DENAGO GOES BIG!
UTV Unveiled At AIMExpo
HARLEY-DAVIDSON
Under New Management
SHOWTIME
AIMExpo 2026
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There are two sides to every story, but with the immediacy of the Internet, it is the side that draws first blood that usually wins the news cycle. The good news is the Motos America family of dealerships will be running business as usual according to CEO Vance Harrison.
The industry leader in powersports remarketing, National Powersport Auctions, is all aboard for Anaheim.
Malcolm Stewart In For AIMExpo
Got your bags packed and your tickets booked for SoCal? There is one last check list item for AIMExpo 2026 — Download the official show app before you travel!
Shifting Gears
Beta Motorcycles — Booth # 1975 at AIMExpo has been staffing up for the 2026 season.
Parts Unlimited Booth #1115 at AIMExpo has been making global moves. Going into EICMA they announced the addition of Rikard Coro who joined the team as Head of Sales & Marketing Europe on 08.12.2025.
Changing of the guard at BRP. “We are unveiling who will lead BRP into a new chapter: Denis Le Vot will become President and Chief Executive Officer, effective February 1st, 2026, at which time José Boisjoli will retire.
After a 6-year stint with BRP (most recently as Dealer Development Manager for the OEM), industry veteran Rob Oliva is back with LeMans Corp. becoming the new National Sales Manager, effective December 15, 2025.
Just in time for the impending AIMExpo trade show, Keeway America is staffing up.
Skyler Howes 10 enjoyed a much-improved day following his crash on Stage 1. With his HRC - Honda Racing Corporation CRF450 RALLY back in full working order, he was able to make the most of his preferred sandy terrain to secure fourth place, just over three minutes off the win. It marked a strong recovery as he moves up to P7 overall. "Today started out a little bit slow in the rocks, but once it opened up with the high speeds, I felt really good, at home and happy to bring in a decent stage finish, so really happy with how stage two went and looking forward to Stage 3."
"Day two in the book... It was a long day, full of rocks, but I enjoy the rocks so hopefully we have more days like this," said Top American Ricky Brabec.. "Unfortunately,I couldn’t make a push to grab some bonus time, but I did the best I could to keep up with the boys up front. Hopefully tomorrow is a good day for us, we’ll keep consistency and keep pushing forward."
Although Ricky Brabec recorded the fastest Stage time outright, time bonuses earned by Daniel Sanders and Edgar Canet ultimately dropped him to P3 on Stage 2 of the Dakar Rally. Finishing 1’46” down, Brabec retains third overall, now 2’18” off the lead, a margin he’ll be eager to reduce on Stage 3 as more bonus time comes into play.
#Chucky Defending Dakar Rally champ Daniel Sanders swapped places with his young Red Bull KTM teammate Edgar Canet to take Stage 2 of the Rally. Sanders secured his first stage win of the year and his 10th at the Dakar. Stage 2 took riders from Yanbu to AlUla over a demanding 400-kilometer selective section. Heading inland toward the Hejaz Mountains, the stage began with slow, technical terrain, featuring narrow, winding tracks and rocky passes before opening into wider, faster sections. After crossing a series of challenging riverbeds, the route finished at high speed across sandy plateaus, white-sand canyons, and flowing off-piste terrain, ensuring another physically and mentally demanding day on the bike for all.
Dakar Rally update from "the other American" Mason Klein: Stage 2 P14 OA P24 The Stage went exactly how I wanted. No mistakes, full attack. I rode insane today! It’s hard knowing the difference right now is equipment. The power just isn’t there to fight the factory guys for top 10. That hurts. Still grateful — the bike is reliable, I’m riding at my best, and I know I belong. This might not be my year… but it’s not the end of the story. Maybe a miracle can happen in the desert 🐪
In Case You Missed It
The clock is ticking on “The Final Countdown” — but we are talking about something more timely than one-hit-wonder 80s Hair Band Europe.
The Evolution Of Electrification
In advance of AIMExpo, BRP (Booth # 1859) busted out its “Electric Rebellion” marketing blitz for the Can-Am Pulse and Origin electric motorcycles.
Citing factors like “improved collaboration with key partners worldwide,” Zero is shifting its headquarters from Scotts Valley, CA to Amsterdam.
Zero Motorcycles has announced a major leadership transition.
