Erik Pritchard New Chief Executive Officer and President of Powersports Trade and Safety Associations.
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The motorcycle industry dodged a bullet as proposed tariffs of up to 100% on motorcycles, parts and accessories coming in from European Union countries have been staved off.
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It all comes down to Columbus as the five "Gas Tank" finalists will present their business plans to industry leaders, media and influencers at AIMExpo.
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The Motorcycle Industry Council is launching a far reaching ridership initiative to bring more people to the world of motorcycling.
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MIC CEO Tim Buche is set for a new role at #2 Jenner Street beginning Nov. 1, 2019. Erik Pritchard, president of SVIA and ROHVA and general counsel for all associations, has been selected by the respective boards to be CEO and president of all four associations at that time.
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Suzuki is the latest OEM to answer the call from American International Motorcycle Expo (AIMExpo) and the Motorcycle Industry Council.
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Suzuki is the latest OEM to answer the call from American International Motorcycle Expo (AIMExpo) and the Motorcycle Industry Council.
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