INDIAN UPRISING
CEO Mike Kennedy Says “Dealers First”
INDIAN WRECKING CREW
Races Into Daytona
INDIAN MAKES RESERVATIONS
New HQ Marks Next Chapter
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Jet City Harley-Davidson — a 2025 Gold Service Award and Gold Bar & Shield Award winning dealership — is being rolled up along with Destination Harley-Davidson in Tacoma and operating under a new as yet undetermined name.
Shades of Willie Wonka! The Specialty Equipment Market Association (SEMA) is giving the powersports industry a golden ticket to join in the world’s biggest aftermarket event.
It is all about butts in seats, right? To support its dealer network, American Honda is ramping up its Ride Red Demo Days program for 2026
Following Stage 1’s waterlogged conditions, Stage 2 of Rally-Raid Portugal took the riders across the border into Spain.
Promoting from within: “I’m happy to share that I’ve been promoted to Senior Marketing Manager at Indian Motorcycle Company,” shares Nick Sudheimer on LinkedIn.
Shifting Gears
Promoting from within: “I’m happy to share that I’ve been promoted to Senior Marketing Manager at Indian Motorcycle Company,” shares Nick Sudheimer on LinkedIn.
Crescit Eundo — which is Latin for “It Grows as It Goes” — is the state motto for New Mexico. It is also the perfect description for Austin Ginn and his new role with Parts Unlimited.
Time to get social: Central Powersports Distribution welcomes Erik Hoagenson to the party.
Motorcycle Industry Council members have elected Zach Parham, President and CEO of Comoto Holdings, to the MIC Board of Directors.
Promoting from within, National Powersport Auctions names Mark Piccolo as General Operations Manager of its Philadelphia facility
WHEN THE GOING GET TOUGH… Stage 3 of the World Rally-Raid Championship in Portugal was a tough one for all the Americans. Stretching more than 500 km, the Stage took riders deep into the Extremadura region, where they battled bad weather, fast technical tracks and challenging mountainous trails. With 296 km against the clock, the stage presented a true test of skill, stamina and strategy. “It was a long day today,” admitted Rally 2 standout Preston Campbell. “I started off with a good feeling on the bike here in Spain, but in the middle I made some mistakes and lost some time. I had to regroup for the second half after the refueling and found my flow again towards the end…” For Campbell, competing in only his fourth World Championship round, the focus has been on gaining experience across the Rally’s varied terrain. A few small mistakes just before refuelling disrupted his momentum, but he found his rhythm in the latter part of the stage to finish seventh, 11’40” off the leader. He remains seventh overall and is determined to deliver strong stage results as the penultimate day of racing approaches.
SEMA EXPANDS 2026 SHOW WITH DEDICATED POWERSPORTS PAVILION Shades of Willie Wonka! The SEMA Association is giving the powersports industry a golden ticket to join in the world’s biggest aftermarket event. The legendary The SEMA Show is expanding its powersports presence by launching a dedicated Powersports / SxS / Lifestyle section at the upcoming Show, set for November 3-6 in Las Vegas…. and dealers are welcome to crash the party! Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/sema-expands-2026-show-with-dedicated-powersports-pavilion/
Although he continues to pour it on, the rainy conditions are wrecking Preston Campbell's Rally 2 win hopes in Portugal. Campbell endured another difficult day as he adjusted to the changing terrain in Spain. He completed Stage 2 in sixth, 9’10” off the fastest time. "It was a long day," admits the dampened, but undaunted Campbell. "We started in Portugal in the rain on some sandy tracks that were super fun and then did a liaison over the mountain into Spain and it became harder and fast. It’s a lot drier and warmer over here, but overall the day was good. I felt good on the bike and looking forward to tomorrow and a full day in Spain, so we’ll see how we go." The American hopeful now sits 6th overall with a 12’56” deficit. Despite the gap, he remains firmly in podium contention, with just three and a half minutes separating him from second place.
In Case You Missed It
Everything really is bigger in Texas… including the need for a larger facility to better service dealers in the Lone Star State.
Shades of Stargate! Denago Powersports — the fastest growing OEM in the U.S. — has opened its new dealer portal.
Urban Practicality Redefined
After her most recent stint with Segway, Caitlyn Williams has made the segue to the aftermarket side, signing on as Central Regional Sales Manager – Owned Brands for Turn 14 Powersports.
“We are deeply saddened by the passing of George Barber,” says the Barber Museum.
