Looking to drive traffic beyond powersports, a dealer teamed up with the adjacent dirt track series for a cross-promotion that should see everyone win.
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Segway Powersports continues to demonstrate just how serious the brand is about taking over the UTV market in the U.S.
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After electrifying the Consumer Electronics Show crowd, Segway is set to segue to powersports trade types at AIMExpo.
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Just in time for their tradeshow roll-out, Atturo Tire Corp (Booth #2077) is now available through Turn 14 Distribution, Inc. (Booth #3071).
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Speaking of Segway, they will be in Las Vegas for the Consumer Electronics Show (CES), January 9-12, 2024, sharing their new Super Villain SX20T hybrid.
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"Each episode of Beyond the Brand takes you on a journey beyond the glossy advertisements and product labels, allowing you to peek into the heart and soul of Segway Powersports — Its people," claims Gabriel Cruz, Marketing Director for Segway Powersports.
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To bring the team charged with building the brand, Segway has created a series of Beyond The Brand profiles of the people who make it happen.
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