM with Landmaster, Banz roots run deep in the dealership ranks. Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-bonnell/
In Case You Missed It
After a blazing Prologue performance Ricky Brabec stretched his lead on Stage 1 on Tuesday, edging his Dakar Rally rival Daniel Sanders by 00:23 seconds.
Ricky Brabec wasn’t the only American flying at the Rallye Du Maroc. Preston Campbell was the first of the Monster Energy Honda HRC Rally 2 riders onto Stage 1 and also enjoyed the fast-paced route, particularly his first encounter with the Moroccan dunes.
Former HRC racer and 2022 Rallye Du Maroc winner on a Husqvarna, Skyler Howes showed up in Morocco with his new team. The ZXMoto Rally Team saw Howes to a Top 10 debut on the first Stage.
Founded in England in 1780, Squire has spent more than two centuries developing security products designed to protect motorcycles, bicycles, equipment and property… now the brand has set its sights on the colonies, um, United States.
“It brings us great pleasure to work with a company like Squire Locks,” says Powersports Rep Association’s Sid Humphreys. “It brings us great pleasure to work with a company like Squire Locks,” says Powersports Rep Association’s Sid Humphreys.
