SEMA WELCOMES POWERSPORTS
On The Rode 2 SEMA
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Denago RanchHawk Lifts Off
UTV UPRISING
Market Expansion
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News
Billed as “all the slobbering teeth and skulls you will ever need” Icon drops the complete Monster Collection for Halloween 2026.
Today Vance & Hines announced the final resolution of a multi-year inquiry by the U.S. Environmental Protection Agency (EPA) regarding the Clean Air Act.
From doing work at Amerivespa’s national rally on Labor Day to taking SEMA by storm, KYMCO is back!
Dealers looking to stay afloat in slow summer months? Give your customers another reason to choose your dealership and buoy your new unit margin up to 41.43%. Torque electric jetboards bring a new dimension to powersports and they are floating the concept to potential dealers at The SEMA Show, Booth #61248.
Indian Motorcycle has a new chief! Angela Stewart has been promoted to Director, North American Sales & Market Development.
Shifting Gears
Indian Motorcycle has a new chief! Angela Stewart has been promoted to Director, North American Sales & Market Development.
Turn 14 Powersports is grabbing another gear. “Please join me in welcoming Braylan Mayorga, our new Social Media Specialist – Powersports, based in Keller, Texas,” says Eric Mauer, Powersports Marketing Lead for Turn 14 Powersports.
Checkered flag for Rayce Guthrie! Everyone who ever exhibited at Dealer Expo knew him as the local dealership who supplied display bikes for the tradeshow, but long after he and wife Julee sold Bloomington Powersports, he continued to serve the local community and ABATE.
Heads up! Industry icon Teri Lynn shifts from Troy Lee Designs to the protective specialty experts at D30.
Continuing its charge as a leading American manufacturer of powersports batteries, Yuasa Battery, Inc. has appointed Thomas Charno as Vice President of Sales & Marketing.
#SaturdayMorningCARtoons TRICK OR TREAT! Billed as “all the slobbering teeth and skulls you will ever need,” Icon drops the complete Monster Collection for Halloween 2026. From the glow in the dark Airframe Krazy Klown to the Airflite Trick Or Treat Street 4, Icon has a full array of scary helmets for Halloween. And if the latest lids aren’t trick enough, treat your customers to “hides of beasts slain” like the Crestfallen skeleton jacket or the Manik hoodies. Shades of David Aldana skeleton gloves to match the Crestfallen jacket are part of this spooky collection. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/trick-or-treat-2/
#ShiftingGears Indian Motorcycle has a new chief! Angela Stewart has been promoted to Director, North American Sales & Market Development. A former dealer principal, Angy most recently served as Indian’s District Manager in Northern California, Nevada and Idaho. “Our four strategic priorities are Brand, Product, U.S. Manufacturing and Dealers,” says Mike Kennedy, CEO of Indian Motorcycle. “Angy brings a valuable combination of industry experience and dealership ownership that will help us strengthen dealer relationships, improve network effectiveness and capitalize on opportunities across our markets. As an avid rider who understands our business from multiple perspectives, her leadership will be instrumental in driving long-term success for the brand.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-indian-2/
EPA VS. V&H Today Vance & Hines announced the final resolution of a multi-year inquiry by the U.S. Environmental Protection Agency (EPA) regarding the Clean Air Act. The resolution, formalized through a Consent Agreement and Final Order (CAFO), concludes a process that began in 2018. Pursuant to the CAFO, Vance & Hines has agreed to a nearly seven-figure payment to resolve the allegations. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/epa-vs-vh/
OEM UPDATE: HONDA BRINGS BACK SPORT ATVs "Whether a rider is climbing aboard an ATV for the first time or has been riding for years, we want the experience to be fun, rewarding and welcoming," said Colin Miller, Manager of Experiential Marketing at American Honda Motorcycles & ATVs in announcing the sport ATVs for 2027. Dealer deliveries start in October in time for the holiday surge. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/oem-update-honda-brings-back-sport-atvs/
The vehicle security and recovery sharks at Find It Now USA, LLC can be found at The SEMA Show in Booth #59221. In addition to their GPS Security for motorcycles, the FIN Team is bringing the whole school of fish to the Powersports Pavilion. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/find-the-sharks-at-sema/
In Case You Missed It
National Powersport Auctions (NPA) CEO Jim Woodruff and Vice President of Dealer Services Mike Murray will join dealers and industry professionals at the National Powersports Dealer Association (NPDA) DealerConnect networking event taking place September 20–21, 2026, at the Hilton Columbus Downtown in Columbus, Ohio.
Bolts out of the blue are forecast for this weekend. After a stormy opening round of the SMX playoffs, the folks at FLY Racing decided it was time for a little lightning of their own.
In addition to getting in on the ground floor of the Powersports Pavilion, the new South Hall upper level will highlight the tools of the trades.
Speaking of tool time, Tim Taylor needed one of these! BILDTRAK is a modular cube 12⅛” W × 12⅛” D × 13⅛” H built around a rugged, impact-resistant polypropylene shell featuring reusable, wipe-clean self-healing foam panels.
Industry stalwart Anders Pigorsch is Herohub’s newest Performance Coach. He adds more than 20 years of Harley-Davidson and metric dealership experience, as well as action sports and outdoor retail leadership roles.
