@Harley-Davidson used @X-Games as platform to build new ridership.
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Electric motorcycles, tech-equipped helmets… With each passing day, advancements are transforming the motorcycle industry in ways unimaginable to riders of the past.
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Billed as the first in a broad portfolio of electric two-wheelers, LiveWire is intended to establish Harley-Davidson as the leader in the electrification of motorcycles.
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BMW says their Vision DC Roadster embodies zero-emission riding joy on two wheels with 100% BMW Motorrad DNA.
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Bonnier Motorcycle Group and the Motorcycle Industry Council are
thrilled to announce the formation of the Cycle Volta e-bike Pavilion, a joint partnership
showcasing the capabilities of electric mobility on display at the 2019 American International
Motorcycle Expo (AIMExpo) in Columbus, Ohio.
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Husqvarna has unveiled their 2020 TE and FE enduro models which get key chassis, suspension and engine updates.
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On May 8th 2019, Harley-Davidson made history when the 5 millionth motorcycle rolled off the assembly line at the York, PA facility.
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After 8 years with American Honda, Robin Fiore who has joined the UBCO team as the U.S. Sales Director.
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Honda chose the Bike Week festivities in Daytona to show off the “Cool Wing" concept.
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