Motorcycle Industry Council’s “Ride With Us” industry-wide ridership initiative continues this weekend at Overland Expo East in Arrington.

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The Motorcycle Industry Council is expanding its free first- ride experience to the dirt by partnering with the Overland Expo shows.

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MIC members can catch July's Symposium dealer roundtable if they missed it live.

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The Motorcycle Industry Council’s Ride With Us campaign kicked off this past weekend in conjunction with the IMS OUTDOORS tour.

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The debut of the MIC's Ride With Us Moto Intro will take place at the first Progressive IMS Outdoors event of the season.
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