Erik Pritchard, president and CEO of Motorcycle Industry Council, Motorcycle Safety Foundation, Specialty Vehicle Institute of America and Recreational Off-Highway Vehicle Association – announced that he is pursuing new opportunities and will step down from his position at the associations on March 22, 2024.
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New unit scooter sales surged 16.2% in the first half of 2022 as high gas prices and unclogging of the supply chain, notes Motorcycle Industry Council CEO Erik Pritchard.
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Dual Purpose sales are up — and trending better than ever before — according to Motorcycle Industry Council data.
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Talking AIMExpo with AMA and MIC in Part III of our conversation with American Motorcyclist Association CEO Rob Dingman and Motorcycle Industry Council CEO Erik Pritchard.
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Here is the second installment of a candid conversation with AMA CEO Rob Dingman and MIC CEO Erik Pritchard.
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Erik Pritchard New Chief Executive Officer and President of Powersports Trade and Safety Associations.
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MIC CEO Tim Buche is set for a new role at #2 Jenner Street beginning Nov. 1, 2019. Erik Pritchard, president of SVIA and ROHVA and general counsel for all associations, has been selected by the respective boards to be CEO and president of all four associations at that time.
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