Outliers is Can-Am’s collaboration with rocker Joan Jett and hip-hop artist SAINt JHN celebrating the diverse makeup of the on-road riding community.
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“We believe that the open road should be open to all,” explained Josée Perreault, SVP of Can-Am On-Road at BRP in a media roundtable this morning.
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“We call it the staycation phenomenon,” BRP boss José Boisjoli told Yahoo Finance’s Julia La Roche.
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The Q2 financials have been reported for BRP and the Canadian Corp. cashed in on North American retail sales despite the pandemic.
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