Attendees of the world’s leading automotive trade show were treated to their very first experience riding a motorcycle through the Ride With Us Moto Intro program.
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Motorcycle Industry Council’s Aftermarket Committee hosted the industry leaders and brought in some serious horsepower to collaborate with powersports peers.
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AIMExpo’s eBike Pavilion is set to bring new focus to this flourishing segment to the powersports industry.
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This is Andre LaPlante. As some, or most of you know, my father Gary passed away last Sunday August 28th.
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New unit scooter sales surged 16.2% in the first half of 2022 as high gas prices and unclogging of the supply chain, notes Motorcycle Industry Council CEO Erik Pritchard.
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Dual Purpose sales are up — and trending better than ever before — according to Motorcycle Industry Council data.
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We went to Motorcycle Industry Council headquarters to talk to Cinnamon Kernes about the state of affairs.
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The Motorcycle Industry Council has announced it will be engaging new riders at all the Overland Expos this season.
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