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The motorcycle news cycle will be dominated by headlines from Sturgis for the next fortnight, so we will give the holeshot to two women’s rides, both culminating at Pearl’s Jam at the Sturgis Museum.
Speaking of Sturgis, Turn 14 is the presenting sponsor of the Cycle Source Sturgis Bike Show as well as playing host at the American Flat Track Super TT VIP Tent.
Can’t move Mt. Rushmore, but you can be witness to the Class of 2026 receiving monumental recognition.
Honor the Ride. Build the Legacy… party in the streets!
A seasoned pro Todd Hinrichs has made the rounds from Kuryakyn, Tucker Powersports, Baker Drivetrain — he even worked at a big Bobcat Dealership — but the last time Dealernews spoke to Todd was at AIMExpo about All Balls Racing Group.
Shifting Gears
A seasoned pro Todd Hinrichs has made the rounds from Kuryakyn, Tucker Powersports, Baker Drivetrain — he even worked at a big Bobcat Dealership — but the last time Dealernews spoke to Todd was at AIMExpo about All Balls Racing Group.
Ducati UK, Ireland, Sweden and Norway boss Fabrizio Cazzoli has been promoted to Global Sales & After Sales Director and concurrently appointed to the company’s Board.
Shooting Starr! “I am very happy and excited to announce that I have officially joined Yamaha Motor Finance Corporation (YMFC), as Director of Global Communications,” announces industry icon Bob Starr.
Just in time for SEMA’s Powersport Pavilion roll out, Turn 14 Distribution is expanding its powersports outreach with the addition of Garrett Comer, Outside Territory Manager for the key Arizona and California territories.
Arctic Cat adds long-time BRP regional sales director Avi Laub to head sales.
LADIES FIRST! The motorcycle news cycle will be dominated by headlines from Sturgis for the next fortnight, so we will give the holeshot to two women’s rides, both culminating at Pearl’s Jam at the Sturgis Motorcycle Museum & Hall of Fame. An all-day set for Monday, August 10, Pearl’s Jam is named in honor of Rally co-founder and Indian Motorcycle Dealer Pearl Hoel and celebrate women in motorcycling with presentations, book signings, moto celebrity visits, a celebration of the Museum’s 25th Anniversary, and the terminus of Shantell’s Sisterhood Ride to Sturgis and WRWR - Women Riders World Relay (WRWR). Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/ladies-first/
TURN 14 HOSTS HOSPITALITY AT RALLY & RACES Speaking of Sturgis, Turn 14 Distribution is the presenting sponsor of the Cycle Source Sturgis Bike Show as well as playing host at the American Flat Track Super TT VIP Tent. In addition the Distribution giant will be participating in a number of dealer activations during the 2026 Sturgis Motorcycle Rally, reinforcing its support of the V-Twin industry, custom builders, dealers and motorcycle enthusiasts. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/turn-14-hosts-hospitality-at-rally-races/
VEHICLE THEFT STOPPED ALMOST BEFORE IT STARTED As soon as the Polaris Off Road Ranger parked outside a home in Danville, Georgia, moved an inch, Find It Now USA, LLC agents detected the unauthorized motion, alerted the owner and had local law enforcement on the case in just 35 seconds! From start to finish the Ranger only moved 20 yards. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/vehicle-theft-stopped-almost-before-it-started/
HARLEY IS HEADED TO THE STURGIS RALLY IN A BIG WAY! Harley-Davidson is heading to Sturgis with something to prove. The "Ride With You" campaign highlights the 86th Sturgis Motorcycle Rally, August 7-16. The Motor Company will open the Rally with the public debut of the Deadwood — a new model inspired in part by the post-war history of the Sturgis Rally. Other Harley highlights include regional dealership activations, demo rides, custom bike displays and more. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/harley-is-headed-to-the-sturgis-rally-in-a-big-way/
CHECK THE BOX… Last Call For DealerConnect Early Bird Specials! Time is money… no, literally! Save $100 or more with the early bird registration for National Powersports Dealer Association’s DealerConnect networking and education event. Use the savings to bring a team member along. Set for September 20-22 in Columbus, Ohio, everything about DealerConnect is designed around one purpose: helping dealerships succeed… Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/check-the-box/
STURGIS FLAG SALUTE! Although the Sturgis Motorcycle Rally doesn’t start for another week, Rod Woodruff and the crew from the Sturgis Buffalo Chip — joined by U.S. Senator Mike Rounds and Attorney General Marty Jackley — are kicking things off this Saturday with the annual raising of the flags. The salute to Sturgis features 800 American Flags in the Freedom Field honoring those who made the ultimate sacrifice protecting our country. Subscribe To DealernewsTo See The Full Story: https://dealernews.com/Home/post/sturgis-flag-salute/
In Case You Missed It
National Powersport Auctions (NPA) is combining two great traditions this July: America’s 250th Anniversary and National Powersports Month, with patriotic festivities at every NPA auction location.
Used Bikes Direct, one of the country’s leading pre-owned sportbike dealers, has stepped up as title sponsor of the inaugural Moto-Texas Superbike Challenge, presented by the Central Motorcycle Roadracing Association (CMRA) at Circuit of the Americas (COTA) in Austin, Texas, over Fourth of July weekend.
SEMA continues to roll out the red carpet to welcome the powersports industry to the 2026 trade show.
The 4th of July weekend is historically one of the biggest riding weekends of the year—and unfortunately, one of the biggest weekends for powersports theft.
Let the good times roll! Kawasaki Motors Corp., U.S.A. welcomes Eiko Kirino as President effective immediately.
