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DEALER NEWS:

Sonic Boom Set For Sturgis Dealerships

DEADWOOD DROPS…

Harley Stock Rises

VALE

Godspeed Roger Marshall

 

News

08/28/2026

“Today my Executive Board colleagues Gottfried Neumeister and Petra Preining presented the H1 and Q2 figures for KTM AG and Bajaj Mobility,” said KTM Chief Commercial Officer Stephan Reiff.

“Our dealers are at the heart of everything we do and we are committed to making it easier for them to do business with us. BRP Financial Services will provide financing solutions that support their sales growth, give them credit flexibility to close more deals, and strengthen their long-term customer relationships. The offering aims to make product ownership more accessible to consumers, while maintaining the premium brand experience they expect from BRP.” – David Baker, Vice-President and General Manager, Powersports North America at BRP.

Retail performance has traditionally been measured with monthly reports that require attention even though problems may have been happening for a full month before they are revealed.

Not just any dirtbag, Dirtbag Brands founder Josh Salazar has taken control of the Torc1 brand.

Slingshotting from Polaris to Red Wing boots? “I’m happy to share that I’m starting a new position as Vice President Wholesale & Direct to Consumer at Red Wing Shoe Co.” says Joel Harmon.

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Shifting Gears

08/28/2026

Slingshotting from Polaris to Red Wing boots? “I’m happy to share that I’m starting a new position as Vice President Wholesale & Direct to Consumer at Red Wing Shoe Co.” says Joel Harmon.

American Motorcyclist Association (AMA) is “lawyering up” to better advocate on behalf of riders in the central states. Texas attorney Scott Jones joins the AMA’s Government Relations Department as Central States Representative.

Herohub has added industry hero Josh DeMoe to its leadership team as Director of Performance Groups & Strategic Partnerships.

New OEM Tewa Moto Inc. adds an old hand as powersports industry veteran Colin Preiser becomes Brand Director for North America.

08/14/2026

“After nearly 9 incredible years with Fox Racing, today marks the end of an unforgettable chapter in my career,” says veteran road warrior Ryan Osborne.

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Recent Issues

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Last NHPS New Haven Powersports ride:

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KTM GAINS TRACTION “Today my Executive Board colleagues Gottfried Neumeister and Petra Preining presented the H1 and Q2 figures for KTM AG and Bajaj Auto Ltd,” said KTM Chief Commercial Officer Stephan Reiff. “With the Q2 figures we are sending another strong commercial signal: momentum is building. Motorcycle sales increased by another 20.7% compared with Q1, reaching approximately 48,700 units, while motorcycle revenue grew to EUR 307.3 million,” claims Reiff. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/ktm-gains-traction/

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#ShiftingGears American Motorcyclist Association (AMA) is “lawyering up” to better advocate on behalf of riders in the central states. Texas attorney Scott Jones joins the AMA’s Government Relations Department as Central States Representative. Jones has long championed sustainable recreational access on public lands and is a founding member of several national organizations that advocate for off-road riding opportunities. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-ama/

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SUMMIT MEETING The pros from Dover brought industry leaders and lenders together for some triage and a mash-up of what’s next. National Powersport Auctions (NPA) recently welcomed more than 60 lenders, OEMs and partners to Carlsbad, California, for a two-day, oceanfront retreat focused on the ideas, relationships and strategies shaping the powersports and recreational vehicle markets. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/summit-meeting/

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SAVE THE DATE AMA Hall Of Fame Induction Ceremony Set For Sept. 10th The AMA Motorcycle Hall of Fame Induction Ceremony presented by Yamaha Motor USA Company is billed as the ultimate celebration of the motorcycling community. “The AMA Motorcycle Hall of Fame preserves the rich history of American motorcycling and celebrates all of the individuals and groups that have elevated our sport to where it is today,” states Yamaha Motorsports Marketing Director Steve Nessl. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/save-the-date-6/

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And so it begins:

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YAMAHA OUTDOOR ACCESS CONTINUES Six dealerships and Yamaha Motor USA are awarding more than $225,000 in second-quarter funding through the Yamaha Outdoors Access Initiative (Yamaha OAI). With the dealers on point the OAI grants support responsible access to outdoor and motorized recreation through youth education, trail stewardship, ride area safety improvements and enhanced access opportunities. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/yamaha-outdoor-access-continues/

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In Case You Missed It

07/29/2026

Although the Rally doesn’t start for another week, Rod Woodruff and the crew from the Buffalo Chip — joined by U.S. Senator Mike Rounds and Attorney General Marty Jackley — are kicking things off this Saturday with the annual raising of the flags.

Harley-Davidson is heading to Sturgis with something to prove.

Last Call For DealerConnect Early Bird Specials!
Time is money… no, literally! Save $100 or more with the early bird registration for National Powersports Dealer Association’s DealerConnect networking and education event.

07/29/2026

As soon as the Polaris Ranger parked outside a home in Danville, Georgia, moved an inch, Find It Now agents detected the unauthorized motion, alerted the owner and had local law enforcement on the case in just 35 seconds!

Promoting from within: Performance Brokerage Services is doubling up to keep their position as powersports #1 volume brokerage in North America.

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