DEALER NEWS:
Sonic Boom Set For Sturgis Dealerships
DEADWOOD DROPS…
Harley Stock Rises
VALE
Godspeed Roger Marshall
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News
From a Senna Edition Sea-Doo, 5th Anniversary updates to the Switch pontoon platform and an all-new Spark X, Club BRP in Orlando this week saw Can-Am cast a wider net in its marine, off-road, motorcycle and 3-Wheel vehicle markets.
Club BRP saw the launch of a partnership between Sea-Doo and Senna Brand with the debut of the RXP-X Senna 350 flagship model.
With 50+ active storefronts spread across the nation, RideNow is a good litmus for the state of dealership health.
Axtion Factory is ready to get young rippers racing back to school in style with the launch of its youth apparel brand to powersports retailers nationwide.
Heads up! Chris Martinez has been promoted to managing director for ScorpionEXO.
Shifting Gears
New OEM Tewa Moto Inc. adds an old hand as powersports industry veteran Colin Preiser becomes Brand Director for North America.
“After nearly 9 incredible years with Fox Racing, today marks the end of an unforgettable chapter in my career,” says veteran road warrior Ryan Osborne.
“Thank you Segway Powersports US, for the opportunity to join the team,” said an elated Kellen Kerbs.
U.S. Secretary of Transportation Sean Duffy has appointed Andria Yu, VP of Communications for the Motorcycle Industry Council and Motorcycle Safety Foundation, to the U.S. Department of Transportation’s Motorcyclist Advisory Council (MAC).
A seasoned pro Todd Hinrichs has made the rounds from Kuryakyn, Tucker Powersports, Baker Drivetrain — he even worked at a big Bobcat Dealership — but the last time Dealernews spoke to Todd was at AIMExpo about All Balls Racing Group.
#ShiftingGears Heads up! Chris Martinez has been promoted to managing director for Scorpionexo. After 12 years in a variety of roles with the helmet company, he has worked his way to the top. Most recently #ScorpionEXO's Director of Business Development Martinez led growth strategy, distributor relationships and brand expansion for ScorpionEXO across North America and Latin America. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-scorpion/
RIDENOW REPORTS Q2 FINANCIALS With 50+ active storefronts spread across the nation, RideNow Powersports is a good litmus for the state of dealership health. And with more than 15,700 units sold in Q2 alone, the RideNow Group of dealers is larger than some OEMs. The good news was that new unit sales were up 12.1% for the quarter and pre-owned turnover was up 4% in Q2. However, total revenue was down 1%.“We believe our powersports business is the largest powersports retail group in the United States, offering a wide selection of new and pre-owned motorcycles, all-terrain vehicles, utility terrain or side-by-side vehicles, personal watercraft, snowmobiles and other powersports products,” said Chairman, Chief Executive Officer and President Michael Quartieri. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/ridenow-reports-q2-financials/
CASTING A WIDER NET AT CLUB BRP From a Senna Edition Sea-Doo, 5th Anniversary updates to the Switch pontoon platform and an all-new Spark X, Club BRP in Orlando this week saw Can-Am 3-Wheel cast a wider net in its marine, off-road, motorcycle and 3-Wheel vehicle markets. However the revamped Ryker may have seen the biggest changes — literally and figuratively — with the introduction of a new 52 hp Rotax 900 ACE three-cylinder engine in the entry-level Ryker. Replacing the outgoing 600cc twin-cylinder engine, it provides stronger low-end torque, lower vibration, smoother power delivery, and a quieter ride, while maintaining the approachable performance that makes the Ryker an ideal entry point into the 3-wheel category. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/casting-a-wider-net-at-club-brp/
Club BRP saw the launch of a partnership between Sea-Doo and Senna Brand with the debut of the RXP-X Senna 350 flagship model. This unit features Sea-Doo’s all-new — and most powerful personal watercraft engine from the factory — the Rotax 1630 ACE. It delivers 350 horsepower and a 15% faster 0–60 mph acceleration compared to previous models. “The RXP-X has always represented the pinnacle of personal watercraft performance, and partnering with Senna Brand elevates that standard to an entirely new level,” said James Heintz, Director, Global Product Strategy, Sea-Doo & Vehicle Connectivity at BRP. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/speaking-of-sea-doo-senna/
The Milwaukee Business Journal and other media sources reported LiveWire was in danger of being de-listed by the New York Stock Exchange after the EV bike builder received a warning from the NYSE on July 23, 2026. However LiveWire Investor Relations issued a statement that the group “regains compliance with NYSE Continued Listing Standards” as of August 11th. “LiveWire Group, Inc. ("LiveWire" or the "Company")(NYSE: LVWR), announced that on August 3, 2026, the New York Stock Exchange ("NYSE") notified the Company that, based on the average closing share price of the Company's common stock for the 30-trading-day period ended July 31, 2026, the Company had regained compliance with the NYSE's minimum share price requirement.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/livewire-exchange/
#DEALER NEWS: ROLL OUT THE BARREL! As one of the nation’s largest dealerships, Four Rivers Harley-Davidson in Paducah, Kentucky, is set to become Towers' Bourbon Barrel Harley-Davidson following Eddy Soberon and Eric Sternberg sale to Steven Towers. The dealership is a hot commodity having earned 15 Bar & Shield Awards from The Motor Company in recognition of its outstanding commitment to its customers, employees and the Harley-Davidson brand. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-roll-out-the-barrel/
In Case You Missed It
Welcome to Marne, Iowa. Population 110! In motorcycling’s version of Field of Dreams, Royal Enfield announced our friends from Baxter Cycle were the first flagship dealer for the brand in North America.
Speaking of Royal Enfield flashbacks, it seems like just yesterday our friend Bree Poland was explaining here crazy concept for Royal Enfield’s Build.Train.Race. Then COVID came and she doubled up on the BTR Flat Track program, for women, added Slide School to the mix and added BTR roadracing to the mix.
The latest bikes from four OEMs will be juxtaposed with some of the oldest motorcycles in the USA during AMA Vintage Motorcycle Days next week.
As the presenting partner supporting FMF Racing, Wiseco and ProTaper at AMA Vintage Motorcycle Days July 24–26, 2026, Turn 14 will also be “personally” invested at Mid-Ohio Sports Car Course in Lexington, Ohio.
Meet Carson Young! Carson is the new General Manager of Rahal Ducati Indianapolis.
