SEMA WELCOMES POWERSPORTS
On The Rode 2 SEMA
WHEELS UP!
Denago RanchHawk Lifts Off
UTV UPRISING
Market Expansion
News By Category
News
Billed as “all the slobbering teeth and skulls you will ever need” Icon drops the complete Monster Collection for Halloween 2026.
Today Vance & Hines announced the final resolution of a multi-year inquiry by the U.S. Environmental Protection Agency (EPA) regarding the Clean Air Act.
Dealers looking to stay afloat in slow summer months? Give your customers another reason to choose your dealership and buoy your new unit margin up to 41.43%. Torque electric jetboards bring a new dimension to powersports and they are floating the concept to potential dealers at The SEMA Show, Booth #61248.
Indian Motorcycle has a new chief! Angela Stewart has been promoted to Director, North American Sales & Market Development.
“Whether a rider is climbing aboard an ATV for the first time or has been riding for years, we want the experience to be fun, rewarding and welcoming,” said Colin Miller, Manager of Experiential Marketing at American Honda in announcing the sport ATVs for 2027.
Shifting Gears
Indian Motorcycle has a new chief! Angela Stewart has been promoted to Director, North American Sales & Market Development.
Turn 14 Powersports is grabbing another gear. “Please join me in welcoming Braylan Mayorga, our new Social Media Specialist – Powersports, based in Keller, Texas,” says Eric Mauer, Powersports Marketing Lead for Turn 14 Powersports.
Checkered flag for Rayce Guthrie! Everyone who ever exhibited at Dealer Expo knew him as the local dealership who supplied display bikes for the tradeshow, but long after he and wife Julee sold Bloomington Powersports, he continued to serve the local community and ABATE.
Heads up! Industry icon Teri Lynn shifts from Troy Lee Designs to the protective specialty experts at D30.
Continuing its charge as a leading American manufacturer of powersports batteries, Yuasa Battery, Inc. has appointed Thomas Charno as Vice President of Sales & Marketing.
OEM UPDATE: HONDA BRINGS BACK SPORT ATVs "Whether a rider is climbing aboard an ATV for the first time or has been riding for years, we want the experience to be fun, rewarding and welcoming," said Colin Miller, Manager of Experiential Marketing at American Honda Motorcycles & ATVs in announcing the sport ATVs for 2027. Dealer deliveries start in October in time for the holiday surge. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/oem-update-honda-brings-back-sport-atvs/
The vehicle security and recovery sharks at Find It Now USA, LLC can be found at The SEMA Show in Booth #59221. In addition to their GPS Security for motorcycles, the FIN Team is bringing the whole school of fish to the Powersports Pavilion. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/find-the-sharks-at-sema/
#shiftinggears Turn 14 Powersports is grabbing another gear. “Please join me in welcoming Braylan Mayorga, our new Social Media Specialist – Powersports, based in Keller, Texas,” says Eric Mauer, Powersports Marketing Lead for Turn 14 Distribution Powersports. “Braylan brings a strong background in social media and marketing, along with hands-on experience in the powersports industry and dealership space. His work across social media, sales, parts, and service gives him a well-rounded understanding of the industry from both the business and enthusiast sides.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-turn-14-powersports-3/
CREDIT WHERE CREDIT IS DUE NPA CEO Jim Woodruff Honored At NPDA DealerConnect National Powersport Auctions (NPA) is proud to celebrate CEO Jim Woodruff, who received the inaugural "Bob Althoff Founders Award" at National Powersports Dealer Association's #DealerConnect networking event in Columbus. Back when Bob Althoff first sounded the call for a dealer association in Dealernews magazine, Woodruff was the very first to raise his hand and start in on the heavy lifting. Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/credit-where-credit-is-due/
LADIES, LAST CALL! Applications for both the 2027 Build.Train.Race. American Flat Track and Road Racing seasons are due now! The Road Racing series is open to riders from the United States, Canada, and Brazil, with six slots available for the upcoming campaign. Flat Track has a further six places to fill, open to riders from the United States and Canada. Applications close October 19th 2026 — apply now via the Build.Train.Race. website. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/ladies-last-call/
In Case You Missed It
Registration for DealerConnect 2026 closes tonight, September 16.
Already the worldwide leader in portable tire-changing tools, Rabaconda is rolling out its 4-Wheel Adapter Kit at the Sand Sports Super Show September 18-20 at the OC Fair & Event Center in Costa Mesa, California.
As part of its ongoing mission to Unite • Inform • Mobilize the dune community while protecting your right to ride, the American Sand Association (ASA) fundraising raffle returns to the Sand Sports Super Show this weekend.
Since 1958, S&S Cycle has been closely connected to the builders, racers, tuners and innovators who have pushed motorcycle performance forward. The brand is bringing this heritage for high performance to the Builders Cup fueled by Drag Specialties at AIMExpo 2027.
Industry stalwart Primo Marotto is back in the saddle again with Wild Ass Seat Cushions. Marotto joins the company to assist with sales, dealer development, product training and industry relations.
