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Attendees of the world’s leading automotive trade show were treated to their very first experience riding a motorcycle through the Ride With Us Moto Intro program.
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New unit scooter sales surged 16.2% in the first half of 2022 as high gas prices and unclogging of the supply chain, notes Motorcycle Industry Council CEO Erik Pritchard.
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The Motorcycle Industry Council has announced it will be engaging new riders at all the Overland Expos this season.
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Motorcycle Industry Council’s “Ride With Us” industry-wide ridership initiative continues this weekend at Overland Expo East in Arrington.
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The Motorcycle Industry Council is expanding its free first- ride experience to the dirt by partnering with the Overland Expo shows.
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