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02/03/2021

Ever have to take another swing? 

 

 

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01/29/2021

Forget the knuckleheaded advice.

 

 

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01/27/2021

Getting customers to come into your store has never been more difficult.

 

 

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01/22/2021

MSRP has been vilified in the media.

 

 

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01/20/2021

What should you do or say when the customer says I want a cheap price and a great experience?

 

 

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01/15/2021

Mark Rodgers shows you the “what” and “why” of his cheap price response.  

 

 

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01/13/2021

“I’m looking for a cheap price!”

 

 

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01/08/2021

The “why” behind the “what”.

 

 

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01/06/2021

Your prospective buyer has said, “I want a great dealership experience!” Now what?

 

 

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01/01/2021

You hear it often: “I can get it for less across town.

 

 

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