Outliers is Can-Am’s collaboration with rocker Joan Jett and hip-hop artist SAINt JHN celebrating the diverse makeup of the on-road riding community.
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“We believe that the open road should be open to all,” explained Josée Perreault, SVP of Can-Am On-Road at BRP in a media roundtable this morning.
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“We call it the staycation phenomenon,” BRP boss José Boisjoli told Yahoo Finance’s Julia La Roche.
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The Q2 financials have been reported for BRP and the Canadian Corp. cashed in on North American retail sales despite the pandemic.
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@BRP releases their newest video #TogetherWeRide with a positive message of togetherness through unprecedented challenges in 2020.
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Can-Am Side-by-Side Vehicle Wins the Dakar Rally for the Third Consecutive Year
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Can-Am On A Roll!
From left to right: Fran O’Hagan, President & CEO at Pied Piper, Delton Bohlman, Vice-President, Global Customer Services and Channel Management at BRP and Andrew Coccari, Vice-President, Regional General Manager, North America at BRP.
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While BRP isn’t talking about the two-wheeled EV concept Jose’ Boisjoli rode onto the MGM Grand stage at the 2020 dealer meeting, they have plenty to say about the return of the Ryker to the 2020 line-up.
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