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AIMExpo 2026
SHOWTIME MILAN!
EICMA 82nd Edition
SAND SPORTS SUPER SHOW
De Facto UTV Trade Show
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News
Did you catch the launch of Western Power Sports “FlyFam” initiative?
As Faber College founder Emil Faber so astutely noted, “Knowledge is good.” However the powersports industry education being presented at AIMExpo 2026 is even “gooder” um, more goodly.
Dennis and the kids at Martin Moto have been very good this year! And they are celebrating this weekend with a great marketing idea courtesy of the dealership’s marketing maven Arielle Boyer.
Fair dinkum! Australian-made Barkbusters have earned a reputation for being tough enough for the outback.
Although it sounds like a sequel to Raiders of the Lost Ark, the Return of Rabaconda is more relevant to your dealership.
Shifting Gears
Just in time for the impending AIMExpo trade show, Keeway America is staffing up.
Zero Motorcycles has announced a major leadership transition.
While the bombshell dropped that Sullivans had sold to LeMans Corp. and the rockets’ red glare announced Joe Rocket was reuniting with its Canadian roots, Parts Unlimited continued its hiring spree.
Prior to picking up Sullivans, Parts Unlimited added to its rep force. Tim Queen is now calling on dealers in the Central East Region covering southern Pennsylvania and West Virginia.
On the eve of AIMExpo, SSR Motorsports added an AMA Hall Of Famer to the roster.
#ShiftingGears Just in time for the impending AIMExpo trade show, Keeway America is staffing up. Eric Dew is now calling on dealers as the new Southwest Regional Sales Manager, serving as the sales champion for the company’s operations in Arizona, California, Nevada, New Mexico, Utah and surrounding areas. Keeway America also welcomes Jon Mullinaux as its new Service Manager, based at the company’s headquarters in Frisco, Texas. As Service Manager, Mullinaux will oversee Keeway America’s service operations from Frisco, providing technical expertise, supporting dealer service departments and ensuring a high standard of aftersales care across the company’s growing U.S. network. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-keeway-staffs-up-for-aimexpo-and-beyond/
#DEALER NEWS: SANTA PAWS IS COMING TO TOWN! Dennis and the kids at Martin Moto have been very good this year! And they are celebrating this weekend with a great marketing idea courtesy of the dealership’s marketing maven Arielle Boyer. A visit from Santa Paws! Customers are invited to join the staff this weekend. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-santa-paws-is-coming-to-town/
UPPING THE GAME AT AIMExpo Like Bridgestone Motorcycle USA (Booth #1011), Dunlop Motorcycle Tires (Booth #1403), Kawasaki USA (Booth #1659) and a host of leading powersports companies, AIMExpo is teaming up with Brandecation to up the industry’s game with an integrated training and incentive platform. A leading SaaS platform for brand training, dealer engagement and incentive management, Brandecation will showcase its proven learning and rewards solutions at North America’s premier powersports trade show. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/upping-the-game-at-aimexpo/
In Case You Missed It
“At One Gang Worldwide, we’re driven by a passion for motorcycles and a mission to build a global community,” says co-host Sergey Tokman.
BMO Capital Teams With National Powersports Dealer Association
“We are a company of riders who work to understand and anticipate our dealers’ needs, and those of their customers,” says Arctic Cat President & CEO Brad Darling.
#IYKYK End of an era for long-time LeMans Corp. road warrior Steve Dickinson.
Discovering the Denago difference! Industry veteran John Lawson joins Denago Powersports as its new Parts & Services Manager.
